OLED TVs have the best picture quality currently available. If you're watching TV in a dark room, OLEDs can display perfect blacks, which enhance picture quality. They can't get as bright as LED TVs and have a risk of image retention or burn-in, although we expect most people to not be affected by this.
The best OLED TV we've tested so far is the LG C9. It has an excellent picture quality with perfect blacks and a remarkable dark room performance. It has outstanding motion handling with an almost instantaneous response time that leaves almost no blur trail behind fast-moving content. Although this can cause stutter in 24p content, like movies, the TV has a motion interpolation feature that can help minimize it. It has excellent wide viewing angles and the image remains accurate at large angles off-center, so you can accommodate a large group of friends watching the big game without worrying about who'll sit on the side. If you like HDR, this TV is an excellent choice as it can display HDR with rich, vivid colors and highlights that pop. If you are a serious gamer, you'll appreciate the extremely low input lag and the support for HDMI Forum variable refresh rate technology.
The LG C9, like all OLED TVs, has the risk of temporary image retention and permanent burn-in. However, we don't expect this to affect those who watch normal varied content since this is more likely to happen if you display static images for prolonged periods of time.
Overall, this is the best OLED TV with a remarkable performance in all uses.
If you like the LG C9 and would like to get a TV that performs almost as well but is less expensive, then get the LG B8. This TV doesn't have the same low input lag, doesn't support HDMI Forum VRR, and is equipped with last year's Alpha 7 processor and not the new A9 Gen 2 processor found inside the LG C9. The two TVs have excellent picture quality, and you have to place them side-by-side to tell the processor speed differences. This is an excellent TV and performs just as good as the C9 in most uses. The small differences will hardly be noticeable unless you're an enthusiast.
If you want the best OLED TV for watching movies, then get the Sony A9F. It doesn't have the gaming performance of the LG C9, as it lacks support for HDMI Forum VRR and has a higher input lag. On the upside, it has an excellent picture quality with perfect blacks in a dark room. The image remains accurate for wider angles, and you can easily place the TV in a large room with a wide seating arrangement. If you enjoy watching HDR content, this TV has an excellent color gamut, very good color volume, and displays rich, saturated colors and highlights that pop when in HDR. Motion handling is excellent with almost instantaneous response time. The TV also has a low input lag, which is good for most casual gamers, and runs the Android 8.0 smart platform which is very fast. Unfortunately, just like all OLED TVs, it also has the risk of temporary image retention and permanent burn-in.
Most OLED TVs from the same year have a picture quality in the same ballpark, even across brands. While it's pricier, this TV has a small edge for people that watch HDR movies and want color accuracy. It has slightly better gradient handling, better color volume, and a less aggressive automatic brightness limiter (ABL) than the other OLED TVs, like the LG C9.
Overall, this is an excellent TV that offers an outstanding movie watching experience.
If you find the Sony A9F expensive and want a cheaper alternative with similar overall performance, then check out the Sony A8G. It has a lower input lag and can't display the full range of colors the other Sony can. On the other hand, this TV costs less and offers similarly excellent performance in almost any use. If you decide to get it, you'll enjoy excellent picture quality, especially when in a dark room, and an image that looks crisp due to the great motion handling.
The LG E8 has the best sound quality of all the OLED TVs currently available. It has a similar overall performance to the LG B8, but is more expensive due to its unique and more premium design.
If you decide to go for it, you'll be getting a TV with a remarkable performance in any usage. This TV has excellent picture quality and can deliver true blacks, vivid colors, and excellent motion handling thanks to the almost instantaneous response time. The dedicated soundbar offers good sound quality, and most people will be happy with the TV.
Currently, only LG and Sony sell OLED TVs in the US, and they all have similar picture quality. Some manufacturers like Philips and Panasonic have produced some OLED TVs that use LG panels, but these aren't sold in the US.
Our recommendations above are what we think are currently the best OLED TVs to buy for most people. We factor in the price (a cheaper TV wins over a pricier one if the difference isn't worth it), feedback from our visitors, and availability (no TVs that are difficult to find or almost out of stock everywhere).
If you would like to do the work of choosing yourself, here is the list of all our reviews of OLED TVs. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.