Shopping for a new TV can be challenging; with so many different manufacturers, it can be hard to know which is the best TV brand and where to start. Some TV brand names are well-known, but that doesn't necessarily mean all their TVs are good because even the best brands' entry-level models don't perform well. Some budget-friendly TV brands are starting to make waves in the market and often release models that are better than more expensive options. We've bought and tested more than 415 TVs, and you can see a full list of 2023 TV lineups here.
From smart features to design, each brand has its own way of doing things. So, how do they stack up? Keep reading to see our take on the best TV brands in the U.S. Also, see our recommendations for the best smart TVs, the best TVs for movies, and the best 4k TVs, or vote on which TVs you want us to buy and test.
The best Sony TV on the market is the Sony A95L OLED. It's very similar to the Samsung S95C OLED, as it features the same impressive QD-OLED panel that delivers incredibly deep, inky blacks and bright, vibrant colors that stand out well. It features the amazing processing capabilities that Sony is known for, so it's a great choice for movie lovers looking for the absolute best TV for a basement home theater setup. It's also a great TV for gaming, with a nearly instantaneous response time and very low input lag that results in a very responsive experience, although its input lag is higher than competing models from other manufacturers.
As amazing as this TV is, it's expensive and only worth it for home theater enthusiasts wanting the best movie-watching experience. If you want a Sony OLED for Sony's processing capabilities but don't necessarily want to pay for the premium price tag of this model, look up the dimmer but cheaper Sony A80L/A80CL OLED. The A80L uses a WOLED panel, so it isn't nearly as colorful as this TV. However, it still has Sony's legendary processing capabilities. If you don't care as much about dark room performance, Sony also makes some impressive LED models, like the Sony X95L or Sony X93L/X93CL, which are amazing for bright rooms. The X95L, in particular, is the best overall LED TV on the market, but unfortunately, it's only available in an 85-inch size in North America.
You can also check out the best Sony TVs here.
The best Samsung TV we've tested is the Samsung S95C OLED. It's a very impressive TV that delivers fantastic picture quality. It has the same perfect inky blacks in a dark room as OLEDs with WOLED panels, like the LG G3 OLED, with no blooming or distracting haloing around bright objects. It also has great peak brightness in HDR, so bright highlights stand out well, and it tracks the creator's intent properly. It stands out thanks to its incredibly bright colors, resulting in a much more vibrant, realistic HDR experience. Unlike high-end TVs from Sony and LG, it doesn't support Dolby Vision HDR or DTS audio formats and has only decent image processing, but it makes up for it with more vibrant colors than LG TVs and is better for gaming than Sony TVs.
This TV officially supports 4k @ 144Hz on all four of its HDMI ports, which is great for PC gamers wanting to push their new graphics card to its limits. Of course, it can easily handle recent 120Hz-enabled consoles with support for every variable refresh rate (VRR) technology. If you don't usually watch TV in a darker room, the benefits of an OLED panel aren't as apparent, so an LED TV like the Samsung QN95C QLED is a slightly better choice. There's a bit more blooming in dark scenes, but it gets significantly brighter than the S95C, which helps it counter more glare. The Samsung QN90C/QN90CD QLED is almost as good as the QN95C but for a lower price, so that's also an option. Or, if you want a high-end OLED but want to save some money, look at the Samsung S90C OLED. It's almost as bright as the S95C but is much cheaper.
See the best Samsung TVs here.
The best LG TV we've tested is the LG G3 OLED. It's an impressive TV that delivers fantastic picture quality with stunning dark scene performance, thanks to its near-infinite contrast ratio and perfect black uniformity. It delivers a visually stunning HDR experience, especially if you're in a dark room, and its unique, modern design means it looks amazing even when it's off. It also has a fantastic array of gaming features, including 4k @ 120Hz support on its four HDMI 2.1 ports, support for every VRR technology, and Dolby Vision gaming at 120Hz, so it's fully compatible with the latest consoles or PC graphics cards. Plus, its nearly instantaneous response time and extremely low input lag results in clear motion with no distracting motion blur.
It's one of the brightest OLEDs on the market and one of the sleekest-looking TVs you can buy, as it's completely flat without any bulging on its back, and it doesn't come with a stand; it's meant to be wall-mounted. The LG TV supports DTS audio formats and Dolby Vision HDR, and it has good image processing, making it a great choice for a home theater TV. However, it does come at a hefty price premium. If you don't care about paying top dollar for it, then the LG C3 OLED is a cheaper alternative that delivers performance that is closer to the G3 than you'd think, especially when watching real content versus test patterns, and it has all of the same features as its more expensive sibling. We're also currently testing the mid-range LG B3 OLED, which is a lower-priced option with most of the features of the more expensive models.
See the best LG TVs here.
The best TCL TV we've tested is the TCL QM8/QM850G QLED. It's a great TV with amazing peak brightness in both HDR and SDR, which easily overcomes glare and bright lights from even the brightest of rooms, even more so with its fantastic reflection handling. The TV has an excellent local dimming feature, giving it superb contrast and black uniformity with minimal blooming, making it a great choice for dark room viewing. Its Quantum Dot technology also gives it an impressively wide color gamut for HDR content, although it doesn't have very accurate color reproduction. It's also over-brightened in HDR, which means it's not the best option for people who care about accuracy in their TVs.
The TV has a few quirks, like its refresh rate functioning in 'brackets' and its inability to have both Game Mode and Chroma 4:4:4 simultaneously, but it's still a tremendous performer. It runs the popular Google TV OS, which is very smooth and easy to use, with a wide variety of available apps. The TV is incredible for PC and console gaming, as it can output up to 4k @ 144Hz or 1080p @ 240Hz on its first HDMI port and up to 4k @ 120Hz on its second. It also has an excellent response time and low input lag in Game Mode. If you like the QM8 but prefer something cheaper, the TCL Q7/Q750G QLED has all the same traits, features, and quirks. It's not nearly as bright, but it's still bright enough for an enjoyable viewing experience.
You can check out the best TCL TVs here.
The Hisense UX is the best Hisense TV we've tested. It delivers incredible picture quality overall in both bright and dark rooms. It has fantastic contrast and a Mini LED local dimming feature, resulting in very deep blacks with almost no noticeable blooming around bright areas of the screen. HDR content looks amazing, thanks to its high peak brightness and wide color gamut, and it tracks the content creator's intent decently well, although most content is a bit too bright. The TV has sub-par native HDR gradient handling, but its gradient smoothing feature does a great job of cleaning up the banding. It's truly one of the best LED TVs on the market, as it should be, considering its high price point. It's a limited release for Hisense, so it's not as widely available as Hisense's other models and is only available in an 85-inch size in North America.
It's a versatile TV with a wide selection of extra features. It supports up to 4k @ 120Hz on two of its HDMI ports, so it's fully compatible with the latest consoles or PC graphics cards. It has low input lag and an excellent response time for a responsive gaming experience. It also supports every VRR technology, which helps reduce tearing in games. Finally, it runs the Google TV interface, with a massive selection of streaming apps and hands-free voice control thanks to the TV's built-in mic.
The UX is a standout, but most people are better off with the much cheaper and nearly as good Hisense U8/U8K; in fact, the U8K has a newer chipset than the UX, giving it better capabilities in some aspects, like being capable of 4k @ 144Hz on its two HDMI 2.1 ports, and Dolby Vision gaming at 120Hz. Otherwise, the Hisense U7K is also a great TV and is a bit cheaper than the U8K, so it's worth considering if you want to save a buck.
See the best Hisense TVs here.
The best Vizio TV we've tested is the Vizio OLED 2020. Like other OLEDs, its ability to turn pixels off individually results in a near-infinite contrast ratio and perfect, inky blacks in a dark room, with no distracting blooming around bright objects or subtitles. It's not as advanced as newer OLEDs from LG, Samsung, or Sony, though, so it doesn't get as bright, and bright highlights in HDR don't stand out as well. It has a few extra features for gamers, like variable refresh rate (VRR) and 4k @ 120Hz support. However, as it doesn't properly display 4k @ 120Hz signals in Game Mode, it's not as interesting for gamers as the other models.
Like all Vizio TVs, its smart features are limited, and you can't add new streaming channels. Fortunately, it has extremely wide viewing angles, which is great for wide seating areas since the image remains consistent if you're watching from the side or moving around with the TV on. Sadly, the brand's release schedule has slowed, and they no longer release many models. As a result, their models are now older, and most of them are hard to find. Their OLED is rare now, so you might have to get lucky on a new one or go for a refurbished model.
Vizio is mostly inactive, but they do release new models from time to time. In 2023, they released the Vizio Quantum Pro QLED, which is much cheaper but significantly worse than the OLED. However, it's currently the best widely available Vizio option. The Vizio M Series Quantum X 2022 is also still available and is a bit worse than the Quantum Pro QLED except in dark rooms, as it has better contrast and black uniformity.
If you'd like to check out alternatives to this TV, see the best Vizio TVs here.
Nov 16, 2023: The newer Sony A95L OLED and Hisense UX replaced the Sony A95K OLED and the Hisense U8/U8K as their respective company's flagship TV. We also adjusted text throughout to remove mention of older 2022 models, as their availability has dried up.
Our recommendations above are what we think are currently the best TV brands for smart TVs and the best TVs available for most people in each price range, from the six biggest TV brands to buy in the U.S.
If you would like to do the work of choosing yourself, here is the list of all our TV reviews. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.