OLED TVs have the best picture quality currently available. If you're watching TV in a dark room, OLEDs can display perfect blacks, which enhance picture quality. They can't get as bright as LED TVs and have a risk of image retention or burn-in, although we expect most people to not be affected by this.
The best OLED TV we've tested so far is the LG C9. The picture quality is excellent, just like all OLED TVs. Blacks are perfect thanks to the panel's emissive technology that can switch off individual pixels. The response time is nearly instantaneous and motion is very crisp with almost no blur trail behind fast-moving content. However, this creates stutter in movies and other low frame rate content which, fortunately, the TV can minimize with the help of its motion interpolation feature. The viewing angles are excellent, like most OLEDs, which is great if you often gather a group of friends to watch the big game. This TV delivers HDR content with vivid colors and highlights that pop. Serious gamers will appreciate the extremely low input lag and the support for HDMI Forum variable refresh rate technology. This TV has 4 HDMI 2.1 ports which, however, currently don't add much but make the TV more future-proof.
All OLED TVs have the risk of temporary image retention and permanent burn-in. However, this is more likely to happen with cumulative exposure to static images for prolonged periods, and most people won't experience this with normal, varied content.
Overall, the LG C9 is the best OLED TV currently available.
If you want an OLED TV for its excellent picture quality, but you find that the LG C9 OLED is expensive, then get the LG B8 OLED. This TV lacks the HDMI Forum VRR support and doesn't have the extremely low input lag found on the C9. It's equipped with last year's Alpha 7 processor and not the new A9 Gen 2 processor found inside the other LG. However, this TV has the same excellent picture quality and you have to place them side-by-side to tell the processor speed differences. Overall, this is an excellent TV that performs just as well as the other OLEDs, and most of these small differences are hardly be noticeable unless you're an enthusiast.
The absolute best OLED TV out there is currently the LG C9, but if you want to save some cash without too much compromise in quality, then the LG B8 is an excellent choice.
The best OLED TV for watching movies is the Sony A9F. It has the same excellent picture quality found on all OLEDs, but lacks the low input lag of the LG C9 OLED and it doesn't support for HDMI Forum VRR. On the upside, this TV has an excellent color gamut, very good color volume, and displays rich, saturated colors and highlights that pop when in HDR. Motion handling is excellent and motion is crisp thanks to the almost instantaneous response time. The input lag is good for most casual players, but might not please competitive gamers. It runs the very fast Android TV 8.0 smart platform, but unfortunately, just like all OLED TVs, it also has the risk of temporary image retention and permanent burn-in.
Most OLED TVs from the same year have a picture quality in the same ballpark, even across brands. While it's pricier, this TV has a small edge for people that watch HDR movies and want color accuracy. It has slightly better gradient handling, better color volume, and a less aggressive automatic brightness limiter (ABL) than the other OLED TVs like the LG.
Overall, the A9F OLED is an excellent TV with an outstanding movie performance.
If you want a cheaper alternative to the Sony A9F OLED with similar overall performance, then check out the Sony A8G OLED. It has a lower input lag and can't display the full range of colors the Sony A9F can. On the upside, it's significantly cheaper and offers similarly excellent performance in most uses thanks to the excellent picture quality, especially when in a dark room. Like all OLEDs, motion is crisp and the TV has a great overall motion handling.
For the best movie experience available, go with the Sony A9F, but if you wish to save some cash while still obtaining an excellent TV with minor compromise in input lag, get the Sony A8G.
The OLED with the best sound quality we've tested is the LG E9 OLED. It has a similar overall performance to the LG C9 OLED, but is more expensive due to its unique and more premium design.
This TV has a remarkable performance in any use. It delivers the same excellent picture quality and can display true blacks, vivid colors, and has excellent motion handling thanks to the nearly instantaneous response time. The dedicated soundbar offers good sound quality, which is the best among the OLEDs we've tested. If you don't want to get external speakers or a soundbar, this is the best sounding OLED, and it'll keep those who choose it happy.
Currently, only LG and Sony sell OLED TVs in the US, and they all have similar picture quality. Some manufacturers like Philips and Panasonic have produced some OLED TVs that use LG panels, but these aren't sold in the US.
Our recommendations above are what we think are currently the best OLED TVs to buy for most people. We factor in the price (a cheaper TV wins over a pricier one if the difference isn't worth it), feedback from our visitors, and availability (no TVs that are difficult to find or almost out of stock everywhere).
If you would like to do the work of choosing yourself, here is the list of all our reviews of OLED TVs. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.