We put the scene to Game to have the lowest input lag, as well as a more natural picture (it disables most processing settings by default).
The brightness was good out of the box. We reduced the backlight setting to 2 to hit our 100 cd/m2 white target, but you can set this to your preference depending on the amount of light in your room.
As with most TVs, the color temperature of Warm2 was the closest to 6500K.
The other settings are disabled. Smooth gradation is an anti aliasing feature. If you want the lowest amount of motion blur, set the MotionFlow setting to Impulse (check out why in our review).
In advanced settings, everything is turned off.
As for the white balance, it was pretty close out of the box. The gamma curve was also very flat.
Questions & Answers
27 ANSWERED QUESTIONS
These are the best settings for gaming and watching TV?
There is no such thing as the best settings; it depends on what you like. These settings give the most accurate picture to the original source. But if you don't find the original source pretty, you will want to turn on a few processing options.
These settings work on the w700b, right?
For gaming, what is best, impulse mode on or off?
If I don't like the image, what options do I need to turn on? Noise filter and what else?
Yes, it should also be valid for the w700B. Setting Impulse mode to on has the lowest amount of motion blur. What don't you like about the picture? If you can pinpoint what you don't like, it will be easier to recommend which settings to alter.
What do you mean by: "it disables most processing settings by default" in the article above? If we disable processing of the picture, doesn't that reduce picture quality?
It depends on your goal and what media you are watching. Objectively, assuming high bit rate media, a TV having good picture quality means displaying a picture that is as close to the source as possible. That is the theory and the goal of professional calibrations. This means no TV processing. If a movie looks better with processing, why didn't they edit the media to appear that way in post-production? A TV shouldn't modify the original colors of the media. However, in practice, good picture quality is ultimately a personal preference. The majority of people don't care about whether the picture is accurate.
Why is the detail enhancer off? Shouldn't it be on for better picture?
It depends on the bit rate of the footage and your personal preference. If the bit rate is high enough (like on a Blu-ray), you don't need it. But for a low bit rate, it will give the appearance of better details - assuming you don't mind the fakeness of it and its artifacts.
I'm about to buy this TV, and I just wanna know if there is a setting to watch 24p movies with cinema-like motion. I had some kind of option in my old plasma called 96hz or something that gives the video a very smooth and theater-like image...
Hello, fantastic site. I just purchased this TV and I am wondering if you recommend using these same settings for viewing sports? Are there certain features I should turn on for sports that would work better? If so, which do you recommend? Thank you!
These work well for sports if you prefer a natural look. If you want a smoother feeling, set MotionFlow to high. However, keep in mind that the ball/puck will sometimes disappear if you use that setting.
I'm trying to figure out what Cinemotion and True Cinema from Motionflow do to Blu-rays. Do they change or alter the source?
They are both features used to eliminate judder in 24p content. They will allow your TV to display 24 fps content at 24 fps (normally it would enhance the frame rate to the native refresh rate of the TV), and also to downconvert 60 fps content to 24 fps.
They are processing features that are entirely handled by the TV, and they alter the original signal from the player. The input signal from your Blu-ray player is intercepted by the TV, at which point the TV's computer applies whatever processing you've enabled and then relays that altered image to the screen.
I recently bought this TV based on a couple of reviews (yours included) touting its black levels and uniformity. However, my set has nowhere near the blacks your sample had, and uniformity is just okay, being that the right side of screen is a little brighter than the left side. Do you think I have a bad set, or maybe even a different VA panel? It's not IPS.
VA panels don't have better blacks than this. 5000:1 is the maximum contrast for an LCD TV, so the blacks are great in comparison, but not great compared to a plasma TV. It's normal that they would look gray in a pitch black room, even with this TV.
If you'd like to send us a photo of your screen, we can tell you whether your uniformity issues are bad enough to warrant an exchange, or if they're within normal limits.
I bought a Sony w700b earlier today. The picture settings are good right out of the box, but after applying the adjustments you wrote for the w800b, the picture was too dark for my liking. After turning the backlight all the way up to max, the image is still quite dark. Any other way of brightening the picture?
You should try disabling the Eco sensor if you have not done so yet. Doing so might get you a brighter picture. If that doesn't do it for you, try adjusting the gamma setting. That can brighten up the shadows in the picture, which might get you closer to the picture that you want.
Hi. I just bought the 50" w700b and it looks great. However, I used your recommended picture settings and the image has an overall grayness to it. Not much in the deep black. Maybe I'm just used to my old Samsung, as I used dynamic contrast on that.
You could try using "Adv Contrast Enhancer," which will produce similar results to the Dynamic Contrast setting. You might also want to try increasing the backlight. Together, those settings might help you get the look you want.
Sony kdl55w700B can't locate the signal from the HDMI cable, even though it shows in the "input" setting.
There are a few possibilities. You might have an issue with the connection itself. Try unplugging and firmly plugging the HDMI cable back into the TV and source device and see if that helps. If not, you might want to try connecting to a different port, and to the same port with a different HDMI cable. That will help you figure out if the port or cable is faulty. You could also try resetting the TV to factory default settings to see if that is able to correct the problem.
If the problem isn't with the port, cable, or TV, then it's with your source. It might be outputting at the wrong frame rate, which you could try fixing by reducing the output frame rate and seeing if that solves the issue. Otherwise, the device itself may have a port or internal issue in need of repair or correction.
Feel free to email us to let us know what the source is so we can offer better assistance.