The Sony BRAVIA 5 98-inch (K98XR50) is the largest size of the TV available. Even though it sits in the middle of Sony's 2025 LED lineup, it's actually the highest-end Sony TV available in this size range. Unlike its predecessor, the Sony X90L, which utilized a standard LED panel with minimal dimming zones, the new model features a Mini LED backlight and a significant increase in dimming zones. It utilizes Sony's XR processor, which is found in most of their TVs, and runs version 12 of the popular Google TV OS. It supports Dolby Vision, DTS audio passthrough, and you can use its built-in speakers as a center channel when paired with compatible Sony soundbars and receivers. For gamers, it has HDMI 2.1 bandwidth on two ports for up to 4k @ 120Hz with either G-SYNC or HDMI Forum VRR. We purchased and tested the 98-inch model, and this review focuses solely on that size. However, it's also available in 55, 65, 75, and 85-inch models. We also reviewed the 65-inch model for those who are looking for something smaller.
Our Verdict
The Sony BRAVIA 5 98-inch is good for mixed usage. It looks good in reference conditions, with bold blacks, vibrant colors, and decent enough HDR brightness for highlights to pop out. The TV retains its image quality well in a bright room, and its high brightness in SDR helps it easily overcome glare from indirect lighting. However, direct reflections are very distracting on the screen. It comes equipped with modern gaming features that pair well with modern consoles, and pixel transitions are fairly quick for an LED model, resulting in minimal motion blur. Unfortunately, its narrow viewing angle means it's not ideal for wide seating arrangements, but since the screen is so large, you can fit more people directly in front of it.
Excellent SDR brightness helps it overcome glare from indirect lighting.
Superb upscaling and very good low-quality content smoothing.
Colors are vibrant and lifelike.
Struggles with reflections from direct sources of light.
Narrow viewing angle.
The Sony BRAVIA 5 98-inch is good for a home theater. The TV has decent black levels overall, so blacks look deep in most scenes, and there's only some minor haloing around highlights. However, its dimming algorithm struggles with more precise highlights, so blacks look grayish in scenes with small areas of brightness. It has very good HDR color volume and decent enough HDR brightness to make highlights pop out in most scenes, so most HDR content is impactful. The TV has great SDR color accuracy out of the box, but its only decent HDR color accuracy means enthusiasts will likely want to get the TV calibrated. Finally, the TV has excellent processing, which is great when the quality of your content is suboptimal.
Superb upscaling and very good low-quality content smoothing.
Colors are vibrant and lifelike.
Remarkable PQ EOTF tracking means HDR content has accurate brightness.
Very good SDR color accuracy before calibration.
Good contrast with minimal haloing around highlights.
Regularly falls back on its native contrast ratio, making the image look a bit washed out in dark scenes with complex highlights.
Visible stutter in shots with slow camera movements.
The Sony BRAVIA 5 98-inch is very good for use in a bright room. It boasts excellent SDR brightness, allowing it to easily overcome glare from indirect lighting. However, it does an inadequate job of handling direct reflections, so any light sources that are facing the screen are very visible, especially during darker scenes. Fortunately, the TV's black levels and color saturation remain mostly unaffected by ambient lighting, so you get solid image quality in a well-lit room.
Excellent SDR brightness helps it overcome glare from indirect lighting.
Blacks stay deep and colors remain vibrant in a bright room.
Struggles with reflections from direct sources of light.
The Sony BRAVIA 5 98-inch is very good for watching sports. The TV is bright enough to overcome glare from indirect lighting, but it does an inadequate job handling direct reflections, so it performs best in a well-lit room where there are no light sources directly facing the screen. It has excellent image processing, so low-quality feeds are cleaned up well, and low-resolution streams still look sharp enough to enjoy. The TV's uniformity is decent, but the corners of the screen are slightly darker than the rest, which is noticeable in bright, uniform sports like hockey. Even though it has a narrow viewing angle, the size of the TV allows for more people to be directly in front of the screen, making it suitable for wide seating arrangements.
Excellent SDR brightness helps it overcome glare from indirect lighting.
Superb upscaling and very good low-quality content smoothing.
Colors are vibrant and lifelike.
Struggles with reflections from direct sources of light.
The corners are dimmer than the center of the screen and there's some dirty screen effect.
Narrow viewing angle.
The Sony BRAVIA 5 98-inch is good for gaming. It has HDMI 2.1 bandwidth, 4k @ 120Hz, and VRR, so it pairs well with modern consoles. The TV's pixel response times are quite quick for an LED model, so although there's some noticeable motion blur in fast-paced games, it's not too distracting. The TV's input lag is low, especially at 120Hz, so gaming feels snappy. Image quality is good overall, resulting in deep blacks, vibrant colors, and sufficient HDR brightness for highlights to stand out in HDR games.
HDMI 2.1 bandwidth, up to 4k @ 120Hz, and VRR support.
Colors are vibrant and lifelike.
Low input lag for responsive gaming.
Good contrast with minimal haloing around highlights.
Regularly falls back on its native contrast ratio, making the image look a bit washed out in dark scenes with complex highlights.
The Sony BRAVIA 5 98-inch has good brightness. The TV's SDR brightness is excellent, so it easily overcomes glare from indirect light sources. It has decent enough HDR brightness to take advantage of content mastered at 600 and 1000 nits; highlights stand out well in darker scenes and well-lit scenes don't look dim. However, the TV isn't bright enough to properly display the rare HDR content mastered at 4000 nits.
Excellent SDR brightness helps it overcome glare from indirect lighting.
The Sony BRAVIA 5 98-inch has decent black levels overall. The TV has good contrast and lighting zone precision, which leads to deep blacks in most scenes. However, due to the way its dimming algorithm works, dark scenes with very small highlights are washed out. It also has disappointing black uniformity, so purely dark scenes are a bit cloudy.
Good contrast with minimal haloing around highlights.
Disappointing black uniformity leads to haloing and cloudiness in dark scenes.
The Sony BRAVIA 5 98-inch has good colors overall. The TV has good SDR color volume and very good HDR color volume, so it displays a wide range of dark and bright colors in all types of content. Its color accuracy is very good in SDR out of the box, but its HDR color accuracy is only decent, so those chasing the most accurate colors will likely want to get the TV calibrated.
Colors are vibrant and lifelike.
Very good SDR color accuracy before calibration.
Very cool color temperature in HDR out of the box.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The Sony BRAVIA 5 98-inch has excellent image processing overall. It boasts superb upscaling capabilities for low-resolution content, and it excels at removing artifacts in heavily compressed content, such as YouTube. Its gradient handling is good overall, but there's some visible banding in grays and bright greens. Finally, the TV's remarkable PQ EOTF tracking ensures it respects the filmmaker's intent regarding HDR brightness, so the image isn't too dark or too bright.
Superb upscaling and very good low-quality content smoothing.
Remarkable PQ EOTF tracking means HDR content has accurate brightness.
Only minor banding in some color gradients.
The Sony BRAVIA 5 98-inch has good responsiveness in its dedicated gaming mode. It has modern features like HDMI 2.1 bandwidth on two ports, 4k @ 120Hz, and VRR, so you can take full advantage of the features offered by your Xbox, PS5, and Switch 2. The TV's pixel response times are acceptable, so fast motion appears a bit blurry. However, it actually performs quite well for an LED model, resulting in less blur than on many similar TVs.
HDMI 2.1 bandwidth, up to 4k @ 120Hz, and VRR support.
Low input lag for responsive gaming.
Only two HDMI 2.1 ports.
We're in the process of fixing the way we evaluate a TV's overall motion handling. This section is currently broken, and the score isn't indicative of how well a TV handles motion overall.
Performance Usages
Changelog
-
Updated Nov 25, 2025:
Added a link to our new Best 98-100 Inch TVs recommendation article in the Popular TV Comparisons section.
-
Updated Nov 12, 2025:
We bought and tested the Hisense 100U8QG and added a comparison to the HDR Brightness section.
-
Updated Nov 07, 2025:
We added a link to our article that compares the 65-inch model to the 98-inch model in the Differences Between Sizes and Variants section.
-
Updated Nov 06, 2025:
We recounted the TV's local dimming zones and determined that it has 720 zones, and not the 640 zones we originally reported. We've updated the Lighting Zone Transitions section with the correct information.
Check Price
Differences Between Sizes And Variants
We bought and tested the Sony BRAVIA 5 98-inch (K98XR50), and these results are only valid for this specific size. If you're interested in one of the smaller sizes, check out our review of the 65-inch model. You can also take a look at our in-depth article that compares the 65-inch model to the 98-inch model.
There are no known variants of this specific size, unlike some of the smaller models.
| Size | US Model |
|---|---|
| 55" | K-55XR50 |
| 65" | K-65XR50 |
| 75" | K-75XR50 |
| 85" | K-85XR50 |
| 98" | K-98XR50 |
Our unit was manufactured in May 2025, as seen on the label.
Popular TV Comparisons
The Sony BRAVIA 5 98-inch is a good TV overall. Like most Sony TVs, it excels particularly in image processing, while also offering a solid combination of vibrant colors, deep blacks, and good overall brightness. The TV is a solid choice if you're looking for a massive TV to play video games on, as it features modern gaming capabilities, low input lag, and fast enough pixel response times, resulting in minimal motion blur. It's a tempting option for a home theater due to its size, but it often falls back to its native contrast ratio in scenes with complex highlights, so blacks in some dark scenes aren't nearly as dark as they could be. If you're after the very best image quality for the price of this model, you can get 83-inch OLEDs like the LG C5 OLED for around the same cost, so it really comes down to whether or not you're willing to forgo some image quality for one of the largest TVs on the market.
For more options, check out our recommendations for the best 98-100 inch TVs, the best TVs for movies, and the best TVs for gaming.
The LG C5 OLED offers better image quality than the Sony BRAVIA 5 98-inch. The LG display produces inky blacks, even in scenes with complex highlights, making it look superior in a dark room. The LG also gets significantly brighter in HDR, meaning highlights stand out more in HDR content. On the other hand, the Sony is brighter in SDR, so it overcomes more glare from indirect lighting. The LG is the better option for gamers due to its nearly instantaneous pixel transitions, which lead to much clearer motion when gaming. The LG is the better TV by a significant margin, so consider the Sony only if you really want a massive model but can't afford the incredibly high price tag of a 97-inch LG C5.
The Sony BRAVIA 5 98-inch is better than the smaller sizes of the Sony BRAVIA 5. The 98-inch model is brighter overall, so it overcomes more glare in well-lit rooms and displays brighter highlights in HDR content. The largest size also offers a significant increase in contrast, resulting in deeper blacks. Furthermore, the 98-inch model has faster pixel response times, resulting in less motion blur in fast-paced video games. Outside of those things, the two sizes perform very similarly overall. Check out our in-depth comparison between the 65-inch and 98-inch sizes for more information.
The TCL 98QM8K is better than the Sony BRAVIA 5 98. The TCL delivers much better picture quality, with higher peak brightness, better contrast, and more vibrant colors. The TCL also has a better range of gaming features, including a higher maximum refresh rate. This comes at a cost, though, and the TCL is significantly less accurate than the Sony, especially when it comes to HDR tone mapping.
The Sony BRAVIA 7 is better than the Sony BRAVIA 5 98-inch. The BRAVIA 7 offers better brightness, black levels, and colors, so it has noticeably better image quality. However, the 98-inch BRAVIA 5 has clearer motion and lower input lag, so it performs better for gaming. Unfortunately, the BRAVIA 7 doesn't come in a 98-inch model, so you will have to settle for an 85-inch model if you want the best image quality out of the two TVs.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests are done with specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
The Sony BRAVIA 5 98-inch has decent HDR brightness. It's bright enough for highlights to pop in content mastered up to 1000 nits, so you get impactful HDR with most content. It's not as bright in entirely well-lit scenes, like an outdoor scene that takes place on a sunny day. However, there's not a massive drop in luminance with these types of scenes, so they're still bright enough to be impactful.
The 98-inch model has a nice increase in brightness over the 65-inch model we originally reviewed, so HDR content stands out more on this size. If you're after a large TV that gets even brighter, check out the Hisense 100U8QG instead.
Our results above are with the TV set to Professional with 'HDR Tone Mapping: Gradation Preferred' since those settings give the most accurate image. We also used the 'Auto Local Dimming: Medium' setting since the difference between the high and medium settings barely affects contrast, but you get brighter highlights with it set to medium. Below are the results with 'HDR Tone Mapping: Brightness Preferred', which increases the brightness of scenes at the expense of accuracy.
- Hallway Lights: 729 cd/m²
- Yellow Skyscraper: 476 cd/m²
- Landscape Pool: 185 cd/m²
The Sony K98XR50 is a bit brighter in HDR when it's set to Game Mode, but the difference is barely noticeable in real scenes. Our results are with 'HDR Tone Mapping: Gradation Preferred' and 'Auto Local Dimming: Medium'. Below are the results with 'HDR Tone Mapping: Brightness Preferred', which increases the brightness of the image at the expense of accuracy.
- Hallway Lights: 715 cd/m²
- Yellow Skyscraper: 501 cd/m²
- Landscape Pool: 281 cd/m²
The Sony K98XR50 has excellent SDR brightness. Like most TVs, it's not quite as bright when watching content with large areas of brightness, like hockey. However, it's fairly consistent across the board, so it still looks bright with all types of content, and the TV overcomes glare in well-lit rooms.
The 98-inch model is noticeably brighter in SDR than the 65-inch, making it even more suitable for a well-lit room.
The Sony BRAVIA 5 98-inch has good contrast, resulting in bold blacks during most scenes. The TV has slightly better contrast with the 'Medium' local dimming setting, and it's brighter with that setting than it is on 'High', so that's what we used during testing. With 'Auto Local Dimming: High', the contrast ratio is 97875:1 .
The 98-inch model has nearly double the contrast ratio as the 65-inch size, so blacks are noticeably deeper on the bigger size.
The TV has good lighting zone precision overall, but the TV takes a conservative approach to how it controls haloing. There's a large averaging of zones, so it isn't very precise with small highlights. This means that it often falls back to its native contrast ratio, especially during more challenging scenes.
For example, if you're looking at a starfield, the stars aren't crushed like they can be on some TVs, but the black areas between stars aren't very deep. This is because it doesn't dim its zones for scenes like this, so you don't see any haloing, but the whole image looks a bit washed out.
The Sony BRAVIA 5 98-inch has good lighting zone transitions overall. It does struggle a bit with fast-moving content, so there's some haloing and the leading edge of quick-moving objects is visibly dimmer.
The Sony BRAVIA 5 98-inch has disappointing black uniformity. With local dimming disabled, the TV appears bluish and exhibits noticeable cloudiness across the screen. With local dimming enabled, blacks are deep, but there's noticeable haloing and cloudiness around some highlights.
The TV's SDR color volume is good overall. It has great coverage of the DCI-P3 color space, only struggling a bit with some lighter reds, yellows, and greens. Its coverage of the wider BT.2020 color space is generally satisfactory, but it struggles significantly with certain colors.
| Volume ΔE³ | DCI-P3 Coverage |
BT.2020 Coverage |
|---|---|---|
| L10 | 90.53% | 68.48% |
| L20 | 90.89% | 68.75% |
| L30 | 90.48% | 68.61% |
| L40 | 89.65% | 69.95% |
| L50 | 89.12% | 69.94% |
| L60 | 88.26% | 68.86% |
| L70 | 88.12% | 64.62% |
| L80 | 87.49% | 60.38% |
| L90 | 86.87% | 59.97% |
| L100 | 88.46% | 76.55% |
| Total | 88.52% | 66.24% |
The Sony BRAVIA 5 98-inch has very good HDR color volume. Bright colors are punchy due to the TV's solid brightness, and dark colors are well-saturated, so colors in HDR content look vibrant.
The 98-inch model offers a noticeable uptick in HDR color volume over the 65-inch, most notably in white luminance and color luminance, so HDR content is more vivid on the larger size.
The Sony K98XR50 has very good SDR pre-calibration accuracy. Gamma is very close to 2.2 overall, but dark scenes are slightly too bright, while bright scenes are too dark. Greens and reds are underrepresented in brighter grays, while blues are overrepresented, which contributes to the TV's overly cool color temperature. Despite these flaws, the accuracy of colors is still excellent overall, with minor errors that most people won't notice.
The Sony K98XR50 has outstanding SDR accuracy after calibration, and any inaccuracies with white balance, color temperature, and gamma are gone. The greyscale is easy to calibrate, but there's no color calibration option, so overall color accuracy is only slightly improved. However, colors are very accurate, so even enthusiasts will be pleased.
See our full calibration settings.
The Sony K98XR50 has decent HDR color accuracy before calibration. The TV's white balance is great overall, but blues are massively overrepresented in brighter grays, which makes the TV's color temperature incredibly cool. The overall accuracy of colors is decent, but there's mapping errors across the board that will bother people looking for the most accurate image possible.
The TV has excellent HDR color accuracy after calibration. The white balance is mostly fixed, and color accuracy has improved by a wide margin. The color temperature is closer to 6,500K than it was before calibration, but it's still noticeably too cool, so there's a slight blue tint to the image.
The Sony BRAVIA 5 98-inch has remarkable PQ EOTF tracking. Blacks are slightly raised with content mastered at all luminance levels, and some midtones are bit raised with content mastered at 600 nits. Outside of that, the TV follows the curve incredibly closely with content mastered at all luminance levels. There's a rolloff right before the TV's peak brightness, which helps to maintain some gradation in specular highlights before the TV hard clips.
The Sony BRAVIA 5 98-inch does a great job of smoothing out low-quality content. Compression issues, such as macro-blocking, are smoothed out effectively without causing any significant loss of fine details. Unlike some other higher-end Sony models, there's no 'Smooth Gradation' setting, so you must use the 'Digital Noise Reduction' setting to clean up low-bitrate content.
This TV has good gradient handling in HDR. There's some noticeable banding in grays and bright greens, but other gradients have minimal banding or none at all.
The Sony BRAVIA 5 98-inch has excellent input lag while using its dedicated gaming mode. Unlike most other Sony models, the TV's input lag is on par with what you see from competing brands, so you get a very responsive gaming experience, especially at 120Hz.
The Sony BRAVIA 5 98-inch supports all common resolutions up to 4k @ 120Hz on two of its four HDMI ports. Chroma 4:4:4 signals are displayed properly with all supported resolutions when the TV's 'Content Type' is set to Game or PC, which is important for text clarity.
The Sony BRAVIA 5 98-inch supports VRR technology to reduce screen tearing. HDMI Forum VRR and G-SYNC compatibility work over the entire refresh rate range, but it doesn't support FreeSync. However, as long as you have an AMD Radeon card from the past four years or so, you can use HDMI Forum VRR instead of FreeSync.
The TV's CAD at its maximum refresh rate of 120Hz is alright. It's slower when exiting a dark state, which leads to some black smearing. There's also some overshooting with many transitions, which causes some minor inverse ghosting. However, the TV's pixel response times are pretty good for an LED model, so fast motion isn't distractingly blurry.
The TV's CAD at its maximum refresh rate of 120Hz is alright. It's slower when exiting a dark state, which leads to some black smearing. There's also some overshooting with many transitions, which causes some minor inverse ghosting. However, the TV's pixel response times are pretty good for an LED model, so fast motion isn't distractingly blurry.
The TV's CAD at 60Hz is okay. Like at 120Hz, it's slower when transitioning from a dark states, which leads to some black smearing. There's also some overshooting with many transitions, so you see some subtle inverse ghosting. However, the TV's pixel transitions are pretty quick overall for an LED model, so motion blur is kept to a minimum.
With the exception of 1440p, the TV is fully compatible with everything the PS5 offers, like 4k @ 120Hz, as well as HDMI Forum VRR. It also supports Auto Low Latency Mode, so you don't have to manually switch to Game Mode to get the lowest input lag.
The TV is fully compatible with almost everything the Xbox Series X|S offers, including 4k @ 120Hz, HDMI Forum VRR, and Dolby Vision gaming. It also supports Auto Low Latency Mode, so you don't have to manually switch to Game Mode to get the lowest input lag. It doesn't support FreeSync Premium Pro, but it still supports HDMI Forum VRR, so you still get a nearly tear-free gaming experience. 1440p is not supported on this TV.
The Sony BRAVIA 5 98-inch has some response time stutter when watching 24p content that's most visible in scenes with slow panning shots. It's not as bad as it is on TVs with OLED panels, like the Sony BRAVIA 8 II, but it's still noticeable during certain shots.
The Sony BRAVIA 5 98-inch removes 24p judder from any source, including those that output content in 60Hz, which helps with the appearance of motion in movies and shows.
The Sony BRAVIA 5 98-inch has a good response time. There's some overshooting with many transitions, which leads to some subtle inverse ghosting. The TV is also slower when exiting a dark state, so there's some noticeable black smearing in dark scene transitions. However, there's minimal blur behind fast-moving objects when watching most types of content, so motion looks clear enough that you aren't distracted.
The Sony K98XR50 uses pulse width modulation (PWM) to control the backlight intensity. It flickers at 720Hz in all picture modes except for 'Standard,' which is high enough that it isn't noticeable, but it can still bother those sensitive to flicker. In the 'Standard' picture mode, it flickers at 120Hz.
With local dimming disabled, the TV is flicker-free at backlight settings between 6 and 50, but flickers at 720Hz with the backlight set at 5 or below.
There's an optional backlight strobing feature, commonly known as black frame insertion (BFI), which you can enable to improve the appearance of motion. Unfortunately, it doesn't work very well. With the 'Clearness' slider set to '1,' the TV flickers at 120Hz, which causes image duplication with 60 fps content. With the 'Clearness' slider set to '2,' the backlight flicker pattern is very unusual, flickering at both 120Hz and an underlying 720Hz pattern.
The Sony BRAVIA 5 98-inch has an optional motion interpolation feature to improve the clarity of motion. It works well with smoothing out motion in slower-moving scenes when you use the settings conservativity. Unfortunately, it doesn't work well with more aggressive settings, and there are very noticeable artifacts, haloing, and the TV periodically stops interpolating altogether.
The Sony BRAVIA 5 98-inch has inadequate direct reflection handling. Direct light sources like a lamp or window opposite your screen are very noticeable since the TV barely reduces the intensity of those reflections.
There's only some minor black level raise in a room with ambient lighting, so you still get deep blacks with your lights turned on.
The TV's perceived color volume in a bright room is very good. Colors barely lose any saturation when they're exposed to light, so you still get punchy colors in a well-lit room.
The Sony K98XR50 has an acceptable viewing angle. The image looks mostly consistent from a slight angle, but there's significant gamma shifting and black level raise that worsens the further you move off-center. Furthermore, there's a loss of brightness and colors look washed out when viewed from the sides of the screen. Since image quality is noticeably degraded at an aggressive angle, the TV isn't a very good choice for wide seating arrangements.
The Sony BRAVIA 5 98-inch has decent gray uniformity. The corners are bit darker than the rest of the screen, and there's some subtle dirty screen effect towards the middle of the screen, both of which are most noticeable when watching bright content such as hockey. The uniformity in darker scenes is better, but the sides of the screen are a bit lighter than the rest of the image.
The Sony BRAVIA 5 98-inch uses a BGR subpixel layout. It doesn't affect picture quality but can cause issues with text clarity in some applications when using it as a PC monitor.
It uses a KSF phosphor coating to produce red light and has high peaks on reds and blues. This model does have good separation between colors, giving it solid color purity and a wide color gamut.
HDMI ports 3 and 4 support the full 48Gbps bandwidth of HDMI 2.1, while HDMI 1 and 2 are limited to HDMI 2.0 bandwidth. HDMI 3 is also the eARC port.
The Sony BRAVIA 5 98-inch supports eARC, which allows you to pass high-quality, uncompressed audio to a compatible receiver through an HDMI cable. It supports all major audio formats, so you don't have to worry about compatibility with external sources.
The Sony K98XR50 comes with two metal feet that are quite big and chunky to support the TV's weight. Unlike the 65-inch model of the TV, the feet can't be adjusted and are set into a wider position for increased stability. You also can't adjust the height of the feet like you can on the 65-inch model. The feet lift the TV about 3.5 inches above the table, so there's plenty of room to fit a soundbar underneath.
Footprint of the 98-inch model: 60.5" x 19.2".
The back of the Sony K98XR50 is mostly made of plastic, but it still feels high-quality. Unfortunately, there's no grooves or clips to help with cable management, but the TV does come with a tie wrap to help keep cables tidy.
The Sony K98XR50 has good build quality. Although it's mostly made from plastic, it doesn't look or feel cheap, and the TV's feet do a great job with stability. There's some minor wobble if you push against the TV, like when you're cleaning the screen, but this is expected on a TV this large and doesn't cause any issues.
TVs this large can be difficult to unbox and setup, but this model is packaged in a way that makes it pretty easy. The box separates from the display using plastic tabs, and the bottom portion of the packaging holds the TV securely to assist with stand installation. The Styrofoam is cut so it can be removed around the stand mounts, allowing the feet to be slid and screwed into the TV without needing to lift it. There are handles on the bottom corners to help move the display, but the TV is still quite heavy, and it requires a good amount of strength to lift and reposition it even with the handles. Still, installation is fairly straightforward for a TV this large, and it's easier to setup than other large models like the 98-inch TCL QM8K and the 100-inch Hisense U8QG.
Unfortunately, like most TVs, the interface contains ads. You can opt out of personalized ads, but this doesn't change the number of ads you'll see; they just won't be personalized to match your search and viewing history.
You have the option to setup the TV using the 'Basic Google TV' option, which gets rid of ads, but prevents you from using most of the TV's smart features.
Due to the size of the Sony K98XR50, it uses a lot of power. When streaming content on Netflix, the TV hovers around 430-450W, so expect to pay more for your energy bill with this size.
The Sony BRAVIA 5 98-inch has an okay frequency response. Unfortunately, the TV really lacks bass, so everything sounds a bit hollow. If you want good bass, you're best off pairing the TV with a good soundbar. Fortunately, the sound profile is well-balanced at all volume levels, so dialogue is easy to understand during most scenes. Furthermore, it gets pretty loud at maximum volume, which is great if you need to crank the speakers to fill your room.



