The Hisense U7K is a lower mid-range 4k TV released in 2023. It sits between the Hisense U6/U6K and the Hisense U8/U8K in the company's 2023 ULED lineup and replaces the Hisense U7H. Compared to its predecessor, the U7K offers more local dimming zones and two HDMI 2.1 bandwidth ports that can do up to 4k @ 144Hz. It still has a full suite of gaming features, like variable refresh rate support and Hisense's Game Mode Pro gaming interface. It's also compatible with Dolby Vision HDR and HDR10+, is certified as IMAX Enhanced, and supports DTS and Dolby advanced audio formats. It has Google TV's user-friendly interface, which is easy to use, and has a great selection of streaming apps. It comes in four sizes: 55, 65, 75, and 85 inches.
Our Verdict
The Hisense U7K is a great TV overall. It gets bright in both HDR and SDR and has fantastic reflection handling, so it's stellar in any bright room setting. Its contrast is amazing, with outstanding black uniformity, so it also looks amazing in dark rooms when watching HDR movies and games. Plus, it has very good image processing and supports advanced audio and video formats, making it a great choice for home entertainment. It's also great as a gaming TV with a remarkably low input lag and great response time. Unfortunately, its viewing angle is inadequate, so it's not a great TV for any wide seating arrangement, like watching TV shows or sports with friends.
- Amazing contrast results in deep blacks in a dark room.
- Fantastic reflection handling.
- Image degrades when viewed from the side.
The Hisense U7K is good for TV shows. It gets very bright in SDR and has fantastic reflection handling, making it a good fit for bright rooms. It also has good image processing, so low-bitrate shows from streaming platforms look good, as does low-resolution content from cable boxes and DVDs. Plus, Google TV OS offers a wide selection of apps to access all your favorite shows. That said, its viewing angle is inadequate, so it's not the best TV to watch shows in a wide seating arrangement.
- Great peak brightness in SDR.
- Fantastic reflection handling.
- Low-resolution content is upscaled without any issues.
- Very good low-quality content smoothing.
- Image degrades when viewed from the side.
The Hisense U7K is good for watching sports. It gets very bright in SDR and has fantastic reflection handling, so it's well-suited to bright rooms. Its response time is great in most content, so there's minimal blur behind fast-moving objects or players. Its gray uniformity is decent, but there's a noticeable difference in color tone between the left and right side of the screen, which can be distracting in sports with large areas of bright color. Unfortunately, the TV's viewing angle is inadequate, so it isn't the best TV for a wide seating arrangement.
- Great peak brightness in SDR.
- Fantastic reflection handling.
- Low-resolution content is upscaled without any issues.
- Great response time with most content.
- Image degrades when viewed from the side.
- Some noticeable uniformity issues on large areas of bright color.
The Hisense U7K is an excellent TV to play games on. Its picture quality is great, with impressive contrast and dark details in Game Mode. It also gets very bright in SDR and has fantastic reflection handling, so it has no issues with glare in brighter rooms. It also has very little input lag, so there's hardly any delay between your inputs and the action on-screen. Its response time is great as well, so there's minimal blur behind fast-moving objects in most content. Unfortunately, the TV's response time is slower when coming out of dark states, so darker games have some noticeable black smear.
- Amazing contrast results in deep blacks in a dark room.
- Great peak brightness in SDR.
- Superbly low input lag for a responsive gaming experience.
- Great response time with most content.
- Vast selection of gaming features.
- VRR leads to image quality issues when the refresh rate hovers around 100Hz.
The Hisense U7K is a great TV to watch the latest movies on. Its contrast is amazing, with outstanding black uniformity, so it looks fantastic in a dark room. Its HDR brightness is very good, so highlights pop next to the TV's very deep blacks. The TV is very accurate even without any calibration, so you don't have to worry about calibrating it to get an accurate viewing experience. Finally, the TV's image processing is quite good, so movies look clean and sharp regardless of the source or quality.
- Amazing contrast results in deep blacks in a dark room.
- Very good low-quality content smoothing.
- Very wide color gamut and impressive color volume.
- Image degrades when viewed from the side.
The Hisense U7K is an excellent TV for playing the latest HDR games. The TV's Game Mode looks great in a dark room with its amazing contrast and outstanding black uniformity. It gets bright in HDR and has fantastic reflection handling, so it looks amazing even in bright rooms. Its input lag is superbly low, so your inputs feel quick and responsive. Its response time is great except in dark content, as there's some noticeable black smear when the TV comes out of dark states. Still, there's minimal blur with most content, which is great.
- Amazing contrast results in deep blacks in a dark room.
- Superbly low input lag for a responsive gaming experience.
- Great response time with most content.
- Vast selection of gaming features.
- VRR leads to image quality issues when the refresh rate hovers around 100Hz.
The Hisense U7K is an excellent TV to use as a PC monitor. It gets very bright in SDR and has fantastic reflection handling, so it easily handles bright offices. It has extremely low input lag, so your mouse movements are quick and responsive. Its response time is also good; there's some blur when things start moving quickly, like when playing action games, but it does a solid job overall. Unfortunately, it has an inadequate viewing angle, so the sides of the screen look washed out when sitting close to the TV.
- Fantastic reflection handling.
- Superbly low input lag for a responsive gaming experience.
- Great response time with most content.
- Image degrades when viewed from the side.
- VRR leads to image quality issues when the refresh rate hovers around 100Hz.
Changelog
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Updated Nov 08, 2024:
We reviewed the text and made some minor tweaks for clarity to ensure the review is up to date.
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Updated Oct 16, 2024:
We changed the TV's Native Refresh Rate to match its maximum refresh rate at its native resolution in the Variable Refresh Rate section of this review.
- Updated Aug 21, 2024: Mentioned the newly-reviewed TCL QM7/QM751G QLED in the HDR Brightness section of this review.
- Updated Jun 07, 2024: Mentioned the newly-reviewed Hisense U7N in the HDR Brightness section of this review.
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Differences Between Sizes And Variants
We tested the 65-inch Hisense U7K, and the results are also valid for the 55, 75, and 85-inch models. It's called the Hisense U75K at Costco, but it's the same as the regular U7K, except that it comes with a three-year warranty. In Canada, it's known as the Hisense U78KM, and it performs the same. There are similar international models, like the U7KAU in Australia, but these models perform differently from the North American U7K, so our results aren't valid for those models.
| Size | US Model | Costco Variant | Local Dimming Zones | Panel Type |
|---|---|---|---|---|
| 55" | Hisense 55U7K | Hisense 55U75K | 240 | Unknown |
| 65" | Hisense 65U7K | Hisense 65U75K | 384 | VA |
| 75" | Hisense 75U7K | Hisense 75U75K | 512 | Unknown |
| 85" | Hisense 85U7K | - | 684 | Unknown |
Our unit was manufactured in June 2023, as shown on the label.
Popular TV Comparisons
The Hisense U7K is a great performer and is one of the best TVs from 2023 at its price point. It's a big improvement over its predecessor, the Hisense U7H, with a better local dimming feature and better reflection handling. It has good image processing capabilities and support for advanced audio and video formats, so it can also serve as a cheaper home theater alternative to more expensive models from LG and Sony.
See also our recommendations for the best 65-inch TVs, the best 4k TVs, and the best TVs for bright rooms.
The Hisense U7K and the Hisense U7N are similar, but the U7N is a bit better in several ways. The U7N is brighter overall, so it handles more glare in a bright room when watching SDR content, and highlights in HDR content stand out more. The U7N has better contrast thanks to its more effective local dimming feature, so blacks are deeper on it. The U7N also has much better PQ EOTF tracking, so it's more accurate with HDR content. On the other hand, the U7K has much better pre-calibration SDR accuracy, so it's better for those who care most about color accuracy without needing calibration.
The Hisense U7K and Hisense U8K are similar: they have the same feature set, but the U8K is a higher-tier TV, so it has better overall performance. The U8K gets brighter than the U7K, and this also gives it a higher color volume: colors are brighter and pop more on the more expensive model. It also has a more powerful local dimming feature, giving it better contrast in dark rooms. The U7K does have a better response time than the U8K, which is good for gamers or sports fans.
The Hisense U7K and the TCL QM751G are closely matched. The TCL offers a more impactful viewing experience overall due to its better contrast and brightness, although the Hisense looks about as good in very bright rooms due to its much better reflection handling. The Hisense TV is, however, vastly more accurate pre-calibration than the TCL is; if you care about color accuracy yet aren't interested in having your TV calibrated, then the Hisense is for you.
The Sony X90L/X90CL and Hisense U7K are similar TVs, with the Hisense having a slight edge overall. The Sony is the slightly brighter TV in HDR and is noticeably brighter in SDR. However, the Hisense compensates for it by having superior reflection handling, making it a bit better for bright room viewing. The Hisense also looks better in dark rooms due to its slightly better contrast and vastly superior black uniformity. Unfortunately, the Sony TV is less interesting for gamers due to its higher input lag, and two HDMI 2.1 ports are capped at 4k @ 120Hz. The Hisense also has only two HDMI 2.1 ports, but they're both capable of 4k @ 144Hz. Plus, the Sony's eARC port is one of its HDMI 2.1 ports, so you lose one of them when a soundbar is connected, while the Hisense's eARC port is one of its HDMI 2.0 ports.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
Older Test Bench: This product has been tested using an older TV test methodology, before a major update. Some of the test results below aren't directly comparable with other TVs. Learn more
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