Table of Contents
  1. Intro
  2. Design
    1. Style
    2. Comfort
    3. Controls
    4. Stability
    5. Portability
    6. Case
    7. Build Quality
    8. Cable
    9. Front
    10. Angled
    11. Side
    12. Rear
    13. Top
  3. Sound
    1. Bass
    2. Mid
    3. Treble
    4. Total Harmonic Distortion
  4. Isolation
    1. Noise Isolation
    2. Leakage
  5. Active Features
    1. Wireless
    2. Battery
    3. App Support
  6. In the box
  7. Conclusion
  8. Q&A
Reviewed on Feb 26, 2016 , Marc Henney

Creative Aurvana Gold
HEADPHONES REVIEW

Usage Ratings
6.2Mixed Usage
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What it is This is the combination of the different use cases to evaluate how versatile the headphones are. Therefore an everyday headphone should be well-rounded enough to adapt to most situations and environments without significant losses in sound quality, design ergonomics or isolation.
Score components:
6.1Critical Listening
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What it is The level of audio fidelity a headphone can reproduce. Therefore a balanced and true representation of bass, mids, treble, soundstage and imaging, as well as a comfortable listening experience, is essential for critical listening.
Score components:
6.7Commute/Travel
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What it is How well the headphones handle the loud environments involved in commuting or traveling. Therefore your listening experience should be comfortable, hassle-free and as isolated from noise as possible.
Score components:
6.0Sports/Fitness
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What it is How well-adapted the headphones are, to use while doing sports or strenuous exercise. Therefore the headphones should not be too cumbersome and deliver a stable and comfortable listening experience.
Score components:
6.2Office
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What it is How well the headphones can deliver a comfortable and isolated listening experience in an office-like environment. They should not leak much and should block the noise of a busy office.
Score components:
Type : Over-ear
Enclosure : Closed-Back
Wireless : Yes
Noise-Cancelling : Yes
Mic : Yes
Transducer : Dynamic

The Creative Aurvana Gold Wireless are solidly built but uncomfortable headphones, and have a focus on features rather than on audio reproduction. They are easy to pair wirelessly and offer decent isolation but drastically skew the audio profile by overamplifying the bass.

Test Results
Design 5.7
Sound 6.2
Isolation 7.1
Active Features 6.9
Pros
  • Good noise isolation.
  • Sturdy build.
Cons
  • Flat volume control Buttons.
  • Overwhelming bass.
  • Stiff and uncomfortable.

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Aurvana Gold Amazon AVAILABLE Right
5.7

Design

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Score components:
Creative Aurvana Gold Design Picture

The Aurvana Gold are not the most comfortable headphones. They feel sturdy but stiff and are very tight on the head. Durability is also a concern, as the headphones are almost entirely made of plastic. The only redeeming qualities are the padded headband and the position of the control buttons.

Style
Creative Aurvana Gold Design Picture 2

The Aurvana Gold look premium. The thick brown headband and circular ear cups are highlighted by silver and black accents. The similarly designed Aurvana Platinum has the same esthetic but a brighter color scheme that may be more appealing to some.

5.0 Comfort
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What it is: Adjustability and degrees of freedom, pressure, stiffness and weight.
When it matters: When the headphones are going to be used for long durations.
Score components: Subjectively assigned
Creative Aurvana Gold Comfort Picture
Weight : 0.76 lbs
Clamping Force
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What it is: The force that the headphones exert on your head, once you have them on. This is purely a measurement of the force applied, which does not take into account the earpad's surface area and the resulting pressure you will feel, on or around your ears.
When it matters: The tighter the headphones, the more force they put on your head. This can get uncomfortable or cause pain and soreness during long listening sessions.
:
1.74 lbs

Not the most lightweight headphones out there, but the main issue is the stiffness of the pads. They may soften-up with use, or you may get used to them with time, but they are not comfortable out of the box.

7.0 Controls
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What it is: The control scheme of the headphones; the number of functions provided, button layout and ergonomics as well as the quality of tactile feedback.
When it matters: If you want to control volume, pause your music or make phone calls without directly interacting with, your audio device.
Score components: Subjectively assigned
Creative Aurvana Gold Controls Picture
Call/Music Control : Yes
Volume Control : Yes
Additional Buttons : Noise-Cancelling

The buttons are in the right place, but don't have a great feel to them. This is especially true of the volume buttons.

5.5 Stability
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What it is: How the headphones are designed to prevent them from slipping off your ears or falling off your head.
When it matters: If you plan on using the headphones while doing sports or other physical activities that requires a lot of movement.
Score components: Subjectively assigned
Creative Aurvana Gold Stability Picture

Like the Aurvana Platinum, these headphones are not stable. They're bulky, heavy and sway as you tilt your head. The tight fit can maintain the headphones in place during casual use, but they will quickly fall off your head during any physical activity. On the upside, the wireless design means they're are no cables that will get tangled and pull the headphones off your head.

5.6 Portability
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What it is: The volume of space occupied by the headphones when folded into their most compact format.
When it matters: If you're often on the move and need to carry your headphones in a bag, purse , or pocket.
Score components:
Creative Aurvana Gold Portability Picture
L : 8.27 "
W : 8..27 "
H : 2.36 "
Volume : 161.51 Cu. Inches

The Aurvana Gold are too bulky and cumbersome to carry around on your person. They're not portable and do not fold up int a more compact format for storage or transport. On the upside, the ear cups lay flat to take less space in a bag. However, they are too massive to fit into any pockets or handbags.

0 Case
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What it is: The provided carrying options to protect your headphones when transporting them.
When it matters: To prevent damaging your headphones, if you often carry them in your bag or pocket.
Score components: Subjectively assigned
Type : No case

7.0 Build Quality
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What it is: Durability; material quality; cheap/expensive feel.
When it matters: When the headphones are going to be used by multiple users (classes/studios), by children, in tough conditions, on a daily basis, or for exercise.
Score components: Subjectively assigned
Creative Aurvana Gold Build Quality Picture

Good build quality and feel. The plastic doesn't seem to be the best out there, but it is better than what you get with most headphones. The feel and quality of the buttons could be improved. The headband adjustment, however, produces a very solid and well-defined click.

Cable
Creative Aurvana Gold Cable Picture
Detachable : Yes
Length : 4.08 ft
Connection : 1/8" TRRS

Comes with two cables; USB for charging and 1/8"TRS-1/16"TRS for using the headphones wired.

Front
Angled
Side
Rear
Top
6.2

Sound

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What it is: How accurately the audio is reproduced. The tests are performed with the headphones' most commonly used features enabled (noise-cancelling, wireless, etc.)
Score components:
Creative Aurvana Gold Frequency Response

The Aurvana Gold are exceedingly bass-heavy headphones. They pack a punch in the low end but the over-emphasized bass and dip in the mid-range causes vocals and lead instruments like guitars to sound weak. If your listening habits involve a lot of lead instruments, vocals and require a lot of clarity in the mid or high notes, then you will be disappointed with what the Aurvana Gold has to offer.

7.0 Bass
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What it is: Frequency Response from 20Hz-250Hz
When it matters: When the material is heavy on bass frequencies, such as those of kick drums and bass guitar.
Score components:
Creative Aurvana Gold Bass
Std. Err.
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What it is: The amount of deviation (weighted standard error) in bass frequency response (20Hz-250Hz) as compared to a target response that would sound perfectly balanced to most people.
When it matters: When a balanced and neutral (reference) bass performance is desired.
Good value: <4dB
Noticeable difference: 0.1dB
:
5.81 dB
Low-Frequency Extension
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What it is: The lowest frequency at which the frequency response reaches -3dB of the target response.
When it matters: Shows how extended the bass is.
Good value: <40Hz
Noticeable difference: 5Hz
:
16.82 Hz
Low-Bass
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What it is: The average amount of over/under-emphasis in frequency response from 20Hz-60Hz.
When it matters: Kick drums and low frequency effects get their 'thump' from this range. Mostly felt than heard.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
7.22 dB
Bass
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What it is: The average amount of over/under-emphasis in frequency response from 60Hz-120Hz.
When it matters: Melodic bass instruments have most of their fundamental frequencies in this range. This is where the 'body' and 'punch' of the bass sits.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
5.12 dB
High-Bass
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What it is: The average amount of over/under-emphasis in frequency response from 120Hz-250Hz.
When it matters: Most instruments get their warmth and full-ness from this range. When over-emphasized, mixes tend to get muddy and boomy.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
5.58 dB

Fairly decent performance. These are one of the most bass-heavy pairs of headphones we have measured so far. They produce a lot of thump and punch, but at the expense of clarity and balance. The result is a boomy and muddy sound.

6.3 Mid
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What it is: Frequency Response from 250Hz-2KHz
When it matters: When the material is heavy on mid-range frequencies. This is the case for the majority of audio content.
Score components:
Creative Aurvana Gold Mid
Std. Err.
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What it is: The amount of deviation (weighted standard error) in mid frequency response (250Hz-2.5KHz) as compared to a target response that would sound perfectly balanced to most people.
When it matters: When a balanced and neutral (reference) mid performance is desired.
Good value: <4dB
Noticeable difference: 0.1dB
:
4.99 dB
Low-Mid
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What it is: The average amount of over/under-emphasis in frequency response from 250Hz-500Hz.
When it matters: Most instruments have their fundamentals or low harmonics in this range. Over-emphasis in this range sounds boxy. Under-emphasis, thins out the vocals and lead instruments.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
4.99 dB
Mid
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What it is: The average amount of over/under-emphasis in frequency response from 500Hz-1KHz.
When it matters: This range is occupied mostly by upper harmonics. Over-emphasis sounds forward and honky. Under-emphasis pushes instruments to the back of the mix.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
-0.73 dB
High-Mid
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What it is: The average amount of over/under-emphasis in frequency response from 1KHz-2.5KHz.
When it matters: Most instruments, especially vocals, get their intensity and clarity from this range. Over-emphasis sounds harsh, under-emphasis sounds weak and distant.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
-6.88 dB

Decent results. The hyped low-mids add a boxy character to the sound. The under-emphasized high-mids negatively affect the presence and forwardness of vocals and lead instruments.

3.7 Treble
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What it is: Frequency Response from 2KHz-20KHz
When it matters: When the material is heavy on high-range frequencies, such as voice, cymbals, and any other material where brightness, brilliance and airiness is desired.
Score components:
Creative Aurvana Gold Treble
Std. Err.
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What it is: The amount of deviation (weighted standard error) in treble frequency response (2.5KHz-20KHz) as compared to a target response that would sound perfectly balanced to most people.
When it matters: When a balanced and neutral (reference) treble performance is desired.
Good value: <4dB
Noticeable difference: 0.1dB
:
8.24 dB
Low-Treble
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What it is: The average amount of over/under-emphasis in frequency response from 2.5KHz-5KHz.
When it matters: Almost all instruments rely on this range for their presence, detail, and articulation. Over-emphasis can sound harsh and painful. Under-emphasis hurts the comprehensibility of vocals and lead instruments.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
-11.39 dB
Treble
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What it is: The average amount of over/under emphasis in frequency response from 5KHz-10KHz.
When it matters: This is the sibilance range. Cymbals, vocals, and lead instruments rely on this range for brightness and presence. Over-emphasis sounds piercing and painful, under-emphasis sounds dull and lispy.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
-4.83 dB
High-Treble
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What it is: The average amount of over/under-emphasis in frequency response from 10KHz-20KHz.
When it matters: This range gives brilliance and airiness to the sound. Over-emphasis sounds hissy, under-emphasis sounds closed-up and lifeless.
Good value: +/-3dB
Noticeable difference: 0.1dB
:
-3.47 dB

Poor performance. The response is generally lacking, especially in the low-treble region. This is the region responsible for clarity and intelligibility of vocals and most instruments.

9.2 Total Harmonic Distortion
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What it is: The subtle, unwanted frequencies (harmonics) produced alongside the intended frequencies.
When it matters: When clean and pure sound reproduction is desired, though its effect is not as noticable as frequency response.
Score components:
Creative Aurvana Gold Distortion
Weighted THD @ 90
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What it is: The overall amount of harmonic distortion measured at 90dB SPL. To make the score more perceptually relevant, more weight is given to the higher frequencies.
When it matters: How pure the sound is at moderate listening levels.
Good value: <0.100
Noticeable difference: 0.1
:
0.07
Weighted THD @ 100
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What it is: The overall amount of harmonic distortion measured at 100dB SPL. To make the score more perceptually relevant, more weight is given to the higher frequencies.
When it matters: How pure the sound is at loud listening levels.
Good value: <0.300
Noticeable difference: 0.1
:
0.258

Decent results overall. The rise in distortion at 100 dB SPL is mostly in the mid and low regions, except for the peak at 5.5KHz.

7.1

Isolation

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Score components:

The Aurvana Gold provide decent active noise cancellation. They are able to block a significant amount of noise in moderately loud environments. Unfortunately, they leak a lot of sound, making it easy for others to hear what you are listening to at high volumes.

7.8 Noise Isolation
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What it is: How much outside noise is blocked out by putting the headphones on.
When it matters: If the headphones are going to be used in a noisy envinronment (airplane, subway, etc.)
Score components:
Creative Aurvana Gold Noise Isolation
Overall Attenuation
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What it is: The overall amount of environmental noise reduction in dB.
When it matters: In loud envinronments like planes, trains, offices, etc.
Good value: <-20dB
Noticeable difference: 1dB
:
-21.35 dB
Bass
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What it is: The overall amount of noise isolation in the bass range (20Hz-250Hz).
When it matters: When the outside noise is bass-heavy, like in airplanes.
Good value: <-15dB
Noticeable difference: 1dB
:
-8.78 dB
Mid
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What it is: The overall amount of noise isolation in the mid-range (250Hz-2.5KHz).
When it matters: When the environment's noise is mid-heavy, like in an office.
Good value: <-15dB
Noticeable difference: 1dB
:
-17.44 dB
Treble
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What it is: The overall amount of noise isolation in the treble range (2.5KHz-20KHz).
When it matters: When the environment's noise is treble-heavy. Although uncommon, areas with sharp sounds fall under this category.
Good value: <-30dB
Noticeable difference: 1dB
:
-40.76 dB
Self-Noise
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What it is: The amount of noise created by the active electronics of the headphones (if applicable), measured from 200Hz-20KHz. Applies mostly to wireless and noise-cancelling headphones.
When it matters: If too loud, it could become distracting when listening to quiet material like podcasts and audiobooks.
Good value: <18dB
Noticeable difference: 1dB
:
12.05 dB

The ear pads on these headphones provide impressive passive isolation down to 600Hz. The ANC (Active Noise Cancelling) kicks in at around 600Hz and does a good job of cancelling out ambient noise. Its best noise cancelling performance is a 15 dB reduction, at 100Hz.

5.8 Leakage
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What it is: The amount of sound bleeding out of the headphones.
When it matters: When the listener doesn't want people around them (in office, recording studio, etc.) to hear what is being listened to.
Score components:
Creative Aurvana Gold Leakage
Overall Leakage @ 1ft
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What it is: The amount of sound leakage heard 1 foot away from the user, while the user is listening to a 100dB SPL signal.
When it matters: When you don't want people hear what you are listening to.
Good value: <35dB
Noticeable difference: 1dB
:
46.12 dB

These headphones have poor leakage performance, especially from around 200Hz up to 5KHz, which covers the entire mid-range and the low-treble range.

6.9

Active Features

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What it is: Headphones with active components that require a battery. This includes noise cancelling and wireless headphones that actively reduce noise or transmit audio via a wireless connection.
When it matters: How suitable the power and wireless specifications of an active headphone will be, depending on your listening habits. The range and/or discharge time of the active headphone you select will be important if you're often on the move or have long uninterrupted listening sessions.
Score components:

The Aurvana Gold have an above average battery and wireless performance. They last about 13 hours of continuous playtime, which is decent for an average use throughout the day. They also support aptX but may still have a little too much latency for watching videos or playing games on your phone. They have an average wireless range and charge relatively fast but can continue streaming audio while charging which is good if your at the office where you have access to a power outlet.

7.1 Wireless
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What it is: Headphones that offer a cable-free listening experience over a wireless network, typically via Bluetooth or radio frequency.
When it matters: If you don't want to be limited by the length of an audio cable. This means having the freedom to move around in your home or office with a much greater range than an audio cable could provide, especially, if the Bluetooth source is heavy or difficult to carry.
Type
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What it is: The type and version of the wireless network, the headphones use to connect to the audio source. This could either be Bluetooth or radio frequency.
When it matters: The Bluetooth version will determine how compatible the headphones are with your Bluetooth enabled devices. Typically, newer Bluetooth versions are backward compatible with older ones but may lack the additional features that more recent Bluetooth protocols provide.
:
Bluetooth 3.0
SBC Latency
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What it is: The latency for the default sub-band coding of most Bluetooth headphones.
When it matters: When watching videos a high latency can cause sync issues between the images you see and the audio you hear.
Good value: 170ms or less
Noticeable difference: 15ms
:
186 ms
aptX Latency
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What it is: An audio coding algorithm (Codec) that improves bit rate efficiency. It reduces latency and improves sound quality over Bluetooth.
When it matters: For better sound quality if your often streaming music over Bluetooth. Also it slightly improves latency when watching videos with wireless headphones.
Good value: 130ms or less
Noticeable difference: 15ms
:
157 ms
aptX(LL) Latency
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What it is: Low latency variation of aptX that significantly reduces sync issues between video and sound when using Bluetooth headphones.
When it matters: When watching videos or gaming latency is a lot more noticeable than just listening to music.
Good value: 50ms or less
Noticeable difference: 5ms
:
N/A
Obstructed Range
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What it is: The range that the wireless headphones can reach before dropping any audio when the Bluetooth source was placed in another room.
When it matters: If you can't or prefer not to carry your Bluetooth source on you, while listening to your audio in an indoor environment. Although, the obstructed wireless range will slightly depend on your home or office layout.
Good value: >35ft
Noticeable difference: 5ft
:
31 ft
Line of Sight Range
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What it is: The range that the wireless headphones can reach before dropping any audio when in direct line of sight of the Bluetooth device.
When it matters: If you can't or prefer not to carry your Bluetooth source on you, while listening to your audio in a large and open environment.
Good value: 170ft or more
Noticeable difference: 10ft
:
90 ft
NFC
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What it is: Near Field Communication technology that allows you to quickly, pair your headphones with your Bluetooth and NFC-enabled device.
When it matters: This makes pairing with an NFC-enabled device a lot easier than the typical and often tedious hold-to-pair procedure that most wireless headphones have.
:
Yes

The Aurvana Gold have a disappointing wireless range when obstructed. They're about average in direct line of sight, but when the Bluetooth source was placed in another room, they barely reached over 30ft. This is remarkably low for full sized headphones and maybe due to the density of the ear cups obstructing the receiver. On the upside, they offer NFC and dual device pairing, which makes them fairly easy to pair and to switch between you most used devices.

7.4 Battery
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What it is: The power source of your headphones. All headphones with active features have a battery that will deplete over time.
When it matters: To continue using the active features of your headphones. Some models lose features or switch off completely when the battery is drained, which limits what you can do with them until the next charge.
Score components:
Battery Type
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What it is: The type of battery that the headphones use. Usually AAA or embedded, Li-ion rechargeable batteries.
When it matters: When your headphones run out of power. Rechargeable batteries usually charge via the headphones Micro-USB port whereas AAA batteries have to be replaced or charged with an external device.
:
Rechargable
Battery Life
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What it is: The amount of time it takes for a headphones' battery to be completely drained. Battery life will vary depending on the active features used and volume level.
When it matters: For active headphones that connect wirelessly, have noise cancellation or other audio-enhancing features, that cease to work once the battery is dead.
Good value: >10hrs
Noticeable difference: 0.5hrs
:
13.6 hrs
Charge Time
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What it is: The amount of time your active headphones have to be connected to a power source to charge from 0 to a 100%. However, charging time will vary depending on your power source.
When it matters: To be able to use the active features of your headphones. Especially, wireless ones that completely switch off and need to be recharged when the battery is dead.
Good value: 2h or less
Noticeable difference: 0.25h
:
2.16 hrs
Auto-off
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What it is: A feature that turns off the headphones, after a set time, when they're not in use.
When it matters: To prolong battery life when the headphones are not being used, or if you forget to manually turn off your headphones.
:
No
Audio while charging
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What it is: Some active headphones remain usable while charging. They continue to stream audio and do not disable other active features.
When it matters: This makes sure that your headphones's battery are not being drained when your relatively close to a power source. However, this means wireless headphones will need a wired connection to the power source during the charging process.
:
Yes
Passive Playback
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What it is: Active headphones that still work when all their active features are turned off or out of power.
When it matters: If you run out of power and do not have spare AA/AAA batteries or access to a power source to recharge your headphones.
:
No

The Aurvana Gold have a fair battery life that will last around 13.6 hours of continuous playback. They take a bit longer than the Aurvana Platinum to charge, but they can continue streaming audio at the same time. Unfortunately, they don't have an auto-off timer, so your battery will keep being drained even when you're not using them.

0 App Support
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What it is: The additional app provided to enhance your listening experience. They typically deliver a set of practical features that give you more control over the sound, noise cancelling and effects that the headphones produce.
When it matters: An app with a lot of features allows you to customize your listening experience to suit your taste and preferences. For example, additions like an equalizer can give you more bass or treble and room effects can simulate a bigger Soundstage in closed back headphones.
Score components: Subjectively assigned

No compatible app.

In the box

Creative Aurvana Gold In the box Picture

  • Creative Aurvana Gold Headphones
  • Carrying pouch
  • Flight adapter
  • Audio cable
  • USB cable
  • Manual

Conclusion Amazon AVAILABLE Right

6.2Mixed Usage
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What it is This is the combination of the different use cases to evaluate how versatile the headphones are. Therefore an everyday headphone should be well-rounded enough to adapt to most situations and environments without significant losses in sound quality, design ergonomics or isolation.
Score components:
The Aurvana Gold struggle a little as everyday headphones. They have a lot of features, but they're bulky and leak a lot. This prevents them from being sufficiently well-rounded for everyday casual use.
6.1Critical Listening
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What it is The level of audio fidelity a headphone can reproduce. Therefore a balanced and true representation of bass, mids, treble, soundstage and imaging, as well as a comfortable listening experience, is essential for critical listening.
Score components:
Not good for critical listening. Their audio reproduction is too bass heavy and the closed back design limits their sound stage. They're also uncomfortably tight.
6.7Commute/Travel
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What it is How well the headphones handle the loud environments involved in commuting or traveling. Therefore your listening experience should be comfortable, hassle-free and as isolated from noise as possible.
Score components:
Decent for commuting. They're wireless and have a somewhat competent control scheme. Their noise-cancelling is also efficient enough for noisy commutes. However, they get uncomfortable on your head relatively fast.
6.0Sports/Fitness
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What it is How well-adapted the headphones are, to use while doing sports or strenuous exercise. Therefore the headphones should not be too cumbersome and deliver a stable and comfortable listening experience.
Score components:
Too bulky for sports.They're tight on your head, but the big earcups are unstable. They're too cumbersome for most physical activities.
6.2Office
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What it is How well the headphones can deliver a comfortable and isolated listening experience in an office-like environment. They should not leak much and should block the noise of a busy office.
Score components:
Not suitable for office use. They leak a little too much making your audio audible to the people around you. However, they do block a fair amount of ambient noise.
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