The Sony A80L OLED is an entry-level OLED model for 2023, sitting above the Sony A75L OLED. It uses a WOLED panel from LG, and it sits below the Sony A90K OLED and the QD-OLED-equipped Sony A95L OLED. It's a full-featured TV with full HDMI 2.1 bandwidth support on two of its HDMI ports for up to 4k @ 120Hz gaming and both HDMI Forum VRR and G-SYNC variable refresh rate support. The TV has Sony's latest Cognitive Processor XR, which powers the TV's image processing and upscaling capabilities. The A80L uses the popular Google TV as its smart OS platform, and the TV has an internal microphone for hands-free voice control. Other great features are its S-Center speaker input, which can turn the TV into a center speaker channel when a Sony soundbar is connected, and an ATSC 3.0 tuner for up to 4k over-the-air broadcast support. The TV comes in 55, 65, 77, and 83-inch sizes.
Our Verdict
Overall, the Sony A80L is an excellent TV for mixed usage. Its HDR peak brightness is good, so movies pop when watched in a dark room. Its SDR brightness is slightly less impressive, but the TV makes up for it with fantastic reflection handling, so the TV looks great when watching TV shows and sports in a bright room. As with all OLEDs, the TV stands out for gaming, with extremely low input lag and a nearly instantaneous response time. Unfortunately, the TV's HDR brightness takes a dip in Game Mode, so play HDR games in a dark room for the best visual impact. The same great gaming features also make it a great choice to use as a PC monitor, although, as with all OLEDs, there's a risk of burn-in. Overall, it's an amazing TV for every context.
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Perfect black uniformity.
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Near-infinite contrast ratio for deep blacks.
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No issues upscaling lower-resolution content.
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Incredible reflection handling.
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Fantastic viewing angle.
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Decent SDR brightness, but still lower than its competition.
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Has only two HDMI 2.1 ports, one of which is the eARC port.
The Sony A80L is a great TV for watching TV shows. Its SDR brightness is satisfactory but not spectacular, but in turn, its reflection handling is exceptional, so it handles bright rooms well. It has a fantastic viewing angle, so even when watching a TV show with your family all sitting around the TV, everyone watching will see a consistent image. As with most Sony TVs, the A80L has Sony's class-leading processing capabilities, so low-resolution shows on cable look great, as well as low-bitrate streaming content from your favorite streaming services.
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No issues upscaling lower-resolution content.
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Incredible reflection handling.
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Fantastic viewing angle.
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Decent SDR brightness, but still lower than its competition.
The Sony A80L is excellent for watching sports. Its SDR brightness is satisfactory, but when combined with the TV's exceptional reflection handling, it makes sports look great even in a bright room. The TV has excellent gray uniformity, so you won't notice weird smudges on a white rink when watching hockey, for example. The TV's viewing angle is fantastic, so the entire gang can sit around the TV to watch the game and still experience a consistent image. Finally, it has a nearly instantaneous response time, so there's almost no blur behind fast-moving objects like a puck or ball.
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No issues upscaling lower-resolution content.
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Incredible reflection handling.
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Fantastic viewing angle.
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Superbly low response time so fast-moving objects look smooth.
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Decent SDR brightness, but still lower than its competition.
The Sony A80L is a fantastic gaming TV. It has exceptionally low input lag, so your inputs are super responsive. Its contrast and dark details are preserved very well in Game Mode, so you can simultaneously have great image quality and the lowest input lag possible. As with all OLEDs, its response time is almost instantaneous, so games are free of blur or black smearing, and the action looks sharp. It has HDMI 2.1 bandwidth on two of its HDMI ports for up to 4k @ 120Hz gaming and G-SYNC and HDMI Forum VRR variable refresh rate support for nearly tear-free gaming, so it's a fully featured gaming TV.
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No issues upscaling lower-resolution content.
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Superbly low response time so fast-moving objects look smooth.
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VRR support and HDMI 2.1 bandwidth for up to 4k @ 120Hz gaming.
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Very low input lag.
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No FreeSync VRR support.
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Decent SDR brightness, but still lower than its competition.
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Has only two HDMI 2.1 ports, one of which is the eARC port.
The Sony A80L is excellent for watching HDR movies. Its near-infinite contrast ratio gives it perfect blacks, and the TV's good HDR brightness makes for an amazing viewing experience in a dark room. Of course, being a Sony TV, it has amazing processing features; it upscales low-resolution content extremely well, and low-bitrate content, which includes content from well-known streaming services, looks its best on this TV due to its amazing low-quality content smoothing. It's also configured well out of the box, giving you a great viewing experience without spending time or money on calibration. As typical of Sony, it's a standout TV for movies.
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Perfect black uniformity.
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Near-infinite contrast ratio for deep blacks.
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Removes 24p judder from any source.
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Displays a wide range of colors.
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Supports advanced audio and video formats, like DTS and Dolby Vision.
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Stutter due to near-instantaneous response time.
The Sony A80L is an amazing TV for HDR gaming. Its HDR brightness in Game Mode is reasonable; certainly not the greatest, but it does the trick. The TV makes up for it with a suite of excellent gaming features. It has superbly low input lag for super response gaming, and you can have both the lowest input lag and the best image quality simultaneously due to the TV's incredible contrast and dark details when in Game Mode. It has a nearly instantaneous response time, so the latest HDR-enabled titles look sharp and blur-free in even the most heated scenes. Finally, it has HDMI 2.1 bandwidth support on two of its HDMI ports for up to 4k @ 120Hz gaming and support for both G-SYNC and HDMI Forum VRR for nearly tear-free gaming.
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Perfect black uniformity.
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Near-infinite contrast ratio for deep blacks.
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Superbly low response time so fast-moving objects look smooth.
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VRR support and HDMI 2.1 bandwidth for up to 4k @ 120Hz gaming.
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Very low input lag.
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Displays a wide range of colors.
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No FreeSync VRR support.
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Limited HDR peak brightness in Game Mode.
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Has only two HDMI 2.1 ports, one of which is the eARC port.
The Sony A80L is a remarkable TV to use as a PC monitor. Its SDR and HDR peak brightness levels are satisfactory overall but nothing special. However, the TV's incredible reflection handling makes up for it in a big way; it can certainly handle a bright office. Still, the TV is packed with features making it great for PC usage; superbly low input lag for super responsive mouse inputs, remarkably low response time for no annoying trails behind your mouse cursor or when moving windows, and an outstanding viewing angle so the sides of the screen stay consistent even when you're sitting extremely close it. As with all OLEDs, there's a risk of burn-in when exposed to the same static elements for a length of time, like if you leave icons or the taskbar visible on screen, and its non-RGB subpixel layout negatively impacts text clarity.
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Incredible reflection handling.
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Fantastic viewing angle.
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Superbly low response time so fast-moving objects look smooth.
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VRR support and HDMI 2.1 bandwidth for up to 4k @ 120Hz gaming.
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Very low input lag.
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Displays a wide range of colors.
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Limited HDR peak brightness in Game Mode.
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Decent SDR brightness, but still lower than its competition.
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Risk of burn-in.
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Has only two HDMI 2.1 ports, one of which is the eARC port.
- 8.8 Mixed Usage
- 8.4 TV Shows
- 8.6 Sports
- 9.1 Video Games
- 8.9 HDR Movies
- 9.0 HDR Gaming
- 9.0 PC Monitor
- Updated Dec 13, 2023: We confirmed that the TV uses version 10 of Google TV and not version 11, as previously stated in the review. The version in the Interface section of the review has been updated with the correct information.
- Updated Nov 24, 2023: We bought and tested the Sony A75L OLED, and added a few comparisons below in the Compared To Other TVs section and the Remote section of the review.
- Updated Nov 22, 2023: After testing the Sony A75L OLED, we noticed that the color volume of this TV was lower than expected. We remeasured the Color Volume and updated the results below, and the numbers are much more in line with our expectations.
- Updated Nov 21, 2023: Mentioned the newly reviewed LG B3 OLED in the Input Lag section of this review.
- Updated Sep 06, 2023: We adjusted the Low-Quality Content Smoothing score down for better consistency relative to other TVs we've tested recently.
- Updated Jul 27, 2023: Review published.
- Updated Jul 21, 2023: Early access published.
- Updated Jul 12, 2023: Our testers have started testing this product.
- Updated Jun 19, 2023: The product has arrived in our lab, and our testers will start evaluating it soon.
- Updated Jun 07, 2023: We've purchased the product and are waiting for it to arrive in our lab.
Differences Between Sizes And Variants
We tested the 65-inch Sony A80L, and the results are also valid for the 55, 77, and 83-inch models. It's also known as the A80CL at Costco, and it's the same TV, but the only difference is that it comes with a backlit remote, a three-year extended warranty, and a two-year subscription to the Bravia Core Streaming Service with 15 movie credits. In Europe, there are both the Sony A80L and the Sony A84L, and both TVs perform like the North American A80L.
| Size | Model | Costco Variant |
|---|---|---|
| 55" | Sony XR-55A80L | Sony XR-55A80CL |
| 65" | Sony XR-65A80L | Sony XR-65A80CL |
| 77" | Sony XR-77A80L | Sony XR-77A80CL |
| 83" | Sony XR-83A80L | Sony XR-83A80CL |
Our unit was manufactured in April 2023; you can see the label here.
Compared To Other TVs
The Sony A80L is a great TV from Sony. Even though it's one of the lowest-tier OLEDs in their 2023 lineup, it offers a great entry-point into OLED TVs for budget-minded consumers and offers better smart features than the step-down Sony A75L OLED. However, it's also hard to recommend against its competition, partly due to how expensive Sony TVs tend to be. The LG C3 OLED, in particular, tends to be a bit cheaper, has the same advanced audio and video formats, and is quite good at image processing and upscaling. This makes the LG better for everyone except the most demanding movie enthusiasts, who might be better off going with a brighter and better TV, like the Sony A95K OLED.
See our recommendations for the best smart TVs, the best TVs for movies, and the best TVs for PS5.
The LG C3 OLED is better than the Sony A80L OLED for all but the most hardcore home entertainment enthusiasts. They both use WOLED panels, but the LG is brighter in both HDR and SDR and maintains its brightness better in Game Mode. The LG also has FreeSync support and slightly lower input lag than the Sony, so it's better for gamers. They both support advanced audio and video formats like DTS and Dolby Vision. The only edge the Sony has is in its processing capabilities; typical of Sony, it's class-leading when upscaling low-resolution or smoothing low-quality content. While the LG isn't quite up to the level of the Sony in terms of image processing, it's certainly no slouch in that department, making it the better TV for most people.
The Sony A95L OLED is significantly better than the Sony A80L/A80CL OLED. The A95L delivers a much more impactful HDR experience thanks to its much higher peak brightness and better image processing, resulting in smoother gradients in HDR and less banding. Colors are also far more vibrant and impressive on the A95L thanks to its QD-OLED panel. The A95L is also a bit better for gamers, as it supports Dolby Vision gaming at up to 4k @ 120Hz, which is a first for Sony TVs.
The Samsung S90C OLED is better than the Sony A80L/A80CL OLED. The Samsung is brighter overall, so it can handle more glare when watching SDR content, and highlights in HDR content stand out more. The Samsung also has a wider color gamut and better color volume, so colors are more vibrant and lifelike. On top of that, the Samsung model is the better option for gamers due to its lower input lag, and PC gamers can take advantage of its ability to game in up to 4k @ 144Hz.
The LG G3 OLED is better than the Sony A80L/A80CL OLED. The LG has HDMI 2.1 bandwidth on all four ports, so it's more versatile for gamers with multiple consoles, and its lower input lag provides a more responsive gaming experience. The LG also gets brighter in both SDR and HDR, so it can overcome more glare in a bright room when watching SDR content, and highlights stand out more when watching HDR content.
The Sony A80L OLED and Sony A80K/A80CK OLED are basically identical; they look identical, and while the A80L is slightly brighter, you'd be hard-pressed to notice even if both TVs were side by side. The A80L is available in a bigger 83-inch size, but aside from that, get the one you can find for cheaper, as they're effectively the same TV.
The Sony X90L/X90CL and the Sony A80L/A80CL OLED are good for different uses. The Sony A80L has better contrast and perfect black uniformity, delivering inky blacks when viewed in a dark room. The A80L also has a faster response time for less blur behind quick motion, and its wider viewing angle makes it the better choice for watching TV with friends. However, the X90L is the brighter TV that overcomes more glare, so it's better if you regularly watch TV in a bright room.
The Sony A80L/A80CL OLED and the Sony X93L/X93CL are better than each other, depending on the usage. For watching content in a dark room, the A80L is better due to its nearly infinite contrast ratio and perfect black uniformity. The A80L is also better for watching TV with as a group due to its wider viewing angle, and its faster response time means there is less blur behind quick-moving objects. If you regularly watch TV in a bright room and need a TV that can overcome more glare, the X93L is the better option due to its higher SDR peak brightness.
The Sony A80L OLED is better than the Sony A80J OLED, but only because it has slightly better processing. In particular, it has much better HDR gradient handling, which was disappointing on the A80J. Aside from that, they're extremely similar TVs.
The Samsung S95C OLED is better than the Sony A80L/A80CL OLED. The Samsung gets brighter in HDR, so highlights pop more in HDR content, and it isn’t any dimmer in ‘Game Mode’ like the Sony is. Colors are brighter and more vibrant on the Samsung due to its wider color gamut and better color volume. The Samsung also has better SDR brightness, so it can overcome more glare than the Sony. Finally, the Samsung is the better option for PC gamers due to its 4k @ 144Hz support.
The Sony A80L/A80CL OLED and the LG B3 OLED are very similar OLEDs with similar features and performance. The Sony gets a bit brighter in HDR and has better image processing, so it's the better choice for movie aficionados. Alternatively, the LG has slightly lower input lag, 1440p support, is a bit brighter in HDR when in Game Mode, and can do Dolby Vision gaming at 120Hz, so it's the better option for gamers.
The Sony A95K OLED is better than the Sony A80L OLED. The A95K has a QD-OLED panel that is brighter and more colorful than the WOLED panel in the A80L. They're both Sony TVs, stellar in image processing and upscaling, and they have the same feature set, so the A95K is just a better, higher-tier TV.
The Sony A80L OLED and LG C2 OLED are comparable TVs, each with strengths. The LG has a slightly higher peak brightness in HDR than the A80L, but the Sony, in turn, can maintain its brightness better with a less aggressive ABL. The LG has better SDR peak brightness, however. Aside from that, each leans into the strengths of their respective brands; the Sony has better image processing than the LG, and it supports more advanced audio formats, such as DTS. The LG, however, is the better gaming TV, with slightly lower input lag, HDMI 2.1 bandwidth on all four ports instead of just two, and has 1440p resolution and FreeSync VRR support.
The Sony A80L/A80CL OLED and the Sony A75L OLED offer nearly identical picture quality and overall performance. The main difference is the design, as the A80L has a slightly more premium build. The A80L has metal feet that offer multiple setup positions, whereas the A75L has plastic feet that can only be installed one way. The A80L also offers hands-free voice control, whereas the A75L only supports voice control through the remote.
Test Results
The TV looks great; it has a premium design even though it has an all-plastic body. Its feet are made of metal.
The TV is supported well by its metal feet, with minimal wobbling. You can set the feet at three different positions: a narrow position that is great if you have a small table, a wide position that puts the TV's screen as close as possible to the table for a clean, minimalistic look, and a high position which is high enough to place a soundbar in front of the TV without blocking the screen. You can see the dimensions of the 65-inch TV below (W x D x H to the bottom of the screen):
- Wide position (pictured above): 46.6" x 13" x 1.8"
- Narrow position: 33" x 13" x 1.8"
- Soundbar position: 46.6" x 13" x 3.4"
The back of the TV is made entirely of plastic. There's a cover for cable management, but it doesn't have clips to help route your cables; they just exit straight out of the right side of the TV. While side-facing inputs are easier to reach when the TV is wall-mounted than back inputs are, it's not as easy as if the inputs were closer to the edge. Make sure to remove the cable cover if you wall-mount the TV; otherwise, it makes reaching the inputs from the side much harder.
The TV is very well-built. Even though it's made of plastic, it's stable on its feet with barely any wobbling. There's some flex on the back panel, but nothing concerning. Overall a solid TV, as it looks and feels premium.
Due to its OLED panel, the Sony Bravia A80L has a near-infinite contrast ratio. This gives it perfect black levels in dark rooms, so dark content looks amazing in dark environments.
Due to OLED's self-emissive pixels, each pixel can turn itself completely off while next to pixels that are at their maximum brightness. This leads to perfect blacks around bright highlights, with no blooming whatsoever.
OLED TVs don't have backlights, but their self-emissive pixels give them the equivalent of a perfect local dimming feature with no zone transitions. We still film the zone transition video on the TV so you can compare it with a TV that does have transitions.
The TV's contrast and dark details in Game Mode are just as fantastic as in other picture modes.
The TV has good HDR peak brightness. Even though it's not bright enough for a truly satisfying HDR experience in a moderately lit room, being an OLED, it looks great in a dark room, where bright highlights pop next to the TV's perfect blacks. The TV's Automatic Brightness Limiter (ABL) is aggressive and significantly dims the TV's brightness when large bright highlights are on the screen.
These measurements are after calibrating the HDR white point with the following settings:
- HDR Picture Mode: Custom
- Brightness: Max
- Contrast: 90
- Color Temperature: Expert 2
- HDR Tone Mapping: Gradation Preferred
- Peak Luminance: High
The TV's HDR brightness in Game Mode is a bit dimmer than in other modes. It's extremely similar in most scenes, but complex scenes with lots of bright highlights are dimmer in Game Mode.
These measurements are after calibrating the HDR white point with the following settings:
- HDR Picture Mode: Game
- Brightness: Max
- HDR Tone Mapping: Gradation Preferred
- Peak Luminance: High
The TV has superb PQ EOTF tracking; it follows the target curve almost perfectly until there's a sharp roll-off at its peak brightness, causing a loss of fine details in bright scenes.
The TV's SDR peak brightness is decent. It doesn't get bright enough to fight a ton of glare. Its Automatic Brightness Limiter (ABL) is aggressive, but only when bright highlights take up most of the screen or if the entire image is bright, like when watching certain bright sports, like hockey. Outside those contexts, the TV's SDR peak brightness doesn't vary much, which is good.
These measurements are after calibration with the following settings:
- Picture Mode: Custom
- Brightness: Max
- Contrast: 90
- Gamma: 0
- Black Level: 50
- Black Adjust: Off
- Adv. Contrast Enhancer: Off
- Peak Luminance: High
The TV has an excellent HDR color gamut; colors look vibrant and life-like. It has nearly perfect coverage of the commonly used DCI-P3 color space and good coverage of the wider and increasingly used Rec. 2020 color space. However, the TV's tone mapping is off in Rec. 2020, especially with desaturated colors. Saturated greens and blues also have tone mapping issues in Rec. 2020.
The Sony A80L has great color volume. As with all OLEDs, it displays dark colors well due to its perfect blacks and near-infinite contrast ratio, but the TV's colors don't get very bright in part due to the A80L's low peak brightness but also due to its WOLED panel.
Even without calibrating it, the Sony A80L OLED has good accuracy in SDR. Its gamma is close to the 2.2 target for moderately-lit rooms, although bright scenes are slightly too bright. Its white balance is decent but could be better; its accuracy worsens as it gets closer to pure white, and blues are overrepresented. The TV's color temperature is slightly on the cold side, giving the TV a slightly blue tint.
The TV is very easy to calibrate, and the results after calibration are fantastic, with almost no flaws whatsoever, except perhaps that bright scenes are now just barely too dark for a moderately-lit room.
You can see the full settings used for our calibration here.
The Sony A80L has excellent gray uniformity. As is typical with WOLED panels, there are some noticeable vertical lines, but you can't see them from a reasonable viewing distance and in more complex scenes than just a single color background.
Like all OLEDs, the TV has perfect black uniformity, with no blooming around bright objects.
The TV has a fantastic viewing angle. The image remains consistent when viewed from the side, so it's a great choice for wide seating areas.
The TV has outstanding reflection handling. There's a very slight purple tint, but it's not distracting at all, and it handles reflections from bright light sources very well.
The TV has great HDR gradient handling; the only really noticeable banding is in dark gray gradients.
As is typical of Sony, the TV's low-quality content smoothing is great. It's almost free of macro-blocking in dark scenes, and fine details are preserved very well.
As is typical of Sony TVs, the Sony A80L has remarkable sharpness processing capabilities. Low-resolution content is upscaled well, and lines are sharp with very little over-sharpening. Fine details in busy scenes are easy to make out, and hardcoded text looks great.
These results are with the following processing settings:
- Sharpness: 55
- Reality Creation: 20
The TV uses an RWBG panel, or WOLED, with four subpixels. While it doesn't affect picture quality, it's still important for users wanting to use the TV as a PC monitor, as Windows ClearType still can't fully compensate for non-RGB subpixel layouts, negatively affecting text clarity. You can read more about it here.
The Sony A80L has a near-instantaneous response time, resulting in almost no motion blur behind fast-moving objects. However, due to the sample-and-hold nature of OLEDs, there's still some persistence blur.
The TV is not quite flicker-free, as there's a very small dip in brightness every 8 ms, corresponding to the TV's refresh rate. You won't notice it, however, and it's not the same as pulse width modulation (PWM) on LED TVs, as it isn't a full-screen on-and-off cycle.
The TV has an optional black frame insertion feature to reduce persistence blur. Unfortunately, it only works with 60 fps content, so you can't use it with 120 fps video games.
The TV has a motion interpolation feature to bring 30 and 60 fps content up to 120 fps. It does a good job with real content, especially in panning shots and slower dialog scenes. However, as is typical of motion interpolation, once the action ramps up, there's a fair amount of artifacting.
Due to the near-instantaneous response time of the Sony A80L, there's a lot of stutter when watching lower-frame-rate content, as each frame is held onto for longer. Enabling motion interpolation can help reduce this, but that comes with its own caveats, like the soap opera effect or motion artifacting, so it isn't a perfect solution.
The TV removes 24p judder from any source, including 60p sources that don't have a Match Frame Rate feature, which helps with the appearance of motion in movies. If you enable BFI, the TV can't remove judder from 60p sources anymore.
The TV supports variable refresh rate technology to reduce screen tearing. HDMI Forum VRR and G-SYNC compatibility work over the entire refresh rate range. Sadly, the lack of FreeSync support is disappointing if you want to use this TV with a PC equipped with an older AMD Radeon graphics card.
The TV has low input lag as long as you're in Game Mode. Although it's a bit higher than most other OLEDs from competing manufacturers, like the LG B3 OLED, it's still good enough for a responsive gaming feel.
The TV supports most common resolutionsāexcept 1440p at any refresh rateāup to 4k @ 120Hz with HDMI ports 3 and 4 or 4k @ 60Hz on HDMI 1 and 2. It displays chroma 4:4:4 with all of its supported resolutions, which is essential for clear text when using the TV with a PC.
The Sony XR65A80L supports almost everything the PS5 offers through HDMI ports 3 and 4, which are the TV's two HDMI 2.1 bandwidth ports, except for 1440p. It has a few PS5-oriented features like Auto HDR Tone Mapping and Auto Low Latency Mode (ALLM), with the latter working automatically on the PS5 without needing to enable it first.
The TV works well with the Xbox Series X|S as long as it's connected to ports 3 or 4, which are the TV's two full HDMI 2.1 bandwidth ports. It has Auto Low Latency Mode (ALLM) support, although you need to set it to 'On' before it can work with the Xbox, and then it only switches into Game Mode when a game launches. The TV only supports Dolby Vision up to 4k @ 60Hz from the Xbox, as this TV doesn't support Dolby Vision with 4k @ 120Hz signals. Unfortunately, this TV doesn't support 1440p.
The TV supports full HDMI 2.1 bandwidth on HDMI ports 3 and 4, while HDMI ports 1 and 2 are limited to HDMI 2.0 bandwidth. As HDMI 3 is also the eARC port, you lose an HDMI 2.1 slot if you connect a receiver to it, which means that you can't use multiple HDMI 2.1 devices simultaneously when an audio receiver or soundbar is connected to the eARC port unless the receiver has HDMI 2.1 ports with pass through. The tuner supports ATSC 3.0, allowing you to stream over-the-air 4k channels.
As is typical of Sony TVs, the Sony A80L supports a wide range of advanced audio formats through eARC. The TV supports every major audio format, so you don't have to worry about it being compatible with different external sources.
The TV has decent frequency response but nothing that won't make you want a soundbar. It sounds best for dialogue in the mid-range, especially at moderate volume. The TV's frequency response worsens as the volume increases, and the treble is underwhelming at max volume. The TV does get quite loud, however.
The TV has adequate distortion handling. While there's distortion through the TV's entire volume range, it gets worse as you raise the volume; there's a lot of it at max volume. So even though the TV can get quite loud, you want to listen to it at moderate volume for the best sound quality.
The TV has the same Google TV smart platform as other Sony TVs. It's very user-friendly, has loads of content, and has smooth menu navigation.
Unfortunately, ads are throughout the interface, like most TVs, and you can't fully opt-out.
The Google Play Store has tons of apps available to download, and they run very smoothly. It also has Google Chromecast built-in, so you can cast content easily from your phone.
The included remote is small and has a built-in microphone, and unlike the Sony A75L OLED, there's also one in the TV, so you can use Google Assistant through both. The assistant works well; you can ask it to change the TV's inputs, search for content within apps, and even change the TV's brightness.
