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The 5 Best Cameras For Product Photography - Summer 2023 Reviews

Best Cameras For Product Photography

Websites like Etsy and Shopify have made it easier than ever to start an online store, and while professional product photographers often need powerful cameras with incredibly high-resolution sensors, a little can go a long way if you just need to get clear, presentable photos of whatever you happen to be selling. The specific camera you use will matter much less than how you present and light your products. Good lighting is probably the number one factor not just in getting good product photos but in photography more generally. With the right lighting and background, you can even get away with just using your smartphone.

That said, if you're an independent seller looking to step up your product photography game, you can find our recommendations for amateur product photographers below. We've bought and tested over 90 cameras and have narrowed down a few options for different budgets and experience levels. If you're a total beginner, you can also see our recommendations for the best beginner cameras. Those interested in pursuing photography further can also look at our picks for the best cameras for photography more generally. Finally, the best blogging cameras we've tested might also serve you well as an independent online shop owner.

  1. Best Camera For Product Photography

    The Sony α7 IV is the best camera for product photography we've tested and one of the best all-around options for enthusiast shooters. Its 33MP full-frame sensor can capture incredibly detailed images that are fit for pros and hobbyists alike. It's also a well-rounded camera for those interested in shooting some video on the side. While a fast autofocus system isn't necessary for product photography the same way it is for sports or wildlife photography, this camera has a fantastic AF system that can reliably nail focus on static objects. To top it off, Sony's E-mount has many lenses available, including plenty of more affordable third-party options.

    That said, this high-end camera is probably overkill for most amateurs. If you don't need advanced video capability or haven't had much experience with photography, the camera's many features and extensive controls will likely feel daunting. If that sounds like you, check out our other top picks below.

    See our review

  2. Best Upper Mid-Range Camera For Product Photography

    If you don't need pro-level gear, the Nikon Z 5 offers incredible value for all kinds of product photographers. It's a fantastic camera, especially if you're primarily interested in photography. Though it doesn't have as much resolution as the Sony α7 IV, it still uses a full-frame sensor to capture high-quality images, even if you're working with natural light. Beyond that, it has excellent ergonomics and a more intuitive user interface.

    While this is a steal of a camera body for amateur photographers, it's a full-frame camera, and the cost of full-frame lenses can quickly add up. A high-end APS-C option like the Fujifilm X-T5, which has a higher-resolution 40 MP sensor, is a great alternative if you want something more portable with a wider selection of lenses, though the body itself is pricier. Fujifilm cameras are also known for their amazing color science straight out of the camera, so your images will pop without doing much processing. Both cameras have in-body image stabilization (IBIS), which can help you get steady shots at slower shutter speeds if you don't have bright product lighting.

    See our review

  3. Best Mid-Range Camera For Product Photography

    If the Nikon Z 5 sounds like too much camera for you, going with a mid-range APS-C model is a great way to save some money and get a more lightweight and affordable kit overall. The Sony α6400 is one of the best mid-range options we've tested for product photography. While it doesn't have IBIS like the cameras mentioned above, this doesn't matter if you have decent lighting with a faster shutter speed or a lens with a wider aperture. Its APS-C sensor also captures excellent-quality images.

    Though it uses Sony's older, less intuitive menu system and has somewhat cramped ergonomics, it benefits from the company's extensive lens selection. Sony's E-mount has substantial third-party lens support, so there are a ton of options to try if the kit lens isn't cutting it. Overall, it's a very capable camera for the price, and its lens selection and portability make it well worth considering at this price point.

    See our review

  4. Best Budget Camera For Product Photography

    The Canon EOS Rebel SL3 is a fantastic starter DSLR, but any older DSLR will get the job done if you're on a tight budget. As mentioned above, the lighting and setup of your products will make the biggest difference in your product photography. That said, the SL3 has much to offer among budget options, delivering great image quality straight out of the camera and excellent ergonomics. It's also quite portable for a DSLR and has a much longer battery life than mirrorless alternatives.

    Canon's DSLR lineup also has a very wide lens selection, including more affordable options, and you can easily upgrade to better lenses down the line as your skills grow. If that's a priority, a budget mirrorless camera like the Canon EOS R50 is also a good option, with more bells and whistles and better video features. However, it's more expensive, and lens options for the RF mount are still fairly limited. The best budget option is whatever is most easily available to you, whether a used older model or the smartphone in your back pocket.

    See our review

  5. Best Point-And-Shoot Camera For Product Photography

    If you prefer the simplicity and portability of a point-and-shoot camera, the Canon PowerShot G7 X Mark III is one of the best point-and-shoots for product photography. It'll get the job done and won't break the bank while offering handy features like a tilting screen and pop-up flash. Unlike most smartphones and cheaper compact cameras, the G7 X Mark III uses a slightly larger 1-inch sensor, so image quality is good overall.

    While it isn't as versatile as interchangeable lenses, the built-in lens on this little compact has a bit of zoom range, giving you some flexibility for framing and composition. Of course, it's also remarkably portable, making this a great choice for those who don't want a bulky, heavy kit. Just know that its compact size does come at the cost of battery life and more cramped ergonomics.

    See our review

Notable Mentions

  • Fujifilm X-H2: The Fujifilm X-H2 is a high-end APS-C camera with a whopping 40-megapixel sensor that can capture incredibly detailed, high-resolution photos. However, it's likely overkill for most people, and the full-frame sensor of the Sony α7 IV is better suited to different lighting conditions, like if you're working with natural or dim light. See our review
  • Nikon D3500: The Nikon D3500 is another great budget DSLR with a more extensive 'Guide' shooting mode that's perfect for beginners. However, it doesn't have as many bells and whistles as the Canon EOS Rebel SL3, like an articulating screen or 4k video capability. See our review
  • Nikon D780: The Nikon D780 is an excellent high-end DSLR option with plenty of lens support and a long battery life. It's cheaper than the Sony α7 IV but isn't as portable and is a bit less versatile for hybrid shooters. See our review
  • Olympus OM-D E-M10 Mark IV: The Olympus OM-D E-M10 Mark IV is a great budget mirrorless camera. It's more portable than the Canon EOS Rebel SL3 and includes IBIS, which can help in low-light situations. However, it uses a smaller Micro Four Thirds sensor and has a less intuitive user interface. See our review

Recent Updates

  1. Aug 29, 2023: Added mention of the Fujifilm X-T5 as an APS-C alternative to the Nikon Z 5.

  2. Jun 30, 2023: Added the Fujifilm X-H2 and the Nikon D780 to Notable Mentions.

  3. May 05, 2023: Added the Sony α7 IV as the 'Best Camera For Product Photography' and shifted the Nikon Z 5 to 'Best Upper Mid-Range'.

All Reviews

Our recommendations above are what we think are currently the best cameras for product photography for most people, according to their needs. We factor in the price, feedback from our visitors, and availability (no cameras that are difficult to find or almost out of stock in the U.S.).

If you'd like to choose for yourself, here's the list of all our camera reviews. Be careful not to get caught up in the details. There is no single perfect camera. Personal taste, preference, and shooting habits will matter more in your selection.