We've bought and tested more than 25 Hisense TVs. Hisense has been growing in popularity over the years, and even though they started as more of a budget company, they're competing with bigger brands now. Hisense TVs offer great value for their price, so you won't break the bank buying one. They've recently started to add gaming features like variable refresh rate (VRR) support, so they compete with some other brands. However, their TVs can also suffer from quality problems like bugs, uniformity, and motion issues.
The Hisense U8/U8K is currently the best Hisense TV we've tested. Its Mini LED backlight and great local dimming feature deliver a fabulous experience, matching or exceding more expensive TVs from other brands. It's available in a range of sizes from 55 up to a gigantic 100 inches, and all sizes deliver a nearly identical experience. The exception to that is the TV's 75-inch size, which has an ADS Pro panel, giving it worse contrast and black uniformity than the other sizes, but with a wider viewing angle. HDR content otherwise looks amazing thanks to its wide color gamut and amazing HDR color volume. It also has fantastic peak brightness in HDR, and thanks to its impressive local dimming feature, blacks look dark, inky, and uniform in a dark room, and bright highlights stand out incredibly well.
Impressively, this TV has very good image processing, which is welcome for Hisense as that used to be a feature reserved for name brands such as LG and Sony. This makes it a cheaper home entertainment alternative to very expensive models from the two aforementioned brands, especially as it supports both HDR10+ and Dolby Vision, as well as DTS advanced audio formats. Unfortunately, its viewing angle is disappointing, so it's not very well suited for a wide seating arrangement.
It's also an excellent TV for gaming due to its very good motion handling, so there's very little blur behind fast-moving objects. It has HDMI 2.1 bandwidth on two of its HDMI ports, meaning it can take full advantage of the Xbox Series X and PS5 consoles and even high-end PCs with up to 4k @ 144Hz support. Finally, it has low input lag and supports every variable refresh rate (VRR) technology, ensuring a responsive, nearly tear-free gaming experience.
The best mid-range Hisense TV we've tested is the Hisense U7K. It's a mid-range TV released as part of their 2023 lineup and delivers great picture quality. It offers many of the same features as the Hisense U8/U8K, with still great performance for a cheaper price. It has excellent contrast and a good full array local dimming feature, so it looks amazing in a dark room, even if it's not as good as the Mini LED backlight on the higher-end Hisense. Still, it has very good peak brightness that helps it deliver an impressive HDR experience, with great SDR brightness to match.
Like the U8K, this model has a very wide color gamut, so it's vibrant and colorful. It also has equally good image processing, which is very welcome for this mid-range model. Plus, it is compatible with both HDR10+ and Dolby Vision, with the same DTS advanced audio format support as the more expensive Hisense, making this TV one of the cheapest home entertainment-ready TVs you can get.
Furthermore, in some ways, it's even better for gaming than the more expensive Hisense due to the U7K's faster overall response time. It still has extremely low input lag and a great selection of gaming features. Like its bigger sibling, this TV has two HDMI 2.1 bandwidth ports, each capable of up to 4k @ 144Hz with full VRR support to minimize tearing in games. It's a great TV and a fantastic choice if you want the U8 but find it too much for your budget.
If you're on a tighter budget, the Hisense U6/U6K offers great value compared to similarly-priced models from other brands. Unlike the Hisense U7K and Hisense U8/U8K, you aren't getting the same high-end features and performance, but it's still quite decent. It uses the same quantum dot technology, which means it displays a wide range of colors and has remarkable pre-calibration accuracy, so you won't have to get it calibrated to get accurate colors.
You lose quite a few features by stepping down to the budget range. Like other Hisense TVs, it comes with a VA panel with deep blacks, but its local dimming feature is sub-par, struggling to keep up with fast-moving objects. This TV has four HDMI 2.0 bandwidth ports with a 60Hz panel, so you lose out on the 144Hz refresh rate of the more expensive models. It does have VRR but over a rather narrow 48-60Hz range. It's also quite a bit dimmer, with worse contrast, than the other models, so HDR content doesn't look as vibrant overall.
It has Dolby Vision and HDR10+ support, as well as advanced DTS audio format support, but its low-quality content smoothing is poor, so it isn't as good for a home entertainment center as the higher-end models. Still, it's cheaper than the other TVs, and for the price, it's one of the best budget models currently on the market. If you're not looking for high-end performance or features, you'll be very satisfied with the U6.
If you're looking for the cheapest Hisense TV on the market, you're in luck as they have a fantastic cheap model, the Hisense A6/A65K. It's a Costco exclusive, so it's not as widely available as the other models, but it's so good for the price that it's almost worth getting a Costco membership just for this TV. However, you lose out on a few features compared to the Hisense U6/U6K. Most notably, this model doesn't have local dimming to enhance its contrast and is dimmer than the more expensive alternative. But it uses a PFS Phosphor panel to give it a wide color gamut, making it almost as colorful as the higher-end model.
Otherwise, it has features you don't normally find on TVs at this price range. It has VRR support, although over the narrow 48-60Hz range. It doesn't support HDR10+ like the more expensive models, but it does have Dolby Vision, which is more widespread. It doesn't support advanced DTS audio formats, but it does support DTS 5.1 over ARC. It has good response time and superbly low input lag, so it's a decent gaming TV overall. Ultimately, this is the best cheap TV on the market, and it's almost as good as the more expensive U6K.
TCL is Hisense's main competitor. They each offer good value in their TVs, so you can't go wrong with either. Hisense TVs tend to be a bit more well-rounded than TCLs, although TCL is a better company if you need smaller TVs with a low resolution.
Like Hisense, Vizio TVs are inexpensive. However, they still tend to cost a bit more than Hisense. Each company offers gaming features with its models, delivering deep blacks. Vizios usually have better black uniformity, but Hisense TVs have better smart features. Vizio is now mostly inactive in the TV market.
Right now, LG and Hisense are offering different values. Hisense's LCD TVs are not only cheaper than LG's, but they're also much better. However, LG has the most varied offering of OLEDs of any manufacturer. Still, even the cheapest of their OLEDs is a bit more expensive than the best Hisense TV, so they're not competing on value.
Samsung TVs are typically more expensive than Hisense TVs. That said, Hisense's LCDs are better than Samsung's offerings until you get to Samsung's high-end Neo QLED, but these are much more expensive than anything Hisense offers, and even then Hisense has caught up in terms of performance. Samsung also has excellent OLEDs for sale, but they're also in a different price bracket than what Hisense offers.
Sony has an excellent variety of TVs, making good LCDs and OLEDs. Sony TVs tend to have amazing image processing features, which used to be a weakness of Hisense TVs. However, Sony tends to be more expensive than LG and Samsung, so they're significantly more expensive than a 'budget' brand like Hisense. Like the other brands, Hisense has the edge in value and quality until you get to Sony's expensive high-end offerings.
Generally speaking, you can't go wrong with a Hisense TV. They offer the best value of any TV brand and perform well in dark and bright environments. There are extra features for gamers, and the smart platform is great. However, they aren't a good choice for wide seating areas, and you might run into some quality control issues or bugs after buying your Hisense TV.
Hisense has announced an impressive lineup for 2023, refreshing all of their premium ULED models, starting with the U6K. The U7K and U8K both offer a higher 144Hz refresh rate for PC gamers, except the 100-inch U8K, which is still limited to a 120Hz refresh rate. They've also announced a new flagship model, the UX, which is only available in an 85-inch size. Advertised to produce 2,500 cd/m² peak brightness with a Mini LED backlight with more than 5,000 dimming zones, their new flagship should deliver an impressive HDR experience. Like most brands, Hisense is moving further away from the budget market, with many of their entry-level models carrying over from 2022.
Hisense uses a simple naming scheme. Starting with their 2021 TVs, the flagship ULED lineup has a U in front of the model names, while the entry-level models have an A. The first letter is followed by a number to indicate where it stands in the lineup; the last letter represents the year; Hisense uses G for 2021, H for 2022, and K for 2023. For example, the Hisense U8H is a high-end 2022 model, while the Hisense A6H is an entry-level 2022 model. If there's an R in the model code, it means it uses Roku TV instead of Android TV.
Hisense has completely different lineups outside of North America. Some of their naming conventions stay the same; the Hisense U8G is also available in the UK but uses a different smart system. Our results for Hisense TVs are only valid for the American models.
For the most part, Hisense uses Google TV as their smart platform in North America, but there are a handful of models with Roku TV instead, and they've even started selling some with Fire TV. Along with Sony, Hisense has been using Android TV for a few years and eventually transitioned their TVs to Google TV in 2022. It's great, as you can access many apps through the Google Play Store, and the menu navigation feels smooth.
Hisense's 2022 models use Google TV 11, and the interface is clean and pretty simple to navigate. It's divided into multiple rows, and each row presents content from different apps. These rows can be customized to your liking, as you can choose which apps are disabled and where. However, because there are so many rows, it can feel overwhelming, and it may take some time to fully navigate the interface if you're not used to it.
Past editions of Android TV were generally ad-free, but like other smart platforms, we're seeing more ads throughout the interface with Google TV. There are often large ads right on the home page, and you'll see suggested content. You can opt out of suggested content, which means you'll see untargeted ads instead.
As the name suggests, Google TV has access to the Google Play Store, which offers a massive selection of apps to download, even more so than competing brands. You won't have any issues finding your favorite streaming apps; most common ones come pre-installed.
The voice control gives you access to Google Assistant and Alexa, which is great. Some of the higher-end and newer Hisense models have mics built-in, so you can use the voice control by speaking directly to the TV or the remote. Don't worry; you can disable the mic on the TV if you're concerned about privacy. You can ask it to open apps, search for content, and change inputs, but you can't ask it to change some settings.
Hisense has redesigned their remote several times over the past few years, with a major overhaul in 2021. It's small as it lacks a Numpad, and there are shortcut buttons to popular streaming services. You also get quick-access buttons to the Google Assistant, the home page, and the settings menu.
Oct 16, 2023: Removed the Hisense U9DG, as it's now impossible to find. Replaced the older Hisense U8/U8H, Hisense U7H, and Hisense A6H with the newer Hisense U8/U8K, Hisense U7K, and Hisense A6/A65K.
Overall, Hisense offers something for everybody and generally at a low cost. Their ULED TVs are versatile for any use and have features like HDMI 2.1 bandwidth and variable refresh rate support. Thanks to their VA panels, they generally perform well in dark rooms, and they get bright enough to fight glare in well-lit rooms. However, no company is perfect, and Hisense's TVs can suffer from quality control problems like uniformity issues and motion artifacts. If you don't think that will bother you, you can't go wrong with a Hisense.