NutriBullet and Magic Bullet are blender brands specializing in bullet or personal blenders. While they're marketed as separate brands, both are owned by the same parent company, Capital Brands. They're mainly intended for smoothies, protein shakes, and other blended beverages. Magic Bullet's claim to fame is releasing the first bullet-style blender in 2003, and NutriBullet was released later as a more powerful version. Regarding personal blenders, Magic Bullets are usually cheaper but similarly designed overall, so if you're considering a NutriBullet personal blender but want something cheaper, check out Magic Bullet.
Most blenders from these brands don't stand out as multi-purpose blenders, but they generally perform very well when processing fibrous ingredients, which is important for smooth fruit smoothies and well-blended sauces and soups. Most come with cup rings or to-go lids, so you can drink directly from the jar or take your smoothie on the go.
Ninja makes personal blenders in the same price range as NutriBullet. The brand dominates our best personal blenders list, partly because Ninja blenders don't have the same downsides: they can crush ice and come with dishwasher-safe blades. The best Ninja blenders are also sturdier than the best NutriBullet models. However, most Ninja models have very sharp blades that require careful handling. If you're deciding between a Ninja and a NutriBullet, check out our full brand comparison for more information.
Some NutriBullet and Magic Bullet models rival more expensive Vitamix models when processing fibrous ingredients, meaning they can produce an equally silky smoothie with fruit or leafy greens. However, Vitamix blenders are generally significantly better-built and more versatile than NutriBullet models, so if you're looking for a multi-purpose machine, you might want to look at the best Vitamix blenders.
NutriBullet and Magic Bullet primarily make personal blenders intended for drinks like smoothies. They have a straightforward design and a simple dock-and-push control scheme and are generally well-suited for processing fruits and veggies into a smooth puree. However, most can't crush ice and aren't particularly well-built or premium-feeling blenders.
The best NutriBullet that we've tested is the NutriBullet Pro 900. This blender is usually around the same price or cheaper than similar models like the NutriBullet Pro 1000 and NutriBullet Pro+. Those other models have more powerful motors, but the 900 has a better overall performance, so there's little reason to spend more. The 900 makes a virtually perfectly smooth puree with fibrous ingredients like kale or apple skins, so it can make silky smoothies with almost any recipe. It comes with lids, cup rings, and another set of cup rings with handles, so you can drink from the 32oz jars at home or on the go. You operate the blender by pushing down on the jar, but you don't need to push on it constantly to blend.
It's a great choice for making smaller batches of nut butter or hummus since it's very easy to use and produces a smooth, spreadable blend. However, it's not meant for crushing ice without liquid in its jar, which is normal for NutriBullet and Magic Bullet blenders. The jar and lids are dishwasher-safe, but the blade assembly has to be cleaned by hand, which is typical for the brand's bullet blenders. The only exception is the newer NutriBullet Ultra, which has a dishwasher-safe blade assembly. You might prefer it if you want to put all your blender's components in the dishwasher, but it doesn't blend fibrous ingredients quite as smoothly.
Since most NutriBullet-brand blenders are around the same price or more expensive than the NutriBullet Pro 900, consider a Magic Bullet blender if you want something cheaper. The Magic Bullet Blender is the best mid-range bullet blender we've tested from either brand. While it's less well-built than the previous pick, it's a good, affordable option if you're looking for a basic blender. It comes with 13oz and 15oz jars that you can use for smoothies. This blender includes storage lids and cup rings for both bigger jars, plus just one resealable lid for the 15-ounce jar.
It doesn't quite match the perfectly smooth blend you get with the 900, but it makes very well-blended puree with stubborn fibrous ingredients like fruit and leafy greens. It's also decently easy to use for making dips, spreads, and nut butter, although the NutriBullet takes less time to process that type of recipe. This blender has a somewhat plasticky build quality, and as usual for NutriBullet and Magic Bullet blenders, it's not meant for crushing ice without liquid in the jar. You also have to wash the blade assembly by hand.
For a less expensive option, consider the Magic Bullet Mini. This inexpensive blender has a similar design to the previous pick but only comes with a 13oz and 8oz jar. While blending something like a fruit smoothie takes longer, it produces similar results to the Magic Bullet Blender when processing fibrous ingredients, so recipes with ingredients like blueberries or leafy greens turn out almost perfectly smooth. It's also the quietest blender on the list, so you don't have to endure a roaring blender to get your morning smoothie.
While it doesn't come with a resealable to-go lid, there's a cup ring so you can drink from a 13oz jar at home. The 8oz jar is a little small for smoothies, but it's useful for smaller portions of dips and sauces and comes with a storage lid to keep leftovers in the fridge. Like other NutriBullet and Magic Bullet blenders, it's not meant for processing ice without liquid in the jar. It doesn't have the sturdiest build and isn't easy to use for more difficult jobs like making nut butter or hummus.
The best NutriBullet blender with a full-size design we've tested is the NutriBullet Rx. This blender looks like a bigger version of the NutriBullet 900, but the size isn't the only thing that differentiates it. You can use it to heat room-temperature ingredients as they blend, so it can help make a quick batch of something like tomato soup. However, the manufacturer suggests avoiding using the blender to process already-hot ingredients directly from a pot or pan. You can use the 32-ounce main jar to crush ice (without liquid in the jar) to add to cocktails or for drinks like slushies. It can also easily blend thicker mixtures, like smoothie bowls or hummus.
This blender comes with three jars: the 32-ounce pitcher for heating ingredients, plus a 40-ounce and 24-ounce jar similar to what comes with NutriBullet's personal blenders. All the jars have handles, but there isn't a resealable to-go lid, which is disappointing if you want to take your blends out of the house. If you're looking for a more conventional full-size blender, you might prefer the NutriBullet Smart Touch Blender Combo. It has a bigger 64-ounce capacity in its main jar that you can use for hot blending. It also comes with a pair of personal jars for smoothies, along with to-go lids. However, it can only crush ice with liquid in the jar and has difficulty blending hard ingredients like nuts.
Magic Bullet sells three models of personal blenders: the original Magic Bullet MBR-1101, the smaller Magic Bullet Mini, and the Magic Bullet Kitchen Express, which is a combo food processor/blender. The Kitchen Express variant we tested is sold with a blending jar, but sometimes, it only comes with food processing accessories.
NutriBullet sells a range of personal blenders. Models like the NutriBullet Pro+ and NutriBullet 900 are bigger, more powerful versions of Magic Bullet's personal blenders. Unlike Magic Bullet, NutriBullet offers a selection of full-size blenders that offer different features, like hot blending. They don't have a personal blender/food processor combo. However, they make a few 'Speciality' blenders, including the NutriBullet GO, a battery-powered personal blender, and the NutriBullet Immersion Blender, a hand blender meant for hot blending directly in a pot or pan.
Each brand also sells a variety of other kitchen appliances, including an air fryer from Magic Bullet and a juicer from NutriBullet.
Apr 19, 2023: Made the NutriBullet Pro 1000 the 'Best Mid-Range' pick to better represent the brand's product range. Made the Magic Bullet Blender MBR-1101 the 'Best Budget' pick with the Magic Bullet Mini as an alternative.
NutriBullet and Magic Bullet make a variety of personal and full-size blenders that are very well-suited for making smoothies and other recipes with fibrous ingredients.