The Hisense U7G is a mid-range 4k TV in Hisense's 2021 lineup, sitting below the Hisense U8G and above the simpler Hisense U6G. It offers an impressive array of additional features, including HDMI 2.1 bandwidth, which allows for 4k @ 120Hz gaming on the PS5 and Xbox Series X, and FreeSync variable refresh rate support to reduce screen tearing. It runs the Android TV smart interface, which has a great selection of additional streaming apps, so you're sure to find your favorite content. It's available in 55, 65, and 75-inch sizes, but the 75-inch version performs a bit differently, as it uses a different type of panel. It's been replaced by the Hisense U7H in 2022, but the differences between them are minor.
Our Verdict
The Hisense U7G is a great TV for most uses. It looks good in bright rooms, with high peak brightness and decent reflection handling to overcome glare. It also looks good in a dark room thanks to its decent local dimming feature and high contrast ratio, resulting in deep, uniform blacks. It's great for gaming or use as a PC monitor, with low input lag, some advanced gaming features, and a good response time. On the other hand, it's not as good for a wide seating area or for watching sports with a large group of friends, as the image degrades at an angle.
- Outstanding contrast.
- Amazing peak brightness in SDR.
- Decent reflection handling.
- Image degrades when viewed at an angle.
The Hisense U7G is a very good TV for watching TV shows in a bright room. It has amazing peak brightness in SDR and decent reflection handling, so glare isn't an issue in a bright room. Low-resolution content is upscaled well, great for watching older shows on DVD, and the smart interface has a large selection of streaming apps, so you're sure to find your favorite shows. On the other hand, the image degrades when viewed at an angle, so it's not the best if you like to move around with a show playing, or if you have a wide seating arrangement.
- Amazing peak brightness in SDR.
- Low-resolution content is upscaled without any issues.
- Decent reflection handling.
- Image degrades when viewed at an angle.
The Hisense U7G is a good TV for watching sports. It has amazing peak brightness in SDR and decent reflection handling, so glare shouldn't be an issue for those Sunday afternoon games. It has a good response time, so fast-moving objects (like the players) are clear, and cable channels are upscaled well. On the other hand, the image degrades when viewed at an angle, so it's not as good for a large group of friends or if you have a wide seating area, and there are some minor uniformity issues.
- Amazing peak brightness in SDR.
- Low-resolution content is upscaled without any issues.
- Decent reflection handling.
- Image degrades when viewed at an angle.
- Some noticeable dirty screen effect.
The Hisense U7G is an impressive TV for gaming. It has outstanding low input lag for a responsive gaming experience and a good response time, so fast action scenes are clear and easy to see. It supports a few advanced gaming features, including FreeSync variable refresh rate support to reduce tearing. It also delivers a great picture when gaming, with outstanding contrast, and the local dimming feature and peak brightness aren't diminished at all when in Game Mode.
- Outstanding contrast.
- Amazing peak brightness in SDR.
- Outstanding low input lag.
- Great gaming features like FreeSync.
- G-SYNC compatible doesn't work at the moment.
- 4k @ 120Hz isn't displayed properly.
The Hisense U7G is a great TV for watching movies in HDR in a dark room. It has outstanding contrast, which is one of the most important factors in good HDR picture quality. It has good peak brightness, and small highlights stand out in HDR, and it can display a great wide color gamut. Movies are always judder-free, as this TV removes judder from all sources automatically, and it has a large selection of streaming apps. Unfortunately, there's some stutter that might bother some people, but it's not too bad and mainly noticeable in slow-panning shots.
- Outstanding contrast.
- Small highlights stand out.
- Great wide color gamut.
- Judder-free playback from any source.
- Some stutter in panning shots.
The Hisense U7G is great for gaming in HDR. It delivers a great gaming experience with low input lag and a good response time. It has a few advanced gaming features like FreeSync variable refresh rate technology (VRR) to reduce screen tearing. It also delivers a great overall HDR experience, with outstanding contrast, so blacks look black in a dark room, and a decent local dimming feature. It also has good peak brightness in HDR, so small highlights in some games stand out.
- Outstanding contrast.
- Outstanding low input lag.
- Small highlights stand out.
- Great wide color gamut.
- Great gaming features like FreeSync.
- G-SYNC compatible doesn't work at the moment.
- 4k @ 120Hz isn't displayed properly.
The Hisense U7G is a very good TV for use as a PC monitor, with some limitations. It has outstanding low input lag and a good response time, and it supports most common resolutions, like 1080p and 1440p. It has amazing peak brightness and decent reflection handling, so glare isn't an issue. Unfortunately, it uses a suboptimal BGR subpixel structure, which reduces the clarity of text, but there are workarounds for this. Also, the image degrades at an angle, so it's important not to sit too close, or the sides of the screen will appear faded and washed out.
- Amazing peak brightness in SDR.
- Outstanding low input lag.
- Decent reflection handling.
- Image degrades when viewed at an angle.
- Suboptimal BGR subpixel layout.
- Some noticeable dirty screen effect.
- 4k @ 120Hz isn't displayed properly.
Changelog
- Updated Sep 26, 2025: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
- Updated Jul 08, 2025: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
- Updated Apr 17, 2025: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
- Updated Feb 11, 2025: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
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Differences Between Sizes And Variants
We tested the 65-inch Hisense U7G (65U7G), and these results are also valid for the 55-inch (55U7G) model. The 75-inch (75U7G) model has a different pixel structure, so it performs a bit differently, with worse contrast but a wider viewing angle. In Canada, this model is known as the Hisense U78G. Unfortunately, Hisense releases different product lines in different regions, so these results aren't valid for international models, even if they have the same name. There's no equivalent model outside Canada and the U.S.
| Size | US Model | Canada Model | Local Dimming Zones |
|---|---|---|---|
| 55" | 55U7G | 55U78G | 72 |
| 65" | 65U7G | 65U78G | 90 |
| 75" | 75U7G | 75U78G | 120 |
If someone comes across a different type of panel or their Hisense U7G doesn't correspond to our review, let us know, and we'll update the review. Note that some tests like the gray uniformity may vary between individual units.
Note: Hisense previously released an international model known as the U7G Pro. It's a different TV from the one released in North America; our review isn't valid for that model, since it has a completely different panel advertised to have a higher peak brightness and a faster refresh rate.
The unit we tested was manufactured in March 2021, and you can see the label here.
Popular TV Comparisons
The Hisense U7G is an impressive mid-range TV, but there are a few glitches that will hopefully be fixed in later firmware updates. It offers impressive value, competing with some far more expensive models from competitors, like the Sony X90J.
See our recommendations for the best 4k TVs, the best 55-inch TVs, and the best 4k gaming TVs.
The Hisense U8G is better than the Hisense U7G. The U8G has better reflection handling and higher peak brightness, so it can more easily overcome glare in a bright room. The U8G also has a better local dimming feature, better black uniformity, and the unit we bought is more accurate out of the box. Finally, the U8G has a faster response time and a slightly wider color gamut.
The Hisense U7H is a slight improvement compared to its predecessor, the Hisense U7G, but the differences are relatively minor. The U7H has a slightly better local dimming feature, and its backlight-strobing feature can flicker at both 60Hz and 120Hz, so there's no image duplication when watching 60Hz content with the feature enabled. Finally, the Hisense U7H supports ATSC 3.0 (NEXTGEN TV), allowing it to capture 4k signals over the air in supported regions.
The Hisense U6G and the Hisense U7G are very similar overall, with a few minor differences between them. The U6G has better black uniformity, but the U7G has better contrast, it's a bit brighter in SDR and a lot brighter in HDR. The U7G is also slightly better for gaming, with a higher native refresh rate, FreeSync support, and two HDMI 2.1 ports.
The Hisense U65QF is better than the Hisense U7G overall. The U65QF displays much deeper blacks, giving it the edge with picture quality. The U65QF is the more well-rounded gaming TV, with support for 4k @ 144Hz and all three popular VRR technologies. The U65QF also
does a better job smoothing out low-quality content and its viewing angle is wider, making it a bit more versatile. On the other hand, the U7G is the brighter TV.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
Older Test Bench: This product has been tested using an older TV test methodology, before a major update. Some of the test results below aren't directly comparable with other TVs. Learn more
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