The 40-43” size is slowly losing the focus of manufacturers. Manufacturers and buyers are focusing on larger TVs (see our recommendations for the best 55 inch TVs), but even though you won't find the most premium models among these sizes, there are still some good TVs to choose from.
We've tested 24 TVs that are available in these sizes and below are our recommendations for the best 40-43 inch TVs.
Note: Since new TVs tend to launch at very high prices, it's unlikely that these newer models will become reasonable choices until the latter half of the year. Because of this, some of the 2018 models remain as picks in our recommendations.
The Vizio E Series 2018 E43-F1 is the best 43 inch 4k TV that we've tested so far. It delivers decent picture quality, with excellent dark room performance thanks to the excellent native contrast ratio and outstanding black uniformity. It also has great reflection handling, making it a versatile 4k TV great for most rooms.
This TV has decent motion handling, with a great response time and versatile black frame insertion feature. It has excellent low input lag in almost any mode, which is great for gamers.
Unfortunately, it doesn't deliver the best HDR experience, as it can't produce bright highlights in some scenes, and it can't display a wide color gamut. Overall, it's a good TV that should please most people.
If you're not happy with the smart features on the Vizio E Series 2018 and are looking for something better, then check out the Samsung RU7100. You won't get the Vizio's local dimming feature or crisp image. The Samsung's response time isn't as fast, so you'll notice a little more blur in fast-moving content. On the upside, it has a motion interpolation feature to please the soap opera effect fans and a very low input lag that'll keep gamers happy. The overall performance is not far from the Vizio's. This TV runs Samsung's Smart Hub, which gives you access to a large selection of apps and performs just as well as smart interfaces found on higher-end Samsung TVs.
If you often use your TV as a PC monitor and find that the viewing angles on the Vizio E Series 2018 are inadequate, then get the Sony X720E. You will not have the Vizio's deep blacks since the Sony has an IPS panel, which makes the image washed out in darker rooms. On the upside, this is a decent entry-level 4k TV with a low input lag that you can safely use as a PC monitor or for gaming. It has wide viewing angles that prevent uniformity issues at the edges of the screen when you view the TV from up close. Lately, it has become hard to find.
If you consider smart features very important and want the best smart feature platform currently available, the best 43 inch TV is the TCL 5 Series S517. This TV doesn't have the Vizio E Series 2018's dark room performance, as it lacks local dimming and black uniformity is not as good. Also, it doesn't have a BFI feature to introduce flicker and make motion crisper, like the Vizio does.
On the upside, this TV gives you access to a very large number of streaming channels and an even larger number of apps through its Roku TV smart platform, which is almost identical to the standalone Roku Streaming Stick. It has decent picture quality, with a high native contrast ratio that delivers deep blacks in a dark room. It can produce rich and vivid colors in HDR due to its wide color gamut, but can't get bright enough to produce highlights that pop. It has a low input lag and a fast response time, which will make it popular among gamers.
Overall, this is one of the best 43 inch smart TVs available.
If you want a cheaper alternative than the TCL S517 and can make small compromises in picture quality, then check out the TCL 4 Series S425. This TV can't get as bright as the S517, can't remove 24p judder from all sources, and does not include a motion interpolation feature. On the upside, it has a faster response time and a lower input lag that make it a better choice for gaming. It can display deep blacks in a dark room thanks to the high native contrast ratio and overall is a decent choice for a secondary TV for a kitchen or a garage.
If you want an even cheaper alternative than the TCL 4 Series S425, then get the TCL 3 Series S325 40 inch TV, which is quite similar. It's a basic 1080p TV with minimal settings and no HDR support. It cannot get very bright. On the positive side, blacks are deep and are reproduced well, and the TV uses the Roku interface, which has some excellent smart features.
Our recommendations above are what we think are currently the best 40-42-43 inch TVs to buy for most people in each price range. We factor in the price (a cheaper TV wins over a pricier one if the difference isn't worth it), feedback from our visitors, and availability (no TVs that are difficult to find or almost out of stock everywhere).
If you would like to do the work of choosing yourself, here is the list of all our reviews of TVs that have a 40-42-43 inch size. Be careful not to get too caught up in the details. While no TV is perfect, most TVs are great enough to please almost everyone, and the differences are often not noticeable unless you really look for them.