If you're looking for a camera with the latest digital technology that still honors the old-school mentality of film photography, Fujifilm is where it's at. Generally speaking, the company makes versatile cameras aimed primarily at photography enthusiasts. These days, Fujifilm solely produces mirrorless cameras and, unlike some of its competitors, focuses mostly on APS-C cameras, along with medium format and premium compact cameras. The brand is also known for continuing to support older models longer than most brands, even as it releases newer models.
We've bought and tested several Fujifilm cameras. Read on to see how the brand stacks up in today's camera market.
The Fujifilm X-T4 is the best Fujifilm mirrorless camera we've tested and a fantastic all-arounder for enthusiasts, performing well for photography and videography alike. While it's since been superseded by the more photography-oriented Fujifilm X-T5, the X-T4 is still an excellent camera for most people. With a 26-megapixel sensor and several film simulation profiles, you can get amazing results straight out of the camera. Plus, speedy 12 fps burst shooting (or a blistering 20 fps when using the electronic shutter) and a decent autofocus system make it a great choice for faster subjects.
Beyond that, it's just a blast to shoot with, proving that you don't necessarily need the biggest sensor to take great photos or have fun with photography. It's no slouch in the video department, either. Though it's limited to 4:2:0 subsampling, it can record 10-bit 4k 60 fps video internally, and unlike previous iterations, the X-T4 comes with built-in sensor-shift stabilization to help reduce camera shake. Ultimately, the X-T4's relatively portable design, dedicated exposure dials, and great battery life make it one of the best enthusiast APS-C cameras you can get.
If you think the Fujifilm X-T4 sounds like overkill for your needs, the Fujifilm X-S10 is one of the best Fujifilm cameras for intermediate shooters. It uses the same 26-megapixel sensor found in the X-T4 but with a simpler body and some lesser video capabilities (no internal 10-bit video here). Longstanding Fujifilm users might be disappointed by the replacement of dedicated exposure dials with a more conventional mode dial. However, it makes the camera more accessible to a new crop of users, and the larger handgrip is a welcome addition.
There's a lot to love here, including in-body image stabilization and a vari-angle screen that's great for vlogging. Out-of-camera image quality is also excellent, as usual with Fujifilm. It does have a worse battery life than the more expensive X-T4, and its mechanical burst rate is capped at 7 fps, but given its lower price point, the camera still offers a ton of value. If you want something more portable, the Fujifilm X-T30 II is also well worth considering. It's more compact but uses the same sensor, giving you roughly equivalent image quality, though it doesn't have IBIS or an articulated screen.
The Fujifilm X-T200 is the best beginner camera we've tested from Fujifilm. Like other Fuji cameras, it comes with a range of 'Film Simulation' profiles that emulate the look and tone of various classic film stocks. It's a great way for beginners to play around with the look and colors of their photos without doing more in-depth editing. Unlike the other cameras mentioned here, it uses a different sensor with a slightly lower megapixel count. However, it can still capture great images right out of the box.
The camera is highly portable and lightweight, so it's well-suited to travel or for those who prefer a lighter setup. It has an easy-to-use menu system and one of the largest, highest-resolution screens you'll find among entry-level cameras. Unfortunately, its autofocus system is a lot more unreliable than higher-end models. Battery life also leaves something to be desired. The camera has intuitive controls, can take high-quality photos, and has some decent video specs, making it a great starter camera.
A point-and-shoot can be a great tool in the photographer's arsenal, especially for travel or street photography. Fujifilm's X100 series has long been a favorite among pros and street photographers, and the Fujifilm X100V is the best of the bunch. With a stylish rangefinder-style design, it's relatively compact and well-built, with an excellent lens that's well-suited to more dim lighting conditions. Though recent demand has caused stock shortages and price surges in the US, the X100V is worth the hype—if you can get your hands on one.
Using the same 26-megapixel sensor as the Fujifilm X-T4 and Fujifilm X-S10, the X100V comes with a sharp built-in prime lens and a unique hybrid viewfinder. Flip a switch, and it goes from an optical rangefinder to a high-res electronic viewfinder, giving you the option to engage with your surroundings or see exactly what your camera "sees" in real-time. Of course, battery life isn't as long with a compact camera like this, but if you're looking for a portable all-in-one camera to take on the go, it doesn't get much better than this.
Fujifilm cameras provide a slightly different shooting experience than competitors like Sony due to the company's dedication to old-school design elements. Think physical exposure control dials, rangefinder-style optical viewfinders, and more limited LCD screens. These elements add up to create cameras that are both fun and intuitive to shoot with, encouraging users to understand the art of photography and engage more closely with their surroundings. While these cameras tend to cater to a similarly old-school crowd, the company also offers a range of entry-level and mid-range cameras to entice beginners and enthusiasts alike, offering great image quality, impressive video features, and good-looking designs.
Unlike some of its competitors, Fujifilm has a more limited lineup of cameras. It focuses mostly on producing high-quality APS-C mirrorless cameras and is one of the few brands to offer more advanced medium format cameras on top of popular consumer products like the Instax series of instant cameras.
GFX Series: Medium format sensor cameras.
X Series: APS-C mirrorless cameras and premium compact cameras.
Jan 17, 2023: Verified accuracy of picks with no change to recommendations.
Oct 19, 2022: Reviewed picks and restructured article for clarity and to better reflect user needs.
Jan 26, 2022: Reviewed article for accuracy with no change to recommendations.
Oct 28, 2021: Checked that picks were still accurate and available.
Many photographers swear by Fujifilm cameras due to the company's dedication to old-school design elements like manual exposure controls, relatively portable camera bodies, excellent lenses, and second-to-none color science. Overall, Fujifilm's long history of producing film and digital cameras, and its continued efforts to prioritize the art of photography, has translated into a range of well-rounded cameras that can keep up with the needs of modern consumers.