The following are our calibration settings for the Sony X700D. The goal is to create the most accurate and best looking picture for watching movies. For gaming change the 'Picture mode' to 'Game' and for PC use select the 'Graphic'. After you can copy the following settings to have the best image quality in those specific mode too.
We first set the 'Picture Mode' to 'Custom'. This gives us the most options to adjust the picture to suit our preferences. It is also the closest result to our calibration goal. We turn off 'Auto Picture Mode' as we don't want it to switch depending on content. We disable the 'Light sensor' so that the brightness does not change automatically and we set the 'Brightness' to 'Min' for our completely dark room, but you can increase this to your preferred value without adjusting the picture quality. We leave the 'Color' at 50.
In 'Advanced Settings' we increase the 'Contrast' to 'Max'. This allows the TV to use the full range of contrast without losing any details in shadows or highlights. We leave the 'Gamma' at 0, as it is closest to our 2.2 gamma calibration goal. We also leave the 'Black Level' at 50, and disable 'Black Adjust' and 'Adv. Contrast Enhancer' to obtain the most true image.
We set the 'Color Temperature' to 'Warm' as it is closest to our warm calibration goal. If you want to watch sports and you find the image too yellow, you can use a cooler value. We also disable 'Live Color' to avoid any extra processing.
We leave the 'Sharpness' at 50 to avoid any over-sharpening artifacts. We also disable the extra processing settings, such as 'Reality Creation', 'Random noise reduction' and 'Digital noise reduction'. If you are watching lower quality content such as cable TV or DVDs, enable these to improve the picture quality. For higher quality content, leave them disabled.
We disable 'MotionFlow' and 'Cinemotion'. If you like the soap opera effect, you can set 'MotionFlow' to 'Custom' and increase the 'Smoothness' slider. Note that there will be interpolation artifacts introduced. If you prefer a clearer image (eg. for gaming) then you can increase the 'Clearness' slider, but this dim the screen and introduces visible flickering.
In 'Video options', we leave 'HDMI video range' to auto, this way, the TV will adjust itself automatically to match the video range of the input you select.
If you want to use the TV in combination with an HDR UHD Blu-rays players, a new generation HDR gaming console or use the TV as a computer monitor, you'll need to use the HDMI port 2 or 3 and set the 'HDMI signal format' to 'Enhanced format' to enable the full HDMI bandwidth and chroma 4:4:4 support.
The following are the results of the white balance and colorspace calibration on our unit. You can try copying our values for these, but we don't recommend them as they vary per individual unit, so they might not be good, even for the same model and same size as the TV we reviewed. If you want to try them you will need to enter all values shown, as all of them are active at the same time. If you end up with worse picture quality, simply reset them to the default values.