Although most manufacturers and buyers are focusing on larger TVs (see our recommendations for the best 55 inch TVs), there's still a lot of interest in smaller models. You won't find the most advanced, high-end models in these sizes, but there are still some very good TVs to choose from. Depending on your usage, a large monitor might also be a good choice. See our picks for the best 34 inch+ monitors.
We've tested more than 70 TVs in the last two years and below are our recommendations for the best TVs available in 40-43 inch sizes.
The best 43 inch TV that we've tested to date is the Vizio M7 Series Quantum 2019 M437-G0. It's a great TV that's suitable for nearly every type of content. It uses a VA panel that has an outstanding contrast ratio and impressive black uniformity, producing deep blacks when viewed in the dark. In bright rooms, its peak brightness can overcome glare, but not quite high enough to bring out specular highlights in HDR content. It has great reflection handling as well, and its out of box color accuracy is truly impressive.
Response time on this TV is great. Fast-moving scenes look crisp, and there's an optional black frame insertion feature to help further reduce the appearance of motion blur. If you're looking to game on this TV, you should know that its input lag is exceptionally low, however, the panel is limited to 60Hz and it doesn't support any variable refresh rate technology. Unfortunately, like most VA panels, the viewing angles are sub-par, making it less suitable for large rooms with wide seating arrangements. This TV can display chroma 4:4:4 properly if you want to use it as a large monitor, and its SmartCast interface is easy to use, though it can be rather laggy at times.
Overall, this TV doesn't excel at anything in particular, but it's a jack-of-all-trades that should satisfy most people, regardless of the content you watch.
If you're shopping on a tighter budget, consider the Samsung UN43RU7100FXZA. It doesn't perform as well in dark rooms as the Vizio M7 Series Quantum 2019, but its input lag is significantly lower for a more responsive gaming experience. It has a motion interpolation feature to make motion look smoother, and its color accuracy is impressive right out of the box. Peak brightness on this TV is decent; however, it may not be a good choice if you're in a brightly-lit room. On the upside, it has good gray uniformity, which is great for watching sports, as there's less dirty screen effect that can be distracting. Like all Samsung TVs, it runs Tizen OS, which feels much smoother, and there are tons of apps available through its app store. Sadly, you do have to put up with some ads on the home screen and they can't be disabled.
On the whole, if you want a TV that can perform well in any content, the Vizio is a better choice; otherwise, the Samsung is a good option if cost is a concern.
If wide viewing angles are important to you and you find that the Vizio M7 Series Quantum 2019 isn't performing well in this aspect, then check out the LG 43UM7300PUA. You won't get the same blacks as the Samsung in a dark room, but the IPS panel ensures that the image will remain accurate for wide viewing angles, so you can move around while watching TV. Overall, the LG offers a decent picture quality and is more suitable for an average lit room. It runs the LG WebOS smart interface. It's a smooth and easy-to-use smart TV platform with access to LG's content store that offers a large selection of apps.
If viewing angles are the most important thing to you, get the LG; otherwise, the best 43 inch TV is the Vizio.
The best 43 inch TV for smart features that we've tested to date is the TCL 5 Series 43S525. This TV's image quality isn't quite as good as our top pick due to its lack of features such as local dimming, but it uses Roku TV for its smart features, which is one of the most fluid and easy-to-use interfaces available. It does a decent job at handling reflections, and has a very good response time, making it decent for watching sports.
It's a good TV for gaming thanks to its very low input lag, and it also supports 4:4:4 chroma if you want to use it as a PC monitor. Unfortunately, it can't get quite bright enough for HDR content to pop, though it does have a nice wide color gamut and Dolby Vision support. Luckily, it has a superb native contrast ratio and despite not having local dimming, it still delivers very deep and uniform blacks.
Overall, this TV doesn't offer the greatest picture quality, but if you want something with a very easy-to-use and fluid smart interface, this is a great option that can be found at a very low price point. It's worth noting that the 50" and 55" versions are only marginally more expensive, and if you aren't limited by space, they offer even better value.
If you want to save some cash over the TCL 5 Series/S525 2019 and don't mind some small compromises in picture quality, check out the TCL 4 Series/43S425. It can't get as bright as the other TCL and can't remove 24p judder from all sources. It also lacks a motion interpolation feature, but on the upside, it has a faster response time and a lower input lag that make it a better choice for gaming or use as a PC monitor. When in a dark room, it displays deep blacks thanks to the high native contrast ratio.
If you want better performance for a few bucks more, go with the 43S525 as it offers better overall value, but if you want to save some cash but want the same smart features, then get the 43S425.
If you like the Android TV interface and find that the Roku TV interface is limiting, then get the Sony XBR43X800G. You won't get the deep blacks found on the TCL 5 Series/S525 2019, as this TV has an IPS panel instead of the VA panels found on TCLs. On the upside, the image remains accurate for wider angles on this TV and you can easily do chores while watching your favorite show. The TV can get fairly bright to fight glare and sports fans will appreciate the crisp motion. This TV runs the Android TV interface, giving you access to the Google Play Store, where you'll find the app you need.
If you like the ease-of-use of the Roku smart interface, the TCL is the best option, but if you want the customizability and Android app support of Android TV, go with the Sony.
Our recommendations above are what we think are currently the best 40 TVs to the best 43 inch TVs to buy for most people in each price range. We factor in the price (a cheaper TV wins over a pricier one if the difference isn't worth it), feedback from our visitors, and availability (no TVs that are difficult to find or almost out of stock everywhere).
If you would like to do the work of choosing yourself, here is the list of all our reviews of TVs that have a 40-42-43 inch size. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.
02/21/2020: Minor text and structure changes, no change in recommendations.
01/22/2020: Only minor updates to the text and verification for accuracy; updated Notable Mentions to reflect current availability.
12/23/2019: Replaced the Samsung Q60/Q60R with the Vizio M7 Series Quantum 2019 and made small changes to text for clarity.
11/29/2019: Confirmed the picks and made small changes to text for clarity.