NutriBullet and Magic Bullet are blender brands specializing in bullet or personal blenders. While they're marketed as separate brands, both are owned by the same parent company, Capital Brands. They're mainly intended for smoothies, protein shakes, and other blended beverages. Magic Bullet's claim to fame is releasing the first bullet-style blender in 2003, and NutriBullet was released later as a more powerful version. When it comes to personal blenders, Magic Bullets are usually cheaper but similarly designed overall, so if you're considering a NutriBullet personal blender but want something cheaper, check out Magic Bullet.
Most blenders from these brands don't stand out from other multi-purpose blenders, but they generally perform very well when processing fibrous ingredients, which is important for smooth fruit smoothies and well-blended sauces and soups. Most come with cup rings or to-go lids, so you can drink directly from the jar or take your smoothie on the go.
Ninja makes a variety of personal blenders that are in the same price range as NutriBullet. The brand dominates our best personal blenders list, partly because Ninja blenders don't have the same downsides: they can crush ice and come with dishwasher-safe blades. The best Ninja blenders are also sturdier than the best NutriBullet blenders. However, most Ninja models have very sharp blades that require careful handling. You may prefer a NutriBullet if you mostly make smoothies and protein shakes or if you're looking for a quieter blender.
Some NutriBullet and Magic Bullet models rival more expensive Vitamix models when processing fibrous ingredients, meaning they can produce an equally silky smoothie with fruit or leafy greens. However, Vitamix blenders are generally significantly better-built and more versatile than NutriBullet models, so if you're looking for a multi-purpose machine, you might want to look at the best Vitamix blenders.
NutriBullet and Magic Bullet primarily make personal blenders intended for drinks like smoothies. They have a straightforward design and a simple dock-and-push control scheme and are generally well-suited for processing fruits and veggies into a smooth puree. However, most can't crush ice and aren't particularly well-built or premium-feeling blenders.
The best NutriBullet blender that we've tested is the NutriBullet Pro 900. As you'd expect from a good bullet blender, this model shines when making single-serve drinks like smoothies. It comes with a pair of 32-ounce jars, along with matching to-go lids, cup rings, and another set of cup rings with handles. It can make an extremely smooth blend with all kinds of smoothie recipes since it does a better job of pureeing fibrous ingredients like kale and fruit skin than other similarly priced NutriBullets like the NutriBullet Pro+. The blender is operated by pushing down on the jar, but you don't need to push down constantly to blend.
It's a great choice for making smaller batches of nut butter or hummus, as it's very easy to use and produces a smooth, spreadable blend. Like all bullet blenders from NutriBullet that we've tested, it's not meant for crushing ice without liquid in its jar. While the jar and lids are dishwasher-safe, the blade assembly isn't, which is typical for NutriBullet and Magic Bullet blenders. On the upside, it's decently easy to clean by hand, although you need to use a sponge to clean some parts, like the grooves around the lip of the jar.
The NutriBullet Pro 1000 is another good option if you want to spend less. This blender has a similar design to the NutriBullet Pro 900. It's decently well-built and comes with a pair of personal jars (32oz and 24oz) for smoothies. There's a to-go lid for each jar, so you can easily use them as travel cups. Although it takes longer to process ingredients than its pricier sibling, it can make a very well-blended smoothie with most recipes, even if you include lots of leafy greens or blueberries. It's much quieter when it's running, which is nice if you don't want to wake up housemates with early-morning blending. It has a different blade design that's easier to clean by hand.
However, if you want a blender that can totally liquefy stubborn ingredients like kale, leaving no grains behind, the 900 is still a better choice. Likewise, this model has somewhat narrower jars and struggles to keep thicker mixtures moving, so it takes a lot of work to use for something like nut butter or hummus. That said, it's still a fantastic option for smoothies, and it's worth considering if you like the NutriBullet design and want to save some money.
Since most NutriBullet-brand blenders are around the same price or more expensive than the NutriBullet Pro 1000, if you want something cheaper, it's a good idea to look at a Magic Bullet. The best budget blender we've tested from either brand is the Magic Bullet Blender MBR-1101. This bullet blender isn't as powerful as the previous picks, but it weighs about half as much and takes up less space on your counter. Like the 1000, it doesn't quite match the perfectly smooth blend you get with the 1000, but it makes very well-blended smoothies with stubborn fibrous ingredients. It's also decently easy to use for purposes like making dips, spreads, and nut butter.
Its capacity is smaller than the previous picks', as it comes with a 15-ounce jar, a 13-ounce cup with a handle, and a four-ounce container for smaller recipes like dip or salsa. There are storage lids and cup rings included for both bigger jars, plus just one resealable to-go lid for the 15-ounce jar. It's significantly lighter and smaller than the NutriBullet 1000, but if you're looking for something even smaller and easier to store, you might prefer the Magic Bullet Mini. This very compact blender makes silky smoothies in its 13oz jar, although it takes longer than more expensive options. As is usual for NutriBullet and Magic Bullet, the blades need to be cleaned by hand, and neither blender can crush ice without liquid in the jar.
The best NutriBullet blender with a full-size design we've tested is the NutriBullet Rx. This blender looks like a bigger version of the NutriBullet 900, but the size isn't the only thing that sets it apart. You can use it to heat room-temperature ingredients as they blend, so it can help make a quick batch of warm recipes like tomato soup. However, it's not meant for processing already-hot ingredients directly from a pot or pan. You can use the 32-ounce main jar to crush ice (without liquid in the jar) to add to cocktails or for drinks like slushies. It can also easily blend thicker mixtures, like smoothie bowls or hummus.
There are three jars included: the 32-ounce pitcher for heating ingredients, plus a 40-ounce and 24-ounce jar similar to what comes with NutriBullet's personal blenders. All the jars have handles, but there isn't a resealable to-go lid, which is disappointing if you want to take your blends out of the house. If you're looking for a more conventional full-size blender, you might prefer the NutriBullet Smart Touch Blender Combo. It has a bigger 64-ounce capacity in its main jar that you can use for hot blending. It also comes with a pair of personal jars for smoothies, along with to-go lids. However, it can't crush ice without liquid in the jar and has a hard time blending hard ingredients like nuts.
Magic Bullet sells three models of personal blenders: the original Magic Bullet MBR-1101, the smaller Magic Bullet Mini, and the Magic Bullet Kitchen Express, which is a combo food processor/blender. The Kitchen Express variant we tested is sold with a blending jar, but sometimes it only comes with food processing accessories.
NutriBullet sells a range of personal blenders. Models like the NutriBullet Pro+ and NutriBullet 900 are bigger, more powerful versions of Magic Bullet's personal blenders. Unlike Magic Bullet, NutriBullet offers a selection of full-size blenders that offer different features, like hot blending. They don't have a personal blender/food processor combo. However, they make a few 'Speciality' blenders, including the NutriBullet GO, a battery-powered personal blender, and the NutriBullet Immersion Blender, a hand blender meant for hot blending directly in a pot or pan.
Each brand also sells a variety of other kitchen appliances, including an air fryer from Magic Bullet and a juicer from NutriBullet.
NutriBullet and Magic Bullet make a variety of personal and full-size blenders that are very well-suited for making smoothies and other recipes with fibrous ingredients.