The Hisense 100U8QG is the largest size available of this model. It's a mid-range model released in 2025, sitting above the Hisense U6QF and the Hisense U7QG. It's powered by the Hi-View AI Engine Pro processor, with HDMI 2.1 bandwidth on all three ports, and it has a USB-C port that can act as a DP Alt port for PC gamers. Like the smaller sizes, it has a ton of gaming features like 4k @ 165Hz, 1080p @ 288Hz, and VRR to help reduce tearing. It also supports Dolby Vision, HDR10+, and DTS audio formats. The TV runs the popular Google TV smart interface, and it has a ton of smart features, including hands-free voice control. We bought and tested the 100-inch model, and this review focuses solely on that size, but it's also available in 55, 65, 75, 85, and 100-inch options. We also reviewed the 65-inch model separately.
Our Verdict
The Hisense 100U8QG is a great TV overall. It's a versatile TV, with incredibly high peak brightness but impressively deep blacks that make it a great choice for both bright and dark rooms. It has a great selection of gaming features like VRR support and HDMI 2.1 bandwidth, and it has low input lag for a responsive gaming experience. It's good for watching sports, but there are some noticeable uniformity issues, and the viewing angle is bad, so it's not a good choice for a wide seating arrangement.
Outstanding SDR brightness.
Incredibly deep blacks with minimal haloing around highlights and subtitles.
Does a great job smoothing out low-quality content, with very little loss of fine details.
Can't reduce the intensity of direct reflections.
Distracting uniformity issues.
Image degrades rapidly when viewed from an angle.
Extremely cold color temperature out of the box.
The Hisense 100U8QG is a great choice for a home theater. Blacks are deep and incredibly uniform thanks to its very high zone count and impressive Mini LED local dimming feature, and there's just a bit of haloing around bright highlights and subtitles. It gets incredibly bright in HDR, so bright scenes stand out well, and you can still make out fine details in the brightest parts of the scene. It's a bit too bright, though, and although it tracks creative intent well in shadow details and midtones, bright scenes are overblown. Finally, it has great format support, including Dolby Vision and HDR10+ support, as well as DTS passthrough.
Incredibly bright in HDR, specular highlights stand out well.
Incredibly deep blacks with minimal haloing around highlights and subtitles.
Does a great job smoothing out low-quality content, with very little loss of fine details.
Bright HDR content is overblown.
Some stutter in slow panning shots.
The Hisense 100U8QG is great for use in a bright room. It's impressively bright in SDR, so the TV easily overcomes glare from indirect lighting in even the brightest of rooms. Ambient light has no noticeable impact on picture quality, as it maintains color saturation and deep blacks even when the lights are on. On the other hand, the screen does very little to reduce the intensity of direct reflections, so any light source you have placed opposite the screen is clearly visible, especially during darker scenes.
Outstanding SDR brightness.
Ambient lighting has no noticeable impact on black levels or color saturation.
Can't reduce the intensity of direct reflections.
The Hisense 100U8QG is a good TV for watching sports. It's bright enough to easily overcome glare from indirect lighting, but the screen coating does very little to reduce reflections from direct reflections, so you should avoid placing the TV screen opposite a lamp, window, or overhead lights. It also does a great job improving the appearance of low-quality and low-resolution feeds. Unfortunately, it has a bad viewing angle, so despite its size, it's best-suited for a narrow seating arrangement, as the image degrades very rapidly when you move off-center. It also has bad gray uniformity, with distracting dirty screen effect.
Outstanding SDR brightness.
Does a great job smoothing out low-quality content, with very little loss of fine details.
Can't reduce the intensity of direct reflections.
Distracting uniformity issues.
Image degrades rapidly when viewed from an angle.
The Hisense 100U8QG is a very good TV for gaming. The TV supports HDMI 2.1 bandwidth on all three HDMI ports and VRR to reduce screen tearing. It also has a unique USB-C port for PC gaming, but it doesn't support VRR or the refresh rate boost feature over that port. It supports 4k @ 165Hz and 1080p @ 288Hz, and it has incredibly low input lag, so gaming feels responsive. It also delivers fantastic picture quality even in Game Mode, with high peak brightness and impressive dark scene performance.
Incredibly bright in HDR, specular highlights stand out well.
Low input lag at higher refresh rates for a responsive feel.
Sluggish pixel transitions results in blurry motion when gaming.
USB-C port doesn't support advanced gaming features like VRR.
The Hisense 100U8QG is an incredibly bright TV. It easily overcomes glare from indirect lighting in a well-lit room thanks to its outstanding SDR brightness. It's also exceptionally bright in HDR, so specular highlights stand out well, and very bright scenes are intense.
Incredibly bright in HDR, specular highlights stand out well.
Outstanding SDR brightness.
The Hisense 100U8QG has excellent black levels. Blacks are incredibly deep and uniform thanks to the TV's impressive Mini LED local dimming feature. There's slight haloing around bright highlights and subtitles, but it's not very noticeable in most content.
Incredibly deep blacks with minimal haloing around highlights and subtitles.
The Hisense 100U8QG has good colors. It has excellent color volume in HDR thanks to its high peak brightness and fantastic contrast, but colors are a bit muted. It has decent accuracy out of the box in SDR, but colors aren't at all accurate in HDR.
Excellent color volume in HDR.
Extremely cold color temperature out of the box.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The Hisense 100U8QG has great processing overall. It does a great job removing artifacts from low-quality content, and low-resolution content is upscaled well, with very little loss of fine details. The TV does a very good job of displaying color gradients, with just a bit of banding in brighter shades of red and green. It has excellent EOTF tracking in shadows and midtones, but bright highlights are overblown by the TV, and it doesn't respect creative intent for content mastered at 600 and 1,000 nits.
Does a great job smoothing out low-quality content, with very little loss of fine details.
Good gradient handling in HDR.
Bright HDR content is overblown.
The Hisense 100U8QG has good gaming responsiveness. It supports a wide range of formats and a very high refresh rate, and it works with VRR sources to reduce tearing. Unfortunately, it has sluggish pixel response times, and it behaves inconsistently, with different motion handling depending on the frame rate being sent.
Low input lag at higher refresh rates for a responsive feel.
Sluggish pixel transitions results in blurry motion when gaming.
USB-C port doesn't support advanced gaming features like VRR.
We're in the process of fixing the way we evaluate a TV's overall motion handling. This section is currently broken, and the score isn't indicative of how well a TV handles motion overall.
Performance Usages
Changelog
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Updated Nov 25, 2025:
Added a link to our new Best 98-100 Inch TVs recommendation article in the Popular TV Comparisons section.
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Updated Nov 25, 2025:
We bought and tested the Samsung 100QN80F, and added a mention in the Lighting Zone Precision section.
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Updated Nov 20, 2025:
We bought and tested the TCL 98QM8K and added a link in the Popular Comparisons and Lighting Zone Precision sections.
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Updated Nov 12, 2025:
Added a link to the size comparison article to the Differences Between Variants section.
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Differences Between Sizes And Variants
We bought and tested the 100-inch Hisense U8QG, and these results are only valid for that size. If you're interested in one of the smaller sizes, check out our review of the 65-inch model or our head-to-head comparison.
In Canada, the TV is known as the Hisense U88QG, and it performs the same. There are similarly named international models, like the U8QAU in Australia, but Hisense models typically perform a bit differently in regions outside of North America, so our results aren't valid for them.
| Size | US Model | Advertised Dimming Zones | Panel Type (Unconfirmed) |
| 55" | 55U8QG | 1,008 | ADS Pro |
| 65" | 65U8QG | 2,048 (Confirmed) | VA |
| 75" | 75U8QG | 2,160 | ADS Pro |
| 85" | 85U8QG | 3,168 | VA |
| 100" | 100U8QG | 5,376 | VA |
Our unit was made in China in March 2025.
Popular TV Comparisons
The Hisense 100U8QG is a great TV overall with a great selection of features. It's one of the best 100-inch TVs on the market thanks to its incredibly high peak brightness, deep blacks, and fantastic Mini LED local dimming system. It's not without its flaws, though, as colors aren't as bright and vibrant as they should be, and the viewing angle is one of the worst we've seen. There are also some odd processing quirks, including overblown HDR highlights and inconsistent motion handling. Despite its flaws, it's one of the best TVs you can buy if you're dead set on getting a 98- or 100-inch TV.
For more options, check out our recommendations for the best 98-100 inch TVs, the best TVs for movies, and the best TVs for gaming.
The LG C5 OLED delivers a significantly better overall experience than the Hisense 100U8QG. Although the Hisense is much, much brighter, the LG delivers a far more impactful viewing experience thanks to its perfect blacks, wide color gamut, and amazing motion handling. The LG is a significantly better TV, but the Hisense is still worth considering if you really want a massive model but can't afford the incredibly high price tag of a 97-inch LG C5.
The TCL 98QM8K and the Hisense 100U8QG deliver a very similar experience overall, but the TCL is slightly better for most people. The TCL's local dimming feature is better, resulting in a more uniform dark scene experience with less haloing around bright highlights. The TCL also has better colors, and it's more accurate out of the box.
The Hisense 100U8QG is a slight downgrade from the smaller Hisense U8QG. The 100-inch version uses a simpler VA panel without full quantum dots, resulting in worse color saturation and significantly lower SDR color volume. It's also not quite as bright, although most people won't notice that difference. Check out our in-depth comparison between the 65-inch and 100-inch sizes for more information.
The Hisense 100U8QG is a much better TV than the Sony BRAVIA 5 98 overall, but some people might still prefer the Sony. The Hisense is considerably brighter, and it has better local dimming, resulting in deeper blacks and better dark scene performance. The Sony is far more respectful of creative intent, though, with much better EOTF tracking and a significantly more accurate image out of the box. So while the Sony might deliver a more muted image overall, it's far closer to what the creator intended.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests are done with specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
The Hisense 100U8QG is exceptionally bright in HDR. Small specular highlights stand out incredibly well against both dark and bright backgrounds. Bright scenes are just as impressive, and it's bright enough to bring out fine details in even the brightest HDR content.
Our results above are with the TV set to Filmmaker Mode with 'Dynamic Tone Mapping' disabled. Below are the results with DTM turned on, which makes the image even brighter.
- Hallway Lights: 935 cd/m²
- Yellow Skyscraper: 616 cd/m²
- Landscape Pool: 541 cd/m²
There's no noticeable difference in HDR brightness when the TV is set to Game Mode.
Our results above are with DTM disabled, but if you like an even brighter image, you can see the results with DTM enabled below.
- Hallway Lights: 898 cd/m²
- Yellow Skyscraper: 582 cd/m²
- Landscape Pool: 571 cd/m²
This TV is incredibly bright in SDR, even in the brightest, most demanding content like sports. There's a significant drop in brightness when bright scenes are displayed for extended periods of time. This is extremely rare, though, and even at its lowest, it's still one of the brightest TVs on the market.
The Hisense 100U8QG has fantastic contrast. The native contrast of the panel is pretty good, which helps maintain deep blacks in the most complicated scenes. The Mini LED local dimming feature is fantastic, though, delivering incredibly deep blacks.
Peak brightness was set to 'High' for this test since most people will want to use that setting for the brightest image possible. However, that setting means the minimum brightness of the cave in the image is 309 cd/m² instead of the 200 cd/m² we typically target. This means that the contrast ratio is a bit inflated compared to TVs with whites set to 200 cd/m².
This TV has great lighting zone precision. There's very minor haloing around subtitles and bright highlights, but it's not very noticeable when watching the TV from directly in front. The TCL 98QM8K delivers slightly better zone precision overall, with a touch less haloing around bright highlights. On the other hand, it's significantly better than the Samsung 100QN80F.
Zone transitions are fairly smooth on this TV, and the processor keeps up with fast-moving objects well. There's some noticeable flicker as objects move between zones, but very little trailing halo effect. Edges are clean and properly lit for the most part.
The Hisense 100U8QG has just decent color volume in SDR. It has excellent coverage of the DCI-P3 color space, but it can't quite display the full range of greens or reds. It struggles more with BT.2020 coverage, especially in lighter scenes.
| Volume ΔE³ | DCI-P3 Coverage |
BT.2020 Coverage |
|---|---|---|
| L10 | 88.70% | 66.01% |
| L20 | 89.25% | 66.54% |
| L30 | 90.18% | 67.04% |
| L40 | 90.62% | 69.11% |
| L50 | 90.98% | 69.67% |
| L60 | 89.38% | 66.09% |
| L70 | 86.15% | 55.80% |
| L80 | 85.62% | 53.01% |
| L90 | 86.26% | 53.68% |
| L100 | 97.00% | 79.75% |
| Total | 88.61% | 62.14% |
This TV has excellent color volume in HDR. Colors are incredibly bright thanks to its high peak brightness, but it has a limited color gamut, so it can't fill out the full range of colors in HDR. Dark scenes look great thanks to its very high contrast.
The Hisense 100U8QG has decent color accuracy in SDR. The biggest issue by far is its color temperature, which is far too cold, resulting in a noticeable blue tint. Overall, color accuracy and the white balance are very good, with just a few minor issues.
Thankfully, this TV is easy to calibrate and delivers superb results after a full calibration. The color temperature is nearly perfect after calibration, and any remaining color inaccuracies are so minor that most people won't notice them.
See our full calibration settings.
Unfortunately, this TV has bad accuracy in HDR before calibration. The color temperature is horrendous, as it's far too cold, and everything is noticeably blue. Like with SDR, color accuracy and the white balance are okay, with noticeable issues across the board.
EOTF tracking on this TV is a bit of a mixed bag. Shadow details are very good overall, but they're slightly crushed. Midtones look much better, with near-perfect tracking. Anything above about 250 nits is severely overblown, though, especially in content mastered at 600 or 1,000 nits. It doesn't respect the mastering level for that content, either, and displays it well above the target luminance.
The gradient handling on this TV is very good overall. There's some noticeable banding in bright shades of red and green, but it's not too bad.
The Hisense 100U8QG has excellent input lag, especially with the boosted refresh rate modes at 165Hz and 288Hz.
There's also a dedicated USB-C input that can be used as a DP Alt-mode port for PC gamers, but it doesn't support most of the gaming features available on this TV. Below are the input lag measurements using the USB-C port.
- 1080p @ 60Hz: 14.9 ms
- 1080p @ 60Hz Outside Game Mode: 124.9 ms
- 1080p @ 120Hz: 6.3 ms
- 4k @ 60hz @ 4:4:4: 14.6 ms
- 4k @ 60Hz Outside Game Mode: 124.6 ms
- 4k @ 60Hz With Motion Interpolation: 25.7 ms
- 4k @ 60Hz: 14.6 ms
- 4k @ 120Hz: 6.0 ms
- 4k @ Max (165Hz): 4.1 ms
This TV supports all common resolutions up to 4k @ 165Hz, and it supports chroma 4:4:4 for clear text from a PC. It also offers a boosted refresh rate mode, where you can lower your resolution for 1080p @ 288Hz gaming when using HDMI. When using the USB-C port, chroma 4:4:4 works as intended, but the maximum refresh rate at all resolutions is 165Hz, so 1080p @ 288Hz isn't possible.
This TV supports VRR across a wide refresh rate range, ensuring a nearly tear-free gaming experience from any VRR-enabled source. It works well across the TV's entire refresh rate range and supports sources with Low Framerate Compensation (LFC), which ensures your games remain nearly tear-free even when your frame rate drops very low. Unfortunately, VRR isn't supported when using the USB-C alt-display port.
Unfortunately, like the Hisense U8N, the overdrive behavior changes when you have VRR enabled. and the frame rate hovers around 61 fps. This results in inconsistent motion handling, especially if your source is hovering close to that frame rate. Above 61 fps, there's noticeable overshoot, resulting in inverse ghosting, especially in shadow details, but below this motion is very slow, resulting in a long blur trail.
Unfortunately, the CAD at this TV's maximum 4k resolution is poor. It struggles going in and out of darker shades, resulting in very blurry motion in shadow details and midtones. It's significantly better in bright scenes, though. On the positive side, there's no overshoot, which is good as this means there's no inverse ghosting in dark scenes.
The TV is fully compatible with everything the PS5 offers, like 1440p @ 120Hz and 4k @ 120Hz, as well as HDMI Forum VRR. It also supports Auto Low Latency Mode, so you don't have to worry about manually switching to PC/Game Mode to get the lowest input lag.
The TV is fully compatible with everything the Xbox Series X|S offers, including 1440p @ 120Hz, 4k @ 120Hz, HDMI Forum VRR, FreeSync Premium Pro, and Dolby Vision gaming. It also supports Auto Low Latency Mode, so you don't have to worry about manually switching to PC/Game Mode to get the lowest input lag.
Due to the TV's quick response time, there's some response time stutter when watching movies or shows, which is most apparent in slow panning shots.
The Hisense 100U8QG removes judder from all sources.
The TV uses pulse width modulation (PWM) to dim its backlight, which introduces flicker that can bother people who are sensitive to it. Fortunately, it flickers at a very fast 20,000Hz in all picture modes, at all brightness levels, and with local dimming enabled, so it's not visible.
The TV supports backlight strobing, more commonly known as black frame insertion (BFI). The feature is designed to improve the appearance of motion by strobing its backlight and reducing the amount of persistence blur. Unfortunately, it only flickers at 120Hz, and the image is blurry with some image duplication. The pulse timing can't be adjusted, but the Clearness setting on this TV can be used to adjust the pulse width.
The Hisense 100U8QG has mediocre direct reflection handling. The screen coating doesn't do much to reduce the intensity of direct light sources, and any lights directly opposite the screen are easily visible.
Ambient light has no noticeable impact on black levels.
This TV has good color saturation in bright rooms. Ambient light has almost no impact on color saturation.
Unfortunately, the Hisense 100U8QG has a very poor viewing angle. The image degrades significantly if you're even slightly off-center, and it actually looks worse in person than the measurements suggest. Scenes with mid-grays or darker tones show a dark spot in the center of the screen that can be distracting even when sitting directly in front of the screen.
The Hisense 100U8QG uses a VA panel with a BGR (Blue-Green-Red) subpixel layout. For video or gaming content, this doesn't cause any issues, but for PC monitor use, it can be a problem as it impacts the text clarity, although not everyone will notice this.
The TV uses a KSF phosphor for reds and might use quantum dots for greens, but it's unclear. The spectral signature suggests that it might use InP quantum dots instead of cadmium, which is a downgrade from the panel used in the 65-inch version.
The TV has only three HDMI ports, but they all support HDMI 2.1 bandwidth. It also has a USB-C port that supports DisplayPort Alt Mode, but it doesn't support 1080p @ 288Hz or VRR, which limits its usefulness for PC gamers. The TV supports 4k over-the-air thanks to its ATSC 3.0 tuner.
The TV supports eARC, which lets you pass high-quality, uncompressed audio to a compatible receiver or soundbar through an HDMI cable. It supports all major audio formats, so you don't have to worry about compatibility with external sources.
The back of the Hisense 100U8QG is quite plain and has a less premium design than the 65-inch model. All of the inputs are side-facing, and they're easy to access. There are clips on the top of the feet for very basic cable management.
This TV has good build quality. Given its size, it obviously wobbles quite easily, which can be an issue if you have bouncy floors or kids running around. There's also noticeable flex on the rear panel. Other than that, there are no noticeable issues, but it's not as well-built as the 65-inch model.
Unboxing a TV this large is never easy, but Hisense designed the packaging in a way that makes it pretty straightforward. Most of the packaging lifts off the screen, giving you access to the mounting points for the feet while still holding it in place. You can attach the feet without laying the TV down and simply slide the last piece of foam out. Unfortunately, unlike the Sony BRAVIA 5 98, there are no handles, so it's best to unbox this in the same room as it'll be installed, as it's hard to move around.
Unfortunately, like most TVs, the interface contains ads. You can opt out of personalized ads, but this doesn't change the number of ads you'll see; they just won't be personalized to match your search and viewing history.
You have the option to set up the TV using the 'Basic Google TV' option, which gets rid of ads but prevents you from using most of the TV's smart features.
The TV comes with the same remote as the Hisense U8N. It has backlit buttons for popular streaming services, and you can use the built-in microphone for voice control.
Unfortunately, this TV has a poor frequency response. The sound profile isn't well-balanced, and dialogue isn't very clear, but it has a bit more bass than most TVs. It can't get very loud, though, and there's noticeable compression.



