The Samsung S95D OLED is Samsung's flagship 4k TV for 2024. It replaces the Samsung S95C OLED and sits above the Samsung S90D/S90DD OLED. Like its predecessor, it uses Samsung's unique Slim One Connect Box to house its inputs. It has the same features as last year's model but adds a new one called Auto AI mode, which uses AI technology to automatically adjust the picture settings based on the genre of game it detects. It's the first OLED to use a matte screen finish that promises a nearly glare-free viewing experience in a bright room. The TV has 70W 4.2.2 channel speakers built-in, uses the 2024 version of the Tizen OS, and supports HDR10+ and Dolby Atmos. We bought and tested the 65-inch model, but it's available in three sizes total: 55, 65, and 77-inch.
Our Verdict
The Samsung S95D is an excellent choice for any usage. It's amazing for watching movies and shows in a home theater due to its perfect black levels, solid image processing, excellent colors, and impressive HDR brightness. It's also great for use in a bright room due to its top-notch reflection handling and decent SDR brightness. The TV's nearly instantaneous response time delivers clear motion, and its incredibly low input lag provides a responsive experience, so it's outstanding for playing video games in SDR and HDR. It's also a great option if you watch content with friends due to its incredibly wide viewing angle.
Perfect blacks in a dark room with no blooming around bright highlights.
- Incredibly wide viewing angle for a consistent image from the sides.
Decent SDR peak brightness and impressive reflection handling makes it suitable for a bright room.
Black levels are significantly raised in a bright room.
The Samsung S95D is excellent for use in a home theater. The TV looks spectacular in a dark room due to its perfect black levels, so blacks are deep and inky with no blooming around bright highlights. Colors on this model have decent accuracy overall, and they look vibrant and lifelike in both SDR and HDR content. The TV has impressive HDR brightness, so highlights in HDR are bright and impactful. Its image processing is solid when it comes to upscaling, HDR brightness accuracy, and color gradients, but it doesn't do the best job removing artifacts from low-quality content. Unfortunately, due to the TV's almost instant response time, there's noticeable stutter in movies and TV shows.
Perfect blacks in a dark room with no blooming around bright highlights.
Colors are very vibrant, bright, and lifelike.
Impressive HDR peak brightness means highlights really pop.
No Dolby Vision or DTS audio support.
- Noticeable stutter due to the TV's fast response time.
The Samsung S95D is good overall for use in a bright room. It has exceptional handling of direct reflections and decent SDR brightness, so glare from lamps or windows placed opposite the screen is barely visible. The TV does an excellent job maintaining saturated colors in a bright room, so colors still look excellent with the lights on in your room. Unfortunately, ambient light causes black levels to rise drastically, which makes the image look washed out, and you lose some of the visual impact an OLED typically has.
Decent SDR peak brightness and impressive reflection handling makes it suitable for a bright room.
Colors are very vibrant, bright, and lifelike.
Black levels are significantly raised in a bright room.
The Samsung S95D is very good for watching sports. Image quality doesn't degrade when viewed from the sides, so it's a fantastic choice for watching the game with friends. Fast-moving players and objects are crisp due to the TV's nearly instantaneous response time, and there are no distracting intermediate colors around fast action. Its impressive uniformity also means you aren't distracted by the dirty screen effect. Colors are bright and vibrant, so your favorite team's jersey really stands out. It does a very good job of upscaling, but there are still some artifacts present in low-quality content. It only has decent SDR brightness, but combined with its exceptional reflection handling, it overcomes glare in a bright room.
- Incredibly wide viewing angle for a consistent image from the sides.
Impressive gray uniformity with no noticeable dirty screen effect.
Decent SDR peak brightness and impressive reflection handling makes it suitable for a bright room.
- Nearly-instantaneous response time for no noticeable blur behind fast motion.
Colors are very vibrant, bright, and lifelike.
No transition artifacts.
The Samsung S95D is superb for playing video games. It supports up to 4k @ 144Hz, so it's an excellent choice to pair with modern consoles or gaming PCs. It also supports VRR for a nearly tear-free gaming experience, and motion is clear with almost no noticeable blur due to its nearly instantaneous pixel transitions. The TV has incredibly low input lag, so you get a responsive gaming experience with no noticeable delay between your controller inputs and what happens on screen. Highlights really pop in HDR games due to the TV's excellent HDR brightness in Game Mode, and colors are vibrant in both HDR and SDR games. Enabling Game Mode doesn't majorly impact image quality, so you don't have to worry about trading picture quality for the best performance.
- Incredibly low input lag for a very responsive experience.
- Nearly-instantaneous response time for no noticeable blur behind fast motion.
Colors are very vibrant, bright, and lifelike.
Impressive HDR peak brightness means highlights really pop.
The Samsung S95D has impressive brightness overall. Its HDR peak brightness delivers impressive highlights in HDR movies, shows, and games. Although its SDR brightness is only decent, it's still bright enough to fight glare in a well-lit room.
Impressive HDR peak brightness means highlights really pop.
Being that the Samsung S95D is an OLED, it has outstanding black levels. Blacks are deep and inky when viewed in a dark room, with no blooming around bright highlights.
Perfect blacks in a dark room with no blooming around bright highlights.
The Samsung S95D has bright, vibrant, and lifelike colors in both SDR and HDR. It has good color accuracy in SDR, but its color accuracy is only okay in HDR, so you need to get it calibrated if you want the most accurate colors possible.
Colors are very vibrant, bright, and lifelike.
The Samsung S95F OLED has good motion handling when watching content. It removes judder from most sources, ensuring a smooth frame cadence. There are no distracting transition artifacts or intermediate colors in fast action, and its nearly instantaneous response time delivers crystal clear motion. This quick response time also results in noticeable stutter, though, and its motion interpolation is largely ineffective at reducing it. On the other hand, it can't remove judder from 25p sources sent over a 60p signal. This exact combination is quite rare, though, and you'll only encounter it if you're using an older cable box or streaming stick.
- Nearly-instantaneous response time for no noticeable blur behind fast motion.
Removes judder from most content.
No transition artifacts.
- Noticeable stutter due to the TV's fast response time.
Inconsistent frame timing with 25p via 60p sources.
The Samsung S95D has outstanding responsiveness in Game Mode. You get a snappy gaming experience thanks to its incredibly low input lag, and fast motion is sharp thanks to its nearly-instantaneous pixel transitions, so you aren't distracted by a blurry image. You also get a nearly tear-free gaming experience thanks to its VRR support.
- Incredibly low input lag for a very responsive experience.
- Nearly-instantaneous response time for no noticeable blur behind fast motion.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The Samsung S95D has very good image processing. It does a great job upscaling SD and HD content, so low-resolution content doesn't look too soft. The brightness of HDR content is accurate, and there's almost no banding in color gradients. However, its low-quality content smoothing is only decent, so low bitrate content has noticeable artifacts present.
Almost no noticeable banding in color gradients.
Great upscaling.
Performance Usages
Changelog
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Updated Mar 12, 2026:
We added text to our new Cinematic Motion Handling performance usage and our new Transition Artifacts and Stutter Reduction Via Interpolation test sections after converting the review to TV 2.2.
- Updated Mar 10, 2026: This review has been updated to TV 2.2. We've added new sections for Transition Artifacts and Stutter Reduction Via Interpolation, and updated the way we test Stutter. Additionally, we removed the 'Broken' disclaimer from our Motion Handling usage.
- Updated Feb 05, 2026: We added text to the new Micro-Judder section and refreshed the text in the updated Judder and Response Time Stutter sections after converting the review to TV 2.1.
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Updated May 13, 2025:
We bought and tested the Samsung S95D OLED and added a mention in the HDR Brightness and Direct Reflections sections.
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Differences Between Sizes And Variants
We bought and tested the 65-inch Samsung S95D, and these results are also valid for the 55-inch and 77-inch models. Note that the last five letters in the model number (AFXZA in this case) vary between retailers and individual regions, but there's no difference in performance.
| Size | US Model | Short Model Code |
|---|---|---|
| 55" | QN55S95DAFXZA | QN55S95D |
| 65" | QN65S95DAFXZA | QN65S95D |
| 77" | QN77S95DAFXZA | QN77S95D |
Our unit was manufactured in February 2024; as seen on the label.
Popular TV Comparisons
The Samsung S95D is an amazing TV and one of the best OLEDs on the market. It's a bit brighter overall than its predecessor, does a bit better with image processing, has better color volume, and is the first OLED on the market to use a matte screen finish. If you don't want a matte screen or you don't want to pay the premium for Samsung's Slim One Connect Box, the Samsung S90D/S90DD OLED is a very similar TV, but with a traditional central input housing on the back and a glossy screen finish.
For more options, check out our recommendations for the best OLED TVs, the best gaming TVs, and the best TVs for watching movies.
The Samsung S95F OLED is a noticeable improvement over its predecessor, the Samsung S95D OLED. The new model gets significantly brighter, allowing it to better overcome glare in a bright room and to deliver a more impactful HDR experience. Samsung has also improved the matte anti-glare coating, resulting in one of the best TVs ever made in terms of glare reduction.
The Samsung S95D OLED and Samsung S90F OLED perform almost identically. The S95D is a tad brighter in HDR, although the S90F is often a bit brighter in SDR. The S90F is more accurate in SDR out of the box, and a bit more accurate in HDR, with better PQ EOTF tracking. The biggest difference between these two sets lies in how they handle reflections. The S95D has a matte coating and is exceptional at dealing with any direct light sources. In turn, the S90F is a bit better at dealing with ambient light, as light hitting its panel from the side doesn't wash out the image quite as much, although the S95D is still pretty good here. The S95D also comes with the versatile One Connect Box, which makes it easier to place your cables wherever you want. Ultimately, unless you have strong opinions about the S95D's matte coating or its One Connect Box, you should get the cheapest model you can find.
The Samsung S90D OLED and the Samsung S95D OLED are very similar TVs, but there are some differences. The S90D has less banding in colors due to its better HDR gradient handling. On the other hand, the S95D has better PQ EOTF tracking and slightly better color volume, so HDR content is closer to the content creator's intent, and the TV can display colors a bit brighter. The S95D also comes with Samsung's Slim One Connect Box, so it's more versatile if you need quicker access to its ports, and its matte screen finish does an amazing job at essentially eliminating reflections caused by glare, albeit at the expense of picture quality.
The Samsung S95D OLED and LG C5 OLED trade blows, but are otherwise very similar. At first glance, the Samsung looks better: it's brighter in HDR, especially in Game Mode, as the LG TV loses a fair bit of its brightness in Game Optimizer mode. The LG has better image processing, except for HDR gradients. The LG is also brighter in SDR, but the Samsung's reflection handling is outstanding; its matte coating makes direct sources of light disappear, giving it the edge in rooms with a ton of lights placed directly in front of the TV. Still, the LG TV's blacks don't raise at all in well-lit rooms, while the Samsung's raise a lot. The LG supports Dolby Vision, while Samsung sticks to HDR10+. It's a tough choice; if you like the Samsung model's matte coating or want the brightest and most colorful TV when gaming in HDR, go Samsung. If you prefer having Dolby Vision and more robust image processing, or if you really don't want your TV's black levels to raise in well-lit conditions, go with LG.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
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