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The 6 Best TV Brands - Winter 2023 Reviews

Best TV Brands

Shopping for a new TV can be challenging; with so many different manufacturers out there, it can be hard to know which is the best TV brand and where to start. Some TV brand names are well-known, but that doesn't necessarily mean all their TVs are good, because even the best brands' entry-level models don't perform well. Some budget-friendly TV brands are starting to make waves in the market and often release models that are better than more expensive options. We've bought and tested more than 375 TVs, and you can see a full list of 2022 TV lineups here.

From smart features to design, each brand has its own way of doing things. So how do they stack up? Keep reading to see our take on the best TV brands in the U.S. Also, see our recommendations for the best smart TVs, the best TVs for movies, and the best 4k TVs.

  1. Best Hisense TV

    Hisense has been growing rapidly in popularity in recent years, and although it started as a budget brand, their best TVs now compete directly with high-end TVs from other brands. Most of their TVs deliver great picture quality, with high contrast, impressive peak brightness, and a wide color gamut. They've also been quick to adopt new technologies, including HDMI 2.1 bandwidth and new gaming features. You're not compromising much by going with a more budget brand, but Hisense TVs typically have worse processing capabilities than more premium brands, and they lack some advanced features like ultra-wide viewing angle technology, so most of their TVs aren't a good choice for a wide seating arrangement. There are also some quality issues, and their new TVs tend to have more bugs and software issues than other brands.

    The Hisense U8H is the best Hisense TV we've tested. It's an amazing TV with great picture quality and a good selection of additional features. It's the first Hisense TV with a Mini LED backlight, which helps it deliver incredibly bright highlights with very little blooming or haloing around bright objects in dark scenes. It gets incredibly bright, and, combined with its fantastic contrast, bright highlights stand out well. It also has a great selection of gaming features, including HDMI 2.1 bandwidth for 4k @ 120Hz gaming, and it supports FreeSync variable refresh rate technology to reduce tearing in games. It has a fast response time for clear motion, and there's very little input lag, ensuring a responsive gaming experience.

    See the best Hisense TVs here.

    See our review

  2. Best LG TV

    LG is one of the largest TV manufacturers in the world, and they're one of the few companies that make both OLED and LED-backlit TVs. Their OLED TVs offer the best value and performance compared to other brands, with an amazing selection of streaming features and fantastic picture quality. LG TVs run their proprietary webOS smart interface, which is well-organized and easy to use and has a great selection of streaming apps. LG also has a unique remote called the Magic Remote that has a point-and-press feature, making it easy to navigate through the menus. LG also leads the industry in terms of gaming features. They were one of the first brands to adopt HDMI 2.1 bandwidth on their TVs, and most of their lineup, including their LED models, support advanced gaming features like G-SYNC variable refresh rate technology. On the other hand, their LED models deliver poor picture quality, especially for dark room viewing, as most use IPS panels with a very low contrast ratio and poor uniformity.

    The best LG TV we've tested is the LG G2 OLED. It performs a lot like most other OLED displays, but it features a new-and-improved OLED panel that allows it to display brighter whites than previous generations. The G2 features a unique design, as it's designed to sit flush against the wall with the included wall mount, but it doesn't come with a stand. If you want a TV with a stand, the LG C2 OLED is also a fantastic choice. They have the same great features as most of LG's other OLED displays, including amazing gaming features like FreeSync and G-SYNC variable refresh rate, low input lag, and HDMI 2.1 bandwidth on all four HDMI ports. Overall, the C2 and G2 are two of the best TVs you can get for gaming.

    See the best LG TVs here.

    See our review

  3. Best Samsung TV

    Samsung releases a wide range of TVs each year, but sadly, most don't offer good value and aren't worth buying. Their high-end TVs are usually among the best TVs on the market, and for the most part, they're competitively priced. Their entry-level and mid-range models are a different story, though, as most offer lackluster picture quality and are overpriced, so you're usually better getting something from a budget brand instead, like Hisense or TCL. Samsung TVs run their proprietary Tizen OS smart interface, which has a great selection of streaming apps, similar to LG, so you're not missing out on your favorite streaming services.

    The best Samsung TV we've tested is the Samsung S95B OLED. It's Samsung's first display to use the new display technology known as QD-OLED, which combines OLED technology with quantum dot color filters. It has the same perfect inky blacks in a dark room as traditional OLEDs, with no blooming or distracting haloing around bright objects, and it has great peak brightness in HDR, so bright highlights stand out well, and it tracks the creator's intent properly. However, since it lacks a polarizing filter, blacks are raised if you're in a bright room, meaning that blacks look gray, so the benefits of the OLED panel aren't as apparent in a bright room. If you want a Samsung TV that looks better in a bright room, their Mini LED lineup that features the Samsung QN90B QLED easily gets bright enough to fight glare and doesn't have the issue with blacks.

    See the best Samsung TVs here.

    See our review

  4. Best Sony TV

    Although Sony TVs are typically more expensive than similar models from Samsung or LG, they're usually a safe bet. Sony is well-known for the processing capabilities of their TVs, so it's a great choice for anyone who cares about motion and picture processing or if you care about an accurate image that respects the content creators' intent. Even entry-level Sony TVs deliver great picture quality overall, and most of their TVs have high contrast and great accuracy out of the box. On the other hand, Sony is typically a bit behind other brands when it comes to new technologies, especially when it comes to gaming features. They've recently started adding variable refresh rate support and HDMI 2.1 bandwidth, but these features aren't as widely available as they are on other brands.

    The best Sony TV on the market is the Sony A95K OLED. It's very similar to the Samsung S95B OLED, as it features the same new QD-OLED panel that delivers incredibly deep, inky blacks, as well as bright, vibrant colors that stand out. It features the amazing processing capabilities that Sony is known for, so it's a great choice for cinephiles looking for the absolute best TV for a basement home theater setup. It's also a great TV for gaming, though, with a nearly instantaneous response time that results in crystal-clear motion handling. It has a few great gaming features, including variable refresh rate support, but its gaming features only work with certain devices, and they're not as widely compatible as the Samsung. If you don't care as much about dark room performance, Sony also makes some impressive LED models, and the Sony X95K is an amazing TV for a bright room.

    See the best Sony TVs here.

    See our review

  5. Best TCL TV

    TCL offers a wide range of TVs, including many smaller 720p and 1080p models, but they also have a few high-end models that are designed to compete with premium options from other brands. Unlike Samsung and LG, TCL doesn't use a proprietary smart platform and instead uses either Roku TV or Google TV, depending on the model. Both options have a great selection of streaming apps, but the Google TV platform offers a more polished interface, while some people find that Roku is easier to use. Unlike most brands, their previous 2020 and 2021 lineups are still widely available in 2022, but they use different smart platforms, so you can choose which platform better suits your needs.

    The best TCL TV we've tested is the TCL 6 Series/R655 2022 QLED. It's a great TV with high peak brightness that easily overcomes glare and fantastic contrast for dark room viewing. Its Quantum Dot technology results in an impressive wide color gamut for HDR content, and its Mini LED backlight delivers a great dark room experience, with just a bit of blooming around bright objects in dark rooms. It runs the Roku OS smart interface, which is extremely easy to use, but simplistic, with a more limited selection of streaming apps and smart features than the more expensive brands on this list. It's excellent for gaming, with an incredibly fast refresh rate, low input lag, and HDMI 2.1 bandwidth for PS5, Xbox Series X, and PC gamers.

    See the best TCL TVs here.

    See our review

  6. Best Vizio TV

    Vizio is an American TV brand based in California, and their TVs are only available in the United States. Vizio TVs are usually competitively priced, but they're not considered a budget brand like TCL and Hisense. For the most part, Vizio TVs deliver great picture quality, with excellent contrast, delivering deep blacks for great dark room performance, and they have good gaming features. Their higher-end models also support local dimming, but Vizio has yet to adopt new dimming technologies like Mini LED. Sadly, Vizio is behind other brands for smart features as the Vizio SmartCast system doesn't have an app store, so you can't download extra apps besides the pre-installed ones, and the platform is buggy. There have also been issues with firmware updates breaking features, and there are widespread reports of quality control issues with Vizio TVs.

    The best Vizio TV we've tested is the Vizio OLED 2020. It's their only OLED TV, and although it's a 2020 model, you can still find it for purchase in 2022. Like other OLEDs, its ability to turn pixels off individually results in a near-infinite contrast ratio and perfect, inky blacks in a dark room, with no distracting blooming around bright objects or subtitles. It also has extremely wide viewing angles, which is great for wide seating areas since the image doesn't lose accuracy from the side. It's fine for rooms with a few lights around because it has incredible reflection handling, but it doesn't get bright enough to fight glare.

    See the best Vizio TVs here.

    See our review

Recent Updates

  1. Jan 12, 2023: Restructured the article, removing the pros and cons of each brand. Verified our picks for accuracy and consistency.

  2. Dec 12, 2022: Replaced the TCL 6 Series/R646 2021 QLED with the TCL 6 Series/R655 2022 QLED.

  3. Nov 11, 2022: Completely restructured the page and refreshed the text throughout.

  4. Oct 21, 2022: Replaced the Hisense U9DG with the U8H, and the Sony A90J OLED with the A95K OLED.

  5. Jul 14, 2022: Updated text to reflect performance and availability of 2022 TVs.

All Reviews

Our recommendations above are what we think are currently the best brands for smart TVs and the best TVs available for most people in each price range, from the six biggest TV brands to buy in the U.S.

If you would like to do the work of choosing yourself, here is the list of all our TV reviews. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.