The LG UA7700 (or UA77 for short) is an entry-level 4k TV released in 2025. It's a very basic TV, with an ADS panel and no local dimming. It's light on modern features, with no support for HDMI 2.1 bandwidth or ATSC 3.0, but it does support VRR and ALLM for gaming. It's powered by LG's α7 AI Processor Gen 8 and ships with the 2025 version of LG's webOS smart interface, but as it's part of LG's Re:New program, it'll receive new versions of webOS for a few years after launch. We bought and tested the 75-inch model, but it's also available in a range of sizes from 43 up to 86 inches.
Our Verdict
The LG UA77 is a bad TV overall. It's best-suited for use in a light controlled room, as it looks bad in a dark room due its terrible black levels, but it can't overcome glare in a bright room. It has poor motion handling that makes it a disappointing choice for watching sports or gaming, despite its low input lag. On the flip side its smart interface is easy to use and has a great selection of apps, it has good low-quality content smoothing, great for streaming content, and its wide viewing angle means you don't have to fight over the best spot in front of the screen.
Wide viewing angle makes it a good choice for a wide seating arrangement.
Poor black uniformity, awful contrast, and no local dimming means dark scenes are washed out.
Not bright enough in SDR to overcome glare.
Not bright enough to deliver an impactful HDR experience.
Can't reduce the intensity of direct, mirror-like reflections.
The LG UA7700 is a bad TV for watching movies in a home theater. It has terrible black levels, so dark scenes are washed out and blacks always look gray. It's not very bright in both SDR and HDR, so specular highlights don't stand out at all. This also contributes to its poor colors, as it can't display a wide color gamut and colors aren't very bright or vibrant. On the other hand, it has okay upscaling and good low-quality content smoothing, so DVDs and low-quality streams look alright and it removes some issues like macro blocking.
Good low-quality content smoothing.
Poor black uniformity, awful contrast, and no local dimming means dark scenes are washed out.
Not bright enough to deliver an impactful HDR experience.
Colors are dull and muted.
Mediocre upscaling.
Can't remove judder from 60p sources.
Noticeable stutter in slow panning shots.
The LG UA77 is a disappointing choice for use in a bright room. Its glossy coating does very little to reduce the intensity of direct mirror-like reflections, and it's not bright enough to overcome glare. On the flip side, ambient light has no effect on contrast or the apparent color saturation
Ambient light has no impact on black levels.
Not bright enough in SDR to overcome glare.
Can't reduce the intensity of direct, mirror-like reflections.
The LG UA77 is a disappointing choice for watching sports. It's not a good choice for watching the game during the day, as it has low peak brightness and poor reflection handling, so glare from windows or lights is very distracting. It also has a very slow response time, so fast motion is very blurry and hard to make out, and there are noticeable color artifacts in fast action. It has a wide viewing angle, though, so it's a decent choice for a wide seating arrangement.
Wide viewing angle makes it a good choice for a wide seating arrangement.
Good low-quality content smoothing.
Not bright enough in SDR to overcome glare.
Motion is very blurry.
Can't reduce the intensity of direct, mirror-like reflections.
Minor color artifacts in fast action.
The LG UA77 has low input lag, but overall it's a poor choice for gaming. It has a slow response time, resulting in incredibly blurry motion when gaming. It supports a few gaming features like ALLM and VRR, but the latter isn't very useful the VRR range is limited due to the 60Hz max refresh rate, so you'll still see tearing.
Very low input lag.
Narrow VRR range.
Limited to a 60Hz refresh rate.
Motion is very blurry.
The LG UA7700 has bad brightness. It's too dim in SDR to overcome any amount of glare in a bright room, so it's best suited for use in a moderately lit room with only a few lights on. In HDR, it's not bright enough to bring out specular highlights at all, and bright scenes are dull and simply don't look anywhere near as bright as they should.
Not bright enough in SDR to overcome glare.
Not bright enough to deliver an impactful HDR experience.
The LG UA7700 has terrible black levels. It has a very low native contrast ratio, so blacks are always raised and look washed out. There's no local dimming feature to help improve it, either. It also has sub-par black uniformity, so not only are dark scenes washed out, they're uneven.
Poor black uniformity, awful contrast, and no local dimming means dark scenes are washed out.
The LG UA77 has poor colors. It can't display a wide range of colors in HDR, and with its low peak brightness colors aren't bright or vibrant at all. It's also not very accurate out of the box, and it has a very cold color temperature, especially in HDR.
Colors are dull and muted.
Very cool color temperature out of the box.
The LG UA77 has just okay motion handling when watching content. It has a poor response time, resulting in blurry motion overall, and there's noticeable stutter in slow panning shots. It's motion interpolation feature is horrible, and it can't reduce stutter at all. It can't remove judder from 60p sources like a cable box or an older streaming device, and there are noticeable color artifacts in fast action. On the other hand, there's no micro judder.
No micro judder.
Can't remove judder from 60p sources.
Noticeable stutter in slow panning shots.
Minor color artifacts in fast action.
The LG UA7700 has mediocre responsiveness in Game Optimizer mode. On the one hand it has very low input lag, so the action on-screen is always in sync with what you're doing on the control. On the other hand, it has such poor motion handling that any fast action is a blurry mess.
Very low input lag.
Narrow VRR range.
Limited to a 60Hz refresh rate.
Motion is very blurry.
Mediocre upscaling.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The LG UA77 has okay processing. It has good low-quality content smoothing, which helps reduce macro blocking and pixelization when watching streaming services, but its upscaling is mediocre and a bit soft overall. It also has mediocre PQ EOTF tracking, mainly due to its low contrast ratio, as dark scenes in HDR are noticeably over brightened.
Good low-quality content smoothing.
Mediocre upscaling.
Performance Usages
Changelog
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Updated Mar 17, 2026:
We added text to our new Cinematic Motion Handling performance usage and our new Transition Artifacts and Stutter Reduction Via Interpolation test sections after converting the review to TV 2.2.
- Updated Mar 10, 2026: This review has been updated to TV 2.2. We've added new sections for Transition Artifacts and Stutter Reduction Via Interpolation, and updated the way we test Stutter. Additionally, we removed the 'Broken' disclaimer from our Motion Handling usage.
- Updated Jan 20, 2026: We added text to the new Micro-Judder section and refreshed the text in the updated Judder and Response Time Stutter sections after converting the review to TV 2.1.
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Updated Oct 14, 2025:
We bought and tested the TCL Q77K and added a comparison in the Contrast section.
Check Price
Differences Between Sizes And Variants
We bought and tested the 75-inch LG UA7700, and these results are also valid for the 43, 50, 55, 65, and 86-inch models. All sizes offer the same picture quality and overall performance, but the 75 and 86-inch models have a slightly different design.
| Size | US Model |
|---|---|
| 43" | LG 43UA7700PUB |
| 50" | LG 50UA7700PUB |
| 55" | LG 55UA7700PUB |
| 65" | LG 65UA7700PUB |
| 75" | LG 75UA7700PUA |
| 86" | LG 86UA7700PUA |
Our unit was made in Mexico in May 2025.
Popular TV Comparisons
The LG UA77 is a very basic, cheap TV, and it offers very limited picture quality compared to the competition. As one of the few TVs released in 2025 with an IPS panel, it's a better choice for a wide room than most similarly-priced competing models. It's not worth buying for most people, though, and you'll get much better picture quality and a wider selection of features from competing models like the TCL QM6K or the Hisense U65QF.
For more options, check out our recommendations for the best TVs under $500, the best 70-75-77 inch TVs, and the best TVs for gaming.
The Samsung U8000F is significantly better than the LG UA77. Although neither TV is a great choice for a dark room, the Samsung has a much higher native contrast ratio, so dark scenes aren't nearly as washed out and overblown. The Samsung is also far more accurate out of the box, so you don't need to worry about getting it calibrated if you care about creative intent. Other than that, these two TVs are fairly evenly matched.
The Samsung U7900F and the LG UA77 are both poor TVs, but they trade blows in a few different ways, and the best one depends on your viewing environment. The LG gets quite a bit brighter and handles reflections better, making it the safer choice for a moderately lit room. The Samsung has much better contrast, though, so it's the better choice for a dim or dark room.
The TCL QM6K is a significantly better TV than the UA77, in just about every possible way. The TCL has much better picture quality, with higher contrast, higher peak brightness, brighter colors, and better accuracy. The TCL also has better motion handling, with significantly less blur when watching sports or gaming. The LG has a wider viewing angle, but the picture quality is so much worse that you're better off with the TCL even if you have a wide seating arrangement.
There's nearly no difference at all between the LG UT75 and the newer LG UA77, so if you're comparing these two, you should choose the cheaper option. The only advantage of the UA77 is that it supports VRR, but it's still limited to a 60Hz refresh rate, so you'll still see tearing, as the refresh rate is too low to support Low Framerate Compensation (LFC).
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
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