Shopping for a new TV can be challenging; with so many different models out there, it can be hard to know which is the best TV brand and where to start. Some TV brand names are well-known, but that doesn't necessarily mean they're any good, because even the best brands' entry-level models don't perform well. Some budget-friendly TV brands are starting to make waves in the market and often release models that are better than more expensive options. You can see a full list of models released in 2022 here.
From smart features to design, each brand has its own way of doing things. So how do they stack up? Keep reading to see our take on the best TV brands in the U.S. Also, see our recommendations for the best smart TVs, the best budget TVs, and the best 4k TVs.
Hisense is a growing Chinese company in the TV industry. They've only been selling TVs in North America for a handful of years, and they're known as a budget-friendly company. They release separate lineups in different regions, and the North American models we've tested aren't available internationally. Even though some models have similar names in other regions, they're completely different. Hisense has a relatively small TV lineup, but they all offer great value for their price, and they're better than the competition in terms of value. In terms of picture quality, most Hisense TVs perform well, with high contrast ratios that look great in dark rooms and high peak brightness, so HDR content looks great and bright highlights stand out. Although some of their TVs have Roku TV, like the Hisense U800GR 8k, most use the Android TV platform instead.
The Hisense U9DG is the best Hisense TV currently available. It's a very unique TV, combining two LCD panels to achieve a much higher contrast ratio and better local dimming than most LED LCD TVs are capable of, resulting in deep, uniform blacks that look almost as good as an OLED TV. This unique design has a few issues, though, as it has a slow response time and relatively high input lag, resulting in blurry motion, so it's not ideal for watching sports or playing games. The mid-range 4k Hisense models, including the Hisense U8G and Hisense U7G, have a great selection of gaming features, including HDMI 2.1 bandwidth and variable refresh rate technology support. However, they also suffer from strange motion issues, like red ghosting.
See the best Hisense TVs here.
LG Electronics is a subdivision of the South Korean-based LG Corporation, and it's an industry leader in TVs. LG has two subsidiaries that operate independently of each other that contribute to making TVs: LG Display manufactures the panels, and they're one of the world's largest OLED panel producers as other brands like Vizio and Sony buy their OLED panels from LG. On the other hand, LG Electronics produces TVs, and they offer a wide range of options every year. They're one of the few companies that make both OLED and LED-backlit TVs, and while their OLEDs offer the best value and performance compared to other brands, their LED models usually don't deliver the best picture quality. LG also tends to include great gaming features on their mid-range and high-end TVs, so if you're a gamer, you'll be safe with an LG TV.
The best LG TV available now is the LG G2 OLED. It performs a lot like most other OLED displays, but it features a new-and-improved OLED panel that allows it to display brighter whites than previous generations. The G2 features a unique design, as it's designed to sit flush with your wall with the included slim no-gap wall mount, and it doesn't include a stand. It has the same great features as most of LG's other OLED displays, including some amazing gaming features like FreeSync and G-SYNC variable refresh, low input lag, and HDMI 2.1 bandwidth on all four HDMI ports.
See the best LG TVs here.
Based in South Korea, Samsung entered the electronics industry in 1969, and they've since become a world leader in consumer products. They produce several products, from fridges to phones to their industry-leading TVs. Along with Sony and LG, they're one of the best TV brands and one of the companies that often come out with new technologies before anyone else. For example, they were one of the first brands to introduce quantum dot TVs in 2015, which they later marketed as QLED to compete with LG's OLED models. They mainly focus on LED-backlit models, and their lineup includes a wide range of models, from entry-level options like the Samsung AU8000 to the high-end 8k Samsung QN900A 8k QLED.
The best Samsung TV you can buy is the Samsung S95B OLED. It's Samsung's first display to use a new display technology known as QD-OLED. This TV builds on existing OLED technology by replacing standard color filters with a quantum dot layer, resulting in much brighter colors than traditional OLED displays like the LG C1 OLED. It has the same perfect inky blacks in a dark room, with no blooming or distracting haloing around bright objects, and it has good peak brightness in HDR, so bright highlights stand out. Like the LG G2 OLED, it's also an excellent TV for gaming, with advanced gaming features like FreeSync support and a nearly instantaneous response time, resulting in a smooth, nearly tear-free gaming experience.
See the best Samsung TVs here.
Sony is an international entertainment and technology company based in Japan. They make all kinds of different electronics, from cameras to headphones to soundbars, and they also produce movies and video game consoles. Simply put, there's a good choice you actively use a Sony product in your daily life, or you've owned a Sony product at one time. In terms of their TVs, they're one of the most well-known companies alongside Samsung and LG. While Samsung specializes in LED displays and LG dominates in the world of OLEDs, Sony produces great OLED and LED TVs, but they tend to be more expensive than the competition and don't tend to offer the best value. Their lineup is smaller than other brands as they have a few OLED TVs and a few more LED models, but they tend to stay away from entry-level, low-cost models.
The best Sony TV on the market is the Sony A90J OLED. Like all OLED displays, it delivers pure, inky blacks in a dark room, with absolutely no noticeable blooming around bright objects. The A90J stands out from the competitors for its accuracy, making it a great choice for movie buffs looking for the most accurate image possible. It has decent peak brightness in HDR, which, thanks to its nearly-infinite contrast ratio, results in an impressive HDR experience, as bright highlights stand out the way the content creator intended. It has excellent accuracy out of the box and an excellent HDR color gamut, resulting in vivid, lifelike colors in the latest HDR movies.
See the best Sony TVs here.
Another budget-friendly brand, TCL is a relatively new company in the TV market as they started selling TVs in the United States in 2014. Before that, they started as a Chinese electronics company in the 1980s, and they've since expanded into making different consumer electronics, from smartphones to soundbars. For many years TCL TVs were known for their Roku TV smart platform. Unlike LG and Samsung, TCL doesn't use a proprietary platform and instead uses either Roku TV or Google TV, depending on the model. Both options have a great selection of streaming apps, but the Google TV platform offers a more polished interface, while some people find that Roku is easier to use. Even though most of their 2020 models included Roku, their 2021 lineup focused on Google TV, and they continued producing their 2020 TVs, so this means you can choose whichever platform you prefer the most.
TCL offers a wide range of TVs, including small 720p and 1080p models, but the best TCL TV currently available is the TCL 6 Series R646 2021 QLED. It's a great TV, with a fantastic native contrast ratio, resulting in deep, uniform blacks that look great in a dark room. It features a new Mini LED backlight, allowing for tighter control of the local dimming zones, resulting in less haloing around bright objects in dark scenes than traditional LED backlights. This new backlight technology is also more efficient, which allows the TV to deliver impressive peak brightness, especially in HDR. Bright highlights stand out, and thanks to its great HDR color gamut, most HDR content looks bright and vivid. It also supports all three main HDR formats, HDR10, HDR10+, and Dolby Vision, so you don't have to worry about compatibility with your favorite streaming service.
See the best TCL TVs here.
Vizio is an American TV brand based out of California, and their TVs are only available in the United States. Unlike the other brands in this list, Vizio doesn't have a very diversified product range, as they mainly focus their efforts on entertainment electronics, like TVs and soundbars. Their TVs also tend to cost less than the high-end models from Samsung and Sony. Most of their TVs have excellent contrast, delivering deep blacks for great dark room performance. Their higher-end models also support local dimming, but Vizio has yet to adopt new dimming technologies like Mini LED. Their higher-end LED models also get bright, so visibility isn't an issue in well-lit rooms, and highlights pop in HDR.
One of Vizio's best TVs is the Vizio OLED 2020. Like all OLED displays, it has a nearly infinite contrast ratio, so blacks are deep and inky, with perfect uniformity and no distracting halos around bright objects. It also has okay peak brightness in HDR, so combined with its extremely high contrast ratio, bright highlights in HDR content stand out. It also has an excellent HDR color gamut and excellent gradient handling, so overall, HDR content looks vivid and lifelike. Unfortunately, like all recent Vizio TVs, there are also some serious issues with this TV. Its smart interface is very limited, as you can't add new apps. There have been issues with firmware updates breaking certain features, and Vizio has been slow to respond to customer complaints.
See the best Vizio TVs here.
Jun 14, 2022: Replace the Samsung QN90A with the Samsung S95B as the 'Best Samsung TV'. Refreshed the text throughout.
Apr 29, 2022: Replaced the LG C1 with the LG G2 and updated text for clarity.
Mar 31, 2022: Sorted the brands in alphabetical order, and refreshed the text throughout.
Mar 04, 2022: Updated text for clarity.
Feb 02, 2022: Verified our picks for accuracy and refreshed the text.
Our recommendations above are what we think are currently the best brands for smart TVs and the best TVs available for most people in each price range, from the six biggest TV brands to buy in the U.S.
If you would like to do the work of choosing yourself, here is the list of all our TV reviews. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.