Sony X90J vs Hisense U7G

Which TV Is Better?

Products

Sony X90J
Hisense U7G

Tested using Methodology v1.11

Updated Aug 28, 2025 03:02 PM

SEE PRICE
Amazon.com

Tested using Methodology v1.11

Updated Sep 24, 2025 06:44 PM

SEE PRICE
Amazon.com

Our Verdict

Sony X90J

Hisense U7G

The Sony X90J and the Hisense U7G are very similar overall. but there are a few minor differences between them. The Sony has a better local dimming feature, and the unit we bought has much better accuracy out of the box. The Hisense is a bit brighter in SDR, but not quite as bright in HDR. For gamers, the Hisense supports FreeSync variable refresh rate technology, but this is also supposed to be added to the Sony in a future update.

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Variants

  • XR50X90J (50")
  • XR55X90J (55")
  • XR65X90J (65")
  • XR75X90J (75")
  • 55U7G (55")
  • 65U7G (65")
  • 75U7G (75")

Check Price

50"
XR50X90J
Amazon.com
50"
 
55"
XR55X90J
Amazon.com
65"
XR65X90J
Amazon.com

Main Differences for
Mixed Usage

Threshold 

0.10

Mixed Usage 

7.9
7.5

Low-Quality Content Smoothing 
 

8.4
4.8

Contrast 
 

8.8
7.3

Pre Calibration 
 

8.9
6.4

Full Comparison

Design

Style  

Design Picture  

Curved  

No
No
Show Text 

Accelerated Longevity Test 
 

Uniformity Pictures  

50-gray-28
Month 28
50% Gray
50-gray-30
Month 30
50% Gray

Longevity Graph  

See details
See details
Show Text 

Stand  

Stand Picture  

Show Text 

Back  

Back Picture  

Wall Mount  

VESA 300x300
VESA 300x200
Show Text 

Borders  

Borders Picture  

Borders  

0.39" (1.0 cm)
0.39" (1.0 cm)

Thickness  

Thickness Picture  

Max Thickness  

2.83" (7.2 cm)
3.54" (9.0 cm)
Show Text 

Build Quality 
 

7.5
7.0

Build quality picture  

Show Text 
Picture Quality

Contrast 
 

8.8
7.3

Contrast Picture  

Contrast 
 

34,435 : 1
10,974 : 1

Native Contrast 
 

7,407 : 1
6,374 : 1
Show Text 

Blooming 
 

6.0
6.0

Blooming Photo  

Lighting Zone Transitions 
 

5.5
7.0

Preferred LD Video, Moving Object  

Local Dimming 
 

Yes
Yes

Backlight 
 

Full-Array
Full-Array

Dimming Zones Count Of Tested TV 
 

24
90

Contrast And Dark Details In Game Mode 
 

8.0
7.0

Blooming Photo In Game Mode  

Preferred LD Video, Moving Object In Game Mode  

Game Transitions With VRR And Preferred LD  

Show Text 

HDR Brightness 
 

7.0
8.0

HDR Hallway Photo  

HDR Cityscape Photo  

HDR Landscape Photo  

Hallway Lights (~1950 cd/m²) 
 

356 cd/m²
514 cd/m²

Yellow Skyscraper (~700 cd/m²) 
 

267 cd/m²
480 cd/m²

Landscape Pool (~300 cd/m²) 
 

206 cd/m²
176 cd/m²

Peak 2% Window 
 

599 cd/m²
990 cd/m²

Peak 10% Window 
 

752 cd/m²
969 cd/m²

Peak 25% Window 
 

650 cd/m²
767 cd/m²

Peak 50% Window 
 

554 cd/m²
669 cd/m²

Peak 100% Window 
 

559 cd/m²
634 cd/m²

Sustained 2% Window 
 

583 cd/m²
981 cd/m²

Sustained 10% Window 
 

731 cd/m²
964 cd/m²

Sustained 25% Window 
 

647 cd/m²
765 cd/m²

Sustained 50% Window 
 

553 cd/m²
667 cd/m²

Sustained 100% Window 
 

558 cd/m²
632 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.021
0.027
Show Text 

HDR Brightness In Game Mode 
 

7.4
7.9

HDR Hallway Photo  

HDR Cityscape Photo  

HDR Landscape Photo  

Hallway Lights (~1950 cd/m²) 
 

406 cd/m²
500 cd/m²

Yellow Skyscraper (~700 cd/m²) 
 

332 cd/m²
480 cd/m²

Landscape Pool (~300 cd/m²) 
 

215 cd/m²
166 cd/m²

Peak 2% Window 
 

596 cd/m²
992 cd/m²

Peak 10% Window 
 

750 cd/m²
971 cd/m²

Peak 25% Window 
 

642 cd/m²
765 cd/m²

Peak 50% Window 
 

553 cd/m²
666 cd/m²

Peak 100% Window 
 

558 cd/m²
631 cd/m²

Sustained 2% Window 
 

582 cd/m²
978 cd/m²

Sustained 10% Window 
 

731 cd/m²
964 cd/m²

Sustained 25% Window 
 

639 cd/m²
763 cd/m²

Sustained 50% Window 
 

552 cd/m²
664 cd/m²

Sustained 100% Window 
 

558 cd/m²
629 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.022
0.028
Show Text 

PQ EOTF Tracking 
 

9.6
7.9

PQ EOTF Graph  

See details
See details

600 Nit Tracking Delta 
 

0.0024
0.0134

1000 Nit Tracking Delta 
 

0.0024
0.0134

4000 Nit Tracking Delta 
 

0.0025
0.0136

SDR Brightness 
 

8.5
8.7

Real Scene Peak Brightness 
 

519 cd/m²
615 cd/m²

Peak 2% Window 
 

574 cd/m²
919 cd/m²

Peak 10% Window 
 

757 cd/m²
915 cd/m²

Peak 25% Window 
 

555 cd/m²
732 cd/m²

Peak 50% Window 
 

505 cd/m²
640 cd/m²

Peak 100% Window 
 

540 cd/m²
607 cd/m²

Sustained 2% Window 
 

556 cd/m²
904 cd/m²

Sustained 10% Window 
 

733 cd/m²
908 cd/m²

Sustained 25% Window 
 

555 cd/m²
730 cd/m²

Sustained 50% Window 
 

503 cd/m²
637 cd/m²

Sustained 100% Window 
 

539 cd/m²
605 cd/m²

Automatic Brightness Limiting (ABL) 
 

0.020
0.026
Show Text 

Color Gamut 
 

7.6
8.4

Wide Color Gamut 
 

No
Yes

Color Gamut DCI-P3 Picture  

DCI P3 xy 
 

87.40%
92.03%

DCI P3 uv 
 

89.40%
94.97%

Color Gamut Rec.2020 Picture  

Rec 2020 xy 
 

63.12%
69.44%

Rec 2020 uv 
 

65.84%
77.59%
Show Text 

Color Volume 
 

7.3
8.4

P3 Color Volume ITP Picture  

1,000 cd/m² DCI P3 Coverage ITP 
 

60.9%
74.6%

2020 Color Volume ITP Picture  

10,000 cd/m² Rec 2020 Coverage ITP 
 

27.7%
39.7%

White Luminance 
 

402 cd/m²
996 cd/m²

Red Luminance 
 

86 cd/m²
198 cd/m²

Green Luminance 
 

281 cd/m²
717 cd/m²

Blue Luminance 
 

40 cd/m²
68 cd/m²

Cyan Luminance 
 

313 cd/m²
778 cd/m²

Magenta Luminance 
 

123 cd/m²
267 cd/m²

Yellow Luminance 
 

369 cd/m²
914 cd/m²
Show Text 

Pre Calibration 
 

8.9
6.4

Pre White Balance Picture  

Pre Gamma Curve Picture  

Pre Color Picture  

White Balance dE 
 

1.49
5.06

Color dE 
 

1.21
2.93

Gamma 
 

2.18
2.20

Color Temperature 
 

6,745 K
6,084 K

Picture Mode 
 

Custom
Theater Night

Color Temp Setting 
 

Expert 1
Low

Gamma Setting 
 

0
2.2
Show Text 

Post Calibration 
 

9.5
9.5

Post White Balance Picture  

Post Gamma Curve Picture  

Post Color Picture  

White Balance dE 
 

0.35
0.26

Color dE 
 

1.14
1.05

Gamma 
 

2.20
2.21

Color Temperature 
 

6,536 K
6,546 K

White Balance Calibration 
 

10 point
20 point

Color Calibration 
 

Yes
Yes
Show Text 

Gray Uniformity 
 

7.3
7.4

50% Uniformity Picture  

50% Std. Dev. 
 

4.527%
2.180%

50% DSE 
 

0.176%
0.200%

5% Uniformity Picture  

5% Std. Dev. 
 

1.225%
1.164%

5% DSE 
 

0.103%
0.102%
Show Text 

Black Uniformity 
 

7.2
6.9

Black Uniformity Picture With Preferred Local Dimming  

Std. Dev. 
 

1.366%
1.737%

Native Black Uniformity Picture  

Native Std. Dev. 
 

0.858%
0.844%
Show Text 

Viewing Angle 
 

5.3
5.9

Viewing Angle Video  

Chroma Graph  

Color Washout 
 

27°
25°

Hue Graph  

Color Shift 
 

25°
30°

Lightness Graph  

Brightness Loss 
 

38°
35°

Black Level Raise 
 

14°
40°

Gamma Shift 
 

14°
19°
Show Text 

Reflections 
 

7.1
7.4

Reflections Picture  

Average Room Off Picture  

Bright Room Off Picture  

Screen Finish 
 

Semi-gloss
Semi-gloss

Total Reflections 
 

5.7%
5.2%

Indirect Reflections 
 

0.6%
0.6%

Calculated Direct Reflections 
 

5.1%
4.6%
Show Text 

HDR Native Gradient 
 

7.5
8.0

HDR Gradient Picture  

100% Black to 50% Gray  

6.0
6.0

50% Gray to 100% White  

8.0
8.0

100% Black to 50% Red  

6.0
6.0

50% Red to 100% Red  

10
10

100% Black to 50% Green  

6.0
6.0

50% Green to 100% Green  

8.0
8.0

100% Black to 50% Blue  

8.0
10

50% Blue to 100% Blue  

8.0
10

Low-Quality Content Smoothing 
 

8.4
4.8

Low-Quality Content Smoothing Picture  

Smoothing 
 

8.5
3.0

Detail Preservation 
 

8.0
9.0

Upscaling: Sharpness Processing 
 

7.5
7.5

Sharpness Picture - 480p  

Show Text 

Pixels 
 

Pixels Picture  

Subpixel Layout 
 

BGR
BGR

Type  

LED
LED

Sub-Type 
 

VA
VA
Show Text 
Motion

Response Time 
 

8.4
7.8

Motion Blur Picture  

Response Time Chart  

80% Response Time 
 

3.9 ms
5.1 ms

100% Response Time 
 

10.7 ms
13.5 ms
Show Text 

Flicker-Free 
 

9.5
9.9

Backlight chart 
 

Flicker-Free 
 

No
No

PWM Dimming Frequency 
 

720 Hz
960 Hz
Show Text 

Black Frame Insertion (BFI) 
 

BFI Picture  

BFI Frequency Picture  

Optional BFI 
 

Yes
Yes

Min Flicker For 60 fps 
 

120 Hz
120 Hz

60Hz For 60 fps 
 

No
No

120Hz For 120 fps 
 

Yes
Yes

Min Flicker for 60 fps in Game Mode 
 

120 Hz
120 Hz
Show Text 

Motion Interpolation 
 

Motion Interpolation (30 fps) Picture  

Motion Interpolation (30 fps) 
 

Yes
Yes

Motion Interpolation (60 fps) Picture  

Motion Interpolation (60 fps) 
 

Yes
Yes
Show Text 

Stutter 
 

6.9
7.4

Frame Hold Time @ 24 fps 
 

30.9 ms
28.2 ms

Frame Hold Time @ 60 fps 
 

5.9 ms
3.2 ms
Show Text 

24p Judder 
 

10
10

Judder-Free 24p 
 

Yes
Yes

Judder-Free 24p via 60p 
 

Yes
Yes

Judder-Free 24p via 60i 
 

Yes
Yes

Judder-Free 24p via Native Apps 
 

Yes
Yes
Show Text 

Variable Refresh Rate 
 

9.4
9.4

Native Refresh Rate 
 

120 Hz
120 Hz

Variable Refresh Rate 
 

Yes
Yes

HDMI Forum VRR 
 

Yes
No

FreeSync 
 

No
Yes

G-SYNC Compatible 
 

Yes
No

4k VRR Maximum 
 

120 Hz
120 Hz

4k VRR Minimum 
 

< 20 Hz
< 20 Hz

1080p VRR Maximum 
 

120 Hz
120 Hz

1080p VRR Minimum 
 

< 20 Hz
< 20 Hz

1440p VRR Maximum 
 

120 Hz
120 Hz

1440p VRR Minimum 
 

< 20 Hz
< 20 Hz

VRR + Local Dimming  

Yes
No
Show Text 
Inputs

Input Lag 
 

9.2
9.4

1080p @ 60Hz 
 

18.7 ms
15.3 ms

1080p @ 60Hz Outside Game Mode 
 

161.7 ms
123.4 ms

1080p @ 120Hz 
 

10.0 ms
7.6 ms

1080p @ 144Hz 
 

N/A
N/A

1440p @ 60Hz 
 

18.1 ms
15.4 ms

1440p @ 120Hz 
 

N/A
7.6 ms

1440p @ 144Hz 
 

N/A
N/A

4k @ 60Hz 
 

18.1 ms
15.4 ms

4k @ 60Hz + 10-Bit HDR 
 

18.0 ms
15.4 ms

4k @ 60Hz @ 4:4:4 
 

18.1 ms
15.4 ms

4k @ 60Hz Outside Game Mode 
 

144.9 ms
123.3 ms

4k @ 60Hz With Interpolation 
 

137.5 ms
105.5 ms

4k @ 120Hz 
 

11.1 ms
7.7 ms

4k @ 144Hz 
 

N/A
N/A

8k @ 60Hz 
 

N/A
N/A
Show Text 

Supported Resolutions 
 

9.3
9.6

Resolution  

4k
4k

480p @ 59.94Hz (Widescreen) 
 

Yes
Yes

720p @ 59.94Hz 
 

Yes
Yes

1080p @ 60Hz @ 4:4:4 
 

Yes
Yes

1080p @ 120Hz 
 

Yes
Yes

1080p @ 144Hz 
 

No
No

1440p @ 60Hz 
 

Yes (forced resolution required)
Yes (forced resolution required)

1440p @ 120Hz 
 

No
Yes (forced resolution required)

1440p @ 144Hz 
 

No
No

4k @ 60Hz 
 

Yes
Yes

4k @ 60Hz @ 4:4:4 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

4k @ 120Hz @ 4:4:4 
 

Yes
Yes

4k @ 144Hz 
 

No
No

8k @ 30Hz or 24Hz 
 

No
No

8k @ 60Hz 
 

No
No
Show Text 

PS5 Compatibility 
 

PS5 Screenshot  

Auto Low Latency Mode (ALLM) 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

1440p @ 120Hz 
 

No
PS5 doesn't output 1440p

1080p @ 120Hz 
 

Yes
Yes

HDR 
 

Yes
Yes

VRR 
 

Yes
No
Show Text 

Xbox Series X|S Compatibility 
 

Xbox Series X Screenshot  

Auto Low Latency Mode (ALLM) 
 

Yes
Yes

4k @ 120Hz 
 

Yes
Yes

1440p @ 120Hz 
 

No
Yes

1080p @ 120Hz 
 

Yes
Yes

HDR 
 

Yes
Yes

VRR 
 

Yes
Yes

Inputs Specifications  

HDR10 
 

Yes
Yes

HDR10+ 
 

No
Yes

Dolby Vision 
 

Yes
Yes

HLG 
 

Yes
Yes

HDMI 2.0 Full Bandwidth 
 

Yes (HDMI 1,2,3,4)
Yes (HDMI 1,2,3,4)

HDMI 2.1 Class Bandwidth 
 

Yes (HDMI 3,4)
Yes (HDMI 3,4)

CEC  

Yes
Yes

HDCP 2.2  

Yes (HDMI 1,2,3,4)
Yes (HDMI 1,2,3,4)

ATSC Tuner 
 

3.0 (NEXTGEN TV)
1.0

USB 3.0 
 

Yes (1)
Yes (1)

Variable Analog Audio Out  

Yes
Yes

Wi-Fi Support  

Yes (2.4 GHz, 5 GHz)
Yes (2.4 GHz, 5 GHz)
Show Text 

Input Photos  

Side Inputs Picture  

Rear Inputs Picture  

Total Inputs  

HDMI  

4
4

USB  

2
2

Digital Optical Audio Out  

1
1

Analog Audio Out 3.5mm  

1
1

Analog Audio Out RCA  

0
0

Component In  

0
0

Composite In  

1 (adapter required, not incl.)
1 (incl. adapter)

Tuner (Cable/Ant)  

1
1

Ethernet  

1
1

DisplayPort  

0
0

IR In  

1
0

Audio Passthrough 
 

ARC/eARC Port 
 

eARC
eARC

eARC: Dolby Atmos Over Dolby Digital Plus 
 

Yes
Yes

eARC: Dolby Digital Plus 7.1 
 

Yes
Yes

eARC: LPCM 7.1 Over Dolby MAT 
 

Yes
Yes

eARC: Dolby TrueHD 7.1 
 

Yes
Yes

eARC: DTS:X Over DTS-HD MA 
 

Yes
Yes

eARC: DTS-HD Master Audio 7.1 
 

Yes
Yes

eARC: LPCM Channels (Bitstream) 
 

7.1
2.0

ARC: Dolby Digital 5.1 
 

Yes
Yes

ARC: DTS 5.1 
 

Yes
Yes

Optical: Dolby Digital 5.1 
 

Yes
Yes

Optical: DTS 5.1 
 

Yes
Yes
Show Text 
Sound Quality

Frequency Response 
 

7.6
6.3

Frequency Response  

See details
See details

Low-Frequency Extension 
 

89.80 Hz
113.14 Hz

Std. Dev. @ 70 
 

2.43 dB
4.84 dB

Std. Dev. @ 80 
 

2.10 dB
4.89 dB

Std. Dev. @ Max 
 

3.13 dB
7.33 dB

Max 
 

90.9 dB SPL
93.7 dB SPL

Dynamic Range Compression 
 

4.59 dB
2.86 dB
Show Text 

Distortion 
 

6.1
7.3

Total Harmonic Distortion 
 

See details
See details

Weighted THD @ 80 
 

0.066
0.031

Weighted THD @ Max 
 

5.547
0.324

IMD @ 80 
 

1.91%
4.50%

IMD @ Max 
 

43.49%
11.18%
Show Text 
Smart Features

Interface 
 

8.0
8.0

Smart TV Picture  

Smart OS  

Google TV
Android TV

Version  

10
10

Ease of Use 
 

Average
Average

Smoothness 
 

Very Smooth
Very Smooth

Time Taken to Select YouTube 
 

2 s
2 s

Time Taken to Change Backlight 
 

2 s
3 s

Advanced Options 
 

Many
Many
Show Text 

Ad-Free 
 

0.0
0.0

Ads Picture  

Ads 
 

Yes
Yes

Opt-out 
 

No
No

Suggested Content in Home 
 

Yes
Yes

Opt-out of Suggested Content 
 

No
Yes
Show Text 

Apps and Features 
 

9.0
9.0

Apps Picture  

App Selection 
 

Great
Great

App Smoothness 
 

Very Smooth
Average

Cast Capable 
 

Yes
Yes

USB Drive Playback 
 

Yes
Yes

USB Drive HDR Playback 
 

Yes
Yes

HDR in Netflix 
 

Yes
Yes

HDR in YouTube 
 

Yes
Yes
Show Text 

Remote 
 

8.5
8.0

Remote Picture  

Size 
 

Large
Medium

Voice Control 
 

Many Features
Many Features

CEC Menu Control 
 

Yes
Yes

Other Smart Features 
 

No
No

Remote App  

Android TV
Hisense RemoteNOW
Show Text 

TV Controls  

Controls Picture  

Show Text 

In The Box  

In The Box Picture  

Show Text 

Misc  

Power Consumption  

49 W
70 W

Power Consumption (Max)  

148 W
232 W

Firmware  

PKG6.3629.0454NAA
V0000.01.00I.L0422

Check Price

50"
XR50X90J
Amazon.com
50"
 
55"
XR55X90J
Amazon.com
65"
XR65X90J
Amazon.com

Sony X90J

Hisense U7G

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Sony X90J vs Hisense U7G: Main Discussion

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