If you can get past its limited viewing angle and motion blur, the Sony KDL-32R400A offers great contrast and very little reflection. This makes it suitable for both daylight and nighttime viewing.
The Sony KDL-32R400A is a good buy, except if you have a relatively bright room. With the lights off, the picture quality is excellent, but with the lights on, it reflects too much.
The viewing angle of the R400A LED TV is very narrow. As soon as you are off angle, the colors change. The LG 32LN530B is a better option if you often watch it off axis.
Unfortunately, the Sony KDL-32R400A has significant motion blur. It won't bother you in movies or TV shows, but it is a problem for gaming.