Products
Sony BRAVIA 7
Hisense U8QG
Tested using Methodology v2.0.1
Updated Nov 17, 2025 11:59 AM
SEE PRICE
BestBuy.com
Tested using Methodology v2.1
Updated Nov 25, 2025 08:19 PM
SEE PRICE
BestBuy.com
Resolution4k
Native Refresh Rate
120Hz
TypeLED
Sub-Type
VA
Dolby Vision
Yes
Screen Finish
Glossy
Resolution4k
Native Refresh Rate
165Hz
TypeLED
Sub-Type
VA
Dolby Vision
Yes
Screen Finish
Glossy
Our Verdict
Sony BRAVIA 7
Hisense U8QG
The Hisense U8QG and the Sony BRAVIA 7 trade blows. The U8QG has superior brightness and reflection handling, making it more suitable for a bright room. The Hisense also has better black levels, offers higher refresh rates, and has a dedicated USB-C alt-display port. Unfortunately, VRR and 288Hz don't work when using the new port. On the other hand, the Sony is a lot more accurate and has superior image processing, making it the more complete package for home theater enthusiasts.
Variants
- K-55XR70 (55")
- K-65XR70 (65")
- K-75XR70 (75")
- K-85XR70 (85")
- 55U8QG (55")
- 65U8QG (65")
- 75U8QG (75")
- 85U8QG (85")
- 100U8QG (100")
Check Price
55"
K-55XR70
SEE PRICE
BestBuy.com
55"
55U8QG
SEE PRICE
BestBuy.com
65"
K-65XR70
SEE PRICE
BestBuy.com
65"
65U8QG
SEE PRICE
BestBuy.com
75"
K-75XR70
SEE PRICE
BestBuy.com
75"
75U8QG
SEE PRICE
BestBuy.com
85"
K-85XR70
SEE PRICE
BestBuy.com
85"
85U8QG
SEE PRICE
BestBuy.com
100"
100"
100U8QG
SEE PRICE
BestBuy.com
Main Differences for
Mixed Usage
Mixed Usage
Threshold
Mixed Usage
8.2
8.4
Contrast
8.0
9.7
HDR Brightness
8.7
9.2
Full Comparison
Brightness
HDR Brightness
8.7
9.2
HDR Hallway Photo
HDR Cityscape Photo
HDR Landscape Photo
Hallway Lights (~1950 cd/m²)
874 cd/m²
952 cd/m²
Yellow Skyscraper (~700 cd/m²)
583 cd/m²
790 cd/m²
Landscape Pool (~300 cd/m²)
305 cd/m²
460 cd/m²
Peak 2% Window
1,662 cd/m²
5,552 cd/m²
Peak 10% Window
1,949 cd/m²
4,380 cd/m²
Peak 25% Window
1,607 cd/m²
2,554 cd/m²
Peak 50% Window
1,048 cd/m²
1,503 cd/m²
Peak 100% Window
685 cd/m²
867 cd/m²
Sustained 2% Window
1,657 cd/m²
3,051 cd/m²
Sustained 10% Window
1,920 cd/m²
4,057 cd/m²
Sustained 25% Window
1,573 cd/m²
2,512 cd/m²
Sustained 50% Window
954 cd/m²
1,500 cd/m²
Sustained 100% Window
684 cd/m²
866 cd/m²
Automatic Brightness Limiting (ABL)
0.054
0.070
HDR Brightness In Game Mode
8.6
9.1
HDR Hallway Photo
HDR Cityscape Photo
HDR Landscape Photo
Hallway Lights (~1950 cd/m²)
848 cd/m²
954 cd/m²
Yellow Skyscraper (~700 cd/m²)
576 cd/m²
833 cd/m²
Landscape Pool (~300 cd/m²)
309 cd/m²
444 cd/m²
Peak 2% Window
1,914 cd/m²
4,711 cd/m²
Peak 10% Window
2,135 cd/m²
3,509 cd/m²
Peak 25% Window
1,275 cd/m²
2,135 cd/m²
Peak 50% Window
922 cd/m²
1,328 cd/m²
Peak 100% Window
708 cd/m²
785 cd/m²
Sustained 2% Window
1,902 cd/m²
2,784 cd/m²
Sustained 10% Window
2,095 cd/m²
3,322 cd/m²
Sustained 25% Window
1,269 cd/m²
2,114 cd/m²
Sustained 50% Window
919 cd/m²
1,327 cd/m²
Sustained 100% Window
706 cd/m²
783 cd/m²
Automatic Brightness Limiting (ABL)
0.058
0.070
SDR Brightness
9.2
9.3
Real Scene Peak Brightness
868 cd/m²
944 cd/m²
Peak 2% Window
1,728 cd/m²
5,514 cd/m²
Peak 10% Window
1,821 cd/m²
4,183 cd/m²
Peak 25% Window
1,522 cd/m²
2,508 cd/m²
Peak 50% Window
1,017 cd/m²
1,386 cd/m²
Peak 100% Window
702 cd/m²
820 cd/m²
Sustained 2% Window
1,707 cd/m²
3,167 cd/m²
Sustained 10% Window
1,796 cd/m²
3,901 cd/m²
Sustained 25% Window
1,496 cd/m²
2,472 cd/m²
Sustained 50% Window
911 cd/m²
1,383 cd/m²
Sustained 100% Window
701 cd/m²
817 cd/m²
Automatic Brightness Limiting (ABL)
0.052
0.078
Black Level
Contrast
8.0
9.7
Contrast Picture
Contrast
120,475 : 1
459,067 : 1
Native Contrast
4,915 : 1
7,363 : 1
Lighting Zone Precision
8.0
8.0
Lighting Zone Precision Picture
Lighting Zone Transitions
7.5
8.0
Preferred LD Video, Moving Object
Local Dimming
Yes
Yes
Backlight
Full-Array
Full-Array
Dimming Zone Count Of The Tested TV
480
2,048
Contrast And Dark Details In Game Mode
8.0
9.0
Lighting Zone Precision Photo In Game Mode
Preferred LD Video, Moving Object In Game Mode
Game Transitions With VRR And Preferred LD
Black Uniformity
8.4
7.5
Black Uniformity Picture With Preferred Local Dimming
Std. Dev.
0.302%
0.694%
Native Black Uniformity Picture
Native Std. Dev.
0.806%
0.556%
Color
SDR Color Volume
8.0
8.3
DCI-P3 Gamut Rings
CIELAB DCI-P3 Coverage
91.82%
94.70%
BT.2020 Gamut Rings
CIELAB BT.2020 Coverage
71.28%
70.92%
HDR Color Volume
8.7
9.0
P3 Color Volume ITP Picture
1,000 cd/m² DCI P3 Coverage ITP
88.5%
84.5%
2020 Color Volume ITP Picture
10,000 cd/m² BT.2020 Coverage ITP
48.9%
56.1%
White Luminance
1,681 cd/m²
2,797 cd/m²
Red Luminance
356 cd/m²
527 cd/m²
Green Luminance
834 cd/m²
2,073 cd/m²
Blue Luminance
127 cd/m²
233 cd/m²
Cyan Luminance
1,265 cd/m²
2,250 cd/m²
Magenta Luminance
483 cd/m²
689 cd/m²
Yellow Luminance
1,547 cd/m²
2,526 cd/m²
SDR Pre-Calibration Color Accuracy
8.9
7.6
Pre White Balance Picture
Pre Gamma Curve Picture
Pre Color Picture
White Balance dE 2000
2.17
3.02
Color dE 2000
1.43
2.09
Gamma
2.27
2.25
Color Temperature
6,532 K
6,966 K
Picture Mode
Professional
Theater Night
Color Temp Setting
Expert 1
Warm 2
Gamma Setting
0
2.2
SDR Post-Calibration Color Accuracy
9.6
9.6
Post White Balance Picture
Post Gamma Curve Picture
Post Color Picture
White Balance dE 2000
0.31
0.18
Color dE 2000
0.84
0.98
Gamma
2.18
2.20
Color Temperature
6,503 K
6,499 K
White Balance Calibration
10 point
20 point
Color Calibration
Yes
Yes
HDR Pre-Calibration Color Accuracy
7.6
7.7
HDR Pre White Balance Picture
HDR Pre Color Picture
White Balance dE ITP
10.10
8.85
Color dE ITP
12.9
12.1
Color Temperature
6,546 K
6,452 K
Picture Mode
Professional
Filmmaker
HDR Post-Calibration Color Accuracy
8.1
8.7
HDR Post White Balance Picture
HDR Post Color Picture
White Balance dE ITP
8.15
5.50
Color dE ITP
8.80
7.90
Color Temperature
6,574 K
6,542 K
Processing
PQ EOTF Tracking
9.0
5.9
PQ EOTF Graph
600 Nit Tracking Delta
0.0027
0.0123
1000 Nit Tracking Delta
0.0027
0.0121
4000 Nit Tracking Delta
0.0027
0.0165
Low-Quality Content Smoothing
8.4
8.2
Low-Quality Content Smoothing Picture
Smoothing
8.5
8.5
Detail Preservation
8.0
7.5
Upscaling: Sharpness Processing
9.0
8.0
Sharpness Picture - 480p
HDR Native Gradient
8.0
8.0
HDR Gradient Picture
100% Black To 50% Gray
8.0
8.0
50% Gray To 100% White
8.0
8.0
100% Black To 50% Red
8.0
10
50% Red To 100% Red
8.0
8.0
100% Black To 50% Green
8.0
8.0
50% Green To 100% Green
6.0
6.0
100% Black To 50% Blue
10
8.0
50% Blue To 100% Blue
8.0
8.0
Game Mode Responsiveness
Input Lag
7.4
8.9
1080p @ 60Hz
17.9 ms
11.1 ms
1080p @ 60Hz Outside Game Mode
213.3 ms
129.7 ms
1080p @ 120Hz
9.7 ms
6.3 ms
1080p @ Max Refresh Rate
9.7 ms
3.1 ms
4k @ 60Hz
17.9 ms
11.0 ms
4k @ 60Hz @ 4:4:4
17.9 ms
11.8 ms
4k @ 60Hz Outside Game Mode
230.0 ms
130.9 ms
4k @ 60Hz With Interpolation
223.0 ms
31.0 ms
4k @ 120Hz
9.6 ms
5.8 ms
4k @ Max Refresh Rate
9.6 ms
4.4 ms
8k @ 60Hz
N/A
N/A
Supported Resolutions
9.1
9.6
Resolution
4k
4k
480p @ 59.94Hz (Widescreen)
Yes
Yes
720p @ 59.94Hz
Yes
Yes
1080p @ 60Hz @ 4:4:4
Yes
Yes
1080p @ 120Hz
Yes
Yes
1080p Maximum Refresh Rate
120 Hz
288 Hz
4k @ 60Hz
Yes
Yes
4k @ 60Hz @ 4:4:4
Yes
Yes
4k @ 120Hz
Yes
Yes
4k @ 120Hz @ 4:4:4
Yes
Yes
4k Maximum Refresh Rate
120 Hz
165 Hz
8k @ 30Hz Or 24Hz
No
No
8k @ 60Hz
No
No
Variable Refresh Rate
7.5
9.2
Native Refresh Rate
120Hz
165Hz
Variable Refresh Rate
Yes
Yes
HDMI Forum VRR
Yes
Yes
FreeSync
No
Yes
G-SYNC Compatible
Yes
Yes
4k VRR Maximum
120 Hz
165 Hz
4k VRR Minimum
< 20 Hz
< 20 Hz
1080p VRR Maximum
120 Hz
288 Hz
1080p VRR Minimum
< 20 Hz
< 20 Hz
VRR + Local Dimming
Yes
Yes
CAD In Game Mode @ Max Refresh Rate
5.4
5.6
Pursuit Photo Max Refresh
CAD Heatmap Max Refresh
Transition At Max Refresh
0 to 31
0 to 31
Avg. CAD
340
322
Best 10% CAD
154
116
Worst 10% CAD
506
580
CAD In Game Mode @ 120Hz
5.4
6.6
Pursuit Photo 120Hz
CAD Heatmap 120Hz
Transition At 120Hz
0 to 31
0 to 31
Avg. CAD
340
230
Best 10% CAD
154
106
Worst 10% CAD
506
397
CAD In Game Mode @ 60Hz
5.5
5.9
Pursuit Photo 60Hz
CAD Heatmap 60Hz
Transition 60Hz
0 to 31
0 to 31
Avg. CAD
336
301
Best 10% CAD
148
118
Worst 10% CAD
534
471
PS5 Compatibility
PS5 Screenshot
Auto Low Latency Mode (ALLM)
Yes
Yes
4k @ 120Hz
Yes
Yes
1440p @ 120Hz
No
Yes
1080p @ 120Hz
Yes
Yes
HDR
Yes
Yes
VRR
Yes
Yes
Xbox Series X|S Compatibility
Xbox Series X Screenshot
Auto Low Latency Mode (ALLM)
Yes
Yes
4k @ 120Hz
Yes
Yes
1440p @ 120Hz
No
Yes
1080p @ 120Hz
Yes
Yes
HDR
Yes
Yes
VRR
Yes
Yes
Motion Handling
Response Time Stutter
6.2
7.0
Frame Hold Time @ 24 fps
35.9 ms
32.7 ms
Frame Hold Time @ 60 fps
10.9 ms
7.7 ms
Micro Judder
8.0
24p Clip
25p Clip
Micro Judder-Free 24p
Yes
Micro Judder-Free 25p
Yes
Micro Judder-Free 24p via 60p
No
Micro Judder-Free 25p via 60p
Yes
Micro Judder-Free 24p via Native Apps
Yes
Micro Judder-Free 25p via Native Apps
Yes
Judder
10
8.8
Judder Video Picture
Judder 24p
10
Judder 25p
10
Judder 24p via 60p
10
Judder 25p via 60p
4.0
Judder 24p via 60i
10
Judder 24p via Native Apps
10
Judder 25p via Native Apps
10
Judder-Free 24p
Yes
Judder-Free 24p via 60p
Yes
Judder-Free 24p via 60i
Yes
Judder-Free 24p via Native Apps
Yes
Response Time
8.1
7.7
Pursuit Photo 60Hz
Response Time Heatmap 60Hz
Transition At 60Hz
0 to 31
0 to 31
First Response Time
5.8 ms
9.0 ms
Total Response Time
10.3 ms
9.0 ms
Worst 10% Response Time
24.2 ms
18.7 ms
Flicker
Backlight chart
Flicker-Free
No
No
PWM Dimming Frequency
720 Hz
20,000 Hz
Black Frame Insertion (BFI)
BFI Picture
BFI Frequency Picture
Optional BFI
Yes
Yes
Min Flicker For 60 fps
60 Hz
120 Hz
60Hz For 60 fps
Yes
No
120Hz For 120 fps
Yes
Yes
Min Flicker For 60 fps In Game Mode
60 Hz
N/A
Motion Interpolation
Motion Interpolation (30 fps) Picture
Motion Interpolation (30 fps)
Yes
Yes
Motion Interpolation (60 fps) Picture
Motion Interpolation (60 fps)
Yes
Yes
Reflections
Direct Reflections
5.7
6.9
Ring Light Picture
Direct Reflections Graph
Peak Direct Reflection Intensity
59.4%
35.8%
Screen Finish
Glossy
Glossy
Ambient Black Level Raise
9.0
9.3
Black Level Raise Picture
Bright Room Black Level Raise Graph
Black Luminance @ 0 lx
0.00 cd/m²
0.00 cd/m²
Black Luminance @ 1000 lx
0.43 cd/m²
0.27 cd/m²
Total Reflected Light
5.8
8.5
Bright Room Off Picture
Ring Picture Total Reflection
Total Reflected Light Intensity
28,110% ⋅ pixel
5,775% ⋅ pixel
Diffraction Artifacts
Yes
Yes
Ambient Color Saturation
8.3
8.6
Bright Room Color Volume Graph
Low-Luminance Colors @ 1000 lx
70.39%
72.07%
Mid-Luminance Colors @ 1000 lx
70.58%
71.84%
High-Luminance Colors @ 1000 lx
63.53%
62.69%
Panel
Viewing Angle
6.0
6.9
Viewing Angle Video
Chroma Graph
Color Washout
24°
22°
Hue Graph
Color Shift
26°
26°
Lightness Graph
Brightness Loss
36°
27°
Black Level Raise
14°
70°
Gamma Shift
17°
21°
Gray Uniformity
7.0
5.9
50% Uniformity Picture
50% Std. Dev.
2.108%
4.886%
50% DSE
0.179%
0.213%
5% Uniformity Picture
5% Std. Dev.
0.769%
0.555%
5% DSE
0.096%
0.079%
Panel Technology
Spectral Power Distribution
Pixels Picture
Type
LED
LED
Sub-Type
VA
VA
Subpixel Layout
BGR
BGR
Inputs
Input Specifications
Side Inputs Picture
Rear Inputs Picture
HDMI
4 (2x HDMI 2.0, 2x HDMI 2.1)
3 (3x HDMI 2.1)
HDMI 2.1 Rated Speed
48 Gbps
48 Gbps
ATSC Tuner
3.0 (NEXTGEN TV)
3.0 (NEXTGEN TV)
USB Ports
2
2
USB 3.0
Yes (1)
Yes (1)
Audio Out 3.5mm
0
1
Wi-Fi
Yes (2.4 GHz, 5 GHz, 6 GHz)
Yes (2.4 GHz, 5 GHz, 6 GHz)
Ethernet Speed
100 Mbps
100 Mbps
Composite In
0
1 (Adapter Required, Not Incl.)
Digital Optical Audio Out
1
1
Audio Passthrough
ARC/eARC Port
eARC
eARC
eARC: Dolby Atmos Over Dolby Digital Plus
Yes
Yes
eARC: Dolby Digital Plus 7.1
Yes
Yes
eARC: LPCM 7.1 Over Dolby MAT
Yes
Yes
eARC: Dolby TrueHD 7.1
Yes
Yes
eARC: DTS:X Over DTS-HD MA
Yes
Yes
eARC: DTS-HD Master Audio 7.1
Yes
Yes
eARC: LPCM Channels (Bitstream)
7.1
7.1
ARC: Dolby Digital 5.1
Yes
Yes
ARC: DTS 5.1
Yes
Yes
Optical: Dolby Digital 5.1
Yes
Yes
Optical: DTS 5.1
Yes
Yes
HDR Format Support
HDR10
Yes
Yes
HDR10+
No
Yes
Dolby Vision
Yes
Yes
HLG
Yes
Yes
Design
Style
Design Picture
Curved
No
No
Stand
Stand Picture
Back
Back Picture
Wall Mount
VESA 300x300
VESA 400x400
Borders
Borders Picture
Borders
0.31" (0.8 cm)
0.43" (1.1 cm)
Thickness
Thickness Picture
Max Thickness
2.17" (5.5 cm)
1.73" (4.4 cm)
Build Quality
8.5
8.5
Build quality picture
Smart Features
Interface
Smart TV Picture
Smart OS
Google TV
Google TV
Version
12
14
Ad-Free
0.0
0.0
Ads Picture
Ads
Yes
Yes
Opt-out
No
No
Suggested Content in Home
Yes
Yes
Opt-out of Suggested Content
No
No
Remote
Remote Picture
Voice Control
Yes
Yes
TV Controls
Controls Picture
Mute Switch
Yes
Yes
In The Box
In The Box Picture
Misc
Power Consumption
66 W
49 W
Power Consumption (Max)
223 W
208 W
Firmware
112.627.030.1NAA
V0000.01.00V.P0415
Sound Quality
Frequency Response
7.2
4.6
Frequency Response
Low-Frequency Extension
84.76 Hz
113.14 Hz
Std. Dev. @ 70
1.93 dB
4.27 dB
Std. Dev. @ 80
2.04 dB
5.92 dB
Std. Dev. @ Max
3.72 dB
5.99 dB
Max
86.2 dB SPL
80.4 dB SPL
Dynamic Range Compression
5.02 dB
2.97 dB
Digital Room Correction
Yes
Yes
Check Price
55"
K-55XR70
SEE PRICE
BestBuy.com
55"
55U8QG
SEE PRICE
BestBuy.com
65"
K-65XR70
SEE PRICE
BestBuy.com
65"
65U8QG
SEE PRICE
BestBuy.com
75"
K-75XR70
SEE PRICE
BestBuy.com
75"
75U8QG
SEE PRICE
BestBuy.com
85"
K-85XR70
SEE PRICE
BestBuy.com
85"
85U8QG
SEE PRICE
BestBuy.com
100"
100"
100U8QG
SEE PRICE
BestBuy.com
Sony BRAVIA 7
Hisense U8QG
Comments
Sony BRAVIA 7 vs Hisense U8QG: Main Discussion
What do you think of these products? Let us know below.
Looking for a personalized buying advice from the RTINGS.com experts? Insiders have direct access to buying advice on our insider forum.