Looking to get a deal on your next TV purchase? These are some of the biggest and best deals currently available, from budget sets all the way to the high-end models with the latest features.
This page list only TV deals, check out also our list of headphones deals.
Deals on TVs we've Reviewed
Sony X900E (55")
$998,00 - Dropped by $200 - The Sony X900E is a great 4k TV that offers some of the best picture quality found in an LED TV. HDR content looks particularly good on this TV since it gets very bright, and it handles motion exceptionally well.
B&H Photo Video also has the X900E at the same price here, with no tax outside NY and NJ. Other sizes are available:
- 49 inch: $898.00 (dropped by $50)
- 65 inch: $1,498.00 (dropped by $200)
- 75 inch: $2,498.00 (dropped by $300)
Sony X690E (60")
$798.00 - Dropped by $100 - The Sony X690E is a good 4k LED TV with decent picture quality, low input lag and good handling of motion. It's only found in larger sizes, but it's a versatile entry-level TV.
B&H Photo Video also has the X690E at the same price here, with no tax outside NY and NJ.
- 70 inch: $1,298.00 (dropped by $200)
Sony X850E (65")
$1,098.00 - Dropped by $100 - The Sony X850E 4k LED TV offers better than average picture quality and excellent motion handling but lacks a handful of high-end features. It does best in darker environments, but it's still capable of getting bright enough to be used in lit rooms without issue.
B&H Photo Video also has the X850E at the same price here, with no tax outside NY and NJ.
TCL C Series (65")
$899.99 - Dropped by $100 - The TCL C807 4k Roku TV is a decent LCD/LED TV with better than average build quality and design. It features a wider color gamut for vibrant HDR content and very low input lag for responsive gaming.
LG OLED C7 (55")
$1,696.99 - Dropped by $100 - The 4k LG C7 OLED TV is back at its Black Friday price for the Big Game. It offers excellent picture quality thanks to its ability to display true blacks. It's especially good for gaming thanks to its very low input lag and motion blur. It gets fairly bright, and it can display a wide range of colors, so it's also a great HDR performer.
B&H Photo Video also have the C7 at the same price here, with no tax outside NY and NJ.
The best times of year to buy a TV
Unlike some other tech devices, TV models aren’t intended to be sold for multiple years. The majority of TVs are released, sold for about a year, and then discontinued when the next year’s models come out.
If you want to be on the cutting edge, the best time to buy a TV is in spring/early summer, when the bulk of the year’s new models are released. If you’re a bargain hunter, there are better times of the year to make your purchase.
To illustrate how TV prices change over the course of a year, here is a simplified chart that approximates how a TV's price changes over the year.
Every year, most brands release most of their new lineup in the spring. Thanks to minor deals here and there, those TVs will typically fluctuate down and back up in price for a few months, with a slight overall decrease over that time. Then, most will get a huge cut a couple of weeks before Black Friday and the holiday shopping season.
By the new year, they go back up to about where they were pre-holiday, and then see a few cuts throughout the next months, leading up to the release of the new year’s models in spring and early summer, when you’ll again see a large decrease - largely because they have been discontinued.
For a specific example, take a look at this more detailed chart of the price fluctuation of the Samsung UN65H7150 from its release in spring 2014 to its discontinuation in spring 2015.
The same trends are consistent for most TVs, meaning that the overall best times of the year to buy a TV are around the holiday shopping season, and then once the next year’s models are being released. For an even better deal, you could also wait longer, until well after the next year’s models have been released, as prices for older models will usually continue to drop. Just keep in mind that by doing this, you run the risk of the model you want selling out forever.
Where to get a good deal
All retailers have the same price
Several TV manufacturers - including Samsung, Sony, Sharp, and LG - have what is called a ‘unilateral pricing policy,’ which means they set the prices at which their TVs are sold in every store. Typically, this means every store selling a given TV model will be selling it for the same price as all the other stores.
Legally, retailers do not have to honor this policy and could set their own prices if they wished to do so. Also legally, the manufacturers can refuse to do business with retailers that don’t comply with the UPP, which is why all major retailers do.
These UPP policies are also why recent years have seen fewer unique sales on televisions than in years past. Now, chances are that if a TV is on sale at, say, Amazon, it’s also on sale for the same amount at other retailers, like Target or Best Buy.
Note that some brands, like Vizio and Panasonic, don’t have this policy, and so you can sometimes find real sales on those TVs (as well as other non-UPP brands).
If you see a retailer you are unfamiliar with is selling a TV for much lower than the competition, chances are good that the deal isn’t genuine, or comes with a big catch.
Here is a typical example. A website is selling two ‘versions’ of the same TV - usually a Samsung, but it could be done with any brand - and the two versions are called something like the ‘NA/domestic’ version and the ‘AU/CA/international’ version. Typically, the latter is a good deal cheaper - expect to see the NA/domestic version marked up - and though any difference between the two is generally left unclear by the listings, the implication is that the NA/domestic version is the better buy.
This sort of deal is not genuine and often plays out this way: After the sale, the seller urges the buyer of the cheaper model to ‘upgrade’ to the more expensive option and, if the customer refuses, the sale is canceled. In short, this false comparison is nothing more than an upselling trick designed to get people to pay more money for a particular TV.
So, as a rule of thumb, if you see a particular TV is only on sale at one location, be suspicious. If you see that there is an ‘alternate version’ on sale at that location for a very different price, don’t bother buying from that store.
To shop with confidence, make sure you buy from an authorized retailer of the brand you are looking at. For the brands we review, full lists are available at the following links.
While there are occasional deals on TVs throughout the year, people who want a bargain should do two things: buy their TV during the holiday shopping season or right when the next year’s replacement models are coming out in the spring and buy from a reputable dealer. Doing both of these things will ensure you get a good price on the TV you want, and also that you don’t have to deal with shady business practices.