The ASUS ProArt Display PA278CV is a great overall monitor. This is the 2021 update to the ASUS ProArt Display PA278QV, and while it performs largely the same, it comes with a few extra features that its predecessor lacks, like a USB-C port. Like other monitors in the ProArt series, it's designed for content creators and media professionals, so it has perfect coverage of the sRGB color space and good Adobe RGB coverage. It's also versatile, with a large screen and 1440p resolution that's well-suited to productivity, gaming, or multimedia. It gets bright enough to combat glare, with good reflection handling, and it has superb ergonomics. If you game on the side, it has a 75Hz refresh rate, impressive response time, and low input lag. It also supports Adaptive Sync variable refresh rate (VRR) to reduce screen tearing.
The ASUS PA278CV is a great monitor for mixed usage. Its 27 inch screen and 1440p resolution are great for all uses, with plenty of space for multitasking or immersing yourself in a movie or game. It gets bright enough to fight glare in most lighting conditions, and it has wide viewing angles that are ideal for sharing content. Unfortunately, the contrast is mediocre, producing blacks that look more like gray, so it doesn't perform as well in dark rooms.
The ASUS PA278CV is an impressive office monitor. It gets bright enough to combat glare in most lighting conditions and has good reflection handling. It also has a ton of ergonomic adjustment options, so you can set it to your ideal viewing position. The IPS panel has wide viewing angles as well, which is great for sharing content. Finally, the size and resolution are suitable for opening windows side-by-side. Unfortunately, we couldn't get daisy-chaining to work on our unit.
The ASUS PA278CV is great for gaming. While it's not a gaming monitor, it has a 75Hz refresh rate, higher than the standard office monitor. It also has an impressive response time for clear motion and a low input lag that makes gaming feel responsive. It's not great for gaming in the dark due to its low contrast ratio, but on the upside, it supports VRR to reduce screen tearing in games.
The ASUS PA278CV is a good monitor for multimedia. It's a good size for watching movies or videos, and its 1440p resolution delivers a sharp image. It also has wide viewing angles if you want to watch with someone else. Unfortunately, its contrast ratio is mediocre, so blacks look more like gray, especially in the dark. It also lacks HDR support.
The ASUS PA278CV is good for media creation. The 1440p resolution delivers a sharp image, and the 27 inch size offers plenty of space to open multiple windows side-by-side. It has an excellent color gamut with good coverage of the Adobe RGB color space, though it may not be enough for professional photo editing. On the upside, it has wide viewing angles, so the image stays accurate from almost any angle. It also has extra features like a built-in ruler and screen overlays to help measure and align content.
The ASUS PA278CV doesn't support HDR.
The ASUS ProArt PA278CV has a similar design to its predecessor. It's simple and boxy with thin bezels on three sides. The bottom bezel has a built-in ruler along the edge of the screen to aid in photo editing and content creation.
The stand is plastic with a brushed metallic finish, and it supports the monitor well.
The ASUS PA278CV has fantastic ergonomics, allowing for all kinds of adjustments. It can rotate into portrait mode in either direction. The swivel range isn't as wide as on the ASUS ProArt Display PA278QV, but it's still wide enough to find a suitable viewing position.
The back of the monitor looks sleek and simple, with a textured finish. There's a clip attached to the back of the stand for cable management.
The screen on its own is quite thin, which is great if you want to VESA-mount it.
The monitor feels well-built and is made out of decent quality plastic. There's a bit of flex to the back panel, but overall it feels quite stable and solid. However, if you're not careful when rotating the monitor into portrait mode, the edge of the screen can hit the stand and leave a black mark there.
The ASUS ProArt PA278CV has a mediocre contrast ratio, but that's expected from an IPS panel. Blacks look grayish, especially in the dark. Keep in mind that contrast may vary between units.
This monitor doesn't have local dimming. The video above is for reference only.
The monitor has great peak brightness in SDR. It's higher than the advertised brightness and enough to overcome glare in most lighting conditions. It also stays very consistent across different content.
We measured the peak brightness after calibration in the 'Standard' Picture Mode with Brightness set to max.
The horizontal viewing angles are great. The image stays accurate even when viewed at a reasonably wide angle.
The vertical viewing angles are exceptional, among the widest on any monitor we've tested. The image stays very accurate even if you mount the monitor above or set it below eye level.
The ASUS ProArt PA278CV has excellent gray uniformity, although this can vary between units. The edges of the screen look a little bit darker, but there's very little dirty screen effect. The uniformity is even better in darker scenes.
Black uniformity is mediocre. There's some clouding throughout and visible backlight bleed near the corner and edges of the screen.
The ASUS ProArt PA278CV has excellent color accuracy out-of-the-box. While this can vary between units, the monitor is advertised as being factory calibrated and Calman certified to have accuracy below 2 Delta E. Our unit was well below that. Most of the inaccuracies are very slight and hard to spot. The white balance is a little off due to the color temperature, which is a bit warmer than our target, giving the image a yellow/reddish tint. Gamma follows the curve fairly well, but brighter scenes and very dark scenes appear overly bright.
After calibration, the accuracy is incredible. Whatever inaccuracies remain shouldn't be noticeable without a colorimeter. The color temperature is much closer to our 6500K target and gamma is almost perfect except for very dark and very bright scenes.
You can download our ICC profile calibration here. This is for reference only and shouldn't be used, since calibration values vary per individual unit, even for the same model, due to manufacturing tolerances.
The ASUS ProArt PA278CV has an amazing SDR color gamut. It has virtually perfect coverage of the commonly used sRGB color space and good coverage of the Adobe RGB color space used in photo editing.
The color volume is superb. It has a bit of trouble with really dark, saturated colors because of its low contrast ratio, and it can't display really bright blues, but that's normal for an LCD screen.
The ASUS PA278CV doesn't support HDR. It's advertised as supporting a DCI P3 color gamut and includes a 'DCI P3' Picture Mode, but it doesn't actually cover the DCI P3 color space, and it's not significantly wider than the 'sRGB' mode.
There are no signs of temporary image retention, but this can vary between units.
Gradient handling is impressive. There's a bit of banding that's most apparent in the grays and greens, but overall banding shouldn't be noticeable.
There are no signs of color bleed on the ASUS PA278CV.
The ASUS PA278CV has good reflection handling. It has a matte anti-reflective coating that diffuses direct reflections well. It's suitable for most lighting conditions, but it's best not to place it directly in front of a window or light.
Text clarity is decent. Enabling ClearType (top photo) improves the look of diagonal and curved lines, as you can see in the R, N, G, and S.
|Overdrive Setting||Response Time Chart||Response Time Tables||Motion Blur Photo|
The ASUS PA278CV has an impressive response time at its max refresh rate, with only minimal blur trail behind fast-moving objects. The best overdrive setting is '40' because it's the fastest setting with no overshoot.
|Overdrive Setting||Response Time Chart||Response Time Tables||Motion Blur Photo|
The response time is still impressive at 60Hz. The recommended overdrive setting is '40,' even though there's a touch more overshoot than at the max refresh rate.
The ASUS PA278CV has a flicker-free backlight at its max brightness, but even below the maximum, the flicker frequency is so high that it shouldn't be noticeable to most people.
The ASUS PA278CV has an optional Black Frame Insertion (BFI) feature to reduce motion blur. This is also known as backlight strobing. It can only be enabled at 75Hz and doesn't work with VRR. On this monitor, the BFI is called 'Rapid Rendering' mode, and it has two settings, 'Normal' and 'Advanced', but both severely hamper the screen's brightness. Note that the BFI score is based on the range at which the BFI works and not its actual performance.
The ASUS ProArt PA278CV has a maximum native refresh rate of 75Hz. It supports Adaptive Sync VRR, meaning it's compatible with both FreeSync and G-SYNC, although the latter only works over DisplayPort.