These are the results of the picture calibration of the Sony X810C that we did for our review. You can copy all of these settings, except the white balance values at the end.
For most usages, 'Custom' picture mode is great. The only exception is for gaming, where 'Game' mode has an advantage due to the lower input lag.
If you find our settings too dark, increase 'Brightness' as much as you want. It doesn't do the same thing as on other TVs, so it won't mess up your calibration.
On this TV, a sharpness setting of 50 means no added sharpness.
If you are primarily watching low-quality content (DVDs, SD channels, etc), turn on both noise reduction options.
'Motionflow' controls how the movement looks. Most people will prefer leaving it off. If you watch movies, set it to 'True Cinema'. If you want the soap opera effect, set it to 'Smooth'.
If you find our calibration too warm/red, change 'Color Temperature' to something you prefer.
We don't recommend you copy the rest of our settings, because they are unit-dependent. If you still want to try, you will need to enter everything, even the 10 different adjustments points (they are all active at the same time).