The following are screenshots represent the settings we used to calibrate the Sony XBR65X750D UHD LED TV. These settings are good to use with any kind of content from movies to sports to video games. If you want to use them for gaming, make sure to select the 'Game' picture mode first, and then copy the settings below.
As with all Sony TVs, we begin by selecting the 'Custom' picture mode. In our test room, we had to set 'Brightness' to minimum to get close to 100 cd/m². If you watch TV in a bright room, increase 'Brightness' to your preferred value and it won't disturb the picture quality.
A color temperature set to 'Expert 1' will give a warm picture look. If you find the overall picture too dull, feel free to use any other colder setting.
'Sharpness' set to 50 does not add any sharpness. At this setting, the picture looks sharp without any artifacts resulting from over-sharpness. For streaming, cable TV and DVDs, 'Random noise reduction' and 'Digital noise reduction' will help to reduce unwanted picture noise. Leave those options off with high quality signals (PC or blu-ray).
To add image interpolation (soap opera effect) and smooth out motion, engage the 'Motionflow' option to one of the preset values, like 'Smooth' or to 'Custom'. Increasing the 'Smoothness' slider will add image interpolation, use low values for minimum artifacts. The X750D handles movies played over 24Hz pretty well without any judder, but for watching movies over a set top box or PC you need to set the 'Motionflow' to 'True Cinema' for smoothest playback. The 'Clearness' setting will make the backlight flicker while reducing the overall brightness of the TV. This can be useful to clear motion while playing video games, without increasing the input lag.
To get sharp text while using the TV as a PC monitor, change the 'HDMI signal format' to 'Enhanced format' and use the 'Game' or 'Graphics' picture mode. To get there, hit the 'Home' button on the remote, scroll down to 'Settings' then 'External inputs' and 'HDMI signal format'
The following are the results of the white balance and colorspace calibration on our unit. They are provided for reference, and should not be copied as the calibration values vary per individual unit even for the same model and same size as the TV we reviewed due to manufacturing tolerances. If you want to try them you will need to enter all values shown, as all of them are active at the same time. If you end up with worse picture quality, simply reset them to the default values.