The Hisense U7SG is a mid-range model released in 2026, succeeding the 2025 Hisense U7QG. It features Mini LED local dimming and a 4k screen with a matte anti-reflective coating. It offers a wide range of gaming features, including VRR support, HDMI 2.1 bandwidth across all four inputs, and a maximum refresh rate of 165Hz at 4k or 330Hz at 1080p. It also supports Dolby Vision, HDR10+, and DTS audio formats. The TV uses the popular Google TV interface, loaded with a ton of apps and smart features like voice control, but it's also sold as the Hisense U7SF with the Fire TV interface, so you can choose which one you want. We bought and tested the 65-inch model, but it's also available in 55-, 75-, 85-, 100-, and 116-inch models.
Our Verdict
The Hisense U7SG TV is great overall, but it has a few noticeable flaws. It's great for watching movies in a dark room thanks to its deep blacks and very good local dimming feature. It's also a fantastic choice for a bright room thanks to its high peak brightness and matte anti-glare coating, which significantly reduces distracting reflections during the day. It also has low input lag and a great selection of gaming features. On the other hand, it's held back by its narrow viewing angle, so it's not a good choice for a wide seating arrangement, and sports fans and gamers will be disappointed by its slow response time and distracting dirty screen effect.
Fantastic peak brightness in SDR.
Colors are bright and vibrant.
Excellent contrast and deep, uniform blacks.
Great accuracy in SDR out of the box.
Very distracting dirty screen effect.
Image degrades rapidly when viewed from an angle.
The Hisense U7SG is a very good TV for home theater use. It looks great in a dark room thanks to its high contrast ratio and very effective local dimming feature. There's very little haloing around bright highlights, but there's some noticeable flicker as objects move between zones. It also has great format support, including support for Dolby Vision and HDR10+, and it supports all common audio passthrough formats. On the other hand, it has a very cold color temperature out of the box in HDR, and there's noticeable banding in HDR. There's also noticeable stutter in slow panning shots.
Excellent peak brightness in HDR.
Colors are bright and vibrant.
Excellent contrast and deep, uniform blacks.
Very cold color temperature out of the box in HDR.
Odd banding in gradients.
Noticeable stutter in slow panning shots.
The Hisense U7SG is an excellent choice for use in a bright room. Its high peak brightness and matte anti-reflective coating effectively eliminate glare from direct reflections, so you can comfortably watch it during the day. Ambient light also has barely any impact on picture quality.
Fantastic peak brightness in SDR.
Matte coating nearly eliminates direct reflections.
Ambient light has barely any impact on picture quality.
The Hisense U7SG is a good TV for watching sports. It has great visibility during the day thanks to its high peak brightness and matte anti-glare coating. It also has excellent upscaling and impressive low-quality content smoothing, which is very helpful with lower-quality sports streams. Unfortunately, there are noticeable color artifacts in fast action, and it has a slow response time, so sports are very blurry, and there are distracting uniformity issues across the screen. The image also degrades rapidly as you move to the side of the screen, so it's not a suitable choice for a wide seating arrangement.
Fantastic peak brightness in SDR.
Excellent upscaling.
Matte coating nearly eliminates direct reflections.
Very distracting dirty screen effect.
Image degrades rapidly when viewed from an angle.
Noticeable color artifacts.
The Hisense U7SG is a great TV for gaming. It has a wide selection of gaming features, including VRR support, a high refresh rate, and HDMI 2.1 bandwidth on all four inputs. It has incredibly low input lag, ensuring a very responsive gaming experience. Switching to Game Mode has no impact on picture quality, and the local dimming feature works just as well in this mode as it does out of it. On the other hand, it has a sluggish response time that makes games look blurry, especially in shadow details, and there are banding issues when gaming in HDR.
Excellent peak brightness in HDR.
Colors are bright and vibrant.
Extremely low input lag.
High maximum refresh rate.
Sluggish pixel transitions results in blurry motion when gaming.
The Hisense U7SG has fantastic peak brightness. It easily overcomes glare, even in an extremely bright room. Highlight details in HDR stand out well, and even though it dims a bit when most of the screen is bright at once, it still looks great.
Excellent peak brightness in HDR.
Fantastic peak brightness in SDR.
The Hisense U7SG has excellent black levels. Blacks are deep and uniform in most content, and its native contrast ratio is high enough that even complicated scenes look good. Its local dimming feature does a very good job improving contrast with few downsides, as there's very little haloing around bright highlights. There is some noticeable flicker as objects move between zones, though.
Excellent contrast and deep, uniform blacks.
The Hisense U7SG has great colors. Colors are bright and vibrant, and it has excellent coverage of the most common color spaces. It also has great accuracy in SDR out of the box. It's worse in HDR out of the box, though, and the color temperature is extremely cold.
Colors are bright and vibrant.
Great accuracy in SDR out of the box.
Very cold color temperature out of the box in HDR.
The Hisense U7SG has just decent motion handling. Most sources are completely judder-free, but it does drop occasional frames when watching 25p content from a 60p source like a cable box or older streaming device that can't match the content frame rate. There are noticeable intermediate-color artifacts in fast action, and it has a slow response time, leading to blurry motion. Despite its relatively slow response time, there's also noticeable stutter in slow panning shots.
No judder from most sources.
Noticeable stutter in slow panning shots.
Noticeable color artifacts.
The Hisense U7SG has good responsiveness in Game Mode. It has incredibly low input lag in all supported modes, so games feel fluid and responsive. It has a high CAD in all modes, though, and this leads to blurry motion, especially in shadow details.
Extremely low input lag.
High maximum refresh rate.
Sluggish pixel transitions results in blurry motion when gaming.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The Hisense U7SG has great processing. It does an impressive job cleaning up low-quality streams with very little loss of fine details, and it upscales low-resolution sources well. It also has great PQ EOTF tracking in HDR, ensuring HDR content is displayed close to the brightness level intended by the content creator. On the other hand, there are some oddities when displaying gradients, and there's noticeable banding in most colors.
Great PQ EOTF tracking.
Impressive low-quality content smoothing.
Excellent upscaling.
Odd banding in gradients.
Performance Usages
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Differences Between Sizes And Variants
We bought and tested the 65-inch Hisense U7SG TV, and most of these results also apply to the 55-, 75-, 85-, 100-, and 116-inch models. The 55 and 100-inch models are advertised with different peak brightness. The number of dimming zones also changes per size; these numbers are listed on Hisense Canada's product page. Estimating the average zone size from the provided information indicates that the local dimming feature should be fairly consistent across sizes, but the 55-inch model has larger zones and is likely to perform a bit worse.
Hisense has also released this TV as the Hisense U7SF, which ships with the Fire TV interface instead of Google TV. The exact specifications for that model haven't been released, but due to the changes in tuning that come with the different smart platform, this review isn't valid for that model.
| Size | US Model | Dimming Zones | Area Per Dimming Zone (approximate) | Advertised Peak Brightness |
|---|---|---|---|---|
| 55" | Hisense 55U7SG | 512 | 2.52 in² | Up to 2,000 nits |
| 65" | Hisense 65U7SG | 960 | 1.88 in² | Up to 3,000 nits |
| 75" | Hisense 75U7SG | 1,100 | 2.19 in² | Up to 3,000 nits |
| 85" | Hisense 85U7SG | 1,536 | 2.01 in² | Up to 3,000 nits |
| 100" | Hisense 100U7SG | 2,304 | 1.85 in² | Up to 3,000 nits |
| 116" | Hisense 116U7SG | 3,168 | 1.81 in² | Up to 4,000 nits |
Our unit was made in Mexico in January 2026. You can see a photo of our unit's label here.
Popular TV Comparisons
The Hisense U7SG is a great TV overall. It outperforms many competing models, such as the TCL QM7K, and is a significant upgrade over the 2025 Hisense U75QG. It's one of the best mid-range TVs on the market for a bright room, as its high peak brightness and matte anti-reflective coating effectively eliminate glare. It has great colors, high peak brightness, and an impressive selection of gaming features. It remains to be seen how it compares to other mid-range 2026 models, like the Samsung QN80H or the TCL QM7L.
For more options, check out our recommendations for the best TVs for bright rooms, the best 65-inch TVs, and the best TVs for gaming.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
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The Hisense U7SG TV has excellent brightness in HDR. Bright specular highlights stand out incredibly well, and bright scenes are vibrant and very bright. Very small highlights are dimmed by the TV's local dimming algorithms, but they're still exceptionally bright.
Our results above are with the TV set to Filmmaker Mode with Dynamic Tone Mapping disabled. Below are the results with DTM turned on, which makes the image look brighter overall in some scenes, but doesn't increase the TV's overall peak brightness.
Dynamic Tone Mapping - Brightness Preferred
- Hallway Lights: 812 cd/m²
- Yellow Skyscraper: 552 cd/m²
- Landscape Pool: 432 cd/m²
Dynamic Tone Mapping - Details Preferred
- Hallway Lights: 825 cd/m²
- Yellow Skyscraper: 523 cd/m²
- Landscape Pool: 391 cd/m²
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This TV has excellent peak brightness when you switch to Game Mode. There's no significant difference in peak brightness when you switch to this mode.
Our results above are with the TV set to Game Mode with Dynamic Tone Mapping disabled. Below are the results with DTM turned on, which increases the brightness of dim scenes but isn't as accurate.
Dynamic Tone Mapping - Brightness Preferred
- Hallway Lights: 739 cd/m²
- Yellow Skyscraper: 494 cd/m²
- Landscape Pool: 499 cd/m²
Dynamic Tone Mapping - Details Preferred
- Hallway Lights: 747 cd/m²
- Yellow Skyscraper: 469 cd/m²
- Landscape Pool: 476 cd/m²
The Hisense U7SG TV has fantastic peak brightness in SDR. It's bright enough to easily overcome glare even in an incredibly bright room. There's a noticeable decrease in brightness when most of the screen is bright at once. You might notice this when watching hockey or other bright sports, but it's usually not an issue.
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The Hisense U7SG TV has excellent contrast. The native contrast of the panel is high enough to deliver deep blacks even in more complicated scenes. Its local dimming feature does a fantastic job of boosting contrast, though.
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The local dimming feature does a good job of dimming around bright highlights while minimizing haloing. There's a slight glow around subtitles or around very oddly shaped lights, but it's not too noticeable.
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The Hisense U7SG TV has good zone transitions. The algorithms keep up well with fast-moving objects, so there's very little glow trail, and the leading edge is bright. There's noticeable flicker as bright highlights move between zones, though.
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This TV has fantastic black uniformity. The native uniformity of the panel with local dimming disabled is great, with no noticeable flashlighting but just a slight haze to the background. It looks much better with local dimming on, though, and there's no noticeable backlight bleed or uniformity issues in dark scenes.
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The SDR color volume on this TV is great. It has fantastic coverage of the DCI-P3 color space, and only reds are slightly undersaturated. It has decent coverage of the wider BT.2020 color space, but it struggles to display the full range of greens and blues. Color volume is incredibly consistent, with no loss of saturation in lighter scenes.
| Volume ΔE³ | DCI-P3 Coverage |
BT.2020 Coverage |
|---|---|---|
| L10 | 90.84% | 69.70% |
| L20 | 93.08% | 71.92% |
| L30 | 93.54% | 72.61% |
| L40 | 93.64% | 74.98% |
| L50 | 93.61% | 75.82% |
| L60 | 93.25% | 75.53% |
| L70 | 93.60% | 71.67% |
| L80 | 93.82% | 69.42% |
| L90 | 94.04% | 70.71% |
| L100 | 95.04% | 89.11% |
| Total | 93.62% | 73.39% |
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The HDR color volume on this TV is excellent. Colors are bright and vibrant when they need to be, with no noticeable washout in bright scenes. It's limited only by its peak brightness and color gamut. Dark saturated colors are displayed well.
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The Hisense U7SG TV has great accuracy before calibration in SDR. Blues and reds are a bit oversaturated, but it's not too noticeable, and most other colors are displayed accurately. The white balance is great, with a few issues in midtones, but most people won't notice it. Gamma tracks too high, though, closer to 2.4 even with it set to '2.2', so most scenes are a bit darker than they should be.
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After a full calibration, this TV has superb accuracy. It's easy to calibrate, and there are no noticeable issues at all. Saturated blues are slightly undersaturated, but it's not noticeable.
See our full calibration settings.
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Unfortunately, this TV has mediocre HDR accuracy before calibration. The white balance and color accuracy are decent, but the color temperature is extremely cold, resulting in a noticeable blue tint.
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The Hisense U7SG TV has excellent HDR accuracy after calibration. The white balance is fantastic, with few noticeable issues, and most colors are great, with a few luminance mapping issues, but accurate tracking. The color temperature is also nearly perfect.
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The Hisense U7SG has great PQ EOTF tracking. Most HDR content is displayed very close to the creator's intent. Near-black shadow details are very slightly raised, but it's barely noticeable. There's a sharp cutoff at the TV's peak brightness, with no difference at all between content mastered at different levels. Unlike some previous years, the TV's PQ EOTF tracking doesn't change with different test patterns.
PQ EOTF tracking in Game Mode is a bit different, but still very good. There's no toggle for HGIG, but it's not tone mapping around its peak brightness, so there's no issue.
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The Hisense U7SG has impressive low-quality content smoothing. It does an excellent job of smoothing out macro blocking and pixelization in dark scenes, with barely any loss of fine details.
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This TV has excellent upscaling. Fine details are clear and easy to make out, with no obvious over-sharpening.
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The Hisense U7SG has just okay gradient handling in HDR. There's noticeable banding in all colors, especially in darker shades. There's an extremely odd banding pattern in greens, but it's more noticeable on the camera than in person.
The Hisense U7SG has incredibly low input lag, ensuring an extremely responsive gaming experience in all supported display modes.
This TV supports all common TV resolutions, up to a maximum of 165Hz with a 4k resolution or 330Hz at 1080p. It displays chroma 4:4:4 properly in all supported modes, which helps with clear text when used with a PC.
The TV supports a variable refresh rate to reduce tearing, and it's effective across an extremely wide refresh rate range thanks to its high maximum refresh rate. Unfortunately, VRR doesn't work if the source is set to 60Hz, but it shouldn't be an issue for most people.
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The Hisense U7SG has just okay CAD at the max 4k refresh rate of 165Hz. It struggles to come out of dark shades, resulting in more noticeable blur in shadow details, and there's some overshoot when going from a very dark to a very bright shade. Most transitions get close to the target shade quickly, but it's very sluggish to complete the transition, so motion is still blurry.
With VRR enabled, starting at 165Hz, the response time behavior changes when the frame rate drops to around 120fps and again at 60fps. This causes a noticeable flicker effect, and there's significant overshoot.
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The CAD at 120Hz is a bit worse overall, and there's more noticeable overshoot coming out of dark shades than there is at the max refresh rate. It's quick to get close to the target shade, but slow to complete most transitions. When handshaking at 120Hz, the flicker issue mentioned above is still present at around 80fps, but it's not as bad.
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The TV is fully compatible with everything the PS5 offers, like 1440p @ 120Hz and 4k @ 120Hz, as well as HDMI Forum VRR. It also supports Auto Low Latency Mode, so you don't have to worry about manually switching to Game Mode to get the lowest input lag.
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The TV is fully compatible with everything the Xbox Series X|S offers, including 1440p @ 120Hz, 4k @ 120Hz, HDMI Forum VRR, FreeSync Premium Pro, and Dolby Vision gaming. It also supports Auto Low Latency Mode, so you don't have to worry about manually switching to Game Mode to get the lowest input lag.
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Adding slight motion interpolation to increase the frame rate to around 30fps does a good job of reducing stutter. It significantly reduces the average sample and hold time, so motion doesn't stutter as much. The feature also has fantastic consistency.
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This TV removes judder from most sources. The frame timing is slightly inconsistent with 25p content sent via a 60p source, like a cable box or an older streaming device that can't match the content's frame rate.
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There's no micro judder with most content on this TV. It drops frames occasionally with 25p content sent from a 60p source, like an older cable box or a streaming device that can't match the content frame rate.
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The Hisense U7SG has a decent response time. The first response time is low, meaning it gets close to the target shade quickly, but it struggles to complete the transition. This results in noticeably blurry motion in most scenes.
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The TV uses pulse width modulation (PWM) to dim its backlight, which introduces flicker that can bother people who are sensitive to it. Fortunately, it flickers at a very high frequency in all picture modes, at all brightness levels, and with local dimming enabled, so it's not visible.
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The TV supports backlight strobing, more commonly known as black frame insertion (BFI). The feature is designed to improve the appearance of motion by strobing its backlight and reducing the amount of persistence blur. Unfortunately, it only flickers at 120Hz, and the image is blurry with some image duplication as the pulse timing is a bit off. It also significantly reduces the apparent brightness of the TV.
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The matte coating on this TV does an excellent job of reducing the visibility of bright direct reflections. Bright lights or open windows directly opposite the TV are barely noticeable.
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Overall, the total amount of reflected light on this TV is low. There are no diffraction artifacts, and indirect reflections are significantly reduced by the screen coating.
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This TV has great color saturation even in a bright room. Ambient light has barely any impact on colors.
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The Hisense U7SG has a mediocre viewing angle. Colors fade rapidly as you move to the side, so it's not a good choice for a wide seating arrangement.
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This TV has just okay uniformity. The sides of the screen are noticeably darker than the center, and there's a very noticeable dirty screen effect in the middle of the screen. These issues aren't nearly as noticeable in dark scenes.
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This TV uses a VA panel with a BGR (Blue-Green-Red) subpixel layout. This doesn't cause any issues for video or gaming content, but for PC monitor use, it can be a problem as it impacts the text clarity, although not everyone will notice this.
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All four HDMI inputs on this TV support the full bandwidth of HDMI 2.1. The TV supports 4k over-the-air thanks to its ATSC 3.0 tuner.
The TV supports eARC, which lets you pass high-quality, uncompressed audio to a compatible receiver or soundbar through an HDMI cable. It supports all major audio formats, so you don't have to worry about compatibility with external sources.
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The Hisense U7SG has a premium design, with a modern stand and thin bezels on all four sides.
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The center-mounted stand is slim and doesn't take up very much space. It can be placed in either the regular profile as shown, or in a low-profile mode that keeps it closer to the table.
Footprint of the 65-inch stand: 15.5" x 11.4"
Height: 3.3 inches in the regular position, 2.2 inches in the low-profile position
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The back of the TV has a grid pattern that gives it a premium look, with a single speaker mounted in the center of the TV. The inputs face towards the left side when viewed from the front. There are tracks through the feet to help with cable management.
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This TV has great build quality. It's made of a higher-quality plastic than the Hisense U75QG, and the grid pattern on the back gives it a more premium design.
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This TV ships with Google TV version 14. The user interface is smooth and easy to use, and we didn't encounter any issues or bugs during testing.
Running AIDA64 on the TV shows that it's powered by the MediaTek Pentonic 800 SoC (HIS9655), with 4GB of RAM and 18GB of total internal storage.
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Unfortunately, like most TVs, the interface contains ads. You can opt out of personalized ads, but this doesn't change the number of ads you'll see; they just won't be personalized to match your search and viewing history.
You have the option to set up the TV using the 'Basic Google TV' option, which gets rid of ads but prevents you from using most of the TV's smart features.
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- Quick setup guide
- Remote
- 2x AAA batteries
- Power cable
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The Hisense U7SG has an okay frequency response. It has a fairly well-balanced sound profile at all volume levels, so dialogue is clear and easy to understand.