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  1. Table of Contents
  2. Intro
  3. Design
    1. Design
    2. Stand
    3. Borders
    4. Thickness
  4. Picture Quality
    1. Contrast
    2. Black Uniformity
    3. Gray Uniformity
    4. Viewing Angle
    5. Average Room
    6. Bright Room
    7. 3D
    8. Pixels
  5. Motion
    1. Motion Blur
    2. Motion Interpolation
  6. Inputs
    1. Input Lag
    2. Side Inputs
    3. Rear Inputs
  7. Smart Features
    1. Smart TV
    2. Remote
  8. Conclusion
  9. Q&A
Reviewed on Jun 26, 2014

Sony W950B

Usage Ratings - Version 0.9
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Test Benches: test

  • 1.2: Winter 2018
  • 1.1: Summer 2017
  • 1.0: Winter 2015
  • 0.9: Winter 2014
  • 0.8: Winter 2013
Mixed Usage
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Score components:
  • 74% Picture Quality
  • 19% Motion
  • 7% Inputs
Recommended if under (USD)
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What it is: Maximum price to be a better value than its competitors.
How to use it: This product is the best choice in its range if you can find it below this price.
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This tv has been discontinued.
It was replaced by the Sony W850C

The Sony W950B is not a bad TV, but the contrast ratio is poor and its glossy finish reflects slightly more light than average. Gamers will at least appreciate its very low input lag, as well as its special low motion blur mode.

  • Extremely low input lag. You won't notice any delay, even in very fast games.
  • Great viewing angle. The colors stay the same even when viewed from the side.
  • Average amount of motion blur. However, if you don't mind a darker screen and flickering, it has a special impulse mode that reduces blur considerably, without increasing input lag.
  • Low contrast ratio. The blacks appear gray in a dark room.
  • Poor black uniformity. The flashlighting issue was really noticeable.

Test Results
Picture Quality 7.2
Motion 8.0
Inputs 10
Smart Features 8.0

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Sony W950B Design

The Sony W950B is a beast. It is heavy and thick. From the side, it is shaped like a triangle. The bottom is a lot thicker than the top.

Sony W950B Stand

The stand has two configurations, the close one that we used, and a wide one where the two feet are placed on either side. You really need a wide table if you plan on using the wide configuration.

Sony W950B Borders

0.71" (1.8 cm)

Sony W950B Thickness

3.26" (8.3 cm)


Picture Quality

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Score components:
4k : No
6.3 Contrast
Sony W950B Contrast
Black : 0.111 cd/m2
White : 104.6 cd/m2
Contrast : 942 : 1

The Sony W950B LED TV has low contrast because it uses an IPS panel. Even if you have one or two lights on, you will notice the poor blacks.

6.0 Black Uniformity
Sony W950B Black Uniformity

Our unit suffered from a significant flashlighting issue. This was really noticeable as soon as the scene displayed was even a little bit dark.

6.5 Gray Uniformity
Sony W950B Gray Uniformity

At least the gray uniformity was excellent. The top and bottom edges were slightly darker, though.

7.5 Viewing Angle
Viewing Angle : 34 °

The viewing angle is great. The colors stay saturated even off-axis.

8.5 Average Room
Sony W950B Average Room
Reflection : 1.8 %
Surface Type : Glossy

The finish is glossy. It reflects about twice as much as the Samsung H7150, which is also glossy.

9.2 Bright Room
Sony W950B Bright Room
Max white : 362.1 cd/m2

It can get very bright, but its glossy screen makes reflections an issue.

10 3D
Sony W950B 3D Picture
3D : Yes


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Score components:
8.0 Motion Blur
Sony W950B Motion Blur

The motion blur is average-good. Compared to the W800B, the transition from red to cyan is shorter, but it is longer from white to red. The space between the letters of our logo is pinker. Like the W800B, it has a special mode to reduce the blur even further (more details in the Q&A section).

Motion Interpolation
Sony W950B Motion Interpolation Picture
Motion Interpolation : Yes


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Score components:
10 Input Lag
Sony W950B Input Lag
Input Lag : 17.8 ms

The input lag is the best that we've tested so far. Sony did a really great job with this.

Side Inputs
Sony W950B Side Inputs

1 RF In

Rear Inputs
Sony W950B Rear Inputs

1 Component In
1 Composite In
1 Ethernet
1 Digital Audio Optical Out


Smart Features

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Score components:
  • 100% Smart TV
8.0 Smart TV
Sony W950B Smart TV

Sony's smart features aren't very good. The W950B comes with a camera. Check out our review of Sony's 2014 Smart TV platform.

Sony W950B Remote

It comes with two remotes; one standard, and a special one. Unlike the remote of the Samsung H7150, it is only a touchpad; no motion control, pointer, or microphone.


7.5Mixed Usage
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Score components:
  • 74% Picture Quality
  • 19% Motion
  • 7% Inputs
This TV is for gamers who wants the lowest input lag possible and plan on using its Impulse mode. If you plan on using the TV for other things, the Samsung H7150 is superior in every way, except for the viewing angle.
Questions Found an error?

Let us know what is wrong in this question or in the answer.


Questions & Answers

You reviewed the 55" model, not the 65". Only the 55" uses an IPS panel, so your review results should not be applied to the 65", which has a ASV panel from AUO. I really wish you, along with other review sites, would quit making blanket statements about all sizes within a given model series.
Thanks for the feedback. Are you sure the 65" does not use an IPS panel? If that is the case, we will update our review to point that out. We always try to point out any differences that we know of between sizes. If you could point out your source (or send us a picture of the pixels if you own it), that would be great. Thanks!
W950B MotionFlow Settings


MotionFlow Off


MotionFlow Smooth


MotionFlow Smooth


MotionFlow Smooth

Clear Plus

MotionFlow Smooth

Smooth creates the soap opera effect and has artifacts for fast moving scenes. Impulse is the best, but it is darker and it has a little bit of flickering. Clear Plus is darker than Clear, but both have very similar picture.

What is your opinion about Triluminos in W950B vs the W850B without that feature? Which one has better 3D quality?

Triluminos is just a marketing feature. It doesn't change the picture quality. The W950B has better 3D.

Update: The triluminos feature means the TV has a 10 bit panel and a wide color gamut option. When turned on, that option will result in more saturated color. Having it off give more natural color.

Your review estimated date for w950 is listed as May 26, 2014. It's May 30 now. Do you plan on reviewing this HDTV? (Your reviews are the best for choosing the right TV). Thanks.
Yes, but it is going to be done next week and we forgot to update the estimate. We decided to review the Samsung HU8550 instead because it is more popular.
Update: The review is up now.
If you compare the screenshots of the W950B to other TVs, you will notice a slight red tint. This was only present in the pictures - not in person. Our colorimeter confirms that the colors were very accurate. We even put the H7150 side to side to confirm that the colors were the same. We think this is due to the polarized filter applied on top of the W950B for passive 3D, which our camera sensor perceives differently than our eyes.
For a 65" gaming TV, is this the best option available at popular retailers? What about for 60"?
For gaming in 65", the Samsung UN65H7150 is the best. The 44ms input lag is not really an issue. The KDL65W950B is great for gaming, but you need to sacrifice the picture quality in a dark room, which is why we don't recommend it. For 60", the best gaming TV is the Sony KDL60W850B.
I am currently looking to upgrade from a 40" Samsung and am probably deciding between the Sony W850B and the Samsung H7150. I do a lot of gaming on PS4 and Xbox One, and know that input lag is certainly a factor, but when looking at the TVs in person, the Samsung seems to have a much better image. Is this the case, or is it simply because of how they are displayed in stores? What would you recommend? I don't know that I notice input lag, but I know it is a factor.
It is a mix between the calibration (TVs in the store are not calibrated) and the screen finish (the glossy screen finish of the H7150 gives the impression of higher contrast ratio in a bright environment). Both the W850B and H7150 are great, and very similar once calibrated. If you will be gaming most of the time, you will prefer the W850B. But the H7150 is better overall (better screen finish, remote and extra features (3D and apps)).
Great service you guys provide. I always go with Sony for TVs because they never seem to need service, whereas I've never had any Samsung product that lasted more than two years. So my question is, do you have any info on the reliability or MTBF of a Samsung UN55H7150 vs either the Sony KDL55W800B or 950B? Thanks!
Unfortunately, we don't have that information available at the moment.
Is it possible there could a type of panel lottery for this set? Using an IPS on their top end 1080p TV seems to be a strange choice, given the implications and how other types of panels perform fairly well as is.
Very unlikely. It is advertised everywhere as having passive 3D, which is only present on IPS panels.
Is the Sony Trilumimouos Display TV's performance better than the Panasonic ST60 Plasma in terms of black level, contrast Ratio, and color? Which one is the winner?
Definitely not. The ST60 wins in every category except maximum luminosity. It is a plasma though, so it comes with its own set of downsides.
What's a better TV, the Kdl55w700b or Kdl55w950b? Black levels, contrast ratio, etc?
While we didn't review the W700B, we expect it would be similar to the W800B. It should therefore have good contrast and color uniformity, but lose color saturation when viewed from wider angles. The W950B, on the other hand, has weaker contrast, but retains its colors better at wider angles. Both should have little motion blur and low input lag, meaning they'll both do well at displaying sports and video games. You should base your decision off of whether you want great contrast or a wide viewing angle.
Should I go for the W950 or the W800 55 inch? Price difference would be minimal.
The W950 has worse contrast, but retains its quality better at wide angles. The W800 has better contrast, but loses saturation at wide angles. Apart from that, the two TVs are very similar in terms of input lag, motion blur, and color uniformity. If you need to be able to watch from wide angles, pick the W950. If not, you'll appreciate the better picture quality of the W800.
I am trying to decide between Samsung un65h7150 and Sony 65w950b. Lighting will not be an issue. I will using it for movies, tv programs, sports and streaming. Picture quality, sharp and clear crisp image are the main thing I am looking for.
If you will watch it in a dark room, the Samsung UN65H7150 is the better option because it has a significantly higher contrast ratio. However, the color loses saturation at an angle, so if you don't sit directly in axis, the Sony will have better colors.
I'm trying to decide between the Sony W950B or the Vizio P552ui-B2. Obviously, the Vizio has 4k, but I'm not sure I'd notice a difference sitting approximately 10 feet from the television. Which would you recommend--I can get them at the same price. Thank you.
You won't get the full benefit of 4k at that size and distance, and while the two have comparable overall picture quality, the W950B has less blur. Pick the W950B.
Is this the only Sony TV to use IPS? Do you know anything about the w630b model?
It is not the only Sony to use IPS in 2014. The cheaper R420B is also IPS, as well as the 4k X850B. We don't plan to review the W630B anytime soon, unfortunately.
We are not taking any more questions for this product because we no longer have it in our lab.