When watching movies that are supposed to be very dark, like Star Trek Beyond, I like having a TV a little brighter so I can make out details in the shadows. The Sony guy at Best Buy said this TV was way brighter than the Q7 which your review also said didn't get as bright as last year's KS8000. The Samsung guy said the April 20th firmware update fixed the brightness issues, and they do indeed look bright in store. When I asked him about your review he said all you looked at was the contrast ratio after the update and didn't bother looking at peak brightness again? I want to upgrade to a 75" but I'm just not sure which one to drop my money on.