Sony BRAVIA 7 II vs Hisense UR9SG: Which TV Is Better? - RTINGS.com

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Main Differences

HDR Brightness In Game Mode

Lighting Zone Precision

Lighting Zone Transitions

Contrast And Dark Details In Game Mode

Black Uniformity

SDR Color Volume

HDR Color Volume

SDR Pre-Calibration Color Accuracy

SDR Post-Calibration Color Accuracy

HDR Pre-Calibration Color Accuracy

HDR Post-Calibration Color Accuracy

PQ EOTF Tracking

Low-Quality Content Smoothing

Upscaling: Sharpness Processing

HDR Native Gradient

Game Mode Responsiveness

Supported Resolutions

Variable Refresh Rate

CAD In Game Mode @ Max Refresh Rate

CAD In Game Mode @ 120Hz

CAD In Game Mode @ 60Hz

PS5 Compatibility

Xbox Series X|S Compatibility

Motion Handling

Stutter Reduction Via Interpolation

Transition Artifacts

Black Frame Insertion (BFI)

Direct Reflections

Ambient Black Level Raise

Total Reflected Light

Ambient Color Saturation

Gray Uniformity

Panel Technology

Input Specifications

Audio Passthrough

HDR Format Support

Frequency Response

Products

Tested using Methodology v2.2

Updated Jul 07, 2026 04:46 PM

Tested using Methodology v2.2

Updated Jun 18, 2026 05:39 PM

Sony BRAVIA 7 II Picture

Hisense UR9SG Picture

Resolution4k

Native Refresh Rate 120Hz

Panel TypeLCD

Sub-Type VA

Dolby Vision Yes

Screen Finish Glossy

Resolution4k

Native Refresh Rate 180Hz

Panel TypeLCD

Sub-Type VA

Dolby Vision Yes

Screen Finish Glossy

Our Verdict

Sony BRAVIA 7 II

Hisense UR9SG

While the Sony BRAVIA 7 II and the Hisense UR9SG are very similar in a lot of ways, the Sony delivers a far more polished experience overall. They both use RGB Mini LED backlights, but the Sony offers more moderate settings that fall back to a standard backlight more frequently, resulting in less noticeable color crosstalk in real content. The Sony is also far more accurate out of the box, and it has even better image processing and upscaling.

Variants

K-50XR70M2 (50")
K-55XR70M2 (55")

65UR9SG (65")
75UR9SG (75")

Review

See Sony BRAVIA 7 II Review

See Hisense UR9SG Review

Check Price

50"

K-50XR70M2

50"

55"

K-55XR70M2

55"

65"

K-65XR70M2

65"

65UR9SG

75"

K-75XR70M2

75"

75UR9SG

85"

K-85XR70M2

85"

85UR9SG

98"

K-98XR70M2

98"

100"

100"

100UR9SG

Main Differences for

Mixed Usage

Threshold

0.10

Mixed Usage

0.0

0.0

JOIN NOW to see main differences

Full Comparison

Mixed Usage

0.0

0.0

Home Theater

0.0

0.0

Bright Room

0.0

0.0

Sports

0.0

0.0

Gaming

0.0

0.0

Brightness

0.0

0.0

Black Level

0.0

0.0

Color

0.0

0.0

Motion Handling

0.0

0.0

Game Mode Responsiveness

0.0

0.0

Processing (In Development)

0.0

0.0

Brightness

HDR Brightness

N/A

N/A

HDR Hallway Photo

Sony BRAVIA 7 II HDR Hallway Photo Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Hallway Photo Sample

SAMPLE

for pictures & test results

HDR Cityscape Photo

Sony BRAVIA 7 II HDR Cityscape Photo Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Cityscape Photo Sample

SAMPLE

for pictures & test results

HDR Landscape Photo

Sony BRAVIA 7 II HDR Landscape Photo Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Landscape Photo Sample

SAMPLE

for pictures & test results

Hallway Lights (~1950 cd/m²)

Lock cd/m²

Lock cd/m²

Yellow Skyscraper (~700 cd/m²)

Lock cd/m²

Lock cd/m²

Landscape Pool (~300 cd/m²)

Lock cd/m²

Lock cd/m²

Peak 2% Window

Lock cd/m²

Lock cd/m²

Peak 10% Window

Lock cd/m²

Lock cd/m²

Peak 25% Window

Lock cd/m²

Lock cd/m²

Peak 50% Window

Lock cd/m²

Lock cd/m²

Peak 100% Window

Lock cd/m²

Lock cd/m²

Sustained 2% Window

Lock cd/m²

Lock cd/m²

Sustained 10% Window

Lock cd/m²

Lock cd/m²

Sustained 25% Window

Lock cd/m²

Lock cd/m²

Sustained 50% Window

Lock cd/m²

Lock cd/m²

Sustained 100% Window

Lock cd/m²

Lock cd/m²

Automatic Brightness Limiting (ABL)

Lock

Lock

HDR Brightness In Game Mode

N/A

N/A

HDR Hallway Photo

Sony BRAVIA 7 II HDR Hallway Photo Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Hallway Photo Sample

SAMPLE

for pictures & test results

HDR Cityscape Photo

Sony BRAVIA 7 II HDR Cityscape Photo Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Cityscape Photo Sample

SAMPLE

for pictures & test results

HDR Landscape Photo

Sony BRAVIA 7 II HDR Landscape Photo Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Landscape Photo Sample

SAMPLE

for pictures & test results

Hallway Lights (~1950 cd/m²)

Lock cd/m²

Lock cd/m²

Yellow Skyscraper (~700 cd/m²)

Lock cd/m²

Lock cd/m²

Landscape Pool (~300 cd/m²)

Lock cd/m²

Lock cd/m²

Peak 2% Window

Lock cd/m²

Lock cd/m²

Peak 10% Window

Lock cd/m²

Lock cd/m²

Peak 25% Window

Lock cd/m²

Lock cd/m²

Peak 50% Window

Lock cd/m²

Lock cd/m²

Peak 100% Window

Lock cd/m²

Lock cd/m²

Sustained 2% Window

Lock cd/m²

Lock cd/m²

Sustained 10% Window

Lock cd/m²

Lock cd/m²

Sustained 25% Window

Lock cd/m²

Lock cd/m²

Sustained 50% Window

Lock cd/m²

Lock cd/m²

Sustained 100% Window

Lock cd/m²

Lock cd/m²

Automatic Brightness Limiting (ABL)

Lock

Lock

SDR Brightness

N/A

N/A

Real Scene Peak Brightness

Lock cd/m²

Lock cd/m²

Peak 2% Window

Lock cd/m²

Lock cd/m²

Peak 10% Window

Lock cd/m²

Lock cd/m²

Peak 25% Window

Lock cd/m²

Lock cd/m²

Peak 50% Window

Lock cd/m²

Lock cd/m²

Peak 100% Window

Lock cd/m²

Lock cd/m²

Sustained 2% Window

Lock cd/m²

Lock cd/m²

Sustained 10% Window

Lock cd/m²

Lock cd/m²

Sustained 25% Window

Lock cd/m²

Lock cd/m²

Sustained 50% Window

Lock cd/m²

Lock cd/m²

Sustained 100% Window

Lock cd/m²

Lock cd/m²

Automatic Brightness Limiting (ABL)

Lock

Lock

Black Level

Contrast

N/A

N/A

Contrast Picture

Sony BRAVIA 7 II Contrast Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Contrast Picture Sample

SAMPLE

for pictures & test results

Contrast

Lock : 1

Lock : 1

Native Contrast

Lock : 1

Lock : 1

Lighting Zone Precision

N/A

N/A

Lighting Zone Precision Picture

Sony BRAVIA 7 II Lighting Zone Precision Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Lighting Zone Precision Picture Sample

SAMPLE

for pictures & test results

Lighting Zone Transitions

N/A

N/A

Preferred LD Video, Moving Object

Sony BRAVIA 7 II Preferred LD Video, Moving Object Sample

SAMPLE

for videos & test results

Hisense UR9SG Preferred LD Video, Moving Object Sample

SAMPLE

for videos & test results

Local Dimming

Locked

Locked

Backlight

Locked

Locked

Dimming Zone Count Of The Tested TV

Lock

Lock

Contrast And Dark Details In Game Mode

N/A

N/A

Lighting Zone Precision Photo In Game Mode

Sony BRAVIA 7 II Lighting Zone Precision Photo In Game Mode Sample

SAMPLE

for pictures & test results

Hisense UR9SG Lighting Zone Precision Photo In Game Mode Sample

SAMPLE

for pictures & test results

Preferred LD Video, Moving Object In Game Mode

Sony BRAVIA 7 II Preferred LD Video, Moving Object In Game Mode Sample

SAMPLE

for videos & test results

Hisense UR9SG Preferred LD Video, Moving Object In Game Mode Sample

SAMPLE

for videos & test results

Game Transitions With VRR And Preferred LD

Sony BRAVIA 7 II Game Transitions With VRR And Preferred LD Sample

SAMPLE

for videos & test results

Hisense UR9SG Game Transitions With VRR And Preferred LD Sample

SAMPLE

for videos & test results

Black Uniformity

N/A

N/A

Black Uniformity Picture With Preferred Local Dimming

Sony BRAVIA 7 II Black Uniformity Picture With Preferred Local Dimming Sample

SAMPLE

for pictures & test results

Hisense UR9SG Black Uniformity Picture With Preferred Local Dimming Sample

SAMPLE

for pictures & test results

Std. Dev.

Lock%

Lock%

Native Black Uniformity Picture

Sony BRAVIA 7 II Native Black Uniformity Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Native Black Uniformity Picture Sample

SAMPLE

for pictures & test results

Native Std. Dev.

Lock%

Lock%

Color

SDR Color Volume

N/A

N/A

DCI-P3 Gamut Rings

Sony BRAVIA 7 II DCI-P3 Gamut Rings Sample

SAMPLE

for pictures & test results

Hisense UR9SG DCI-P3 Gamut Rings Sample

SAMPLE

for pictures & test results

CIELAB DCI-P3 Coverage

Lock%

Lock%

BT.2020 Gamut Rings

Sony BRAVIA 7 II BT.2020 Gamut Rings Sample

SAMPLE

for pictures & test results

Hisense UR9SG BT.2020 Gamut Rings Sample

SAMPLE

for pictures & test results

CIELAB BT.2020 Coverage

Lock%

Lock%

HDR Color Volume

N/A

N/A

P3 Color Volume ITP Picture

Sony BRAVIA 7 II P3 Color Volume ITP Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG P3 Color Volume ITP Picture Sample

SAMPLE

for pictures & test results

1,000 cd/m² DCI P3 Coverage ITP

Lock%

Lock%

2020 Color Volume ITP Picture

Sony BRAVIA 7 II 2020 Color Volume ITP Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG 2020 Color Volume ITP Picture Sample

SAMPLE

for pictures & test results

10,000 cd/m² BT.2020 Coverage ITP

Lock%

Lock%

White Luminance

Lock cd/m²

Lock cd/m²

Red Luminance

Lock cd/m²

Lock cd/m²

Green Luminance

Lock cd/m²

Lock cd/m²

Blue Luminance

Lock cd/m²

Lock cd/m²

Cyan Luminance

Lock cd/m²

Lock cd/m²

Magenta Luminance

Lock cd/m²

Lock cd/m²

Yellow Luminance

Lock cd/m²

Lock cd/m²

SDR Pre-Calibration Color Accuracy

N/A

N/A

Pre White Balance Picture

Sony BRAVIA 7 II Pre White Balance Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pre White Balance Picture Sample

SAMPLE

for pictures & test results

Pre Gamma Curve Picture

Sony BRAVIA 7 II Pre Gamma Curve Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pre Gamma Curve Picture Sample

SAMPLE

for pictures & test results

Pre Color Picture

Sony BRAVIA 7 II Pre Color Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pre Color Picture Sample

SAMPLE

for pictures & test results

White Balance dE 2000

Lock

Lock

Color dE 2000

Lock

Lock

Gamma

Lock

Lock

Color Temperature

Lock K

Lock K

Picture Mode

Locked

Locked

Color Temp Setting

Locked

Locked

Gamma Setting

Locked

Locked

SDR Post-Calibration Color Accuracy

N/A

N/A

Post White Balance Picture

Sony BRAVIA 7 II Post White Balance Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Post White Balance Picture Sample

SAMPLE

for pictures & test results

Post Gamma Curve Picture

Sony BRAVIA 7 II Post Gamma Curve Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Post Gamma Curve Picture Sample

SAMPLE

for pictures & test results

Post Color Picture

Sony BRAVIA 7 II Post Color Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Post Color Picture Sample

SAMPLE

for pictures & test results

White Balance dE 2000

Lock

Lock

Color dE 2000

Lock

Lock

Gamma

Lock

Lock

Color Temperature

Lock K

Lock K

White Balance Calibration

Locked

Locked

Color Calibration

Locked

Locked

HDR Pre-Calibration Color Accuracy

N/A

N/A

HDR Pre White Balance Picture

Sony BRAVIA 7 II HDR Pre White Balance Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Pre White Balance Picture Sample

SAMPLE

for pictures & test results

HDR Pre Color Picture

Sony BRAVIA 7 II HDR Pre Color Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Pre Color Picture Sample

SAMPLE

for pictures & test results

White Balance dE ITP

Lock

Lock

Color dE ITP

Lock

Lock

Color Temperature

Lock K

Lock K

Picture Mode

Locked

Locked

HDR Post-Calibration Color Accuracy

N/A

N/A

HDR Post White Balance Picture

Sony BRAVIA 7 II HDR Post White Balance Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Post White Balance Picture Sample

SAMPLE

for pictures & test results

HDR Post Color Picture

Sony BRAVIA 7 II HDR Post Color Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Post Color Picture Sample

SAMPLE

for pictures & test results

White Balance dE ITP

Lock

Lock

Color dE ITP

Lock

Lock

Color Temperature

Lock K

Lock K

Processing

PQ EOTF Tracking

N/A

N/A

PQ EOTF Graph

Sony BRAVIA 7 II PQ EOTF Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG PQ EOTF Graph Sample

SAMPLE

for pictures & test results

600 Nit Tracking Delta

Lock

Lock

1000 Nit Tracking Delta

Lock

Lock

4000 Nit Tracking Delta

Lock

Lock

Low-Quality Content Smoothing

N/A

N/A

Low-Quality Content Smoothing Picture

Sony BRAVIA 7 II Low-Quality Content Smoothing Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Low-Quality Content Smoothing Picture Sample

SAMPLE

for pictures & test results

Smoothing

0.0

0.0

Detail Preservation

0.0

0.0

Upscaling: Sharpness Processing

N/A

N/A

Sharpness Picture - 480p

Sony BRAVIA 7 II Sharpness Picture - 480p Sample

SAMPLE

for pictures & test results

Hisense UR9SG Sharpness Picture - 480p Sample

SAMPLE

for pictures & test results

HDR Native Gradient

N/A

N/A

HDR Gradient Picture

Sony BRAVIA 7 II HDR Gradient Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG HDR Gradient Picture Sample

SAMPLE

for pictures & test results

100% Black To 50% Gray

0.0

0.0

50% Gray To 100% White

0.0

0.0

100% Black To 50% Red

0.0

0.0

50% Red To 100% Red

0.0

0.0

100% Black To 50% Green

0.0

0.0

50% Green To 100% Green

0.0

0.0

100% Black To 50% Blue

0.0

0.0

50% Blue To 100% Blue

0.0

0.0

Game Mode Responsiveness

Input Lag

N/A

N/A

1080p @ 60Hz

Lock ms

Lock ms

1080p @ 60Hz Outside Game Mode

Lock ms

Lock ms

1080p @ 120Hz

Lock ms

Lock ms

1080p @ Max Refresh Rate

Lock ms

Lock ms

4k @ 60Hz

Lock ms

Lock ms

4k @ 60Hz @ 4:4:4

Lock ms

Lock ms

4k @ 60Hz Outside Game Mode

Lock ms

Lock ms

4k @ 60Hz With Interpolation

Lock ms

Lock ms

4k @ 120Hz

Lock ms

Lock ms

4k @ Max Refresh Rate

Lock ms

Lock ms

8k @ 60Hz

N/A

N/A

Supported Resolutions

N/A

N/A

Resolution

Locked

Locked

480p @ 59.94Hz (Widescreen)

Locked

Locked

720p @ 59.94Hz

Locked

Locked

1080p @ 60Hz @ 4:4:4

Locked

Locked

1080p @ 120Hz

Locked

Locked

1080p Maximum Refresh Rate

Lock Hz

Lock Hz

4k @ 60Hz

Locked

Locked

4k @ 60Hz @ 4:4:4

Locked

Locked

4k @ 120Hz

Locked

Locked

4k @ 120Hz @ 4:4:4

Locked

Locked

4k Maximum Refresh Rate

Lock Hz

Lock Hz

8k @ 30Hz Or 24Hz

Locked

Locked

8k @ 60Hz

Locked

Locked

Variable Refresh Rate

N/A

N/A

Native Refresh Rate

Locked

Locked

Variable Refresh Rate

Locked

Locked

HDMI Forum VRR

Locked

Locked

FreeSync

Locked

Locked

G-SYNC Compatible

Locked

Locked

4k VRR Maximum

Lock Hz

Lock Hz

4k VRR Minimum

Locked

Locked

1080p VRR Maximum

Lock Hz

Lock Hz

1080p VRR Minimum

Locked

Locked

VRR + Local Dimming

Locked

Locked

CAD In Game Mode @ Max Refresh Rate

N/A

N/A

Pursuit Photo Max Refresh

Sony BRAVIA 7 II Pursuit Photo Max Refresh Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pursuit Photo Max Refresh Sample

SAMPLE

for pictures & test results

CAD Heatmap Max Refresh

Sony BRAVIA 7 II CAD Heatmap Max Refresh Sample

SAMPLE

for pictures & test results

Hisense UR9SG CAD Heatmap Max Refresh Sample

SAMPLE

for pictures & test results

Transition At Max Refresh

Join nowfor multiple image controls

Join nowfor multiple image controls

Avg. CAD

Lock

Lock

Best 10% CAD

Lock

Lock

Worst 10% CAD

Lock

Lock

CAD In Game Mode @ 120Hz

N/A

N/A

Pursuit Photo 120Hz

Sony BRAVIA 7 II Pursuit Photo 120Hz Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pursuit Photo 120Hz Sample

SAMPLE

for pictures & test results

CAD Heatmap 120Hz

Sony BRAVIA 7 II CAD Heatmap 120Hz Sample

SAMPLE

for pictures & test results

Hisense UR9SG CAD Heatmap 120Hz Sample

SAMPLE

for pictures & test results

Transition At 120Hz

Join nowfor multiple image controls

Join nowfor multiple image controls

Avg. CAD

Lock

Lock

Best 10% CAD

Lock

Lock

Worst 10% CAD

Lock

Lock

CAD In Game Mode @ 60Hz

N/A

N/A

Pursuit Photo 60Hz

Sony BRAVIA 7 II Pursuit Photo 60Hz Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pursuit Photo 60Hz Sample

SAMPLE

for pictures & test results

CAD Heatmap 60Hz

Sony BRAVIA 7 II CAD Heatmap 60Hz Sample

SAMPLE

for pictures & test results

Hisense UR9SG CAD Heatmap 60Hz Sample

SAMPLE

for pictures & test results

Transition 60Hz

Join nowfor multiple image controls

Join nowfor multiple image controls

Avg. CAD

Lock

Lock

Best 10% CAD

Lock

Lock

Worst 10% CAD

Lock

Lock

PS5 Compatibility

PS5 Screenshot

Sony BRAVIA 7 II PS5 Screenshot Sample

SAMPLE

for pictures & test results

Hisense UR9SG PS5 Screenshot Sample

SAMPLE

for pictures & test results

Auto Low Latency Mode (ALLM)

Locked

Locked

4k @ 120Hz

Locked

Locked

1440p @ 120Hz

Locked

Locked

1080p @ 120Hz

Locked

Locked

HDR

Locked

Locked

VRR

Locked

Locked

Xbox Series X|S Compatibility

Xbox Series X Screenshot

Sony BRAVIA 7 II Xbox Series X Screenshot Sample

SAMPLE

for pictures & test results

Hisense UR9SG Xbox Series X Screenshot Sample

SAMPLE

for pictures & test results

Auto Low Latency Mode (ALLM)

Locked

Locked

4k @ 120Hz

Locked

Locked

1440p @ 120Hz

Locked

Locked

1080p @ 120Hz

Locked

Locked

HDR

Locked

Locked

VRR

Locked

Locked

Motion Handling

Stutter

N/A

N/A

Stutter Video

Sony BRAVIA 7 II Stutter Video Sample

SAMPLE

for videos & test results

Hisense UR9SG Stutter Video Sample

SAMPLE

for videos & test results

Stutter Image

Sony BRAVIA 7 II Stutter Image Sample

SAMPLE

for pictures & test results

Hisense UR9SG Stutter Image Sample

SAMPLE

for pictures & test results

Stutter Graph

Sony BRAVIA 7 II Stutter Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Stutter Graph Sample

SAMPLE

for pictures & test results

Sample And Hold

Lock pixel ⋅ second

Lock pixel ⋅ second

Frame Hold Time @ 24 fps

Lock ms

Lock ms

Stutter Reduction Via Interpolation

N/A

N/A

Stutter Reduction Via Interpolation Video

Sony BRAVIA 7 II Stutter Reduction Via Interpolation Video Sample

SAMPLE

for videos & test results

Hisense UR9SG Stutter Reduction Via Interpolation Video Sample

SAMPLE

for videos & test results

Stutter Reduction Via Interpolation Image

Sony BRAVIA 7 II Stutter Reduction Via Interpolation Image Sample

SAMPLE

for pictures & test results

Hisense UR9SG Stutter Reduction Via Interpolation Image Sample

SAMPLE

for pictures & test results

Stutter Reduction Via Interpolation Graph

Sony BRAVIA 7 II Stutter Reduction Via Interpolation Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Stutter Reduction Via Interpolation Graph Sample

SAMPLE

for pictures & test results

Sample And Hold (Interpolation)

Lock pixel ⋅ second

Lock pixel ⋅ second

Interpolation Consistency

Lock pixel ⋅ second

Lock pixel ⋅ second

Judder

N/A

N/A

Judder Video Picture

Sony BRAVIA 7 II Judder Video Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Judder Video Picture Sample

SAMPLE

for pictures & test results

Judder 24p

0.0

0.0

Judder 25p

0.0

0.0

Judder 24p via 60p

0.0

0.0

Judder 25p via 60p

0.0

0.0

Judder 24p via 60i

0.0

0.0

Judder 24p via Native Apps

0.0

0.0

Judder 25p via Native Apps

0.0

0.0

Micro Judder

N/A

N/A

24p Clip

Sony BRAVIA 7 II 24p Clip Sample

SAMPLE

for videos & test results

Hisense UR9SG 24p Clip Sample

SAMPLE

for videos & test results

25p Clip

Sony BRAVIA 7 II 25p Clip Sample

SAMPLE

for videos & test results

Hisense UR9SG 25p Clip Sample

SAMPLE

for videos & test results

Micro Judder-Free 24p

Locked

Locked

Micro Judder-Free 25p

Locked

Locked

Micro Judder-Free 24p via 60p

Locked

Locked

Micro Judder-Free 25p via 60p

Locked

Locked

Micro Judder-Free 24p via Native Apps

Locked

Locked

Micro Judder-Free 25p via Native Apps

Locked

Locked

Response Time

N/A

N/A

Pursuit Photo 60Hz

Sony BRAVIA 7 II Pursuit Photo 60Hz Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pursuit Photo 60Hz Sample

SAMPLE

for pictures & test results

Response Time Heatmap 60Hz

Sony BRAVIA 7 II Response Time Heatmap 60Hz Sample

SAMPLE

for pictures & test results

Hisense UR9SG Response Time Heatmap 60Hz Sample

SAMPLE

for pictures & test results

Transition At 60Hz

Join nowfor multiple image controls

Join nowfor multiple image controls

First Response Time

Lock ms

Lock ms

Total Response Time

Lock ms

Lock ms

Worst 10% Response Time

Lock ms

Lock ms

Transition Artifacts

N/A

N/A

Color Transition Image

Sony BRAVIA 7 II Color Transition Image Sample

SAMPLE

for pictures & test results

Hisense UR9SG Color Transition Image Sample

SAMPLE

for pictures & test results

Edge Transition Image

Sony BRAVIA 7 II Edge Transition Image Sample

SAMPLE

for pictures & test results

Hisense UR9SG Edge Transition Image Sample

SAMPLE

for pictures & test results

Color Artifacts

0.0

0.0

Edge Artifacts

0.0

0.0

Flicker

Backlight chart

Sony BRAVIA 7 II Backlight chart Sample

SAMPLE

for pictures & test results

Hisense UR9SG Backlight chart Sample

SAMPLE

for pictures & test results

Flicker-Free

Locked

Locked

PWM Dimming Frequency

Lock Hz

Lock Hz

Black Frame Insertion (BFI)

BFI Picture

Sony BRAVIA 7 II BFI Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG BFI Picture Sample

SAMPLE

for pictures & test results

BFI Frequency Picture

Sony BRAVIA 7 II BFI Frequency Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG BFI Frequency Picture Sample

SAMPLE

for pictures & test results

Optional BFI

Locked

Locked

Min Flicker For 60 fps

Lock Hz

Lock Hz

60Hz For 60 fps

Locked

Locked

120Hz For 120 fps

Locked

Locked

Min Flicker For 60 fps In Game Mode

Lock Hz

N/A

Reflections

Direct Reflections

N/A

N/A

Ring Light Picture

Sony BRAVIA 7 II Ring Light Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Ring Light Picture Sample

SAMPLE

for pictures & test results

Direct Reflections Graph

Sony BRAVIA 7 II Direct Reflections Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Direct Reflections Graph Sample

SAMPLE

for pictures & test results

Peak Direct Reflection Intensity

Lock%

Lock%

Screen Finish

Locked

Locked

Ambient Black Level Raise

N/A

N/A

Black Level Raise Picture

Sony BRAVIA 7 II Black Level Raise Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Black Level Raise Picture Sample

SAMPLE

for pictures & test results

Bright Room Black Level Raise Graph

Sony BRAVIA 7 II Bright Room Black Level Raise Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Bright Room Black Level Raise Graph Sample

SAMPLE

for pictures & test results

Black Luminance @ 0 lx

Lock cd/m²

Lock cd/m²

Black Luminance @ 1000 lx

Lock cd/m²

Lock cd/m²

Total Reflected Light

N/A

N/A

Bright Room Off Picture

Sony BRAVIA 7 II Bright Room Off Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Bright Room Off Picture Sample

SAMPLE

for pictures & test results

Ring Picture Total Reflection

Sony BRAVIA 7 II Ring Picture Total Reflection Sample

SAMPLE

for pictures & test results

Hisense UR9SG Ring Picture Total Reflection Sample

SAMPLE

for pictures & test results

Total Reflected Light Intensity

Lock% ⋅ pixel

Lock% ⋅ pixel

Diffraction Artifacts

Locked

Locked

Ambient Color Saturation

N/A

N/A

Bright Room Color Volume Graph

Sony BRAVIA 7 II Bright Room Color Volume Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Bright Room Color Volume Graph Sample

SAMPLE

for pictures & test results

Low-Luminance Colors @ 1000 lx

Lock%

Lock%

Mid-Luminance Colors @ 1000 lx

Lock%

Lock%

High-Luminance Colors @ 1000 lx

Lock%

Lock%

Panel

Viewing Angle

N/A

N/A

Viewing Angle Video

Sony BRAVIA 7 II Viewing Angle Video Sample

SAMPLE

for videos & test results

Hisense UR9SG Viewing Angle Video Sample

SAMPLE

for videos & test results

Chroma Graph

Sony BRAVIA 7 II Chroma Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Chroma Graph Sample

SAMPLE

for pictures & test results

Color Washout

Lock°

Lock°

Hue Graph

Sony BRAVIA 7 II Hue Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Hue Graph Sample

SAMPLE

for pictures & test results

Color Shift

Lock°

Lock°

Lightness Graph

Sony BRAVIA 7 II Lightness Graph Sample

SAMPLE

for pictures & test results

Hisense UR9SG Lightness Graph Sample

SAMPLE

for pictures & test results

Brightness Loss

Lock°

Lock°

Black Level Raise

Lock°

Lock°

Gamma Shift

Lock°

Lock°

Gray Uniformity

N/A

N/A

50% Uniformity Picture

Sony BRAVIA 7 II 50% Uniformity Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG 50% Uniformity Picture Sample

SAMPLE

for pictures & test results

50% Std. Dev.

Lock%

Lock%

50% DSE

Lock%

Lock%

5% Uniformity Picture

Sony BRAVIA 7 II 5% Uniformity Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG 5% Uniformity Picture Sample

SAMPLE

for pictures & test results

5% Std. Dev.

Lock%

Lock%

5% DSE

Lock%

Lock%

Panel Technology

Spectral Power Distribution

Sony BRAVIA 7 II Spectral Power Distribution Sample

SAMPLE

for pictures & test results

Hisense UR9SG Spectral Power Distribution Sample

SAMPLE

for pictures & test results

Pixels Picture

Sony BRAVIA 7 II Pixels Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Pixels Picture Sample

SAMPLE

for pictures & test results

Panel Type

Locked

Locked

Sub-Type

Locked

Locked

Subpixel Layout

Locked

Locked

Inputs

Input Specifications

Side Inputs Picture

Sony BRAVIA 7 II Side Inputs Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Side Inputs Picture Sample

SAMPLE

for pictures & test results

Rear Inputs Picture

Sony BRAVIA 7 II Rear Inputs Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Rear Inputs Picture Sample

SAMPLE

for pictures & test results

HDMI

Locked

Locked

HDMI 2.1 Rated Speed

Locked

Locked

ATSC Tuner

Locked

Locked

USB Ports

Locked

Locked

USB 3.0

Locked

Locked

Audio Out 3.5mm

Locked

Locked

Wi-Fi

Locked

Locked

Ethernet Speed

Locked

Locked

Composite In

Locked

Locked

Digital Optical Audio Out

Locked

Locked

Audio Passthrough

ARC/eARC Port

Locked

Locked

eARC: Dolby Atmos Over Dolby Digital Plus

Locked

Locked

eARC: Dolby Digital Plus 7.1

Locked

Locked

eARC: LPCM 7.1 Over Dolby MAT

Locked

Locked

eARC: Dolby TrueHD 7.1

Locked

Locked

eARC: DTS:X Over DTS-HD MA

Locked

Locked

eARC: DTS-HD Master Audio 7.1

Locked

Locked

eARC: LPCM Channels (Bitstream)

Locked

Locked

ARC: Dolby Digital 5.1

Locked

Locked

ARC: DTS 5.1

Locked

Locked

Optical: Dolby Digital 5.1

Locked

Locked

Optical: DTS 5.1

Locked

Locked

HDR Format Support

HDR10

Locked

Locked

HDR10+

Locked

Locked

Dolby Vision

Locked

Locked

HLG

Locked

Locked

Design

Style

Design Picture

Sony BRAVIA 7 II Design Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Design Picture Sample

SAMPLE

for pictures & test results

Curved

Locked

Locked

Stand

Stand Picture

Sony BRAVIA 7 II Stand Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Stand Picture Sample

SAMPLE

for pictures & test results

Back

Back Picture

Sony BRAVIA 7 II Back Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Back Picture Sample

SAMPLE

for pictures & test results

Wall Mount

Locked

Locked

Borders

Borders Picture

Sony BRAVIA 7 II Borders Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Borders Picture Sample

SAMPLE

for pictures & test results

Borders

Lock" (Lock cm)

Lock" (Lock cm)

Thickness

Thickness Picture

Sony BRAVIA 7 II Thickness Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Thickness Picture Sample

SAMPLE

for pictures & test results

Max Thickness

Lock" (Lock cm)

Lock" (Lock cm)

Build Quality

N/A

N/A

Build quality picture

Sony BRAVIA 7 II Build quality picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Build quality picture Sample

SAMPLE

for pictures & test results

Smart Features

Interface

Smart TV Picture

Sony BRAVIA 7 II Smart TV Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Smart TV Picture Sample

SAMPLE

for pictures & test results

Smart OS

Locked

Locked

Version

Locked

Locked

Ad-Free

N/A

N/A

Ads Picture

Sony BRAVIA 7 II Ads Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Ads Picture Sample

SAMPLE

for pictures & test results

Ads

Locked

Locked

Opt-out

Locked

Locked

Suggested Content in Home

Locked

Locked

Opt-out of Suggested Content

Locked

Locked

Remote

Remote Picture

Sony BRAVIA 7 II Remote Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Remote Picture Sample

SAMPLE

for pictures & test results

Voice Control

Locked

Locked

TV Controls

Controls Picture

Sony BRAVIA 7 II Controls Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG Controls Picture Sample

SAMPLE

for pictures & test results

Mute Switch

Locked

Locked

In The Box

In The Box Picture

Sony BRAVIA 7 II In The Box Picture Sample

SAMPLE

for pictures & test results

Hisense UR9SG In The Box Picture Sample

SAMPLE

for pictures & test results

Misc

Power Consumption

Lock W

Lock W

Power Consumption (Max)

Lock W

Lock W

Firmware

Locked

Locked

Sound Quality

Frequency Response

N/A

N/A

Frequency Response

Sony BRAVIA 7 II Frequency Response Sample

SAMPLE

for pictures & test results

Hisense UR9SG Frequency Response Sample

SAMPLE

for pictures & test results

Low-Frequency Extension

Lock Hz

Lock Hz

Std. Dev. @ 70

Lock dB

Lock dB

Std. Dev. @ 80

Lock dB

Lock dB

Std. Dev. @ Max

Lock dB

Lock dB

Max

Lock dB SPL

Lock dB SPL

Dynamic Range Compression

Lock dB

Lock dB

Digital Room Correction

Locked

Locked

Check Price

50"

K-50XR70M2

50"

55"

K-55XR70M2

55"

65"

K-65XR70M2

65"

65UR9SG

75"

K-75XR70M2

75"

75UR9SG

85"

K-85XR70M2

85"

85UR9SG

98"

K-98XR70M2

98"

100"

100"

100UR9SG

Sony BRAVIA 7 II

Hisense UR9SG

Comments

Comparison

• Posted 2 minutes ago

Sony BRAVIA 7 II vs Hisense UR9SG: Main Discussion

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