Hisense U8G vs Sony X90K/X90CK

Which TV Is Better?

Products

Hisense U8G
Sony X90K/X90CK

Tested using Methodology v1.11

Updated Sep 24, 2025 06:35 PM

SEE PRICE
Amazon.com

Tested using Methodology v1.11

Updated Sep 24, 2025 06:34 PM

SEE PRICE
Amazon.com

Our Verdict

Hisense U8G

Sony X90K/X90CK

The Hisense U8G and the Sony X90K/X90CK are great TVs with a few differences. The Hisense gets brighter and has a better local dimming feature, meaning its overall picture quality and bright and dark room performance are better. The Hisense also displays more colors, and smaller highlights pop more if you watch HDR content. They have the same gaming features, but the Sony doesn't have the same motion issues as the Hisense, if that's an issue for you.

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Variants

  • 55U8G (55")
  • 65U8G (65")
  • XR-55X90K (55")
  • XR-65X90K (65")
  • XR-75X90K (75")
  • XR-85X90K (85")

Check Price

55"
55U8G
Amazon.com
55"
XR-55X90K
SEE PRICE
Amazon.com
65"
XR-65X90K
SEE PRICE
Amazon.com
75"
 
75"
XR-75X90K
SEE PRICE
Amazon.com
85"
 
85"
XR-85X90K
SEE PRICE
Amazon.com

Main Differences for
Mixed Usage

Threshold 

0.10

Mixed Usage 

8.0
8.0

Low-Quality Content Smoothing 
 

4.8
8.4

Reflections 
 

8.9
7.2

Pre Calibration 
 

8.9
7.2

HDR Brightness 
 

8.7
6.8

Upscaling: Sharpness Processing 
 

7.0
9.0

Full Comparison

Design

Style  

Design Picture  

Curved  

No
No
Show Text 

Accelerated Longevity Test 
 

Uniformity Pictures  

50-gray-30
Month 30
50% Gray
50-gray-30
Month 30
50% Gray

Longevity Graph  

See details
See details

Stand  

Stand Picture  

Show Text 

Back  

Back Picture  

Wall Mount  

VESA 400x300
VESA 300x300
Show Text 

Borders  

Borders Picture  

Borders  

0.39" (1.0 cm)
0.43" (1.1 cm)

Thickness  

Thickness Picture  

Max Thickness  

3.86" (9.8 cm)
2.76" (7.0 cm)
Show Text 

Build Quality 
 

7.5
7.5

Build quality picture  

Show Text 
Picture Quality

Contrast 
 

8.7
8.8

Contrast Picture  

Contrast 
 

54,027 : 1
34,557 : 1

Native Contrast 
 

4,480 : 1
7,511 : 1
Show Text 

Blooming 
 

6.5
7.0

Blooming Photo  

Show Text 

Lighting Zone Transitions 
 

7.0
5.5

Preferred LD Video, Moving Object  

Local Dimming 
 

Yes
Yes

Backlight 
 

Full-Array
Full-Array

Dimming Zones Count Of Tested TV 
 

132
54
Show Text 

Contrast And Dark Details In Game Mode 
 

8.0
8.0

Blooming Photo In Game Mode  

Preferred LD Video, Moving Object In Game Mode  

Game Transitions With VRR And Preferred LD  

Show Text 

HDR Brightness 
 

8.7
6.8

HDR Hallway Photo  

HDR Cityscape Photo  

HDR Landscape Photo  

Hallway Lights (~1950 cd/m²) 
 

665 cd/m²
357 cd/m²

Yellow Skyscraper (~700 cd/m²) 
 

578 cd/m²
268 cd/m²

Landscape Pool (~300 cd/m²) 
 

208 cd/m²
168 cd/m²

Peak 2% Window 
 

1,012 cd/m²
784 cd/m²

Peak 10% Window 
 

1,524 cd/m²
754 cd/m²

Peak 25% Window 
 

1,567 cd/m²
673 cd/m²

Peak 50% Window 
 

928 cd/m²
510 cd/m²

Peak 100% Window 
 

702 cd/m²
511 cd/m²

Sustained 2% Window 
 

1,002 cd/m²
760 cd/m²

Sustained 10% Window 
 

1,493 cd/m²
742 cd/m²

Sustained 25% Window 
 

1,535 cd/m²
672 cd/m²

Sustained 50% Window 
 

925 cd/m²
509 cd/m²

Sustained 100% Window 
 

701 cd/m²
511 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.043
0.027
Show Text 

HDR Brightness In Game Mode 
 

8.8
6.9

HDR Hallway Photo  

HDR Cityscape Photo  

HDR Landscape Photo  

Hallway Lights (~1950 cd/m²) 
 

683 cd/m²
384 cd/m²

Yellow Skyscraper (~700 cd/m²) 
 

590 cd/m²
309 cd/m²

Landscape Pool (~300 cd/m²) 
 

220 cd/m²
142 cd/m²

Peak 2% Window 
 

998 cd/m²
746 cd/m²

Peak 10% Window 
 

1,499 cd/m²
776 cd/m²

Peak 25% Window 
 

1,552 cd/m²
676 cd/m²

Peak 50% Window 
 

924 cd/m²
497 cd/m²

Peak 100% Window 
 

701 cd/m²
502 cd/m²

Sustained 2% Window 
 

991 cd/m²
726 cd/m²

Sustained 10% Window 
 

1,469 cd/m²
761 cd/m²

Sustained 25% Window 
 

1,526 cd/m²
672 cd/m²

Sustained 50% Window 
 

922 cd/m²
496 cd/m²

Sustained 100% Window 
 

699 cd/m²
501 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.042
0.030
Show Text 

PQ EOTF Tracking 
 

7.3
9.0

PQ EOTF Graph  

See details
See details

600 Nit Tracking Delta 
 

0.0218
0.0065

1000 Nit Tracking Delta 
 

0.0216
0.0067

4000 Nit Tracking Delta 
 

0.0221
0.0065
Show Text 

SDR Brightness 
 

8.7
8.6

Real Scene Peak Brightness 
 

562 cd/m²
579 cd/m²

Peak 2% Window 
 

954 cd/m²
828 cd/m²

Peak 10% Window 
 

1,296 cd/m²
929 cd/m²

Peak 25% Window 
 

1,364 cd/m²
794 cd/m²

Peak 50% Window 
 

814 cd/m²
574 cd/m²

Peak 100% Window 
 

616 cd/m²
586 cd/m²

Sustained 2% Window 
 

943 cd/m²
804 cd/m²

Sustained 10% Window 
 

1,273 cd/m²
903 cd/m²

Sustained 25% Window 
 

1,340 cd/m²
785 cd/m²

Sustained 50% Window 
 

810 cd/m²
570 cd/m²

Sustained 100% Window 
 

613 cd/m²
584 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.042
0.028
Show Text 

Color Gamut 
 

8.7
8.4

Wide Color Gamut 
 

Yes
Yes

Color Gamut DCI-P3 Picture  

DCI P3 xy 
 

97.42%
90.23%

DCI P3 uv 
 

97.12%
95.08%

Color Gamut Rec.2020 Picture  

Rec 2020 xy 
 

74.58%
71.88%

Rec 2020 uv 
 

79.48%
79.75%
Show Text 

Color Volume 
 

8.6
8.3

P3 Color Volume ITP Picture  

1,000 cd/m² DCI P3 Coverage ITP 
 

84.6%
78.6%

2020 Color Volume ITP Picture  

10,000 cd/m² Rec 2020 Coverage ITP 
 

42.4%
38.4%

White Luminance 
 

987 cd/m²
741 cd/m²

Red Luminance 
 

213 cd/m²
157 cd/m²

Green Luminance 
 

714 cd/m²
504 cd/m²

Blue Luminance 
 

69 cd/m²
50 cd/m²

Cyan Luminance 
 

770 cd/m²
568 cd/m²

Magenta Luminance 
 

270 cd/m²
214 cd/m²

Yellow Luminance 
 

917 cd/m²
681 cd/m²
Show Text 

Pre Calibration 
 

8.9
7.2

Pre White Balance Picture  

Pre Gamma Curve Picture  

Pre Color Picture  

White Balance dE 
 

1.62
3.62

Color dE 
 

1.42
2.45

Gamma 
 

2.19
2.23

Color Temperature 
 

6,439 K
7,257 K

Picture Mode 
 

Theater Night
Custom

Color Temp Setting 
 

Low
Expert 1

Gamma Setting 
 

2.2
0
Show Text 

Post Calibration 
 

9.5
9.6

Post White Balance Picture  

Post Gamma Curve Picture  

Post Color Picture  

White Balance dE 
 

0.44
0.15

Color dE 
 

1.06
1.02

Gamma 
 

2.19
2.19

Color Temperature 
 

6,497 K
6,504 K

White Balance Calibration 
 

20 point
10 point

Color Calibration 
 

Yes
Yes
Show Text 

Gray Uniformity 
 

7.1
6.8

50% Uniformity Picture  

50% Std. Dev. 
 

2.593%
3.887%

50% DSE 
 

0.216%
0.216%

5% Uniformity Picture  

5% Std. Dev. 
 

0.765%
1.147%

5% DSE 
 

0.109%
0.116%
Show Text 

Black Uniformity 
 

8.3
7.4

Black Uniformity Picture With Preferred Local Dimming  

Std. Dev. 
 

0.890%
1.068%

Native Black Uniformity Picture  

Native Std. Dev. 
 

0.594%
1.196%
Show Text 

Viewing Angle 
 

5.5
5.5

Viewing Angle Video  

Chroma Graph  

Color Washout 
 

24°
27°

Hue Graph  

Color Shift 
 

25°
40°

Lightness Graph  

Brightness Loss 
 

36°
35°

Black Level Raise 
 

22°
12°

Gamma Shift 
 

16°
17°
Show Text 

Reflections 
 

8.9
7.2

Reflections Picture  

Average Room Off Picture  

Bright Room Off Picture  

Screen Finish 
 

Semi-gloss
Semi-gloss

Total Reflections 
 

2.3%
5.6%

Indirect Reflections 
 

0.4%
0.6%

Calculated Direct Reflections 
 

1.9%
5.0%
Show Text 

HDR Native Gradient 
 

7.8
8.5

HDR Gradient Picture  

100% Black to 50% Gray  

8.0
8.0

50% Gray to 100% White  

8.0
8.0

100% Black to 50% Red  

6.0
10

50% Red to 100% Red  

10
8.0

100% Black to 50% Green  

6.0
10

50% Green to 100% Green  

8.0
6.0

100% Black to 50% Blue  

10
10

50% Blue to 100% Blue  

6.0
8.0
Show Text 

Low-Quality Content Smoothing 
 

4.8
8.4

Low-Quality Content Smoothing Picture  

Smoothing 
 

3.0
8.5

Detail Preservation 
 

9.0
8.0
Show Text 

Upscaling: Sharpness Processing 
 

7.0
9.0

Sharpness Picture - 480p  

Show Text 

Pixels 
 

Pixels Picture  

Subpixel Layout 
 

BGR
BGR

Type  

LED
LED

Sub-Type 
 

VA
VA
Show Text 
Motion

Response Time 
 

8.5
8.3

Motion Blur Picture  

Response Time Chart  

80% Response Time 
 

3.8 ms
3.5 ms

100% Response Time 
 

9.3 ms
11.9 ms
Show Text 

Flicker-Free 
 

9.9
9.5

Backlight chart 
 

Flicker-Free 
 

No
No

PWM Dimming Frequency 
 

960 Hz
720 Hz
Show Text 

Black Frame Insertion (BFI) 
 

BFI Picture  

BFI Frequency Picture  

Optional BFI 
 

Yes
Yes

Min Flicker For 60 fps 
 

120 Hz
120 Hz

60Hz For 60 fps 
 

No
No

120Hz For 120 fps 
 

Yes
Yes

Min Flicker for 60 fps in Game Mode 
 

120 Hz
120 Hz
Show Text 

Motion Interpolation 
 

Motion Interpolation (30 fps) Picture  

Motion Interpolation (30 fps) 
 

Yes
Yes

Motion Interpolation (60 fps) Picture  

Motion Interpolation (60 fps) 
 

Yes
Yes
Show Text 

Stutter 
 

6.7
7.2

Frame Hold Time @ 24 fps 
 

32.4 ms
29.8 ms

Frame Hold Time @ 60 fps 
 

7.4 ms
2.8 ms
Show Text 

24p Judder 
 

10
10

Judder-Free 24p 
 

Yes
Yes

Judder-Free 24p via 60p 
 

Yes
Yes

Judder-Free 24p via 60i 
 

Yes
Yes

Judder-Free 24p via Native Apps 
 

Yes
Yes
Show Text 

Variable Refresh Rate 
 

9.4
9.4

Native Refresh Rate 
 

120 Hz
120 Hz

Variable Refresh Rate 
 

Yes
Yes

HDMI Forum VRR 
 

Yes
Yes

FreeSync 
 

Yes
No

G-SYNC Compatible 
 

Yes
Yes

4k VRR Maximum 
 

120 Hz
120 Hz

4k VRR Minimum 
 

< 20 Hz
< 20 Hz

1080p VRR Maximum 
 

120 Hz
120 Hz

1080p VRR Minimum 
 

< 20 Hz
< 20 Hz

1440p VRR Maximum 
 

120 Hz
N/A

1440p VRR Minimum 
 

< 20 Hz
N/A

VRR + Local Dimming  

Yes
Yes
Show Text 
Inputs

Input Lag 
 

9.4
9.2

1080p @ 60Hz 
 

15.2 ms
17.8 ms

1080p @ 60Hz Outside Game Mode 
 

124.0 ms
161.0 ms

1080p @ 120Hz 
 

5.9 ms
9.3 ms

1080p @ 144Hz 
 

N/A
N/A

1440p @ 60Hz 
 

15.1 ms
N/A

1440p @ 120Hz 
 

5.9 ms
N/A

1440p @ 144Hz 
 

N/A
N/A

4k @ 60Hz 
 

15.2 ms
17.8 ms

4k @ 60Hz + 10-Bit HDR 
 

15.1 ms
17.8 ms

4k @ 60Hz @ 4:4:4 
 

15.1 ms
17.7 ms

4k @ 60Hz Outside Game Mode 
 

122.1 ms
144.3 ms

4k @ 60Hz With Interpolation 
 

101.4 ms
136.6 ms

4k @ 120Hz 
 

5.8 ms
10.1 ms

4k @ 144Hz 
 

N/A
N/A

8k @ 60Hz 
 

N/A
N/A
Show Text 

Supported Resolutions 
 

9.6
8.6

Resolution  

4k
4k

480p @ 59.94Hz (Widescreen) 
 

Yes
Yes

720p @ 59.94Hz 
 

Yes
Yes

1080p @ 60Hz @ 4:4:4 
 

Yes
Yes

1080p @ 120Hz 
 

Yes
Yes

1080p @ 144Hz 
 

No
No

1440p @ 60Hz 
 

Yes (forced resolution required)
No

1440p @ 120Hz 
 

Yes (forced resolution required)
No

1440p @ 144Hz 
 

No
No

4k @ 60Hz 
 

Yes
Yes

4k @ 60Hz @ 4:4:4 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

4k @ 120Hz @ 4:4:4 
 

Yes
Yes

4k @ 144Hz 
 

No
No

8k @ 30Hz or 24Hz 
 

No
No

8k @ 60Hz 
 

No
No
Show Text 

PS5 Compatibility 
 

PS5 Screenshot  

Auto Low Latency Mode (ALLM) 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

1440p @ 120Hz 
 

PS5 doesn't output 1440p
No

1080p @ 120Hz 
 

Yes
Yes

HDR 
 

Yes
Yes

VRR 
 

Yes
Yes
Show Text 

Xbox Series X|S Compatibility 
 

Xbox Series X Screenshot  

Auto Low Latency Mode (ALLM) 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

1440p @ 120Hz 
 

Yes
No

1080p @ 120Hz 
 

Yes
Yes

HDR 
 

Yes
Yes

VRR 
 

Yes
Yes
Show Text 

Inputs Specifications  

HDR10 
 

Yes
Yes

HDR10+ 
 

Yes
No

Dolby Vision 
 

Yes
Yes

HLG 
 

Yes
Yes

HDMI 2.0 Full Bandwidth 
 

Yes (HDMI 1,2,3,4)
Yes (HDMI 1,2,3,4)

HDMI 2.1 Class Bandwidth 
 

Yes (HDMI 3,4)
Yes (HDMI 3,4)

CEC  

Yes
Yes

HDCP 2.2  

Yes (HDMI 1,2,3,4)
Yes (HDMI 1,2,3,4)

ATSC Tuner 
 

1.0
3.0 (NEXTGEN TV)

USB 3.0 
 

Yes (1)
Yes (1)

Variable Analog Audio Out  

Yes
No

Wi-Fi Support  

Yes (2.4 GHz, 5 GHz)
Yes (2.4 GHz, 5 GHz)
Show Text 

Input Photos  

Side Inputs Picture  

Rear Inputs Picture  

Total Inputs  

HDMI  

4
4

USB  

2
2

Digital Optical Audio Out  

1
1

Analog Audio Out 3.5mm  

1
0

Analog Audio Out RCA  

0
0

Component In  

0
0

Composite In  

1 (incl. adapter)
1 (adapter required, not incl.)

Tuner (Cable/Ant)  

1
1

Ethernet  

1
1

DisplayPort  

0
0

IR In  

0
1
Show Text 

Audio Passthrough 
 

ARC/eARC Port 
 

eARC
eARC

eARC: Dolby Atmos Over Dolby Digital Plus 
 

Yes
Yes

eARC: Dolby Digital Plus 7.1 
 

Yes
Yes

eARC: LPCM 7.1 Over Dolby MAT 
 

Yes
Yes

eARC: Dolby TrueHD 7.1 
 

Yes
Yes

eARC: DTS:X Over DTS-HD MA 
 

Yes
Yes

eARC: DTS-HD Master Audio 7.1 
 

Yes
Yes

eARC: LPCM Channels (Bitstream) 
 

2.0
7.1

ARC: Dolby Digital 5.1 
 

Yes
Yes

ARC: DTS 5.1 
 

Yes
Yes

Optical: Dolby Digital 5.1 
 

Yes
Yes

Optical: DTS 5.1 
 

Yes
Yes
Show Text 
Sound Quality

Frequency Response 
 

7.2
7.3

Frequency Response  

See details
See details

Low-Frequency Extension 
 

84.76 Hz
84.76 Hz

Std. Dev. @ 70 
 

4.24 dB
2.71 dB

Std. Dev. @ 80 
 

4.21 dB
2.96 dB

Std. Dev. @ Max 
 

5.42 dB
4.87 dB

Max 
 

92.1 dB SPL
93.3 dB SPL

Dynamic Range Compression 
 

2.51 dB
5.46 dB
Show Text 

Distortion 
 

6.8
7.1

Total Harmonic Distortion 
 

See details
See details

Weighted THD @ 80 
 

0.077
0.043

Weighted THD @ Max 
 

0.948
2.115

IMD @ 80 
 

4.32%
1.36%

IMD @ Max 
 

7.68%
7.27%
Show Text 
Smart Features

Interface 
 

8.0
8.0

Smart TV Picture  

Smart OS  

Android TV
Google TV

Version  

10
10

Ease of Use 
 

Average
Average

Smoothness 
 

Very Smooth
Very Smooth

Time Taken to Select YouTube 
 

2 s
2 s

Time Taken to Change Backlight 
 

2 s
2 s

Advanced Options 
 

Many
Many
Show Text 

Ad-Free 
 

0.0
0.0

Ads Picture  

Ads 
 

Yes
Yes

Opt-out 
 

No
No

Suggested Content in Home 
 

Yes
Yes

Opt-out of Suggested Content 
 

Yes
No
Show Text 

Apps and Features 
 

9.0
9.0

Apps Picture  

App Selection 
 

Great
Great

App Smoothness 
 

Average
Very Smooth

Cast Capable 
 

Yes
Yes

USB Drive Playback 
 

Yes
Yes

USB Drive HDR Playback 
 

Yes
Yes

HDR in Netflix 
 

Yes
Yes

HDR in YouTube 
 

Yes
Yes
Show Text 

Remote 
 

8.0
8.5

Remote Picture  

Size 
 

Medium
Small

Voice Control 
 

Many Features
Many Features

CEC Menu Control 
 

Yes
Yes

Other Smart Features 
 

No
No

Remote App  

Hisense RemoteNOW
Android TV
Show Text 

TV Controls  

Controls Picture  

Show Text 

In The Box  

In The Box Picture  

Show Text 

Misc  

Power Consumption  

61 W
75 W

Power Consumption (Max)  

203 W
161 W

Firmware  

V0000.01.00I.L0422
PKG6.5770.0680NAA

Check Price

55"
55U8G
Amazon.com
55"
XR-55X90K
SEE PRICE
Amazon.com
65"
XR-65X90K
SEE PRICE
Amazon.com
75"
 
75"
XR-75X90K
SEE PRICE
Amazon.com
85"
 
85"
XR-85X90K
SEE PRICE
Amazon.com

Hisense U8G

Sony X90K/X90CK

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