The Panasonic W70B is a new entry-level TV released as part of Panasonic's 2025 U.S. lineup. It's a very basic TV, with a 60Hz refresh rate and very few additional features. It doesn't have local dimming or any advanced gaming features like VRR or HDMI 2.1. It runs the Fire TV smart interface, which has a great selection of apps and offers some customization. We bought and tested the 65-inch model, but it's also available in 43, 50, 55, 70, 75, and 85-inch models.
Our Verdict
The Panasonic W70 is a sub-par TV all around. It delivers poor overall picture quality, even in SDR, so it's not a good choice for home theater users. It looks best in a dim room, as it can't get bright enough to overcome glare in a bright room. Dark room performance isn't great, either, as it has a low contrast ratio and no local dimming. It's also a poor choice for gaming due to its slow response time and lack of gaming features.
Fantastic SDR accuracy out of the box.
Low contrast, no local dimming.
Not bright enough to overcome glare.
Can't remove judder from most content.
Can't smooth out low-quality content at all.
The Panasonic W70 is a poor choice for a home theater. It has low contrast and no local dimming feature, so blacks and shadow details look bad. Colors are disappointing, as the TV can't display a wide color gamut. It also has very limited processing capabilities, as it can only decode HDR10+, meaning it doesn't actually use the dynamic metadata, and it can't remove judder from 24p content. It's also not bright enough to deliver an impactful HDR experience, and although it supports HDR10, this TV is really best suited for SDR content. Finally, it has just okay motion handling, as there's noticeable stutter, it's motion interpolation feature is poor, and there are noticeable transition artifacts.
Fantastic SDR accuracy out of the box.
Can only decode HDR10+, it doesn't use the dynamic metadata.
Low contrast, no local dimming.
Can't remove judder from most content.
Near-blacks are raised and look washed out in HDR.
Can't smooth out low-quality content at all.
The Panasonic W70 isn't suited for watching in a bright room. It's not bright enough to overcome glare, and the screen finish does very little to reduce direct reflections, so glare from windows and lights is distracting. On the other hand, ambient light has little impact on black levels and color saturation, but it has low contrast and poor color saturation anyway.
Black levels and colors are barely affected by ambient lighting.
Not bright enough to overcome glare.
Colors in SDR are muted and dull.
Poor reflection handling.
The Panasonic W70 is disappointing for watching sports. It doesn't look good in a bright room, as it can't overcome glare from windows and lights. It has poor motion handling, with significant blur around fast-moving objects and noticeable transition artifacts like unintended intermediate colors. Colors are dim and muted, so the overall image lacks vibrancy. It also has mediocre uniformity, with noticeable dirty screen effect that's noticeable in sports with large playing fields. The TV's viewing angle is okay if you're watching the screen from a slight angle, but it's not good enough for wide seating arrangements.
Fantastic SDR accuracy out of the box.
Not bright enough to overcome glare.
Colors in SDR are muted and dull.
Poor reflection handling.
Noticeable transition artifacts.
The Panasonic W70 is a poor choice for gamers. It's limited to a 60Hz response time, and there's significant blur around fast-moving objects. It doesn't support any advanced gaming features, either, like VRR or HDMI 2.1. It's fine for casual gaming at 60Hz, though, and it has low input lag for a somewhat responsive gaming experience.
Low input lag.
Very slow pixel transitions in Game Mode leads to blurry motion.
Doesn't support modern gaming features like HDMI 2.1, 120Hz, or VRR.
The Panasonic W70 Series has poor brightness. It's not bright enough in SDR to overcome glare from direct reflections like windows and lights. It doesn't get bright enough to deliver an impactful HDR experience, so you're better off sticking with SDR.
Not bright enough to overcome glare.
Too dim to deliver an impactful HDR experience.
The black level on the Panasonic W70 is bad. It has low contrast, so blacks are raised and look washed out in scenes that have a mix of bright and dark areas. There's no local dimming, either, so it can't improve the dynamic range in those scenes. It has decent black uniformity, but it's noticeably patchy, with some bright areas spread across the screen.
Low contrast, no local dimming.
Near-blacks are raised and look washed out in HDR.
The Panasonic W70 has mediocre colors. It has fantastic accuracy in SDR out of the box, but it can't display a wide color gamut. It has poor color volume in both HDR and SDR, resulting in dull and muted colors overall.
Fantastic SDR accuracy out of the box.
Colors in SDR are muted and dull.
Can't display a wide color gamut.
The Panasonic W70B has just okay motion handling. It can't remove judder from most 24p sources, resulting in an uneven frame time and choppy motion. It has some noticeable stutter, and it's motion interpolation feature is ineffective at reducing it. There are also some minor transition artifacts, including unintended intermediate colors and blurry edges along moving objects.
Can't remove judder from most content.
Noticeable transition artifacts.
Poor motion interpolation feature.
The Panasonic W70 doesn't deliver a responsive gaming experience. It has low input lag, but it's limited to a 60Hz refresh rate, with no support for VRR to reduce tearing. Its slow response time delivers blurry motion overall, and it's very inconsistent, with brighter parts of the scene looking better than shadow details.
Low input lag.
Very slow pixel transitions in Game Mode leads to blurry motion.
Doesn't support modern gaming features like HDMI 2.1, 120Hz, or VRR.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The Panasonic W70B has very limited processing capabilities. It handles incoming signals well, with very little banding in gradients and decent PQ EOTF tracking. It can only decode HDR10+, though, and doesn't make use of the dynamic metadata to improve picture quality. It has extremely limited picture processing, too, and it can't clean up low quality content at all. It's motion interpolation feature is also bad, resulting in a blocky, sub-par experience even in simpler scenes.
Good gradient handling.
Can only decode HDR10+, it doesn't use the dynamic metadata.
Can't remove judder from most content.
Can't smooth out low-quality content at all.
Performance Usages
Changelog
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Updated Mar 12, 2026:
We added text to our new Cinematic Motion Handling performance usage and our new Transition Artifacts and Stutter Reduction Via Interpolation test sections after converting the review to TV 2.2.
- Updated Mar 10, 2026: This review has been updated to TV 2.2. We've added new sections for Transition Artifacts and Stutter Reduction Via Interpolation, and updated the way we test Stutter. Additionally, we removed the 'Broken' disclaimer from our Motion Handling usage.
- Updated Feb 05, 2026: We added text to the new Micro-Judder section and refreshed the text in the updated Judder and Response Time Stutter sections after converting the review to TV 2.1.
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Updated Sep 12, 2025:
We bought and tested the Hisense QD6QF, and added a comparison in the Total Reflected Light section.
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Differences Between Sizes And Variants
We bought and tested the 65-inch Panasonic W70B, and these results are also valid for the 43, 50, 55, 70, 75, and 85-inch models. There are no variants of this TV, and all sizes perform the same.
| Size | Model |
|---|---|
| 43" | Panasonic TV-43W70B |
| 50" | Panasonic TV-50W70B |
| 55" | Panasonic TV-55W70B |
| 65" | Panasonic TV-65W70B |
| 70" | Panasonic TV-70W70B |
| 75" | Panasonic TV-75W70B |
| 85" | Panasonic TV-85W70B |
Our unit was made in Mexico in January 2025, as shown on the product label.
Popular TV Comparisons
The Panasonic W70 Series is a very strange TV. It's definitely one of the cheapest TVs you can get from a mainstream brand in 2025, but it uses dated panel technology with a narrow color gamut and no local dimming. It's significantly outperformed by slightly more expensive models from competing brands, like the TCL QM6K and the Hisense U65QF. Even its software is very limited, and it lacks basic features found on almost every new TV released over the last few years, like judder removal and variable refresh rate support.
For better options, check out our lists of the best 4k TVs, the best TVs under $500, and the best 55-inch TVs.
The Panasonic W95A is significantly better than the Panasonic W70B. The W95A delivers a far more impactful HDR experience thanks to its higher peak brightness and full array local dimming feature. Colors are brighter and more vibrant on the W95A, and it displays a much wider color gamut. The W95A is also better for gaming thanks to its better selection of gaming features, including VRR support and a 144Hz refresh rate.
The Samsung Q7F 2025 is better than the Panasonic W70B, but both TVs deliver a poor experience overall. The Samsung is slightly better for dark room viewing thanks to its higher native contrast ratio and better black uniformity. The Samsung also has slightly better colors.
The Hisense QD6QF delivers slightly better picture quality than the Panasonic W70B. The Hisense gets a bit brighter overall in HDR, so HDR delivers a slightly more impactful experience. It's also brighter in SDR, making it a bit easier to see the screen in a bright room.
The Hisense QD7QF is a lot better than the Panasonic W70B. The Hisense gets a lot brighter, so highlights in HDR stand out better and it can handle more glare in a bright room. The Hisense also has a full array local dimming feature, resulting in deeper blacks and better contrast between bright and dark areas of the scene. The 75, 85, and 100 inch Hisense models are even more interesting for gamers, since they support up to 144Hz and have HDMI 2.1 bandwidth.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
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