nutribullet and Magic Bullet are blender brands specializing in bullet or personal blenders. While marketed as separate brands, both are owned by the same parent company, Capital Brands. They're mainly intended for smoothies, protein shakes, and other blended beverages. Magic Bullet's claim to fame is releasing the first bullet-style blender in 2003, and nutribullet was released later as a more powerful version. Regarding personal blenders, Magic Bullets are usually cheaper but similarly designed overall, so if you're considering a nutribullet personal blender but want something more affordable, check out Magic Bullet.
Most blenders from these brands don't stand out as multi-purpose blenders, but they generally perform very well when processing fibrous ingredients, which is important for smooth fruit smoothies and well-blended sauces and soups. Most come with cup rings or to-go lids, so you can drink directly from the jar or take your smoothie on the go.
Updates
- 03/10/2025nutribullet Portable reviewed
- 11/26/2024nutribullet SmartSense Blender Combo reviewed
- 08/16/2024nutribullet Flip reviewed
- 05/02/2024nutribullet Triple Prep System reviewed
- 11/02/2023nutribullet Ultra reviewed
Quick Look
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Best nutribullet Blender
Smoothies (Single Serving)8.1Fibrous Ingredients Processing10Fibrous Ingredients Texture10Nut Butter8.6See all our test resultsMain Jar Capacity32.0 oz (946 ml)The best nutribullet that we've tested is the nutribullet Pro 900. This blender is usually around the same price or cheaper than similar models like the nutribullet Pro 1000 and nutribullet Pro+. Those other models have more powerful motors, but the 900 has a better overall performance, so there's little reason to spend more. The 900 produces a nearly perfectly smooth puree with fibrous ingredients like kale or apple skins, allowing for silky smoothies with almost any recipe. It comes with lids, cup rings, and an additional set of cup rings with handles, allowing you to comfortably drink from the 32oz jars at home or on the go. The blender is operated by pushing down on the jar, but it locks into place, so you don't need to keep pushing on it to blend.
It's a great choice for making smaller batches of nut butter or hummus since it's very easy to use and produces a smooth, spreadable result. However, it's not meant for crushing ice without liquid in its jar, which is typical for nutribullet and Magic Bullet blenders. The jar and lids are dishwasher-safe, but the blade assembly has to be cleaned by hand, which is also to be expected from the brand.
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Best Magic Bullet Blender
Smoothies (Single Serving)7.4Fibrous Ingredients Processing7.0Fibrous Ingredients Texture9.5Nut Butter8.5See all our test resultsMain Jar Capacity15.0 oz (444 ml)Since most nutribullet brand blenders are around the same price or more expensive than the nutribullet Pro 900, consider the Magic Bullet Blender if you want something cheaper. While it's not as well-built as the previous pick, it's still a good, affordable option if you're looking for a basic personal blender. It comes with 13-oz and 15-oz jars that you can use for smoothies and other single-serve drinks. This blender comes with storage lids, cup rings for both larger jars, and a single resealable lid for the 15-ounce jar.
It doesn't quite match the perfectly smooth blend you get with the 900, but it makes a very well-blended puree with stubborn fibrous ingredients like fruit and leafy greens. It's also decently easy to use for making dips, spreads, and nut butter, although the nutribullet takes less time to process that type of recipe. This blender has a somewhat plasticky build quality, and as usual for nutribullet and Magic Bullet blenders, it's not meant for crushing ice without liquid in the jar. You also have to wash the blade assembly by hand.
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Best Full-Size nutribullet Blender
Smoothies (Single Serving)9.1Fibrous Ingredients Processing10Fibrous Ingredients Texture10Nut Butter5.0See all our test resultsMain Jar Capacity64.0 oz (1,893 ml)If you need the bigger capacity and greater versatility of a full-size blender, the best nutribullet blender is the nutribullet Triple Prep System. It also features a food processor bowl with a unique blade assembly, enhancing its versatility. If you make a lot of smoothies, protein shakes, and other drinks, its 64-ounce main jar allows you to serve a crowd with one batch and does an outstanding job of blending fibrous ingredients at full capacity. It also comes with 24-ounce and 32-ounce personal jars, which offer similarly remarkable results when making single-serve drinks.
Another great feature is that this blender doesn't have the brand's typical ice-crushing restrictions. Its pulse mode is superb for making snow-like crushed ice in under a minute. This model can also be used for hot blending, allowing you to make soups without transferring ingredients back onto the stovetop. Unfortunately, it's not great for recipes like nut butter or hummus. Thicker recipes require a lot of blending and frequent stopping and stirring.
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Best Portable nutribullet Blender
Smoothies (Single Serving)8.0Fibrous Ingredients Processing7.0Fibrous Ingredients Texture9.0Nut Butter3.8See all our test resultsMain Jar Capacity20.0 oz (591 ml)If you want to blend fresh smoothies and protein shakes at work or school, consider the nutribullet Portable. This battery-powered personal blender is pricy for a portable blender, but its convenient features and strong performance help set it apart from other options. It comes with a couple of lid options; you can flip it over right after blending and drink directly from a spout on the motor base. However, you're not forced to carry the motor base around while drinking your smoothie; you can remove it after blending and replace it with a lid that comes with a straw included. You can buy it with either a plastic or an insulated stainless steel jar. When it comes to blending, it produces a very smooth blend with fibrous ingredients like fruit and kale, which isn't a given for a portable blender, yielding results comparable to those of a good plug-in blender.
If you're looking for a more affordable option, consider the Magic Bullet Portable Blender. It makes a less smooth blend with fibrous fruits and leafy greens, and it doesn't come with a straw lid. However, if you're looking for an inexpensive blender for mixing protein shakes and simple smoothies, it's a decent option at a more budget-friendly price.
Compared To Other Brands
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Smooth smoothies.
Most nutribullet and Magic Bullet blenders are fantastic for processing smoothie ingredients like leafy greens and fruits. For example, you can blend a blueberry smoothie with virtually no unprocessed bits left over.
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Great for single-serves.
Most models come with blending jars that double as cups. Cup rings are usually included, which are plastic rings that screw onto the jars, making them more pleasant to drink from. Some models come with to-go lids, allowing you to take your smoothie on the go.
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Easy to use.
Their bullet design means you don't need to worry about modes and blending programs. Most models operate by docking the jar on the motor base with the blades attached, then pushing it down to pulse or twisting it into place for a longer blend. Similar personal blenders from other brands, like the Ninja Fit, require you to constantly push down on the jar to blend, which is a less convenient design.
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No ice crushing.
With a few exceptions, nutribullet and Magic Bullet blenders can't crush ice unless there's liquid in the jar. It isn't a big deal for smoothies since you can blend ice cubes with other ingredients. Still, it limits the blenders' versatility compared to other personal blenders.
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Blade assembly not dishwasher-safe.
It's a small detail, but if you want to clean your blender in the dishwasher, you might find it annoying that nutribullet and Magic Bullet blenders usually have dishwasher-safe jars and lids but come with blade assemblies that have to be hand-washed.
nutribullet vs Ninja
Ninja makes personal blenders in the same price range as nutribullet. The brand dominates our list of the best personal blenders, partly because Ninja blenders don't have the same downsides: they can crush ice and come with dishwasher-safe blades. The best Ninja blenders are also sturdier than the best nutribullet models. However, most Ninja models have very sharp blades that require careful handling. If you're deciding between a Ninja and a nutribullet, check out our full brand comparison for more information.
nutribullet vs Vitamix
Some nutribullet and Magic Bullet models rival more expensive Vitamix models when processing fibrous ingredients, meaning they can produce an equally silky smoothie with fruit or leafy greens. However, Vitamix blenders are generally significantly better-built and more versatile than nutribullet models, so if you're looking for a multi-purpose machine, you might want to look at the best Vitamix blenders.
Both nutribullet and Magic Bullet primarily make personal blenders intended for drinks like smoothies. They have a straightforward design and a simple dock-and-push control scheme and are generally well-suited for processing fruits and veggies into a smooth puree. However, most can't crush ice and aren't particularly well-built or premium-feeling blenders.
Lineup
Magic Bullet
Magic Bullet sells three models of personal blenders: the original Magic Bullet MBR-1101, the smaller Magic Bullet Mini, and the Magic Bullet Kitchen Express, which is a combo food processor/blender. The Kitchen Express variant we tested is sold with a blending jar, but it sometimes comes with only food processing accessories.
NutriBullet
nutribullet sells a range of personal blenders. Models like the nutribullet Pro+ and nutribullet 900 are bigger, more powerful versions of Magic Bullet's personal blenders. Unlike Magic Bullet, nutribullet offers a selection of full-size blenders with different features, like hot blending. They don't have a personal blender/food processor combo. However, they make a few 'Specialty' blenders, including the nutribullet GO, a battery-powered personal blender, and the nutribullet Immersion Blender, a hand blender meant for hot blending directly in a pot or pan.
Each brand also sells various other kitchen appliances, including an air fryer from Magic Bullet and a juicer from nutribullet.
Recent Updates
Dec 15, 2025:
We swapped the nutribullet Blender Combo with the nutribullet Triple Prep System as the 'Best Full-Size' option because it offers better overall performance.
Mar 13, 2025:
We've removed the nutribullet Rx as the 'Most Versatile nutribullet' pick and instead included it as an alternative to the best full-size pick, the nutribullet Blender Combo. We've also added the Magic Bullet Portable as a cheaper alternative to the nutribullet Portable.
Dec 17, 2024:
We've added the nutribullet SmartSense blender combo as an alternative to the nutribullet SmartSense Blender Combo since it's a very similar blender but has a digital display.
Sep 27, 2024: We've added the Magic Bullet Blender Combo as an alternative to the NutriBullet Rx since it can also hot blend and is cheaper.
Jun 12, 2024: We've made minor updates to the text and checked that the products are in stock.