Hisense U7G TV Review

Tested using Methodology v1.6
Reviewed Jul 16, 2021 at 10:51 am
Hisense U7G Picture
8.1
Mixed Usage
Value for price beaten by
: Hisense H9G
8.3
Movies
Value for price beaten by
: Hisense H9G
7.9
TV Shows
Value for price beaten by
: Hisense H9G
7.6
Sports
Value for price beaten by
: Hisense H9G
8.4
Video Games
Value for price beaten by
: Hisense H9G
8.2
HDR Movies
Value for price beaten by
: Hisense H9G
8.3
HDR Gaming
Value for price beaten by
: Hisense H9G
8.1
PC Monitor
Value for price beaten by
: LG NANO81
Type LED
Sub-Type
VA
Resolution 4k

The Hisense U7G replaces the 2020 Hisense H8G, and it's a great TV for most uses. It's a good upgrade over its predecessor, with better contrast, a 120Hz panel, and better gaming features. It's a great TV for dark room viewing, with deep blacks, a decent full array local dimming feature, and good black uniformity. It shines in a bright room, too, with amazing peak brightness in SDR and good reflection handling, so glare shouldn't be an issue. This TV has a great selection of smart features, with a huge selection of apps from the Google Play Store and an updated remote with voice controls. Unfortunately, as expected for a VA panel, the image degrades when viewed at an angle, and unlike the more expensive competitors, there's no wide-angle filter.

Note: There's some confusion around Hisense's naming scheme. The results listed here are only valid for the North American models. There are international variants, but they're completely different TVs. This review isn't valid for the U7G Pro previously released internationally, either.

Our Verdict

8.1 Mixed Usage

The Hisense U7G is a great TV for most uses. It looks good in almost any setting, with high peak brightness and good reflection handling for bright rooms and a decent local dimming feature and high contrast for dark room viewing. It's great for gaming or use as a PC monitor, with low input lag, some advanced gaming features, and a good response time. On the other hand, it's not as good for a wide seating area or for watching sports with a large group of friends, as the image degrades at an angle.

Pros
  • Outstanding contrast.
  • Amazing peak brightness in SDR.
  • Good reflection handling.
Cons
  • Image degrades when viewed at an angle.
8.3 Movies

The Hisense U7G is an impressive TV for watching movies in a dark room. It has outstanding contrast, so blacks appear black in a dark room, and it has good black uniformity and a decent local dimming system, so there's not too much blooming. It's also amazingly bright in SDR, and low-resolution content is upscaled well, so movies on Blu-ray or DVD look great. It also automatically removes judder from any source without adding any soap opera effect. On the other hand, like most modern TVs, there's some noticeable stutter, especially in slow-panning shots.

Pros
  • Outstanding contrast.
  • Amazing peak brightness in SDR.
  • Low-resolution content is upscaled without any issues.
  • Judder-free playback from any source.
Cons
  • Some stutter in panning shots.
7.9 TV Shows

The Hisense U7G is a very good TV for watching TV shows during the day. It has amazing peak brightness in SDR and good reflection handling, so glare shouldn't cause any issues in a brighter room. Low-resolution content is upscaled well, great for watching older shows on DVD, and the smart interface has a large selection of streaming apps. On the other hand, the image degrades when viewed at an angle, so it's not the best if you like to move around with a show playing.

Pros
  • Amazing peak brightness in SDR.
  • Low-resolution content is upscaled without any issues.
  • Good reflection handling.
Cons
  • Image degrades when viewed at an angle.
7.6 Sports

The Hisense U7G is a good TV for watching sports, with some limitations. It has amazing peak brightness in SDR and good reflection handling, so glare shouldn't be an issue for those Sunday afternoon games. It has a good response time, so you can actually see most of what's going on and not a big blurry mess, and cable channels are upscaled well. On the other hand, the image degrades when viewed at an angle, so it's not as good for a large group of friends or if you have a wide seating area, and there are some minor uniformity issues.

Pros
  • Amazing peak brightness in SDR.
  • Low-resolution content is upscaled without any issues.
  • Good reflection handling.
Cons
  • Image degrades when viewed at an angle.
  • Some noticeable dirty screen effect.
8.4 Video Games

The Hisense U7G is an impressive TV for gaming. It has outstanding low input lag for a responsive gaming experience and a good response time, so fast-moving objects look relatively clear. It supports a few advanced gaming features, including FreeSync, but G-SYNC isn't working at the moment, which is strange. It also delivers a great picture when gaming, with outstanding contrast, and the local dimming feature and peak brightness aren't diminished at all when in Game Mode. Unfortunately, like most TVs released in 2021, 4k @ 120Hz isn't displayed properly.

Pros
  • Outstanding contrast.
  • Amazing peak brightness in SDR.
  • Outstanding low input lag.
  • Great gaming features like FreeSync.
Cons
  • G-SYNC compatible doesn't work at the moment.
  • 4k @ 120Hz isn't displayed properly.
8.2 HDR Movies

The Hisense U7G is a great TV for watching movies in HDR in a dark room. It has outstanding contrast, which is one of the most important factors in good HDR picture quality. It has good peak brightness, and small highlights stand out in HDR, and it can display a great wide color gamut. Movies are always judder-free, as this TV removes judder from all sources automatically, and it has a large selection of streaming apps. Unfortunately, there's some stutter that might bother some people, but it's not too bad and mainly noticeable in slow-panning shots.

Pros
  • Outstanding contrast.
  • Small highlights stand out.
  • Great wide color gamut.
  • Judder-free playback from any source.
Cons
  • Some stutter in panning shots.
8.3 HDR Gaming

The Hisense U7G is great for gaming in HDR. It delivers a great gaming experience with low input lag and a good response time. It has a few advanced gaming features like FreeSync variable refresh rate technology (VRR), but G-SYNC isn't working at the moment, which is odd. It also delivers a great overall HDR experience, with outstanding contrast, so blacks look black in a dark room, and a decent local dimming feature. It also has good peak brightness in HDR, so small highlights in some games stand out.

Pros
  • Outstanding contrast.
  • Outstanding low input lag.
  • Small highlights stand out.
  • Great wide color gamut.
  • Great gaming features like FreeSync.
Cons
  • G-SYNC compatible doesn't work at the moment.
  • 4k @ 120Hz isn't displayed properly.
8.1 PC Monitor

The Hisense U7G is a very good TV for use as a PC monitor, with some limitations. It has outstanding low input lag and a good response time, and it supports most common resolutions, like 1080p and 1440p. It has amazing peak brightness and good reflection handling, so glare shouldn't be an issue. Unfortunately, it uses a suboptimal BGR subpixel structure, so there can be issues with some text. Also, the image degrades at an angle, so it's important not to sit too close, or the image will degrade at the edges.

Pros
  • Amazing peak brightness in SDR.
  • Outstanding low input lag.
  • Good reflection handling.
Cons
  • Image degrades when viewed at an angle.
  • Suboptimal BGR subpixel layout.
  • Some noticeable dirty screen effect.
  • 4k @ 120Hz isn't displayed properly.
  • 8.1 Mixed Usage
  • 8.3 Movies
  • 7.9 TV Shows
  • 7.6 Sports
  • 8.4 Video Games
  • 8.2 HDR Movies
  • 8.3 HDR Gaming
  • 8.1 PC Monitor
  1. Updated Nov 24, 2021: We rechecked 4k @ 120Hz support.
  2. Updated Sep 01, 2021: We retested audio passthrough for DTS:X via DTS-HD MA via eARC support.
  3. Updated Aug 06, 2021: We measured the response time with a 4k @ 120Hz signal in Game Mode.
  4. Updated Jul 16, 2021: Review published.
  5. Updated Jul 14, 2021: Early access published.

Video

Test Results

perceptual testing image
Market Context
Market Context
Market Context

The Hisense U7G is a mid-range model in Hisense's 2021 ULED lineup, featuring Quantum Dot technology. It sits below the Hisense U8G and above the Hisense U6G. As Hisense has shifted its lineup this year, this TV replaces the Hisense H8G. Hisense aims to offer high-end performance at mid-range prices, and this model aims to compete with the mid-range TCL models and much more expensive models from other brands, like the Sony X85J and the Samsung QN85A QLED, though those models are a bit different.

Design
Design
Style
Curved No

The Hisense U7G has a very similar design to the Hisense U6G and the Hisense H8G. The bezels are extremely thin on three sides.

Design
Stand

The feet are wide-set, and support the TV well. If you have a narrow table, they can be set closer to reduce the footprint, seen here.

Footprint of the 65" stand in the configuration shown: 47.6" x 10.6" x 2.4". When set in the alternate position, the feet have a footprint of 36.4" x 10.6" x 2.4".

Design
Back
Wall Mount VESA 300x200

The back is nearly identical to the Hisense U6G. The back panel is divided into two sections. The panel that covers the display is made of metal, and the section that covers the electronics is made of plastic. Like the Hisense U6G there are clips to help with cable management.

Design
Borders
Borders 0.39" (1.0 cm)
Design
Thickness
Max Thickness 3.54" (9.0 cm)

Unlike the Hisense U8G, the clips on the back of the TV don't seem to be removable, and they stick out about 1cm.

7.0
Design
Build Quality

Overall, the Hisense U7G has decent build quality. There's some wobble to the stand, but it's not too noticeable. The metal portions of the back feel well-built, but there's a bit of flex to the plastic portions that cover the electronics.

Picture Quality
9.1
Picture Quality
Contrast
Native Contrast
5,900 : 1
Contrast with local dimming
6,331 : 1

Update 09/02/2021: The 75" model has an IPS panel, so we expect it to have much worse contrast.

The Hisense U7G has outstanding contrast, so blacks look black in a dark room. The native contrast results are better than the Hisense U8G, but this varies between units, so it could just be panel lottery. The local dimming feature helps to boost the contrast, but it's not as effective as the Hisense U8G.

8.7
Picture Quality
SDR Brightness
Real Scene Peak Brightness
615 cd/m²
Peak 2% Window
919 cd/m²
Peak 10% Window
915 cd/m²
Peak 25% Window
732 cd/m²
Peak 50% Window
640 cd/m²
Peak 100% Window
607 cd/m²
Sustained 2% Window
904 cd/m²
Sustained 10% Window
908 cd/m²
Sustained 25% Window
730 cd/m²
Sustained 50% Window
637 cd/m²
Sustained 100% Window
605 cd/m²
Automatic Brightness Limiting (ABL)
0.026

The Hisense U7G has amazing peak brightness in SDR. It's bright enough to easily overcome glare, but there's some noticeable variation in brightness with different content. Unexpectedly, the real scene peak brightness is a bit higher than the Hisense U8G; however, when we compared them side-by-side with real content, the U8G is definitely brighter, so this is likely just due to the specific video clip we use.

We measured the brightness after calibration in the 'Theater Night' Picture Mode with the Backlight set to 'Max' and Local Dimming to 'High'. These settings are the most accurate but also the brightest.

7.0
Picture Quality
Local Dimming
Local Dimming
Yes
Backlight
Full-Array

The full array local dimming feature on the Hisense U7G is decent. In many scenes it lights up way more of the screen than it should, so there's more noticeable blooming in those scenes. There's no black crush, though, and subtitles look good with minimal blooming. Depending on the scene, we did notice some issues with zone transitions, and there is often a slight delay when small bright objects transition between scenes. Overall, it's a bit better than the Hisense H8G, but not quite as good as the Hisense U8G.

The number of dimming zones varies depending on the size:

  • 55": 72
  • 65": 90
  • 75": 120

The difference in the number of zones is pretty minor, so we don't expect the local dimming feature to vary much between the different sizes.

7.0
Picture Quality
Local Dimming In Game Mode
Local Dimming
Yes
Backlight
Full-Array

The local dimming feature performs the same in Game Mode as in the other picture modes, which is great.

7.7
Picture Quality
HDR Brightness
Real Scene Highlight
637 cd/m²
Peak 2% Window
944 cd/m²
Peak 10% Window
951 cd/m²
Peak 25% Window
765 cd/m²
Peak 50% Window
673 cd/m²
Peak 100% Window
635 cd/m²
Sustained 2% Window
932 cd/m²
Sustained 10% Window
946 cd/m²
Sustained 25% Window
762 cd/m²
Sustained 50% Window
671 cd/m²
Sustained 100% Window
633 cd/m²
Automatic Brightness Limiting (ABL)
0.025

The Hisense U7G has good peak brightness in HDR. It's bright enough for most HDR content, and small highlights stand out in most scenes. It's not as bright as the Hisense U8G, but unlike the U8G, it follows the EOTF pretty much perfectly. Most scenes display at the correct brightness, and it rolls off gradually as it approaches the TV's peak brightness. We took these measurements in the 'HDR Theater' Picture Mode, which is also the brightest HDR mode on this TV. If you prefer a large TV with much higher HDR peak brightness, then consider the TCL R745 QLED.

7.7
Picture Quality
HDR Brightness In Game Mode
Real Scene Highlight
635 cd/m²
Peak 2% Window
949 cd/m²
Peak 10% Window
951 cd/m²
Peak 25% Window
764 cd/m²
Peak 50% Window
672 cd/m²
Peak 100% Window
635 cd/m²
Sustained 2% Window
935 cd/m²
Sustained 10% Window
945 cd/m²
Sustained 25% Window
762 cd/m²
Sustained 50% Window
670 cd/m²
Sustained 100% Window
633 cd/m²
Automatic Brightness Limiting (ABL)
0.025

Switching to Game Mode results in no noticeable change in the HDR peak brightness.

7.4
Picture Quality
Gray Uniformity
50% Std. Dev.
2.180%
50% DSE
0.200%
5% Std. Dev.
1.164%
5% DSE
0.102%

The Hisense U7G has decent gray uniformity. There's a fair bit of dirty screen effect throughout the center of the screen, which can be distracting when watching sports. There's very little vignetting, though; the corners appear almost identical to the center of the screen. The near-dark uniformity is even better, with no noticeable dirty screen effect. Note that gray uniformity can vary between units.

7.7
Picture Quality
Black Uniformity
Native Std. Dev.
0.844%
Std. Dev. w/ L.D.
1.737%

The Hisense U7G has good black uniformity. There's some blooming around the test cross with local dimming disabled, but very little backlight bleed or uniformity issues. Note that black uniformity can vary between units.

Unfortunately, enabling local dimming makes the black uniformity a bit worse, as there's significant blooming around our test cross. The better local dimming feature on the Hisense U8G makes a big difference here, as it can dim much tighter to the cross, resulting in significantly less blooming.

5.9
Picture Quality
Viewing Angle
Color Washout
25°
Color Shift
30°
Brightness Loss
35°
Black Level Raise
40°
Gamma Shift
19°

Update 09/02/2021: The 75" model has an IPS panel, so we expect it to have much better viewing angles.

As expected for a VA panel, the Hisense U7G has disappointing viewing angles. As you move off-center, the brightness fades, and black levels rise, causing the image to appear washed out. Reds and greens remain accurate at any angle, but blues lose accuracy at a narrow angle. Unlike more expensive competitors, like the Samsung QN90A, it isn't available with a wide-angle filter to improve viewing angles.

7.5
Picture Quality
Reflections
Screen Finish
Semi-gloss
Total Reflections
5.1%
Indirect Reflections
0.9%
Calculated Direct Reflections
4.2%

The Hisense U7G has good reflection handling, but it's a bit worse than the Hisense U8G. The semi-gloss finish diffuses reflections a bit, but reflections from direct light sources can still be distracting.

6.4
Picture Quality
Pre Calibration
White Balance dE
5.06
Color dE
2.93
Gamma
2.20
Color Temperature
6,084 K
Picture Mode
Theater Night
Color Temp Setting
Low
Gamma Setting
2.2

Unfortunately, the Hisense U7G has mediocre accuracy out of the box, but this can vary between units, so we may have just been unlucky with the unit we bought. The biggest issue is the white balance, which is noticeably inaccurate, especially in brighter scenes. There are also some issues with saturated yellows and blues, and the color temperature is a bit warm. On the other hand, gamma is very close to our 2.2 target, with only a few very minor issues in very dark and very bright scenes. If color accuracy is important to you, then check out the Vizio M7 Series Quantum 2021.

9.5
Picture Quality
Post Calibration
White Balance dE
0.26
Color dE
1.05
Gamma
2.21
Color Temperature
6,546 K
White Balance Calibration
20 point
Color Calibration
Yes

After calibration, this TV has much better accuracy. The white balance issues that were present out of the box are completely gone. There's a color calibration system (CMS), but we found that any changes we made to it actually made the overall color accuracy worse. Some colors are still slightly off, but they're so minor that even enthusiasts are unlikely to notice them.

You can see our recommended settings here.

8.0
Picture Quality
480p Input

480p content, like older DVDs, is upscaled well with no noticeable issues.

8.0
Picture Quality
720p Input

720p content, like most cable TV channels, is upscaled to 4k well. We didn't notice any issues.

9.0
Picture Quality
1080p Input

1080p content looks almost as good as native 4k.

10
Picture Quality
4k Input

4k content is displayed perfectly.

0
Picture Quality
8k Input

This is a 4k TV, and it can't display an 8k signal.

Picture Quality
Pixels

Like most TVs on the market, the Hisense U7G uses a BGR (Blue-Green-Red) subpixel layout instead of the traditional Red-Green-Blue layout. For video content, this doesn't cause any issues, but if you're planning on using this TV as a PC monitor, it might be an issue for text clarity. You can read more about this here.

8.4
Picture Quality
Color Gamut
Wide Color Gamut
Yes
DCI P3 xy
93.29%
DCI P3 uv
95.52%
Rec 2020 xy
69.37%
Rec 2020 uv
75.93%

The Hisense U7G has an impressive color gamut. It uses Quantum Dot technology to achieve a wider color gamut than traditional LCDs. It can display a wide color gamut for the latest HDR content, with nearly complete coverage of the DCI P3 color space used by most current HDR content. It falls a bit short on all primaries, but this won't be very noticeable with most content. Coverage of the wider Rec. 2020 color gamut is okay, so it's not very future-proof.

7.1
Picture Quality
Color Volume
Normalized DCI P3 Coverage ITP
75.5%
10,000 cd/m² DCI P3 Coverage ITP
44.2%
Normalized Rec 2020 Coverage ITP
65.9%
10,000 cd/m² Rec 2020 Coverage ITP
38.4%

The Hisense U7G has decent color volume. It's limited by its incomplete color gamut, and despite the high contrast ratio, it can't display saturated colors at low luminance levels very well. Like most LCDs, it can't display bright blues either, but this isn't very noticeable.

7.5
Picture Quality
Gradient
Color Depth
10 Bit
Red (Std. Dev.)
0.126
Green (Std. Dev.)
0.134
Blue (Std. Dev.)
0.122
Gray (Std. Dev.)
0.112

The Hisense U7G has good gradient handling. There's noticeable banding in almost every shade, but greens are the worst. There are a few noise reduction features, but they're not effective at reducing banding, and we don't recommend leaving them enabled, as they can cause a loss of fine details in some scenes.

10
Picture Quality
Temporary Image Retention
IR after 0 min recovery
0.00%
IR after 2 min recovery
0.00%
IR after 4 min recovery
0.00%
IR after 6 min recovery
0.00%
IR after 8 min recovery
0.00%
IR after 10 min recovery
0.00%

There are no signs of temporary image retention on the unit we bought, but this can vary between units.

10
Picture Quality
Permanent Burn-In Risk
Permanent Burn-In Risk
No

We don't expect VA panels to experience permanent image retention, as the VA panel in our long-term test appears immune.

Motion
7.8
Motion
Response Time
80% Response Time
5.1 ms
100% Response Time
13.5 ms

Update: 08/06/2021: We measured the response time with a 4k @ 120Hz in Game Mode from an RTX 3080. Strangely, we found that some transitions are slower than the 60Hz response time out of Game Mode. We measured an average 80% response time of 4.6ms and an average 100% response time of 14.5ms.

The Hisense U7G has a very good response time. It's a bit slower than the Hisense U8G, but motion still looks good when gaming. Like most VA panels, there's worse motion smearing in dark scenes, but there's no noticeable overshoot. Unfortunately, due to the flicker of the backlight, there are noticeable duplications in motion.

Hisense has had an issue with red fringing on some of their recent TVs, including the Hisense U8G and the Hisense H9G. We also noticed this issue on our U7G, but it wasn't as noticeable as on the U8G. Let us know if you experience this issue with yours. We don't know if this is due to a slower red phosphor or a processing issue, but Hisense doesn't seem to be able to fix it on models with this issue.

We've seen some reports that this TV has a worse response time in Game Mode with VRR enabled. We don't currently measure the response time in Game Mode, but if you've noticed this issue, let us know in the discussions below.

9.9
Motion
Flicker-Free
Flicker-Free
No
PWM Dimming Frequency
960 Hz

The Hisense U7G isn't technically flicker-free, but it flickers at such a high frequency that it shouldn't bother most people. It causes noticeable duplications, which may be distracting with some content.

6.0
Motion
Black Frame Insertion (BFI)
Optional BFI
Yes
Min Flicker For 60 fps
120 Hz
60Hz For 60 fps
No
120Hz For 120 fps
Yes
Min Flicker for 60 fps in Game Mode
120 Hz

There's an optional black frame insertion feature (BFI), which can reduce the appearance of persistence blur by reducing the backlight flicker frequency. Unfortunately, this causes noticeable duplications in motion with 60fps content, as it can only flicker at 120Hz. There's also noticeable strobe crosstalk, which can be distracting.

Note that our BFI scoring is only based on the refresh rates and frequencies supported and doesn't reflect how the BFI feature performs. BFI can be enabled by setting Motion Clearness to 'On'.

Motion
Motion Interpolation
Motion Interpolation (30 fps)
Yes
Motion Interpolation (60 fps)
Yes

The Hisense U7G has an optional motion interpolation feature that can improve the appearance of motion. Subjectively, it appears to perform similar to the Hisense U8G. It's not as good as more expensive competitors, like the Sony X90J or the Samsung QN90A QLED, and there are more noticeable artifacts, especially in busy scenes.

7.4
Motion
Stutter
Frame Hold Time @ 24 fps
28.2 ms
Frame Hold Time @ 60 fps
3.2 ms

There's some stutter when watching low frame rate content, like movies. It's especially noticeable in slow panning shots. You can reduce stutter by enabling motion interpolation, but this introduces the soap opera effect.

10
Motion
24p Judder
Judder-Free 24p
Yes
Judder-Free 24p via 60p
Yes
Judder-Free 24p via 60i
Yes
Judder-Free 24p via Native Apps
Yes

The Hisense U7G can remove judder from any source automatically. No additional settings are required.

9.4
Motion
Variable Refresh Rate
Native Refresh Rate
120 Hz
Variable Refresh Rate
Yes
HDMI Forum VRR
Unknown
FreeSync
Yes
G-SYNC Compatible
No
4k VRR Maximum
120 Hz
4k VRR Minimum
< 20 Hz
1080p VRR Maximum
120 Hz
1080p VRR Minimum
< 20 Hz
1440p VRR Maximum
120 Hz
1440p VRR Minimum
< 20 Hz
VRR Supported Connectors
HDMI

The Hisense U7G has a fast refresh rate, great for gaming. It supports variable refresh rate technology (VRR), which can reduce tearing when connected to a supported console, like the Xbox One S|X or a PC with an AMD graphics card.

On the Hisense U8G, G-SYNC compatible mode worked when connected to an RTX 3080 over HDMI, but it had to be manually enabled. On the U7G, even when manually enabled, it doesn't prevent tearing, and we weren't able to get it to work.

Inputs
9.4
Inputs
Input Lag
1080p @ 60Hz
15.3 ms
1080p @ 60Hz Outside Game Mode
123.4 ms
1440p @ 60Hz
15.4 ms
4k @ 60Hz
15.4 ms
4k @ 60Hz + 10-Bit HDR
15.4 ms
4k @ 60Hz @ 4:4:4
15.4 ms
4k @ 60Hz Outside Game Mode
123.3 ms
4k @ 60Hz With Interpolation
105.5 ms
8k @ 60Hz
N/A
1080p @ 120Hz
7.6 ms
1440p @ 120Hz
7.6 ms
4k @ 120Hz
7.7 ms
1080p with Variable Refresh Rate
7.4 ms
1440p with VRR
7.6 ms
4k with VRR
7.6 ms
8k with VRR
N/A

The Hisense U7G has outstanding low input lag, as long as you're in the 'Game' Picture mode, resulting in a very responsive gaming experience. While it's not as good as most dedicated gaming monitors, it's still low enough for most serious gamers.

9.6
Inputs
Supported Resolutions
1080p @ 60Hz @ 4:4:4
Yes
1080p @ 120Hz
Yes (native support)
1440p @ 60Hz
Yes (forced resolution required)
1440p @ 120Hz
Yes (forced resolution required)
4k @ 60Hz
Yes
4k @ 60Hz @ 4:4:4
Yes
4k @ 120Hz
Yes (native support)
8k @ 30Hz or 24Hz
No
8k @ 60Hz
No

Update 11/24/2021: We rechecked 4k @ 120Hz support on this TV. Unfortunately, like most other TVs we've tested in 2021, it can't display 4k @ 120Hz signals properly. The vertical resolution is cut in half, resulting in a 3840 x 1080 interlaced signal, so text isn't displayed properly.

The Hisense U7G supports almost everything, except for 8k, of course, as it's a 4k TV. 1440p resolutions are supported, but they're not exposed in the EDID, so they have to be forced. You can do this either through custom HDMI settings on an Xbox or through your graphics card's control panel software as a custom resolution. It can display proper 4:4:4 chroma in most supported resolutions, which is important for clear text when connected to a PC, but the Picture Mode has to be set to 'Game'.

Inputs
Advanced Console Compatibility
Auto Low Latency Mode (ALLM)
Yes
PS5, 4k @ 120Hz + HDR
Yes
PS5, 4k @ 120Hz
Yes
PS5, 4k @ 60Hz + HDR
Yes
PS5, 1440p @ 120Hz
PS5 can't do 1440p
PS5, 1080p @ 120Hz
Yes
PS5, Variable Refresh Rate
PS5 can't do VRR yet
Xbox Series X, 4k @ 120Hz + HDR
Yes
Xbox Series X, 4k @ 120Hz
Yes
Xbox Series X, 4k @ 60Hz + HDR
Yes
Xbox Series X, 1440p @ 120Hz
Yes
Xbox Series X, 1080p @ 120Hz
Yes
Xbox Series X, Variable Refresh Rate
Yes

The Hisense U7G supports all the features of the new generation of gaming consoles, except for 120Hz Dolby Vision, which isn't currently supported by most TVs. The PS5 doesn't currently support VRR or 1440p resolutions, but we'll retest this if Sony releases an update.

Inputs
Inputs Specifications
HDR10
Yes
HDR10+
Yes
Dolby Vision
Yes
HLG
Yes
HDMI 2.0 Full Bandwidth
Yes (HDMI 1,2,3,4)
HDMI 2.1 Class Bandwidth
Yes (HDMI 3,4)
CEC Yes
HDCP 2.2 Yes (HDMI 1,2,3,4)
USB 3.0
Yes (1)
Variable Analog Audio Out Yes
Wi-Fi Support Yes (2.4 GHz, 5 GHz)

Like the Hisense U8G, the Hisense U7G has two HDMI 2.1 ports. One of them doubles as the eARC/ARC port, so if you're planning on using an external receiver connected over eARC, you can only connect one other HDMI 2.1 device to the TV.

Inputs
Input Photos
Inputs
Total Inputs
HDMI 4
USB 2
Digital Optical Audio Out 1
Analog Audio Out 3.5mm 1
Analog Audio Out RCA 0
Component In 0
Composite In 1 (incl. adapter)
Tuner (Cable/Ant) 1
Ethernet 1
DisplayPort 0
IR In 0
SD/SDHC 0
Inputs
Audio Passthrough
ARC
Yes (HDMI 3)
eARC support
Yes
Dolby Atmos via TrueHD via eARC
Yes
DTS:X via DTS-HD MA via eARC
Yes
5.1 Dolby Digital via ARC
Yes
5.1 DTS via ARC
Yes
5.1 Dolby Digital via Optical
Yes
5.1 DTS via Optical
Yes

Update 09/01/2021: We retested the audio passthrough and found that this TV does support DTS:X via DTS-HD MA via eARC. The setting Digital Audio Out has to be set to 'Pass Through' for it to work.

The Hisense U7G supports eARC, and can pass all of the common formats through to a support receiver or soundbar.

Sound Quality
6.3
Sound Quality
Frequency Response
Low-Frequency Extension
113.14 Hz
Std. Dev. @ 70
4.84 dB
Std. Dev. @ 80
4.89 dB
Std. Dev. @ Max
7.33 dB
Max
93.7 dB SPL
Dynamic Range Compression
2.86 dB

The Hisense U7G has mediocre sound quality. The low-frequency extension (LFE) is very high, resulting in very limited bass response, with no thump or rumble. Above the LFE, the frequency response is okay at moderate levels but lacks a bit in the upper treble range. It gets very loud, but there's a bit of compression at max volume.

7.3
Sound Quality
Distortion
Weighted THD @ 80
0.031
Weighted THD @ Max
0.324
IMD @ 80
4.50%
IMD @ Max
11.18%

This TV has decent distortion performance. There's very little audible total harmonic distortion at moderate volume levels, but it's worse at high volume levels. This depends on the content, though, and not everyone will even notice it.

Smart Features
8.0
Smart Features
Interface
Smart OS Android TV
Version 10
Ease of Use
Average
Smoothness
Very Smooth
Time Taken to Select YouTube
2 s
Time Taken to Change Backlight
3 s
Advanced Options
Many

The Hisense U7G's smart interface has been updated to Android 10, from Android 9.0 on the Hisense H8G. Unlike Sony TVs, Hisense has opted not to switch to Google TV. The underlying platform is nearly identical, but the interface is a bit different. Overall, the interface is fast and easy to use.

We experienced a strange bug when connected a PC to the TV. Plugging in the HDMI to the back of the TV caused the image to appear washed out as if a filter was applied to the screen. The only way we found to remove it was to switch the Smart Scene feature on and then off again. We didn't have this issue with any other source.

0
Smart Features
Ad-Free
Ads
Yes
Opt-out
No
Suggested Content in Home
Yes
Opt-out of Suggested Content
Yes

Unfortunately, like almost all TVs on the market, there are ads, and they can't be disabled directly from the TV. The rows of suggested content can be disabled, though, which is nice.

9.0
Smart Features
Apps and Features
App Selection
Great
App Smoothness
Average
Cast Capable
Yes
USB Drive Playback
Yes
USB Drive HDR Playback
Yes
HDR in Netflix
Yes
HDR in YouTube
Yes

The Hisense U7G has a huge selection of apps from the built-in Google Play Store.

8.0
Smart Features
Remote
Size
Medium
Voice Control
Many Features
CEC Menu Control
Yes
Other Smart Features
No
Remote App Hisense RemoteNOW

This TV comes with the same remote as the Hisense U8G. There are more dedicated app buttons than last year, and unlike most brands, you can reprogram them. It has built-in voice controls that allow you to change inputs, open or search in specific apps, or ask basic questions like "What time is it?". Unfortunately, the voice controls can't change settings on the TV.

Smart Features
TV Controls

The controls under the TV are pretty standard and work in a pinch. Hisense has a few extra features here, though, that are a nice touch. There's a built-in mic on the TV that can perform the same function as the voice commands on the remote, but here Hisense has added a switch to disable the mic if you're concerned about privacy. From the menu that pops up when you press the power button there's a unique "Find my remote" feature.

Smart Features
In The Box

  • Quick Setup Guide
  • Remote
  • Batteries
  • AV Composite adapter
  • Power cable

Smart Features
Misc
Power Consumption 70 W
Power Consumption (Max) 232 W
Firmware V0000.01.00I.L0422

Differences Between Sizes And Variants

We tested the 65 inch Hisense U7G (65U7G), and we expect our results to be valid for the 55 inch (55U7G) model as well. The 75 inch (75U7G) model has a different pixel structure, so we expect it to perform a bit differently. In Canada, this model is known as the Hisense U78G; we expect it to perform the same. Unfortunately, Hisense releases different product lines in different regions, so we don't expect our results to be valid for international models, even if they have the same name. We don't know any equivalent model outside Canada and the U.S.

 Size US Model Canada Model Local Dimming Zones
55" 55U7G 55U78G 72
65" 65U7G 65U78G 90
75" 75U7G 75U78G 120

If someone comes across a different type of panel or their Hisense U7G doesn't correspond to our review, let us know, and we'll update the review. Note that some tests like the gray uniformity may vary between individual units.

Update 09/02/2021: A user in the discussions has sent us a photo of the subpixel layout on the 75" U7G. With that, we've now been able to confirm that the 75" model has an IPS-style panel, not a VA panel. We expect the 75" model to have better viewing angles but worse contrast.

Note: Hisense previously released an international model known as the U7G Pro. It's a different TV from the one released in North America; our review isn't valid for that model, since it has a completely different panel advertised to have a higher peak brightness and a faster refresh rate.

The unit we tested was manufactured in March 2021, and you can see the label here.

Compared To Other TVs

The Hisense U7G is an impressive budget TV, but there are a few glitches that will hopefully be fixed in later firmware updates. It offers impressive value, competing with some far more expensive models from competitors, like the Sony X90J.

See our recommendations for the best 4k TVs, the best 55 inch TVs, and the best 4k gaming TVs.

Hisense U8G
55" 65"

The Hisense U8G is better than the Hisense U7G. The U8G has better reflection handling and higher peak brightness, so it can more easily overcome glare in a bright room. The U8G also has a better local dimming feature, better black uniformity, and the unit we bought is more accurate out of the box. Finally, the U8G has a faster response time and a slightly wider color gamut.

Hisense U6G
50" 55" 65" 75"

The Hisense U6G and the Hisense U7G are very similar overall, with a few minor differences between them. The U6G has better black uniformity, but the U7G has better contrast, it's a bit brighter in SDR and a lot brighter in HDR. The U7G is also slightly better for gaming, with a higher native refresh rate, FreeSync support, and two HDMI 2.1 ports.

Sony X90J
50" 55" 65" 75"

The Sony X90J and the Hisense U7G are very similar overall. but there are a few minor differences between them. The Sony has a better local dimming feature, and the unit we bought has much better accuracy out of the box. The Hisense is a bit brighter in SDR, but not quite as bright in HDR. For gamers, the Hisense supports FreeSync variable refresh rate technology, but this is also supposed to be added to the Sony in a future update.

Hisense H9G
55" 65"

The Hisense H9G is better than the Hisense U7G for most users. The H9G has better reflection handling, better black uniformity, and a better local dimming feature. The H9G also has a faster response time and it's brighter with some content. On the other hand, the U7G might be better for some gamers, as it has two HDMI 2.1 ports for next-gen consoles or PCs with recent graphics cards, and it supports FreeSync.

LG C1 OLED
48" 55" 65" 77" 83"

The LG C1 OLED and the Hisense U7G use different panel technologies, each with its own strengths and weaknesses. The LG is better for a dark room, as it has perfect inky blacks with no blooming. The Hisense is better in a brighter environment, as it has higher peak brightness. The LG has a risk of permanent burn-in when exposed to static content, but there's no risk of burn-in on the Hisense.

Sony X900H
55" 65" 75" 85"

The Sony X900H is slightly better than the Hisense U7G for most users. The Sony has better black uniformity, a better local dimming feature, better gray uniformity, and it's more accurate out of the box. The Hisense is brighter, and it has better contrast. The Hisense has a wider VRR range, but the Sony has a quicker response time.

TCL 6 Series/R646 2021 QLED
55" 65" 75"

The TCL 6 Series/R646 2021 QLED and the Hisense U7G are both great TVs. The TCL is a flagship 4k TV, so it's better in a few areas, like its higher HDR peak brightness. The TCL has Mini LED backlighting, but the local dimming feature on each are both decent. The TCL gets brighter in SDR and has better reflection handling, so it's a better choice for well-lit rooms. On the other hand, the Hisense has a wider VRR range, and it doesn't have any issues displays 480p content like the TCL.

TCL 6 Series/R635 2020 QLED
55" 65" 75"

The Hisense U7G is a bit better than the TCL 6 Series/R635 2020 QLED. The Hisense has a better local dimming feature, better black uniformity, and better reflection handling. The TCL is a bit brighter overall in HDR, but small highlights stand out better on the Hisense. The Hisense is a bit more future-proof, with two HDMI 2.1 ports, and a bit better for next-gen gaming as it supports 4k @ 120Hz.

Samsung Q70/Q70A QLED
55" 65" 75" 85"

The Hisense U7G is much better than the Samsung Q70/Q70A QLED. The Hisense has a full array local dimming system, it's brighter, and it's a bit more versatile, with two HDMI 2.1 ports instead of just one on the Samsung. The Hisense also has a composite input, great if you have older video game console. Despite these advantages, some people might prefer the Samsung, as it has better black uniformity, better contrast, and it's more accurate out of the box.

TCL 5 Series/S546 2021 QLED
50" 55" 65" 75"

The Hisense U7G is better overall than the TCL 5 Series/S546 2021 QLED. The Hisense is more well-rounded and has a few more gaming features like a 120Hz panel and HDMI 2.1 inputs, while the TCL is limited to a 60Hz panel. The Hisense also delivers a better HDR experience because it gets brighter, and although its local dimming is just decent, it performs better than the one on the TCL. The Hisense doesn't have any trouble upscaling 480p content from DVDs the same way the TCL has. The TCL uses Google TV, which is essentially a slightly upgraded version of the Android TV the Hisense has, but the two operating systems are equally great.

Hisense H8G
50" 55" 65" 75"

The Hisense U7G is better than the model it replaces, the Hisense H8G. The U7G has better contrast, higher peak brightness, and a wider color gamut. The U7G is better for gaming, with an upgraded 120Hz panel and support for new gaming features like FreeSync. The smart interface on the U7G is also a bit faster and smoother in general, but it's no longer ad-free.

Sony X950H
49" 55" 65" 75" 85"

The Sony X950H is a bit better than the Hisense U7G. The Sony has better reflection handling, better black uniformity, a better local dimming feature, and it's more accurate out of the box. The Sony is also a lot brighter, especially in HDR, and it has better gradient handling. The Hisense is a bit better for gamers, though, as it has two HDMI 2.1 ports, and it supports FreeSync variable refresh rate technology (VRR).

Vizio M8 Series Quantum 2020
55" 65"

The Hisense U7G is much better than the Vizio M8 Series Quantum 2020. The Hisense has a much better local dimming feature but worse black uniformity. The Hisense is a lot brighter in both SDR and HDR, and small highlights stand out way better on the Hisense in some HDR content. Finally, the Hisense is better for gaming, with a 120Hz refresh rate and two HDMI 2.1 ports for next-gen consoles.

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