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What is Mega Contrast Ratio?

What is Mega Contrast Ratio?
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    Mega Contrast Ratio is just a marketing term that began to be used a few years ago when they started advertising a dynamic contrast ratio of 1,000,000:1 and higher. It does not refer to a particular technology. It was used by a few companies just to make their contrast ratio look cool. It is about that same time that the stated contrast ratio was becoming useless because of all the false claims.
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