The Hisense U7G replaces the 2020 Hisense H8G, and it's a great TV for most uses. It's a good upgrade over its predecessor, with better contrast, a 120Hz panel, and better gaming features. It's a great TV for dark room viewing, with deep blacks, a decent full array local dimming feature, and good black uniformity. It shines in a bright room, too, with amazing peak brightness in SDR and good reflection handling, so glare shouldn't be an issue. This TV has a great selection of smart features, with a huge selection of apps from the Google Play Store and an updated remote with voice controls. Unfortunately, as expected for a VA panel, the image degrades when viewed at an angle, and unlike the more expensive competitors, there's no wide-angle filter.
Note: There's some confusion around Hisense's naming scheme. The results listed here are only valid for the North American models. There are international variants, but they're completely different TVs. This review isn't valid for the U7G Pro previously released internationally, either.
The Hisense U7G is a great TV for most uses. It looks good in almost any setting, with high peak brightness and good reflection handling for bright rooms and a decent local dimming feature and high contrast for dark room viewing. It's great for gaming or use as a PC monitor, with low input lag, some advanced gaming features, and a good response time. On the other hand, it's not as good for a wide seating area or for watching sports with a large group of friends, as the image degrades at an angle.
The Hisense U7G is an impressive TV for watching movies in a dark room. It has outstanding contrast, so blacks appear black in a dark room, and it has good black uniformity and a decent local dimming system, so there's not too much blooming. It's also amazingly bright in SDR, and low-resolution content is upscaled well, so movies on Blu-ray or DVD look great. It also automatically removes judder from any source without adding any soap opera effect. On the other hand, like most modern TVs, there's some noticeable stutter, especially in slow-panning shots.
The Hisense U7G is a very good TV for watching TV shows during the day. It has amazing peak brightness in SDR and good reflection handling, so glare shouldn't cause any issues in a brighter room. Low-resolution content is upscaled well, great for watching older shows on DVD, and the smart interface has a large selection of streaming apps. On the other hand, the image degrades when viewed at an angle, so it's not the best if you like to move around with a show playing.
The Hisense U7G is a good TV for watching sports, with some limitations. It has amazing peak brightness in SDR and good reflection handling, so glare shouldn't be an issue for those Sunday afternoon games. It has a good response time, so you can actually see most of what's going on and not a big blurry mess, and cable channels are upscaled well. On the other hand, the image degrades when viewed at an angle, so it's not as good for a large group of friends or if you have a wide seating area, and there are some minor uniformity issues.
The Hisense U7G is an impressive TV for gaming. It has outstanding low input lag for a responsive gaming experience and a good response time, so fast-moving objects look relatively clear. It supports a few advanced gaming features, including FreeSync, but G-SYNC isn't working at the moment, which is strange. It also delivers a great picture when gaming, with outstanding contrast, and the local dimming feature and peak brightness aren't diminished at all when in Game Mode.
The Hisense U7G is a great TV for watching movies in HDR in a dark room. It has outstanding contrast, which is one of the most important factors in good HDR picture quality. It has good peak brightness, and small highlights stand out in HDR, and it can display a great wide color gamut. Movies are always judder-free, as this TV removes judder from all sources automatically, and it has a large selection of streaming apps. Unfortunately, there's some stutter that might bother some people, but it's not too bad and mainly noticeable in slow-panning shots.
The Hisense U7G is great for gaming in HDR. It delivers a great gaming experience with low input lag and a good response time. It has a few advanced gaming features like FreeSync variable refresh rate technology (VRR), but G-SYNC isn't working at the moment, which is odd. It also delivers a great overall HDR experience, with outstanding contrast, so blacks look black in a dark room, and a decent local dimming feature. It also has good peak brightness in HDR, so small highlights in some games stand out.
The Hisense U7G is a very good TV for use as a PC monitor, with some limitations. It has outstanding low input lag and a good response time, and it supports most common resolutions, like 1080p and 1440p. It has amazing peak brightness and good reflection handling, so glare shouldn't be an issue. Unfortunately, it uses a suboptimal BGR subpixel structure, so there can be issues with some text. Also, the image degrades at an angle, so it's important not to sit too close, or the image will degrade at the edges.
The Hisense U7G is a mid-range model in Hisense's 2021 ULED lineup, featuring Quantum Dot technology. It sits below the Hisense U8G and above the Hisense U6G. As Hisense has shifted its lineup this year, this TV replaces the Hisense H8G. Hisense aims to offer high-end performance at mid-range prices, and this model aims to compete with the mid-range TCL models and much more expensive models from other brands, like the Sony X85J and the Samsung QN85A QLED, though those models are a bit different.
The feet are wide-set, and support the TV well. If you have a narrow table, they can be set closer to reduce the footprint, seen here.
Footprint of the 65" stand in the configuration shown: 47.6" x 10.6" x 2.4". When set in the alternate position, the feet have a footprint of 36.4" x 10.6" x 2.4".
Unlike the Hisense U8G, the clips on the back of the TV don't seem to be removable, and they stick out about 1cm.
Overall, the Hisense U7G has decent build quality. There's some wobble to the stand, but it's not too noticeable. The metal portions of the back feel well-built, but there's a bit of flex to the plastic portions that cover the electronics.
Update 09/02/2021: The 75" model has an IPS panel, so we expect it to have much worse contrast.
The Hisense U7G has outstanding contrast, so blacks look black in a dark room. The native contrast results are better than the Hisense U8G, but this varies between units, so it could just be panel lottery. The local dimming feature helps to boost the contrast, but it's not as effective as the Hisense U8G.
The Hisense U7G has amazing peak brightness in SDR. It's bright enough to easily overcome glare, but there's some noticeable variation in brightness with different content. Unexpectedly, the real scene peak brightness is a bit higher than the Hisense U8G; however, when we compared them side-by-side with real content, the U8G is definitely brighter, so this is likely just due to the specific video clip we use.
We measured the brightness after calibration in the 'Theater Night' Picture Mode with the Backlight set to 'Max' and Local Dimming to 'High'. These settings are the most accurate but also the brightest.
The full array local dimming feature on the Hisense U7G is decent. In many scenes it lights up way more of the screen than it should, so there's more noticeable blooming in those scenes. There's no black crush, though, and subtitles look good with minimal blooming. Depending on the scene, we did notice some issues with zone transitions, and there is often a slight delay when small bright objects transition between scenes. Overall, it's a bit better than the Hisense H8G, but not quite as good as the Hisense U8G.
The number of dimming zones varies depending on the size:
The difference in the number of zones is pretty minor, so we don't expect the local dimming feature to vary much between the different sizes.
The local dimming feature performs the same in Game Mode as in the other picture modes, which is great.
The Hisense U7G has good peak brightness in HDR. It's bright enough for most HDR content, and small highlights stand out in most scenes. It's not as bright as the Hisense U8G, but unlike the U8G, it follows the EOTF pretty much perfectly. Most scenes display at the correct brightness, and it rolls off gradually as it approaches the TV's peak brightness. We took these measurements in the 'HDR Theater' Picture Mode, which is also the brightest HDR mode on this TV. If you prefer a large TV with much higher HDR peak brightness, then consider the TCL R745 QLED.
Switching to Game Mode results in no noticeable change in the HDR peak brightness.
The Hisense U7G has decent gray uniformity. There's a fair bit of dirty screen effect throughout the center of the screen, which can be distracting when watching sports. There's very little vignetting, though; the corners appear almost identical to the center of the screen. The near-dark uniformity is even better, with no noticeable dirty screen effect. Note that gray uniformity can vary between units.
The Hisense U7G has good black uniformity. There's some blooming around the test cross with local dimming disabled, but very little backlight bleed or uniformity issues. Note that black uniformity can vary between units.
Unfortunately, enabling local dimming makes the black uniformity a bit worse, as there's significant blooming around our test cross. The better local dimming feature on the Hisense U8G makes a big difference here, as it can dim much tighter to the cross, resulting in significantly less blooming.
Update 09/02/2021: The 75" model has an IPS panel, so we expect it to have much better viewing angles.
As expected for a VA panel, the Hisense U7G has disappointing viewing angles. As you move off-center, the brightness fades, and black levels rise, causing the image to appear washed out. Reds and greens remain accurate at any angle, but blues lose accuracy at a narrow angle. Unlike more expensive competitors, like the Samsung QN90A, it isn't available with a wide-angle filter to improve viewing angles.
The Hisense U7G has good reflection handling, but it's a bit worse than the Hisense U8G. The semi-gloss finish diffuses reflections a bit, but reflections from direct light sources can still be distracting.
Unfortunately, the Hisense U7G has mediocre accuracy out of the box, but this can vary between units, so we may have just been unlucky with the unit we bought. The biggest issue is the white balance, which is noticeably inaccurate, especially in brighter scenes. There are also some issues with saturated yellows and blues, and the color temperature is a bit warm. On the other hand, gamma is very close to our 2.2 target, with only a few very minor issues in very dark and very bright scenes. If color accuracy is important to you, then check out the Vizio M7 Series Quantum 2021.
After calibration, this TV has much better accuracy. The white balance issues that were present out of the box are completely gone. There's a color calibration system (CMS), but we found that any changes we made to it actually made the overall color accuracy worse. Some colors are still slightly off, but they're so minor that even enthusiasts are unlikely to notice them.
You can see our recommended settings here.
480p content, like older DVDs, is upscaled well with no noticeable issues.
720p content, like most cable TV channels, is upscaled to 4k well. We didn't notice any issues.
Like most TVs on the market, the Hisense U7G uses a BGR (Blue-Green-Red) subpixel layout instead of the traditional Red-Green-Blue layout. For video content, this doesn't cause any issues, but if you're planning on using this TV as a PC monitor, it might be an issue for text clarity. You can read more about this here.
The Hisense U7G has an impressive color gamut. It uses Quantum Dot technology to achieve a wider color gamut than traditional LCDs. It can display a wide color gamut for the latest HDR content, with nearly complete coverage of the DCI P3 color space used by most current HDR content. It falls a bit short on all primaries, but this won't be very noticeable with most content. Coverage of the wider Rec. 2020 color gamut is okay, so it's not very future-proof.
The Hisense U7G has decent color volume. It's limited by its incomplete color gamut, and despite the high contrast ratio, it can't display saturated colors at low luminance levels very well. Like most LCDs, it can't display bright blues either, but this isn't very noticeable.
The Hisense U7G has good gradient handling. There's noticeable banding in almost every shade, but greens are the worst. There are a few noise reduction features, but they're not effective at reducing banding, and we don't recommend leaving them enabled, as they can cause a loss of fine details in some scenes.
There are no signs of temporary image retention on the unit we bought, but this can vary between units.
We don't expect VA panels to experience permanent image retention, as the VA panel in our long-term test appears immune.
Update: 08/06/2021: We measured the response time with a 4k @ 120Hz in Game Mode from an RTX 3080. Strangely, we found that some transitions are slower than the 60Hz response time out of Game Mode. We measured an average 80% response time of 4.6ms and an average 100% response time of 14.5ms.
The Hisense U7G has a very good response time. It's a bit slower than the Hisense U8G, but motion still looks good when gaming. Like most VA panels, there's worse motion smearing in dark scenes, but there's no noticeable overshoot. Unfortunately, due to the flicker of the backlight, there are noticeable duplications in motion.
Hisense has had an issue with red fringing on some of their recent TVs, including the Hisense U8G and the Hisense H9G. We also noticed this issue on our U7G, but it wasn't as noticeable as on the U8G. Let us know if you experience this issue with yours. We don't know if this is due to a slower red phosphor or a processing issue, but Hisense doesn't seem to be able to fix it on models with this issue.
We've seen some reports that this TV has a worse response time in Game Mode with VRR enabled. We don't currently measure the response time in Game Mode, but if you've noticed this issue, let us know in the discussions below.
The Hisense U7G isn't technically flicker-free, but it flickers at such a high frequency that it shouldn't bother most people. It causes noticeable duplications, which may be distracting with some content.
There's an optional black frame insertion feature (BFI), which can reduce the appearance of persistence blur by reducing the backlight flicker frequency. Unfortunately, this causes noticeable duplications in motion with 60fps content, as it can only flicker at 120Hz. There's also noticeable strobe crosstalk, which can be distracting.
Note that our BFI scoring is only based on the refresh rates and frequencies supported and doesn't reflect how the BFI feature performs. BFI can be enabled by setting Motion Clearness to 'On'.
The Hisense U7G has an optional motion interpolation feature that can improve the appearance of motion. Subjectively, it appears to perform similar to the Hisense U8G. It's not as good as more expensive competitors, like the Sony X90J or the Samsung QN90A QLED, and there are more noticeable artifacts, especially in busy scenes.
There's some stutter when watching low frame rate content, like movies. It's especially noticeable in slow panning shots. You can reduce stutter by enabling motion interpolation, but this introduces the soap opera effect.
The Hisense U7G can remove judder from any source automatically. No additional settings are required.
The Hisense U7G has a fast refresh rate, great for gaming. It supports variable refresh rate technology (VRR), which can reduce tearing when connected to a supported console, like the Xbox One S|X or a PC with an AMD graphics card.
On the Hisense U8G, G-SYNC compatible mode worked when connected to an RTX 3080 over HDMI, but it had to be manually enabled. On the U7G, even when manually enabled, it doesn't prevent tearing, and we weren't able to get it to work.
The Hisense U7G has outstanding low input lag, as long as you're in the 'Game' Picture mode, resulting in a very responsive gaming experience. While it's not as good as most dedicated gaming monitors, it's still low enough for most serious gamers.
The Hisense U7G supports almost everything, except for 8k, of course, as it's a 4k TV. 1440p resolutions are supported, but they're not exposed in the EDID, so they have to be forced. You can do this either through custom HDMI settings on an Xbox or through your graphics card's control panel software as a custom resolution. It can display proper 4:4:4 chroma in all supported resolutions, which is important for clear text when connected to a PC, but the Picture Mode has to be set to 'Game'.
The Hisense U7G supports all the features of the new generation of gaming consoles, except for 120Hz Dolby Vision, which isn't currently supported by most TVs. The PS5 doesn't currently support VRR or 1440p resolutions, but we'll retest this if Sony releases an update.
Like the Hisense U8G, the Hisense U7G has two HDMI 2.1 ports. One of them doubles as the eARC/ARC port, so if you're planning on using an external receiver connected over eARC, you can only connect one other HDMI 2.1 device to the TV.
Update 09/01/2021: We retested the audio passthrough and found that this TV does support DTS:X via DTS-HD MA via eARC. The setting Digital Audio Out has to be set to 'Pass Through' for it to work.
The Hisense U7G supports eARC, and can pass all of the common formats through to a support receiver or soundbar.
The Hisense U7G has mediocre sound quality. The low-frequency extension (LFE) is very high, resulting in very limited bass response, with no thump or rumble. Above the LFE, the frequency response is okay at moderate levels but lacks a bit in the upper treble range. It gets very loud, but there's a bit of compression at max volume.
This TV has decent distortion performance. There's very little audible total harmonic distortion at moderate volume levels, but it's worse at high volume levels. This depends on the content, though, and not everyone will even notice it.
The Hisense U7G's smart interface has been updated to Android 10, from Android 9.0 on the Hisense H8G. Unlike Sony TVs, Hisense has opted not to switch to Google TV. The underlying platform is nearly identical, but the interface is a bit different. Overall, the interface is fast and easy to use.
We experienced a strange bug when connected a PC to the TV. Plugging in the HDMI to the back of the TV caused the image to appear washed out as if a filter was applied to the screen. The only way we found to remove it was to switch the Smart Scene feature on and then off again. We didn't have this issue with any other source.
Unfortunately, like almost all TVs on the market, there are ads, and they can't be disabled directly from the TV. The rows of suggested content can be disabled, though, which is nice.
The Hisense U7G has a huge selection of apps from the built-in Google Play Store.
This TV comes with the same remote as the Hisense U8G. There are more dedicated app buttons than last year, and unlike most brands, you can reprogram them. It has built-in voice controls that allow you to change inputs, open or search in specific apps, or ask basic questions like "What time is it?". Unfortunately, the voice controls can't change settings on the TV.
The controls under the TV are pretty standard and work in a pinch. Hisense has a few extra features here, though, that are a nice touch. There's a built-in mic on the TV that can perform the same function as the voice commands on the remote, but here Hisense has added a switch to disable the mic if you're concerned about privacy. From the menu that pops up when you press the power button there's a unique "Find my remote" feature.
We tested the 65 inch Hisense U7G (65U7G), and we expect our results to be valid for the 55 inch (55U7G) model as well. The 75 inch (75U7G) model has a different pixel structure, so we expect it to perform a bit differently. In Canada, this model is known as the Hisense U78G; we expect it to perform the same. Unfortunately, Hisense releases different product lines in different regions, so we don't expect our results to be valid for international models, even if they have the same name. We don't know any equivalent model outside Canada and the U.S.
|Size||US Model||Canada Model||Local Dimming Zones|
If someone comes across a different type of panel or their Hisense U7G doesn't correspond to our review, let us know, and we'll update the review. Note that some tests like the gray uniformity may vary between individual units.
Update 09/02/2021: A user in the discussions has sent us a photo of the subpixel layout on the 75" U7G. With that, we've now been able to confirm that the 75" model has an IPS-style panel, not a VA panel. We expect the 75" model to have better viewing angles but worse contrast.
Note: Hisense previously released an international model known as the U7G Pro. It's a different TV from the one released in North America; our review isn't valid for that model, since it has a completely different panel advertised to have a higher peak brightness and a faster refresh rate.
The unit we tested was manufactured in March 2021, and you can see the label here.
The Hisense U7G is an impressive budget TV, but there are a few glitches that will hopefully be fixed in later firmware updates. It offers impressive value, competing with some far more expensive models from competitors, like the Sony X90J.
The Hisense U8G is better than the Hisense U7G. The U8G has better reflection handling and higher peak brightness, so it can more easily overcome glare in a bright room. The U8G also has a better local dimming feature, better black uniformity, and the unit we bought is more accurate out of the box. Finally, the U8G has a faster response time and a slightly wider color gamut.
The Hisense U6G and the Hisense U7G are very similar overall, with a few minor differences between them. The U6G has better reflection handling and better black uniformity. The U7G has better contrast, it's a bit brighter in SDR and a lot brighter in HDR. The U7G is also slightly better for gaming, with a higher native refresh rate, FreeSync support, and two HDMI 2.1 ports.
The Hisense H9G is better than the Hisense U7G for most users. The H9G has better reflection handling, better black uniformity, and a better local dimming feature. The H9G also has a faster response time and it's brighter with some content. On the other hand, the U7G might be better for some gamers, as it has two HDMI 2.1 ports for next-gen consoles or PCs with recent graphics cards, and it supports FreeSync.
The LG C1 OLED and the Hisense U7G use different panel technologies, each with their own strengths and weaknesses. The LG is better for a dark room, as it has perfect inky blacks with no blooming. The Hisense is better in a brighter environment, as it has higher peak brightness. The LG has a risk of permanent burn-in when exposed to static content, but there's no risk of burn-in on the Hisense.
The Sony X90J and the Hisense U7G are very similar overall. but there are a few minor differences between them. The Sony has a better local dimming feature, and the unit we bought has much better accuracy out of the box. The Hisense is a bit brighter in SDR, but not quite as bright in HDR. For gamers, the Hisense supports FreeSync variable refresh rate technology, but this is also supposed to be added to the Sony in a future update.
The Hisense U7G is a bit better than the TCL 6 Series/R635 2020 QLED. The Hisense has a better local dimming feature, better black uniformity, and better reflection handling. The TCL is a bit brighter overall in HDR, but small highlights stand out better on the Hisense. The Hisense is a bit more future-proof, with two HDMI 2.1 ports, and a bit better for next-gen gaming as it supports 4k @ 120Hz.
The TCL 6 Series/R646 2021 QLED and the Hisense U7G are both great TVs. The TCL is a flagship 4k TV, so it's better in a few areas, like its higher HDR peak brightness. The TCL has Mini LED backlighting, but the local dimming feature on each are both decent. The TCL gets brighter in SDR and has better reflection handling, so it's a better choice for well-lit rooms. On the other hand, the Hisense has a wider VRR range, and it doesn't have any issues displays 480p content like the TCL.
The Hisense U7G is much better than the Samsung Q70/Q70A QLED. The Hisense has a full array local dimming system, it's brighter, and it's a bit more versatile, with two HDMI 2.1 ports instead of just one on the Samsung. The Hisense also has a composite input, great if you have older video game console. Despite these advantages, some people might prefer the Samsung, as it has better black uniformity, better contrast, and it's more accurate out of the box.
The Hisense U7G is better than the model it replaces, the Hisense H8G. The U7G has better contrast, higher peak brightness, and a wider color gamut. The U7G is better for gaming, with an upgraded 120Hz panel and support for new gaming features like FreeSync. The smart interface on the U7G is also a bit faster and smoother in general, but it's no longer ad-free.
The Sony X900H is slightly better than the Hisense U7G for most users. The Sony has better black uniformity, a better local dimming feature, better gray uniformity, and it's more accurate out of the box. The Hisense is brighter, and it has better contrast. The Hisense has a wider VRR range, but the Sony has a quicker response time.
The Sony X950H is a bit better than the Hisense U7G. The Sony has better reflection handling, better black uniformity, a better local dimming feature, and it's more accurate out of the box. The Sony is also a lot brighter, especially in HDR, and it has better gradient handling. The Hisense is a bit better for gamers, though, as it has two HDMI 2.1 ports, and it supports FreeSync variable refresh rate technology (VRR).
The Hisense U7G is much better than the Vizio M8 Series Quantum 2020. The Hisense has a much better local dimming feature but worse black uniformity. The Hisense is a lot brighter in both SDR and HDR, and small highlights stand out way better on the Hisense in some HDR content. Finally, the Hisense is better for gaming, with a 120Hz refresh rate and two HDMI 2.1 ports for next-gen consoles.