The Samsung The Frame 2026 is an entry-level TV in Samsung's popular Lifestyle TV lineup. It features replaceable bezels and a built-in Art mode that displays artwork when you're not watching TV, so it looks more like a piece of art in your living room instead of a big black box on the wall. This particular model is similar to the Samsung The Frame Pro 2026, but with fewer picture-enhancing features and a simpler design, and it's the direct replacement of the Samsung The Frame 2024. It comes with both a stand and a slim wall mount, and it features a matte anti-reflective coating to improve daytime visibility. We bought and tested the 65-inch model, but it's also available in a 55-, 75-, 85-, and 98-inch size.
Our Verdict
The Samsung Frame TV is an okay TV for most uses. It's best-suited for watching shows and movies during the day thanks to its matte anti-reflective coating. It's also okay for gaming during the day, with low input lag and a wide selection of gaming features, including VRR support and HDMI 2.1 bandwidth for the latest gaming consoles. It has limited HDR support, though, with low peak brightness and poor contrast, so it doesn't deliver a very impactful HDR experience overall. This also makes it a mediocre choice for a dark room, as black levels are raised and shadow details look gray instead of black.
Matte anti-reflective coating eliminates most glare from direct reflections.
Cleans up low-quality content well.
No local dimming feature to improve contrast.
Image degrades from the sides.
Very patchy uniformity.
The Samsung Frame TV is a mediocre TV for home theater use in a dark room. It has a low contrast ratio and no local dimming feature, so black levels are always raised and look gray. It also has limited format support with physical media, since it doesn't support Dolby Vision or DTS audio formats. Colors are okay, but there's a noticeable blue tint with the default settings. It also has good processing capabilities, and it does a good job displaying most low-quality streaming content and low-resolution content like DVDs.
Automatically removes judder from most content.
Great PQ EOTF tracking.
No local dimming feature to improve contrast.
No Dolby Vision or DTS audio support.
Bright highlight details don't stand out.
The Samsung Frame TV is decent for watching TV in a bright room. Its matte anti-reflective coating nearly eliminates direct reflections, and combined with its okay SDR peak brightness, bright scenes are clear and easy to see during the day.
Matte anti-reflective coating eliminates most glare from direct reflections.
Bright enough to overcome some glare in bright scenes.
Noticeably blue out of the box.
Colors are washed out in light scenes.
The Samsung Frame TV is just okay for watching sports. The screen has noticeable uniformity issues, and it has a narrow viewing angle that makes it unsuitable for a wide seating arrangement. The screen handles a bright room decently well, though, thanks to its matte coating and excellent reflection handling, so bright scenes are clear and easy to make out during the day. It has a slow response time, though, and there are noticeable color artifacts in fast-paced sports.
Matte anti-reflective coating eliminates most glare from direct reflections.
Cleans up low-quality content well.
Image degrades from the sides.
Very patchy uniformity.
Minor color artifacts in fast action.
The Samsung Frame TV delivers an okay gaming experience. It has a great selection of gaming features, including VRR support, a high refresh rate, and HDMI 2.1 bandwidth on all four inputs. It also has low input lag in all supported modes and a high refresh rate for PC gamers. It has limited picture quality when gaming, though, as it's not bright enough to deliver an impactful HDR gaming experience, and it has low contrast.
Wide selection of gaming features.
Low input lag.
No local dimming feature to improve contrast.
Bright highlight details don't stand out.
Motion is blurry at lower refresh rates.
The Samsung Frame TV has mediocre peak brightness. On the one hand, it's bright enough in SDR to overcome moderate amounts of glare. In HDR, though, it's not bright enough to bring out small highlight details at all, and bright scenes are flat and dull.
Bright enough to overcome some glare in bright scenes.
Bright highlight details don't stand out.
The Samsung Frame TV has sub-par black levels. The native contrast of the panel is good, but since it lacks a local dimming feature, black levels are always raised. It has decent uniformity in dark scenes, but there's some cloudiness across the screen.
No local dimming feature to improve contrast.
The Samsung Frame TV has decent colors. It has okay color volume, but it can't display the full range of colors supported by the latest HDR content. It can't display dark, saturated colors well, and colors are a bit washed out in lighter scenes. Finally, it has okay accuracy out of the box in both HDR and SDR, but the color temperature is a bit cold in both, giving the TV a slightly blue tint with the default settings.
Noticeably blue out of the box.
Colors are washed out in light scenes.
The Samsung Frame TV has good motion handling when watching content. It automatically removes judder from almost all content, ensuring a smooth frame pacing, and there's no micro judder. It has a relatively slow response time, though, so fast-action shots are a bit blurry, but this reduces the amount of stutter that you'll see. Unfortunately, response times are a bit uneven, which causes some unwanted intermediate colors in fast action.
Automatically removes judder from most content.
Minor color artifacts in fast action.
The Samsung Frame TV delivers good overall responsiveness when gaming. It has extremely low input lag, so games feel responsive for the most part. It also has fantastic format support, with a high refresh rate and wide VRR range to reduce tearing. Its CAD is a bit high, though, especially when gaming at a locked lower refresh rate, so motion appears blurry at times.
Wide selection of gaming features.
Low input lag.
Motion is blurry at lower refresh rates.
Note: We're in the process of improving our tests related to image processing, but this score should give you a general idea of how a TV performs overall with its image processing capabilities.
The Samsung Frame TV has very good image processing capabilities. It handles low-quality and low-resolution content well, with great upscaling and decent low-quality smoothing. On the HDR side of things, it does an excellent job displaying gradients, with just some minor banding in dark shades of gray, and it has great PQ EOTF tracking, so most content is displayed at the correct brightness level.
Great PQ EOTF tracking.
Cleans up low-quality content well.
Performance Usages
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Differences Between Sizes And Variants
We bought and tested the 65-inch Samsung The Frame TV, and the results are also valid for the 55-, 75-, 85-, and 98-inch models. The only real variant of this TV is the Samsung The Frame Pro 2026, which offers a few extra features like local dimming and Samsung's Wireless One Connect box, which simplifies your connections by moving them all to an external connection box that can be placed anywhere in your living room. Note that, like all Samsung TVs, the last four digits of the model code (FXZA in this case) vary between regions and retailers, but there's no difference in performance.
| Size | US Model | Short Model Code |
|---|---|---|
| 55" | QN55LS03HEFXZA | QN55LS03HEF |
| 65" | QN65LS03HEFXZA | QN65LS03HEF |
| 75" | QN75LS03HEFXZA | QN75LS03HEF |
| 85" | QN85LS03HEFXZA | QN85LS03HEF |
| 98" | QN98LS03HEFXZA | QN98LS03HEF |
Our unit was made in Mexico in April 2026, according to the label.
Popular TV Comparisons
The Samsung The Frame TV is okay overall. The gallery-style design adds a high cost, so you can get significantly better picture quality by going with a similarly priced TV with a standard design, like the TCL QM8L or the Hisense U7SG. It's also not as bright as competing models like the Hisense CanvasTV 2026, and it's quite a bit worse than the step-up Samsung The Frame Pro 2026.
For more options, check out our recommendations for the best 4k TVs, the best TVs for bright rooms, and the best Samsung TVs.
The Samsung The Frame Pro 2026 is a considerably better TV than the entry-level Samsung The Frame 2026. The Pro version gets a lot brighter, so it can handle a lot more glare during the day and bright highlight details stand out better. The Pro version also adds a local dimming feature, but it's pretty basic and doesn't actually do much to improve picture quality. The Pro version also adds a separate Wireless One Connect box, which makes it much easier to manage your connections, as the inputs can be placed in a more convenient location.
The Hisense CanvasTV 2026 is a bit better than the Samsung The Frame 2026. They're pretty evenly matched overall, but the Hisense gets a bit brighter. This allows it to handle more glare for daytime viewing, and bright highlight details stand out a lot better.
The Amazon Ember Artline 2026 and the Samsung The Frame 2026 trade blows in a few different ways, but the Samsung is much better overall. The Amazon gets a lot brighter, but has worse reflection handling, so the Samsung is still the better choice for a bright room. The Samsung also has much better image and motion processing.
The Samsung The Frame 2024 and the Samsung The Frame 2026 are fairly similar overall. The 2024 model gets a bit brighter, but it has a glossy coating instead of the matte finish on the 2026, so the new model has better visibility during the day. The older model also has a much faster response time when watching content, so there's less blur around fast-moving content.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
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The Samsung Frame TV has sub-par peak brightness in HDR. It lacks local dimming and doesn't have the contrast necessary to bring out bright highlight details, and very bright scenes are flat and dull overall.
The posted results are with the TV in its most accurate picture mode with 'HDR Tone Mapping' set to 'Static.' Below are the results with the setting set to 'Active,' which doesn't even increase the peak brightness on this TV, and it's less accurate. Some darker scenes may still be a bit brighter with this setting.
- Hallway Lights: 427 cd/m²
- Yellow Skyscraper: 352 cd/m²
- Landscape Pool: 178 cd/m²
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Switching the TV to Game Mode results in a slightly brighter image, but it's not very significant. It's still too dim to deliver an impactful HDR experience, and bright highlight details don't stand out at all.
The posted results are with the TV in its most accurate picture mode with 'HDR Tone Mapping' set to 'Static.' Below are the results with the setting set to 'Active,' which doesn't actually do much to increase the peak brightness on this TV.
- Hallway Lights: 431 cd/m²
- Yellow Skyscraper: 430 cd/m²
- Landscape Pool: 260 cd/m²
The TV's peak brightness in SDR is okay. It's bright enough to handle moderate amounts of glare with bright content. Unlike in HDR, near-black scenes in SDR are dimmed a bit. The TV doesn't have local dimming; instead, this is Samsung's CE Dimming feature, which helps reduce black uniformity issues in near-black scenes.
The peak brightness is a bit different when you switch to Art Mode. It reaches a peak of 290 cd/m², as measured with a checkerboard pattern (50% APL), and the minimum peak brightness is 8.1 cd/m².
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This TV has a very good native contrast ratio, but there's no local dimming feature at all. This means that black levels are nearly always raised and look gray instead of black. Since the TV can't adjust the backlight intensity between scenes, it doesn't matter if you're watching bright or dark content; the black levels are always the same.
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The Samsung Frame TV doesn't have a local dimming feature, so there's no haloing around bright objects or subtitles during dark scenes, but the entire screen is washed out.
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This TV doesn't have a local dimming feature. This means that there's no distracting flicker or brightness changes as bright highlights move between dimming zones.
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The black uniformity on this TV is decent. Blacks are raised, and there's some clouding throughout the screen, but no excessive flashlighting from the corners. Unfortunately, there's no local dimming feature to improve it.
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The Samsung Frame TV has decent color volume. It has good coverage of the DCI-P3 color space, falling just slightly short of displaying the full range of reds and greens, but blues look good. It struggles a bit in very light scenes, so colors aren't quite as vivid. Unfortunately, it can't display much beyond DCI-P3, so its coverage of the wider BT.2020 color space is sub-par.
| Volume ΔE³ | DCI-P3 Coverage |
BT.2020 Coverage |
|---|---|---|
| L10 | 90.91% | 67.54% |
| L20 | 91.31% | 66.52% |
| L30 | 91.15% | 66.27% |
| L40 | 90.61% | 67.11% |
| L50 | 89.70% | 66.57% |
| L60 | 87.09% | 63.11% |
| L70 | 82.56% | 53.25% |
| L80 | 81.70% | 50.45% |
| L90 | 81.69% | 50.58% |
| L100 | 86.27% | 59.36% |
| Total | 86.16% | 59.09% |
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This TV has okay color volume in HDR. It's limited by its incomplete color gamut and low contrast, so dark saturated colors aren't displayed well.
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The pre-calibration color accuracy on this TV is okay. Color mapping is great, with very few noticeable errors, and gamma tracking is excellent, but a bit high overall, so most scenes are slightly darker than they should be. The white balance is just okay, though, as there's too much blue, especially in midtones, and the TV has a very cold color temperature out of the box.
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This TV is very easy to calibrate, and the color accuracy results after calibration are fantastic. The color temperature is still slightly cold, but not enough to be noticeable by most people.
Check out our full calibration settings.
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The pre-calibration accuracy in HDR is decent. Like with SDR, the white balance is the most noticeable issue, and there's too much blue in midtones and slightly brighter shades. Color mapping is great overall, but reds and blues are a bit off.
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This TV has excellent accuracy in HDR after calibration. Unfortunately, the white balance and color mapping didn't actually improve much, but the overall color temperature is much better.
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The Samsung The Frame TV has great PQ EOTF tracking. Near-black shadow details are visibly raised, but this is caused by the TV's low contrast ratio and not the image processing. Midtones are displayed well, and there's a gradual roll-off near the TV's peak brightness. This helps preserve gradation in bright details, but slightly limits how bright they get.
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The low-quality content smoothing in this TV is decent. Macro-blocking and posterization issues from streaming services are still noticeable, but slightly reduced. There's very little loss of fine details.
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This TV has great upscaling. Low-resolution sources like DVDs are scaled well, with no obvious over-sharpening. Text and other fine details are easy to make out.
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This TV has excellent gradient handling. There's barely any noticeable banding in most shades.
This TV has excellent low input lag in all supported modes, ensuring a responsive feel when gaming. It's a bit higher outside of Game Mode, which reduces the responsiveness when navigating menus on an external player, but it's not bad.
This TV supports all common modes, up to a maximum refresh rate of 144Hz with 4k signals or 240Hz with a lower resolution. You have to manually select 1080p @ 240Hz when paired with an NVIDIA GPU, as the format is automatically available. It works fine when forced, though. The TV also displays chroma 4:4:4 properly with all supported formats, which helps with clear text from a PC.
The TV supports FreeSync, HDMI Forum VRR, and G-SYNC Compatible, ensuring a nearly tear-free gaming experience from any VRR-enabled source. It works well across the TV's entire refresh rate range and supports sources with Low Framerate Compensation (LFC), which ensures your games remain nearly tear-free even when your frame rate drops very low.
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The TV's CAD at the max 4k refresh rate of 144Hz is mediocre. Fast action is a bit blurry, especially in darker shades. There's no noticeable overshoot, though, so there's barely any inverse ghosting in shadow details.
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This TV is fully compatible with everything the PS5 offers, like 1440p @ 120Hz and 4k @ 120Hz, as well as HDMI Forum VRR. It also supports Auto Low Latency Mode, so you don't have to worry about switching to Game Mode to get the lowest input lag.
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This TV is fully compatible with almost everything the Xbox Series X|S offers, including 4k @ 120Hz, HDMI Forum VRR, and FreeSync Premium Pro. It also supports Auto Low Latency Mode, so you don't have to worry about switching to Game Mode to get the lowest input lag. Of course, like all Samsung TVs, it doesn't support Dolby Vision.
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The TV's relatively slow cinematic response time results in only a bit of stutter. It's mainly noticeable in very slow, wide-panning shots.
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Unfortunately, adding low levels of motion interpolation doesn't do much to reduce stutter. There's very little change in the average frame hold time, so you'll still see as much stutter in slow, wide-panning shots. The feature isn't very consistent, either, which results in a slightly uneven frame pacing.
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This TV automatically removes judder from nearly all content.
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The TV uses high-frequency flicker with pulse width modulation (PWM) to control the backlight. The amount of flicker varies depending on what picture mode the TV is set to and what settings you're using. It flickers at a very fast 960Hz in the 'FILMMAKER MODE' and 'Movie' Picture Mode, but most other picture modes flicker at a much slower 120Hz, which can cause image duplications or headaches if you're sensitive to flicker. If you enable the Picture Clarity settings, it also changes the flicker frequency to 120Hz. Unlike the Samsung The Frame Pro 2026, it flickers at 120Hz in Game Mode. The 'Entertain' and 'Graphic' modes available when connected to a PC also flicker at 120Hz.
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The TV supports backlight strobing, more commonly known as black frame insertion (BFI). Unfortunately, it only flickers at 60Hz. The pulse timing is a bit off, but it's not too bad, and the secondary image is barely visible.
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Ambient light causes a slight loss of color saturation, especially high-luminance colors.
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Unfortunately, this TV has a mediocre viewing angle. The image washes out noticeably as you move to the sides, so it's not a good choice for a wide seating area.
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The Samsung Frame TV has mediocre gray uniformity. There are multiple bright and dark bands across the screen, and it's very patchy overall. This is especially distracting when watching sports, but it's bad enough that you'll see it in most content.
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This TV uses a VA panel with a blue-green-red subpixel layout, which can cause text clarity issues when used with a PC. Although advertised as a QLED model, the spectral peaks are fairly wide and not well isolated, with some noticeable crosstalk between greens and reds.
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All of the inputs are housed directly on the back of the TV, unlike the Samsung The Frame Pro 2026, which uses an external Wireless One Connect box instead. All four HDMI inputs support the full bandwidth of HDMI 2.1, so you can take full advantage of multiple consoles or gaming PCs.
This TV supports many audio formats, including all Dolby Digital options. Unfortunately, it doesn't support DTS formats, which is disappointing, as many Blu-rays use DTS for their lossless audio tracks.
Like all Samsung TVs, this TV doesn't support Dolby Vision, but it does support the similar HDR10+.
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This TV has a premium design that's meant to blend in with your surroundings when not in use. The bezels are the same thickness on all four sides and can be changed to match your decor.
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The TV comes with a slim wall mount, but there are also two blade-style feet in the box if you don't want to mount. The feet can be placed in either a high or low position, so you can leave room for a soundbar if you want to.
Footprint of the 65-inch stand: 41.1" x 10.1".
Height of the 65-inch stand: 3" in the high position, 2" in the low position.
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The back of the TV has a simple design. There are two cutouts near the top for the slim wall mount, but it also has standard VESA-mounting holes if you want to use a different stand. There are also tracks along the back and out the bottom to help with cable management.
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This TV has excellent build quality. It's mostly made of plastic but feels fairly solid, with no obvious gaps or flaws.
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The TV ships with the 2026 version of Tizen OS, but Samsung promises up to seven years of system updates.
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Like most TVs on the market, there are ads throughout the TV interface, and although you can turn off targeted ads, there's no option to turn them off entirely.
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The remote has a built-in rechargeable battery with a solar panel on the back of the remote. You can also recharge it via USB-C.
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- Manuals
- Remote
- Power cable
- Slim wall mount brackets and mounting hardware
This TV was originally tested on firmware 1204.
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The Samsung The Frame TV has a mediocre frequency response. Voices are full and remain easy to hear thanks to elevated upper mids, but a noticeable dip in the low-treble softens consonants and reduces dialogue clarity somewhat. Like most TVs, it has very limited low-bass extension, though, so action lacks any meaningful thump or rumble. It can't get very loud, either, so it's not a great choice for a loud environment.
