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Glossy vs Matte  
Which Monitor Coating Is The Best?

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Updated 
A glossy monitor next to a matte monitor in a bright room.

One of the greatest debates today in the monitor world is about which coating is better: glossy or matte. Ultimately, choosing one over the other is really a personal preference, and there's no real winner. The battle of glossy vs matte can go on forever as there are options with both coatings, but there are still some pros and cons to each type of screen finish.

Generally speaking, glossy coatings have a clearer image, which helps for reading text or watching content, especially in a dark room. The main downside of glossy is that it has direct, mirror-like reflections, which can be problematic if you want to use it in a bright room. Matte coatings solve that issue by absorbing more light and spreading it out across the screen, so they have less mirror-like reflections. However, that doesn't mean all matte coatings handle glare well, as some spread too much light across the screen, making visibility an issue.

Choosing one over the other ultimately comes down to personal preference, and in this article, we'll break down the main differences between matte vs glossy monitors. You can also learn about glossy vs matte TVs.

Comparing Matte vs Glossy

ASUS XG27AQDMG next to the LG 27GS95QE-B in a bright room.
The glossy ASUS ROG Strix OLED XG27AQDMG (left) next to the matte LG 27GS95QE-B (right).

Reflections

One of the main differences between matte and glossy monitors, and one of the first things you'll notice, is how differently they handle reflections, which is a defining characteristic of them. Glossy monitors have mirror-like reflections, as light is reflected straight back, while matte coatings spread the light out instead. If you aren't sure about the coating your monitor has, you just need to look at it in a bright room with the screen off: if you can see your face clearly in the reflections, it's glossy, and if you can't see any objects, then it's matte.

Below you can see photos from our Direct Reflections and Total Reflected Light tests from two sets of monitors with similar specs, but different screen coatings:

CoatingMatteGlossyMatteGlossy
Panel TypeWOLEDQD-OLED
ModelASUS ROG Swift OLED PG27AQDMASUS ROG Strix OLED XG27AQDMGSamsung Odyssey OLED G81SF S27G810SDell Alienware AW2725Q
Direct Reflections
ASUS ROG Swift OLED PG27AQDM reflections photo.
ASUS ROG Strix OLED XG27AQDMG reflections picture.
Samsung Odyssey OLED G81SF S27FG810S direct reflections photo.
Dell Alienware AW2725Q direct reflections photo.
Reflections Heatmap
ASUS ROG Swift OLED PG27AQDM reflections heatmap.
ASUS ROG Strix OLED XG27AQDMG reflections heatmap.
Samsung Odyssey OLED G81SF S27FG810S reflections heatmap.
Dell Alienware AW2725Q reflections heatmap.
Total Reflected Light
ASUS ROG Swift OLED PG27AQDM total reflected light picture.
ASUS ROG Strix OLED XG27AQDMG total reflected light picture.
Samsung Odyssey OLED G81SF S27FG810S total reflected light
Dell Alienware AW2725Q total reflected light picture.

As you can see, light on the glossy coatings reflects right back, with little to no spread, and you can see objects in front of the monitor distinctly. On the other hand, light is spread out more on the matte coatings. That said, you can also see that not all glossy and matte coatings are exactly alike: the AW2725Q handles reflections better than the XG27AQDMG, even if they both have glossy coatings. This is why these types of coatings are umbrella terms, and the performance of them varies from monitor to monitor. Although we included two sets of monitors, one with a QD-OLED panel and another with a WOLED panel, the panel type doesn't impact the reflection handling.

Black Level Raise

That said, the panel type does impact the Ambient Black Level Raise. This is how much the black levels rise in a bright room, which negatively impacts the contrast ratio and, ultimately, the picture quality. Although the black levels rise on any display, QD-OLEDs are the worst for this as they lack a polarizer, making blacks look purple. The coating has minimal impact on this, as blacks look purple on any QD-OLED. Where the coating has more of an impact is with WOLED displays, as there's a clear difference between glossy and matte monitors here.

In our Ambient Black Level Raise test, we measure the black level luminance in a completely dark room, which is 0 cd/m² on OLEDs like these, and then we measure it again in a bright room of 1,000 lx. This is to show how much the black levels rise, which you can see with the same four monitors from the previous example below.

CoatingMatteGlossyMatteGlossy
Panel TypeWOLEDQD-OLED
ModelASUS ROG Swift OLED PG27AQDMASUS ROG Strix OLED XG27AQDMGSamsung Odyssey OLED G81SF S27G810SDell Alienware AW2725Q
Black Level Raise Photo
ASUS ROG Swift OLED PG27AQDM black level raise
ASUS ROG Strix OLED XG27AQDMG black level raise
Samsung Odyssey OLED G81SF S27G810S black level raise picture
Dell Alienware AW2725Q black level raise picture
Black Level Luminance @ 1000 lx0.86 cd/m²0.81 cd/m²2.91 cd/m²2.67 cd/m²

Based on these results, glossy coatings do a better job of retaining low black levels in a bright room. Although the results may seem like there's little difference between matte and glossy coatings of the same panel type, they're not insignificant. Black level raise is linear, so the brighter the room gets, the bigger the difference is between a matte and glossy coating. For example, in a room of 2,000 lx, the black levels on the matte Samsung are 5.82 cd/m², while they're 5.34 cd/m² on the glossy Dell. The difference is double that in a room of 1,000 lx, and you can apply the same concept to any room luminance using our interactive graph tool.

The reason why glossy coatings have less black level raise than matte coatings is because there's an inverse relationship between black level raise and direct reflection intensity. In other words, screens with stronger mirror-like reflections are better at retaining lower black levels in dark rooms because they keep light in one area of the screen and don't spread it out. Essentially, while glossy monitors have strong direct reflections that make them look like a mirror, their black levels don't rise as much as on a matte coating.

If you want to get a monitor to use in a bright room, this is where you get faced with a dilemma: do you prefer mirror-like reflections, but better black levels, or would you prefer not seeing your face in the screen while gaming, at the cost of black levels? If neither of these options are appealing, you'd be better off using your monitor in a dark room.

Text Clarity

Another area in which the screen coating has an impact, but isn't the only factor, is with Text Clarity. This is because the coating affects the image clarity; as explained earlier, glossy coatings have clearer images, while matte coatings have a hazier image. Although this generally gives you a good sense of what images look like when you're watching content, there are many other factors that impact text clarity when reading webpages or documents. For example, the pixel density and subpixel layout have a bigger impact on text clarity than the coating.

With that, you can see text clarity photos in Windows 11 of two sets of 27-inch, 1440p monitors to compare those with the same panel type, but different screen coatings. While you can see the effects of the coating on each monitor, like the fact that text looks clearer on the glossy monitors, the monitors display text the same way regardless of the coating. For example, QD-OLEDs are known for fringing around letters, but that fringing is just a bit harder to notice on the matte coating.

All in all, if you care about text clarity, the coating should have a minimal impact on your decision-making, and instead you should consider the monitor's panel type, resolution, and, ultimately, its pixel density. You can also learn more about the text clarity differences between QD-OLEDs and WOLEDs.

CoatingMatteGlossyMatteGlossy
Panel TypeWOLEDQD-OLED
ModelASUS ROG Swift OLED PG27AQDMASUS ROG Strix OLED XG27AQDMGSamsung Odyssey OLED G60SD S27DG602SMSI MPG 271QRX QD-OLED
ClearType On
ASUS ROG Swift OLED PG27AQDM with ClearType on.
ASUS ROG Strix OLED XG27AQDMG text clarity with ClearType on.
Samsung Odyssey OLED G60SD S27DG602S with ClearType on.
MSI MPG 271QRX QD-OLED with ClearType on.
ClearType Off
ASUS ROG Swift OLED PG27AQDM with ClearType off.
ASUS ROG Strix OLED XG27AQDMG with ClearType off.
Samsung Odyssey OLED G60SD S27DG602S with ClearType off.
MSI MPG 271QRX QD-OLED with ClearType off.

The Market of Glossy and Matte Monitors

The majority of monitors have historically, and continue to be, matte displays. Only a handful of LED monitors are glossy, like the Apple Studio Display. The market of glossy vs matte monitors is a bit more split when it comes to OLEDs: the majority of QD-OLEDs are glossy, while the majority of WOLEDs are matte. That said, there are a handful of matte QD-OLEDs, like the Samsung Odyssey OLED G80SD S32DG80, and even fewer glossy WOLEDs, like the ASUS ROG Strix OLED XG27AQDMG. The first glossy 32-inch, 4k WOLEDs, the ASUS XG32UCWMG and the ASUS XG32UCWG, are coming out later in 2025. As such, you have options to choose from if you're in the market for an OLED, and you don't need to remove the matte coating just to get a glossy monitor. Seriously, don't do that, as some people online have suggested.

There's also another type of coating that's neither glossy nor matte, which is semi-glossy; some people may consider this semi-matte. This describes a coating that has characteristics of both glossy and matte coatings. It also defines a wide range of coatings: some may look closer to matte, while others may look closer to glossy. That said, generally speaking, the main characteristic of semi-glossy displays is that some light reflects back, like on a glossy screen, while also spreading out like on a matte coating. Below you can see the differences between matte, semi-glossy, and glossy coatings.

MatteSemi-GlossyGlossy
LG 27GS95QE-B photo in a bright room.
LG 27GS95QE-B
LG 32GS95UE-B bright room photo.
LG 32GS95UE-B
AOC AGON Pro AG276QZD2 reflection handling in a bright room.
AOC AGON PRO AG276QZD2

Conclusion

Monitors, and in particular OLED monitors, are available with different screen coatings, with glossy and matte screens being the most common. Because of this variety and the ability to get a monitor with either screen finish, this has led to a debate about which coating is better. If you're comparing a matte vs glossy monitor, there are a few defining characteristics you'll notice. Glossy monitors have a clearer image with more mirror-like reflections. On the other hand, matte coatings have less direct reflections and instead spread light out more. A monitor with a good matte coating generally absorbs a lot of glare, making it easier to see the screen in a well-lit room. However, the main downside of matte coatings is that they have hazier images. While choosing one coating over the other is ultimately a personal preference, there are clear advantages and disadvantages to each coating.

Comments

  1. Article

Glossy vs Matte: Which Monitor Coating Is The Best?: Main Discussion

What do you think of our article? Let us know below.


Want to learn more? Check out our complete list of articles and tests on the R&D page.

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    Does this only occur for video content that explicitly includes Dolby Vision metadata?

    You can enable Dolby Vision output on a device like the UBP-X700, but still play standard HDR10 content. The player will output a DV signal and the TV shows the picture modes to match. I can’t see anything unusual with DV enabled or disabled for standard HDR10 content.

    edit: I also checked the LG Amaze Demo, single layer dvhe, and it appears to same through the TV Media Player and the UBP-X700. Perhaps this is an issue with a particular version of an app?

    Edited 6 years ago: Added LG Amaze Demo comments
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    Does this only occur for video content that explicitly includes Dolby Vision metadata? You can enable Dolby Vision output on a device like the UBP-X700, but still play standard HDR10 content. The player will output a DV signal and the TV shows the picture modes to match. I can’t see anything unusual with DV enabled or disabled for standard HDR10 content. edit: I also checked the LG Amaze Demo, single layer dvhe, and it appears to same through the TV Media Player and the UBP-X700. Perhaps this is an issue with a particular version of an app?

    Yes, this was tested with content that includes the Dolby Vision metadata. Visually, the difference isn’t that noticeable, but it is measurable.

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    Does this just affect Dolby Vision? Or does it affect HDR10 too

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    Does this just affect Dolby Vision? Or does it affect HDR10 too

    Just Dolby Vision.

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    Thanks for the information. I heard Sony is pushing a new update as of last week, but I don’t know the details. Will you post back here if it is fixed via an update?

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    Thanks for the information. I heard Sony is pushing a new update as of last week, but I don’t know the details. Will you post back here if it is fixed via an update?

    Yep! We don’t know when we will be able to retest this though, so it might take a little while.

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    Yep! We don’t know when we will be able to retest this though, so it might take a little while.

    Have you had a chance to retest this yet?

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    Does using smoothness setting in game mode increase input lag?

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    Have you had a chance to retest this yet?

    Thanks for checking in, unfortunately we haven’t retested this yet. We’ll follow up once we have an ETA and will let you know if we find any more info in the meantime.

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    I can confirm the issue still is present on my 940 that is up to date firmware.

    When I play with the settings, it seems to be that X-Tended dynamic range is not functional when you put an external Dolby Vision source in. You can turn it on but none of the settings take effect.

    If someone could get ahold of Sony so that they can fix this in the next firmware, that would be awesome. That way I won’t have to get rid of this for the 950.

    Let’s do this!

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    I can confirm the issue still is present on my 940 that is up to date firmware. When I play with the settings, it seems to be that X-Tended dynamic range is not functional when you put an external Dolby Vision source in. You can turn it on but none of the settings take effect. If someone could get ahold of Sony so that they can fix this in the next firmware, that would be awesome. That way I won’t have to get rid of this for the 950. Let’s do this!

    I still have this issue on my new A8G. I have contacted Sony support and they believe the issue is with my Apple TV (typical deflecting). I don’t know how to convince them this is a systemic problem across the board… I even linked them to RTINGS on the topics, but I’m assuming they won’t click due to internal security policies on clicking links on ‘untrusted’ sites. You’d think they have some internal QA to confirm this before dismissing it. Out of curiosity, I’d like to see if a Sony 4K Blu-ray player has the same issues. If they did do Dolby Vision tests over HDMI, I’m willing to bet it was with other Sony equipment only. Not sure what to do from here… it’s very disappointing to have a Dolby Vision compatible TV that… can’t quite fully do Dolby Vision.

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    I will text my Sony blu ray as well as the new Nvidia Shield Tv later today and post the results. My guess is that they also suffer from the issue

    Fun test…load up the opening sequence to Another Life on Netflix. It’s very dark black and inky. When you load it on the Apple TV with dolby vision enabled, its full of banding and shades of gray mess. When you go to the stock app on the tv itself, it’s perfectly black and inky. No banding at all. There’s a definite issue here.

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    Thanks for checking in, unfortunately we haven’t retested this yet. We’ll follow up once we have an ETA and will let you know if we find any more info in the meantime.

    I can confirm after testing the 700 UHD blu ray player as well as the new nvidia shield tv (which supports dolby vision) do the exact same thing as the Apple TV when set into hdmi 3 on the set. The x-tended dynamic range refuses to engage and thus, it is not nearly as bright as it is when you run something a DV video from the native Netflix app.

    Sony needs to fix this!!!

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    Thank you for testing this. I believe I will be passing on this tv. Plus, Costco has now listed the Vizio Quantum X for $1k in their Black Friday ad and the Hisense H9F is $900. I believe my choice will be between those two.

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    I gave up and ended up getting the Z9F. The G is like 8k and costs more than 12k dollars lol.

    I can confirm that after testing multiple dolby vision devices that the Z9F (75” at least) does NOT have this same problem. The screen is just as bright via external devices (including single layer profile devices like Apple TV and shield tv ) as it is on the apps built in.

    That said, I can’t seem to get plex or kodi to bitstream Atmos or DTS:X via eArc…but that’s a different story all together….

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    Any update on this? I wanted to buy a uhd player on black Friday but will likey save the money if the problem can’t be resolved.

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    Anyone?

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    My guess is that Sony is not going to address it. I would stay away from any of these units.

    I know the Z9F is not subjected to it however.

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    Too bad. I love this TV. DV looks awesome on Netflix and Amazon. Currently I’m using my Xbox which isn’t that great of a player and can’t do DV via disc.

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    Are u still gonna re-test or is this off the table now, Adam?

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    In the mean time is there any way to compensate? Do I simply have to switch to HDR10 on my external devices?

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    I mean if Sony won’t fix this(owning the 900f) for over a year now will my warranty work? Best Buy. I bought this set for Dolby vision with atmos. Clearly I can’t get that because arc doesn’t do atmos so I can’t get Dolby vision on external devices to function correctly. So who this be considered a defect? I sure think so as it’s a selling feature of the tv that is broken. So they should cover the warranty and swap the tv.

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    The device was Dolby Vision certified (I would assume).

    What about contacting Dolby and telling them one of their partners are selling a high end product that is broken?

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    In the second reply by Rtings, Adam says the difference isn’t that noticeable but is measureable. I’m not sure what problem jaretgale is having, but it doesn’t sound related to a barely noticeable difference in brightness. Almost sounds like a configuration issue with the Apple TV.

    Edited 5 years ago: update
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    Just bought the Panasonic 820 uhd player and to me it seems like dolby vision is a tad bit too bright on my set.

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    Apologies for taking so long to get back to you all about this.

    We re-tested with the latest update (Android 9.0) and there’s still a measurable difference, but again, it isn’t that noticeable.

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    Apologies for taking so long to get back to you all about this. We re-tested with the latest update (Android 9.0) and there’s still a measurable difference, but again, it isn’t that noticeable.

    But is it too bright or too dark?

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    But is it too bright or too dark?

    I think the more important question is; Which one is correct? It should follow the baked-in metadata.

    It’s probably just a slight EOTF difference. …I mean it is slight, right? We’re not talking greater than or less than 20-30 cd/m2?

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    I think the more important question is; Which one is correct? It should follow the baked-in metadata. It’s probably just a slight EOTF difference. …I mean it is slight, right? We’re not talking greater than or less than 20-30 cd/m2?

    Everything looks fine from my Panasonic ub820. Tho I’m not using the build in apps of said player. But dv movies look stunning.

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    Perhaps this is why Sony includes a Dolby Vision “Bright” mode? Do any other TV brands in include that mode?

    Edited 5 years ago: Spelling
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    I also have the Panasonic ub820 and found that with the adjustments available, I was able to get decent DV/HDR performance.

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    Hi, I’ve had the X9500G in the 55" for about a week now, just curious to know your thoughts about the local dimming. I see in your review it’s suggested to turn local dimming off, but I found that the black level suffered when doing this, I have it on medium which, to me, seems the best setting for dark scenes, however, it does not totally negate the blooming, especially when viewing end credits in movies. Do you think if I put some subtle bias lighting behind the screen that it might make the blooming in dark scenes less noticeable? I’d be interested in any thoughts on this…. Thanks

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    I havent noticed any noticeable difference between the internal apps and external apps running Dolby Vision on my X950G. If there is any difference it would be hardly noticeable. I also havent noticed too much blooming or DSE either.

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    X-tended dynamic range setting? High, Medium, Low or Off? Settings image cut off bottom below Auto Dimming

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    Can somebody test the input lag in game mode with letest Android 9 and a/v sync off? In Game mode? I

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    Alright so I bought this TV a few years ago and the HDR didn’t give me much problem using a PS4. But since they introduced the update that added the adjustment feature, the HDR has driven me insane since, strangely enough the PS4 also uses these settings for SDR games too when enabled. What drove me nuts are a few things, input lag, how to set the black level correctly, and how to set the bright level, which was invisible on the PS4 adjustment settings. The only way to get this emblem to become visible is to set the Local Dimming to low. Medium can increase detail but will increase input lag. Also another thing I noticed is that the PS4 Pro using HDR 10 on input 2 has a higher brightness setting than the standard PS4. For example in Battlefield 5 I used to set it to 1600 or 16%, on the pro its 1620. I really don’t know what to make of this. Turning off smooth gradation can decrease input lag, but I feel that gameplay is less smooth with it off and that it adds a large amount of depth to the image. As far as other settings go, you should have it set to game mode of course, all settings need to be default. When using HDR adjust, set the first slider (color brightness) until it goes invisible, then move it back one so you can see it.do the same for the second (white level brightness) with local dimming set to low. Now for the black level, turn off your light and look directly at the middle of the screen where the logo is hardest to see, and move it until you can barely see the logo. Don’t tilt your head either. SDR brightness should be 25, HDR should be 100. contrast 90, gamma 0, black level 50, black adjust off, contrast enhancer off, local dimming low, XDR high. Color 55, hue 0, color temp expert 1, live color off. Sharpeness 50, reality creation auto, smooth gradation high. Motion flow off of course. All video options set to auto. I’m only posting this because it might help others.

    Edited 4 years ago: Needed to correct a mistake
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    I’d like to bring up that many of us are experiencing extremely dark images when playing DV content: https://us.community.sony.com/s/question/0D50B00005PHdreSAD/dolby-vision-problems-xbr55x900f?language=en_US

    It is in fact so dark that some content is virtually unwatchable. Videos and photos included

    Edited 4 years ago: Edit to mention videos and photos available on the Sony Community thread
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    The reason for the low brightness is that the 950g is not a standard Dolby Vision TV. It is equipped with low-latency technology, a problem that Sony can’t solve, but they deliberately conceal it.

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    The reason for the low brightness is that the 950g is not a standard Dolby Vision TV. It is equipped with low-latency technology, a problem that Sony can’t solve, but they deliberately conceal it.

    Yes, but i wonder that rtings didn t know that..

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    I’ve been pretty frustrated by this issue for months now. The difference is definitely noticeable when using an external source (observed using both an Apple TV 4K and Amazon Fire TV 4K) and is enough to significantly diminish enjoyment of HDR content when using Dolby Vision.

    Note that while people have fixated on brightness, it’s not just brightness that is affected. Colors also come across as far more muted when coming from an external source. Comparing a movie like Toy Story 4 or Captain Marvel on the built-in Disney+ app vs. my Apple TV, it looks noticeably more washed out and dimmer on otherwise identical picture settings.

    After spending a lot of time tweaking settings, I was able to get Dolby Vision via my Apple TV looking VERY close to the native built-in apps by changing the following settings in Dolby Vision mode (otherwise using Rtings’ suggested settings):

    • Gamma: +2
    • Adv. Contrast Enhancer: High
    • Live Color: High

    It’s still not perfect, as I believe peak brightness still doesn’t go quite as high as the native apps, and obviously I’m still not getting the picture “as intended”. However, subjectively speaking and when viewed in a dark room setting, the differences are pretty minor now and I can enjoy Dolby Vision content from my Apple TV without feeling like I’m missing out too much.

    What’s interesting is that this news has actually been out for years, but didn’t seem to make its way into reviews around launch time, otherwise I definitely would have seen this problem before buying:

    https://www.avforums.com/news/sony-dolby-vision-update-for-bravia-tvs-is-apparently-half-baked.14501

    From that article, it’s clear that Dolby Vision Low Latency was created expressly for Sony so they could get away with claiming their TVs were Dolby Vision certified without upgrading their hardware to actually handle the processing correctly, and then hoped everyone else would implement support for it on their ends for external devices. Obviously, that did not actually happen, and now Sony has started including “full fat” Dolby Vision on newer TVs while leaving its prior customers in the mud.

    While it’s ultimately a hardware problem from the looks of it and can/will never be fixed, I still can’t offer Sony a pass. This was a shitty business decision made at the expense of their customers. Additionally, the fact is that Sony’s customer service has offered zero help in resolving the problem properly to anyone who contacts them. Instead of explaining clearly what’s going on and offering alternatives or refunds/replacements, they instead just give nonsense solutions like “reset the TV to defaults”. It’s clear from that pattern of behavior Sony seems to simply want the problem to go away and for people to just buy a new TV to fix it.

    I’m extremely disappointed by the lack of support from Sony, and I will not be purchasing ANY Sony products in the future as a result of these bad experiences. I also strongly urge everyone else here to do the same, as Sony has demonstrated it simply does not stand by its products or customers.

    Edited 4 years ago: Added more information.
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    Any update on this?

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    Any update on this?

    Unfortunately, we no longer have this TV, so there are no updates on our end other than what’s in the review. Sorry about that!

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    Hi Adam, I am experiencing the same with my Sony a80j Oled tv where DV is darker on Apple tv 4K than the native apps. All settings are same and HDMI has enhanced DV enabled in tv settings. I thought a80j support tv-DV and Apple tv 4K support both TV-led and player led so why am I having this difference in brightness? Is this the case for Lg tv’s too? For example Lg C1?