We just started testing cameras, and our test bench v0.7 is rather simplistic, so we decided to launch without text in the test boxes. If you have any suggestions on what to improve, let us know here. As we gather your suggestions, we plan on making more frequent changes to our methodology and we'll be able to add text to the reviews in the near future.

Canon PowerShot SX740 Camera Review

Tested using Methodology v0.7
Reviewed Feb 08, 2021 at 07:40 am
Canon PowerShot SX740 Picture
6.8
Travel Photography
7.2
Landscape Photography
7.2
Sport & Wildlife Photography
7.6
Vlogging
5.4
Studio Video
4.6
Action Video
Body Type
Ultracompact
Mirrorless
Yes
Sensor Size
1/2.3-inch
Tested Lens
Built-In Lens

The Canon PowerShot SX740 HS is an ultracompact point-and-shoot camera. It's small and portable, and its flip-out screen makes it easy to monitor your images even if you're in bright sunlight. The built-in lens offers decent image quality, so your photos don't appear very grainy from image noise, but they also aren't very detailed. The autofocus feature does an incredible job focusing on moving objects like cars, but it struggles to stay focused on faces. Unfortunately, this camera's recording quality in 4k and FHD is poor, so your videos aren't very sharp.

Our Verdict

6.8 Travel Photography

The Canon PowerShot SX740 is fair for travel photography. Its image quality is decent, and photos don't have a lot of visible image noise, but they also aren't very sharp. Its autofocus feature has an okay performance and does a much better job focusing on objects than on faces. This camera is portable and decently well-built, but it can be a bit uncomfortable to use as it lacks a hand grip.

Pros
  • Portable design with decent build quality.
Cons
  • No hand grip.
7.2 Landscape Photography

The Canon PowerShot SX740 is decent for landscape photography. It takes photos with decent image quality, and its flip-out screen is easy to read even in direct sunlight. Its 4.3 - 172 mm lens gives you a versatile zoom range for taking pictures of objects that are either close up or far away. However, it can struggle to take a shallow depth of field picture, which can make it difficult to take pictures in dim lighting.

Pros
  • Portable design with decent build quality.
  • Flip-out screen with good brightness.
Cons
  • No hand grip.
  • Poor full-frame max aperture performance.
7.2 Sport & Wildlife Photography

The Canon PowerShot SX740 is decent for sport and wildlife photography. It can shoot at a reasonably high continuous speed, and it has an okay autofocus system, but it may struggle to clearly capture fast-moving subjects like athletes or running animals.

Pros
  • Portable design with decent build quality.
Cons
  • No hand grip.
7.6 Vlogging

The Canon PowerShot SX740 is good for vlogging. It's portable, and its flip-out screen lets you easily monitor what you're recording, making it easy to keep track of what's in your shot. Also, its in-body stabilization helps keep videos stable, even when you're on the go. Unfortunately, it has poor 4k and FHD video quality, so your videos aren't very detailed.

Pros
  • Portable design with decent build quality.
  • Impressive video stabilization performance.
Cons
  • Poor 4k and FHD video quality.
5.4 Studio Video

The Canon PowerShot SX740 is disappointing for studio video. Whether you're filming in 4k or FHD, it has poor video quality, so your video may not be very sharp. Its autofocus system does an okay job tracking moving subjects, but it may struggle to keep them in focus, resulting in a blurry video.

Pros
  • Portable design with decent build quality.
Cons
  • No hand grip.
  • Poor 4k and FHD video quality.
4.6 Action Video

The Canon PowerShot SX740 is poor for action video. This camera is very portable, and it's decently well-built. However, it doesn't support 120 fps or 240 fps video recording, so you can't really make slow-motion videos. It doesn't have the best 4k or FHD recording quality, and your video may not be very detailed.

Pros
  • Portable design with decent build quality.
Cons
  • No hand grip.
  • Poor 4k and FHD video quality.
  • No water resistance.
  • 6.8 Travel Photography
  • 7.2 Landscape Photography
  • 7.2 Sport & Wildlife Photography
  • 7.6 Vlogging
  • 5.4 Studio Video
  • 4.6 Action Video
  1. Updated May 25, 2021: Corrected input errors in 'Image Stabilization', '4k Video Stabilization', and 'FHD Video Stabilization' sections.

Test Results

perceptual testing image
Design
9.2
Design
Portability
Height 2.5" (6.4 cm)
Width 4.3" (11.0 cm)
Depth 1.6" (4.0 cm)
Volume
17.2 in³ (281.6 cm³)
Weight
0.66 lbs (0.30 kg)
Weight With Lens
0.66 lbs (0.30 kg)
7.0
Design
Build Quality

  • Generally feels solid and durable
  • Flash mechanism seems a bit flimsy
  • Back wheel feels a bit loose
  • Input/output compartment protected by a flap, not a solid door

Design
Body
Water Resistance
No
Rugged
No
Hot Shoe
No
Customizable Button
No
Command Dial
1
Tripod Mount
Yes
Lens Mount
No Lens Mount
Built-In Flash
Yes
Design
In The Box

  • Canon SX740
  • Case
  • Case strap
  • Battery charger
  • Battery
  • Wrist strap
  • User manual

7.0
Design
Ergonomics & Comfort
Hand Grip: Small Hand
No Hand Grip
Hand Grip: Medium Hand
No Hand Grip
Hand Grip: Large Hand
No Hand Grip
Hand Grip: Extra-Large Hand
No Hand Grip

  • Hand grip is uncomfortable due to camera size
  • Only one wheel to change aperture, ISO, and shutter speed

9.0
Design
Menu System
Guide Mode
Yes
App Name
Canon Camera Connect

  • Easy to use; not a lot of settings to choose from
  • Guide Mode is available for additional information about settings and features
  • Depending on the mode selected, different settings appear in the menu system

Design
Viewfinder
Type
No Viewfinder
Advertised Coverage
N/A
Advertised Resolution
N/A
Advertised Magnification
N/A
7.0
Design
Screen
Screen Articulation Type
Flip Out
Screen Max Brightness
577 cd/m²
Advertised Resolution
0.92 million dots
Size
3.0" (7.6 cm)
Touchscreen
No
Design
Sensor
Sensor Type
CMOS
Advertised Effective Pixels
20.3 MP
Processor
Digic 8
Extended ISO Minimum
N/A
ISO Minimum
100
ISO Maximum
3,200
Tested Firmware
Ver. 1.0.2
4.8
Design
Battery
Battery Type
Canon NB-13L
USB Charging
Yes
Use When Charging
No
Advertised Battery Life In Photo
265 photos
Tested Battery Life In Video
55 min
6.9
Design
Lens
Lens Type
Built-in
Maximum Aperture
3.3 - 6.9
Max Aperture (Full Frame Equivalent)
f/18.5
Minimum Focal Length
4.3 mm
Maximum Focal Length
172 mm
Max Focal Length (Full Frame Equivalent)
960 mm
Luminance
72.5%
Light Falloff
89.9%
Photo
Photo
Photo Features
JPEG File Format
Yes
RAW File Format
No
Shutter
Mechanical
Minimum Shutter Speed
15 s
Maximum Shutter Speed
1/3,200 s
Silent Shooting
No
HDR
No
Focus Peaking
Yes
Zebra Pattern
No
Histogram
No
Time Lapse
Yes
6.9
Photo
Shooting Speed
Low Speed Continuous
4 fps
High Speed Continuous
10 fps
Silent Shooting Continuous
N/A
Raw Buffer Size
N/A
JPEG Buffer Size
10,000 JPG Photos
Buffer Empty Time
3 s
6.5
Photo
Autofocus
Advertised Coverage
N/A
Advertised Focus Points
N/A
Manual Focus Assistance
Yes
Face Detection Distance
95" (241 cm)
Eye Detection
No
Face Tracking Success Rate
22%
Object Tracking Success Rate
95.4%
8.0
Photo
Image Stabilization
In Body Image Stabilization
No
Minimum Shutter Speed Achieved
1/10 s

Update 05/25/2021: Changed 'In Body Image Stabilization' field from 'Yes' to 'No'. The score hasn't been changed.

7.3
Photo
Image Quality
Dynamic Range At ISO 100
9.76 f-stops
Color Accuracy (dE2000)
10.44
JPEG SNR 18% At ISO 800
37.05 dB
JPEG Sharpness At ISO 800
6.566 pixels
JPEG SNR 18% At ISO 1600
34.96 dB
JPEG Sharpness At ISO 1600
7.111 pixels
JPEG SNR 18% At ISO 3200
33.21 dB
JPEG Sharpness At ISO 3200
8.602 pixels

ISO Setting Sample Photo
ISO 100 Photo
ISO 200 Photo
ISO 400 Photo
ISO 800 Photo
ISO 1600 Photo
ISO 3200 Photo

0
Photo
Luminance Noise
RAW SNR 18% At ISO 100 N/A
RAW SNR 18% At ISO 200 N/A
RAW SNR 18% At ISO 400 N/A
RAW SNR 18% At ISO 800 N/A
RAW SNR 18% At ISO 1600 N/A
RAW SNR 18% At ISO 3200 N/A
RAW SNR 18% At ISO 6400 N/A
RAW SNR 18% At ISO 12800 N/A
RAW SNR 18% At ISO 25600 N/A
RAW SNR 18% At ISO 51200 N/A
Sample Gallery
Sample Gallery
The Skate Park

Format Link
JPEG Photo

Sample Gallery
The Polish Church

Format Link
JPEG Photo

Sample Gallery
The Studio

Format Link
JPEG Photo

Sample Gallery
The Stairway

Format Link
JPEG Photo

General Video
General Video
Video Feature
Full HD Video
Yes
4k Video
Yes
6k Video
No
Clean HDMI Output
No
Advertised Max Chroma Sampling Over HDMI
Not Advertised
Advertised Max Bit Depth Over HDMI
N/A
Log Picture Profile
No
Recording Light
No
General Video
Audio
Audio Test Sample
Audio Recording
Stereo
Microphone Level Display
No
General Video
Video Exposure Assistant
Zebra Line
No
Histogram
No
Waveform
No
General Video
Recording Format And Compression
MP4 H.264 / MPEG-4 AVC
Yes
MP4 H.265 / HEVC
No
MOV H.264 / MPEG-4 AVC
No
MOV H.265 / HEVC
No
AVCHD H.264 / MPEG-4 AVC
No
All-I Compression
No
4k Video
3.1
4k Video
4k Frame Rate
240 fps In 4k
No
120 fps In 4k
No
60 fps In 4k
No
30 fps In 4k
Yes, with a Crop
24 fps In 4k
No
Crop At Max Available fps
1.35 x
5.7
4k Video
4k Video Autofocus Performance
Eye Detection In 4k
No
Face Detection In 4k
Yes
Face Tracking In 4k
4.5
Object Tracking In 4k
7.3
8.3
4k Video
4k Video Stabilization
In Body Video Image Stabilization In 4k
No
Walking Test In 4k
6.58 pixels/frames
Running Test In 4k
16.69 pixels/frames
Crop
1.27 x

Update 05/25/2021: Changed 'In Body Image Stabilization In 4k' field from 'Yes' to 'No'. The score hasn't been changed.

7.4
4k Video
4k Internal Recording
Bitrate Maximum In 4k
120 Mbps
Bitrate Minimum In 4k
120 Mbps
Chroma Sampling In 4k
4:2:0
Bit Depth In 4k
8 bits
Record Time Limit 30 min
Overheat Recording Interruption
Yes
3.7
4k Video
4k Video Quality
Low Light Capability In 4k
3.0
Test Scene Extract In 4k
2.9
4k Rolling Shutter
4.08°
Full HD Video
5.5
Full HD Video
FHD Frame Rate
240 fps In FHD
No
120 fps In FHD
No
60 fps In FHD
Yes
30 fps In FHD
Yes
24 fps In FHD
No
Crop At Max Available fps
1 x
6.7
Full HD Video
FHD Video Autofocus Performance
Eye Detection In FHD
No
Face Detection In FHD
Yes
Face Tracking In FHD
6.7
Object Tracking In FHD
7.3
8.5
Full HD Video
FHD Video Stabilization
In Body Video Image Stabilization In FHD
No
Walking Test In FHD
3.41 pixels/frames
Running Test In FHD
7.92 pixels/frames
Crop
1.29

Update 05/25/2021: Changed 'In Body Image Stabilization In FHD' field from 'Yes' to 'No'. The score hasn't been changed.

7.4
Full HD Video
FHD Internal Recording
Bitrate Maximum In FHD
30 Mbps
Bitrate Minimum In FHD
30 Mbps
Chroma Sampling In FHD
4:2:0
Bit Depth In FHD
8
Record Time Limit 30 min
4.5
Full HD Video
FHD Video Quality
Low Light Capability In FHD
3.0
Test Scene Extract In FHD
5.0
FHD Rolling Shutter
3.07°
Storage And Connectivity
Storage And Connectivity
Storage
Card 1 Slot
SD Card UHS-I
Card 2 Slot
No 2nd Card Slot
5.8
Storage And Connectivity
Input / Outputs
USB
Micro USB
HDMI
Micro (Type D)
Headphones
No
Microphone
No Microphone input
Wi-Fi
Yes
Bluetooth
Yes

Differences Between Sizes And Variants

The Canon SX740 comes in two different color variants: Black and Silver. We tested the Black variant, and you can see the label for the model we tested here. We expect the Silver variant to perform similarly. If you come across another variant, let us know in the discussions.

Discussions