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For many of the images of LG models, it looks like the reflections have a purple cast. What's up...

For many of the images of LG models, it looks like the reflections have a purple cast. What's up with that, if you know or can speculate?
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    It is the tradeoff to reduce the ambient reflections. We measured the least reflections on LG OLEDs, but this come at the cost of the purple tint and the glossy finish. For example, a lot of electronics devices (like the new iPads) use this kind of purple reflection technique.
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