ASUS ProArt Display PA278CV Monitor Review

Tested using Methodology v1.1
Reviewed Mar 22, 2021 at 09:25 am
ASUS ProArt Display PA278CV Picture
8.0
Mixed Usage
8.4
Office
8.3
Gaming
7.6
Multimedia
7.8
Media Creation
5.8
HDR Gaming
Size 27"
Resolution 2560x1440
Max Refresh Rate
75 Hz
Pixel Type
IPS
Variable Refresh Rate
Adaptive Sync

The ASUS ProArt Display PA278CV is a great overall monitor. This is the 2021 update to the ASUS ProArt Display PA278QV, and while it performs largely the same, it comes with a few extra features that its predecessor lacks, like a USB-C port. Like other monitors in the ProArt series, it's designed for content creators and media professionals, so it has perfect coverage of the sRGB color space and good Adobe RGB coverage. It's also versatile, with a large screen and 1440p resolution that's well-suited to productivity, gaming, or multimedia. It gets bright enough to combat glare, with good reflection handling, and it has superb ergonomics. If you game on the side, it has a 75Hz refresh rate, impressive response time, and low input lag. It also supports Adaptive Sync variable refresh rate (VRR) to reduce screen tearing.

Our Verdict

8.0 Mixed Usage

The ASUS PA278CV is a great monitor for mixed usage. Its 27 inch screen and 1440p resolution are great for all uses, with plenty of space for multitasking or immersing yourself in a movie or game. It gets bright enough to fight glare in most lighting conditions, and it has wide viewing angles that are ideal for sharing content. Unfortunately, the contrast is mediocre, producing blacks that look more like gray, so it doesn't perform as well in dark rooms.

Pros
  • Bright enough to overcome glare.
  • Wide viewing angles.
  • Large screen size and high resolution.
Cons
  • Mediocre contrast ratio.
  • Lacks HDR support.
8.4 Office

The ASUS PA278CV is an impressive office monitor. It gets bright enough to combat glare in most lighting conditions and has good reflection handling. It also has a ton of ergonomic adjustment options, so you can set it to your ideal viewing position. The IPS panel has wide viewing angles as well, which is great for sharing content. Finally, the size and resolution are suitable for opening windows side-by-side. Unfortunately, we couldn't get daisy-chaining to work on our unit.

Pros
  • Bright enough to overcome glare.
  • Wide viewing angles.
  • Superb ergonomics.
  • Large screen size and high resolution.
Cons
  • Mediocre contrast ratio.
  • Lacks HDR support.
  • Daisy-chaining doesn't work.
8.3 Gaming

The ASUS PA278CV is great for gaming. While it's not a gaming monitor, it has a 75Hz refresh rate, higher than the standard office monitor. It also has an impressive response time for clear motion and a low input lag that makes gaming feel responsive. It's not great for gaming in the dark due to its low contrast ratio, but on the upside, it supports VRR to reduce screen tearing in games.

Pros
  • Supports Adaptive Sync VRR.
  • Low input lag.
  • Large screen size and high resolution.
Cons
  • Mediocre contrast ratio.
  • Lacks HDR support.
7.6 Multimedia

The ASUS PA278CV is a good monitor for multimedia. It's a good size for watching movies or videos, and its 1440p resolution delivers a sharp image. It also has wide viewing angles if you want to watch with someone else. Unfortunately, its contrast ratio is mediocre, so blacks look more like gray, especially in the dark. It also lacks HDR support.

Pros
  • Excellent color gamut.
  • Wide viewing angles.
  • Large screen size and high resolution.
Cons
  • Mediocre contrast ratio.
  • Lacks HDR support.
7.8 Media Creation

The ASUS PA278CV is good for media creation. The 1440p resolution delivers a sharp image, and the 27 inch size offers plenty of space to open multiple windows side-by-side. It has an excellent color gamut with good coverage of the Adobe RGB color space, though it may not be enough for professional photo editing. On the upside, it has wide viewing angles, so the image stays accurate from almost any angle. It also has extra features like a built-in ruler and screen overlays to help measure and align content.

Pros
  • Excellent color gamut.
  • Wide viewing angles.
  • Large screen size and high resolution.
  • Built-in ruler and screen overlays to aid measurement/alignment.
Cons
  • Mediocre contrast ratio.
  • Lacks HDR support.
5.8 HDR Gaming

The ASUS PA278CV doesn't support HDR.

  • 8.0 Mixed Usage
  • 8.4 Office
  • 8.3 Gaming
  • 7.6 Multimedia
  • 7.8 Media Creation
  • 5.8 HDR Gaming

Check Price

27" ProArt Display PA278CV
SEE PRICE
Amazon.com

Test Results

perceptual testing image
Design
Design
Style
Curved No
Curve Radius Not Curved
Weight (without stand)
12.1 lbs (5.5 kg)
Weight (with stand)
18.7 lbs (8.5 kg)

The ASUS ProArt PA278CV has a similar design to its predecessor. It's simple and boxy with thin bezels on three sides. The bottom bezel has a built-in ruler along the edge of the screen to aid in photo editing and content creation.

Design
Stand
Width
11.4" (29.0 cm)
Depth
8.9" (22.6 cm)

The stand is plastic with a brushed metallic finish, and it supports the monitor well.

9.3
Design
Ergonomics
Height Adjustment
5.9" (15.0 cm)
Switch Portrait/Landscape Yes, Both Ways
Swivel Range -45° to 45°
Tilt Range -35° to 5°

The ASUS PA278CV has fantastic ergonomics, allowing for all kinds of adjustments. It can rotate into portrait mode in either direction. The swivel range isn't as wide as on the ASUS ProArt Display PA278QV, but it's still wide enough to find a suitable viewing position.

Design
Back
Wall Mount VESA 100x100

The back of the monitor looks sleek and simple, with a textured finish. There's a clip attached to the back of the stand for cable management.

Design
Borders
Borders
0.3" (0.8 cm)
Design
Thickness
Thickness (with stand)
6.8" (17.2 cm)
Thickness (without stand)
2.0" (5.2 cm)

The screen on its own is quite thin, which is great if you want to VESA-mount it.

7.5
Design
Build Quality

The monitor feels well-built and is made out of decent quality plastic. There's a bit of flex to the back panel, but overall it feels quite stable and solid. However, if you're not careful when rotating the monitor into portrait mode, the edge of the screen can hit the stand and leave a black mark there.

Picture Quality
6.1
Picture Quality
Contrast
Native Contrast
1078 : 1
Contrast With Local Dimming
N/A

The ASUS ProArt PA278CV has a mediocre contrast ratio, but that's expected from an IPS panel. Blacks look grayish, especially in the dark. Keep in mind that contrast may vary between units.

0
Picture Quality
Local Dimming
Local Dimming
No
Backlight
Edge

This monitor doesn't have local dimming. The video above is for reference only.

8.1
Picture Quality
SDR Peak Brightness
SDR Real Scene
364 cd/m²
SDR Peak 2% Window
384 cd/m²
SDR Peak 10% Window
385 cd/m²
SDR Peak 25% Window
386 cd/m²
SDR Peak 50% Window
387 cd/m²
SDR Peak 100% Window
387 cd/m²
SDR Sustained 2% Window
383 cd/m²
SDR Sustained 10% Window
385 cd/m²
SDR Sustained 25% Window
386 cd/m²
SDR Sustained 50% Window
386 cd/m²
SDR Sustained 100% Window
387 cd/m²
SDR ABL
0.000

The monitor has great peak brightness in SDR. It's higher than the advertised brightness and enough to overcome glare in most lighting conditions. It also stays very consistent across different content.

We measured the peak brightness after calibration in the 'Standard' Picture Mode with Brightness set to max.

0
Picture Quality
HDR Peak Brightness
HDR Real Scene
N/A
HDR Peak 2% Window
N/A
HDR Peak 10% Window
N/A
HDR Peak 25% Window
N/A
HDR Peak 50% Window
N/A
HDR Peak 100% Window
N/A
HDR Sustained 2% Window
N/A
HDR Sustained 10% Window
N/A
HDR Sustained 25% Window
N/A
HDR Sustained 50% Window
N/A
HDR Sustained 100% Window
N/A
HDR ABL
N/A
8.0
Picture Quality
Horizontal Viewing Angle
Color Washout From Left
42 °
Color Washout From Right
43 °
Color Shift From Left
59 °
Color Shift From Right
60 °
Brightness Loss From Left
50 °
Brightness Loss From Right
52 °
Black Level Raise From Left
44 °
Black Level Raise From Right
70 °
Gamma Shift From Left
41 °
Gamma Shift From Right
44 °

The horizontal viewing angles are great. The image stays accurate even when viewed at a reasonably wide angle.

9.2
Picture Quality
Vertical Viewing Angle
Color Washout From Below
52 °
Color Washout From Above
57 °
Color Shift From Below
64 °
Color Shift From Above
66 °
Brightness Loss From Below
54 °
Brightness Loss From Above
57 °
Black Level Raise From Below
70 °
Black Level Raise From Above
70 °
Gamma Shift From Below
67 °
Gamma Shift From Above
68 °

The vertical viewing angles are exceptional, among the widest on any monitor we've tested. The image stays very accurate even if you mount the monitor above or set it below eye level.

8.9
Picture Quality
Gray Uniformity
50% Std. Dev.
2.221 %
50% DSE
0.095 %
5% Std. Dev.
0.273 %
5% DSE
0.032 %

The ASUS ProArt PA278CV has excellent gray uniformity, although this can vary between units. The edges of the screen look a little bit darker, but there's very little dirty screen effect. The uniformity is even better in darker scenes.

6.4
Picture Quality
Black Uniformity
Native Std. Dev.
1.745 %
Std. Dev. w/ L.D.
N/A

Black uniformity is mediocre. There's some clouding throughout and visible backlight bleed near the corner and edges of the screen.

8.5
Picture Quality
Pre Calibration
Picture Mode
sRGB
Luminance
118 cd/m²
Luminance Settings
N/A
Contrast Setting
80
RGB Controls
Default
Gamma Setting
Default
Color Temperature
6308 K
White Balance dE
2.47
Color dE
1.45
Gamma
2.12

The ASUS ProArt PA278CV has excellent color accuracy out-of-the-box. While this can vary between units, the monitor is advertised as being factory calibrated and Calman certified to have accuracy below 2 Delta E. Our unit was well below that. Most of the inaccuracies are very slight and hard to spot. The white balance is a little off due to the color temperature, which is a bit warmer than our target, giving the image a yellow/reddish tint. Gamma follows the curve fairly well, but brighter scenes and very dark scenes appear overly bright.

9.8
Picture Quality
Post Calibration
Picture Mode
Standard
Luminance
99 cd/m²
Luminance Settings
11
Contrast Setting
80
RGB Controls
45-50-49
Gamma Setting
2.2
Color Temperature
6541 K
White Balance dE
0.41
Color dE
0.28
Gamma
2.18

After calibration, the accuracy is incredible. Whatever inaccuracies remain shouldn't be noticeable without a colorimeter. The color temperature is much closer to our 6500K target and gamma is almost perfect except for very dark and very bright scenes.

You can download our ICC profile calibration here. This is for reference only and shouldn't be used, since calibration values vary per individual unit, even for the same model, due to manufacturing tolerances.

8.9
Picture Quality
SDR Color Gamut
sRGB xy
99.8 %
Adobe RGB xy
79.2 %
sRGB Picture Mode
Standard
Adobe RGB Picture Mode
Standard

The ASUS ProArt PA278CV has an amazing SDR color gamut. It has virtually perfect coverage of the commonly used sRGB color space and good coverage of the Adobe RGB color space used in photo editing.

9.1
Picture Quality
SDR Color Volume
sRGB In ICtCp
97.4 %
Adobe RGB In ICtCp
83.6 %
sRGB Picture Mode
Standard
Adobe RGB Picture Mode
Standard

The color volume is superb. It has a bit of trouble with really dark, saturated colors because of its low contrast ratio, and it can't display really bright blues, but that's normal for an LCD screen.

0
Picture Quality
HDR Color Gamut
Wide Color Gamut
N/A
DCI P3 xy
N/A
Rec. 2020 xy
N/A
DCI P3 Picture Mode
No HDR
Rec. 2020 Picture Mode
No HDR

The ASUS PA278CV doesn't support HDR. It's advertised as supporting a DCI P3 color gamut and includes a 'DCI P3' Picture Mode, but it doesn't actually cover the DCI P3 color space, and it's not significantly wider than the 'sRGB' mode.

0
Picture Quality
HDR Color Volume
DCI-P3 In ICtCp
N/A
Rec. 2020 In ICtCp
N/A
DCI P3 Picture Mode
No HDR
Rec. 2020 Picture Mode
No HDR
10
Picture Quality
Image Retention
IR After 0 Min Recovery
0.00 %
IR After 2 Min Recovery
0.00 %
IR After 4 Min Recovery
0.00 %
IR After 6 Min Recovery
0.00 %
IR After 8 Min Recovery
0.00 %
IR After 10 Min Recovery
0.00 %

There are no signs of temporary image retention, but this can vary between units.

8.4
Picture Quality
Gradient
Color Depth
8 Bit

Gradient handling is impressive. There's a bit of banding that's most apparent in the grays and greens, but overall banding shouldn't be noticeable.

10
Picture Quality
Color Bleed
Pixel Row Error
0.001 %
Pixel Column Error
0.002 %

There are no signs of color bleed on the ASUS PA278CV.

7.5
Picture Quality
Reflections
Screen Finish
Matte
Total Reflections
5.3 %
Indirect Reflections
3.1 %
Calculated Direct Reflections
2.3 %

The ASUS PA278CV has good reflection handling. It has a matte anti-reflective coating that diffuses direct reflections well. It's suitable for most lighting conditions, but it's best not to place it directly in front of a window or light.

7.0
Picture Quality
Text Clarity
Sub-Pixel Layout
RGB

Text clarity is decent. Enabling ClearType (top photo) improves the look of diagonal and curved lines, as you can see in the R, N, G, and S.

Motion
8.4
Motion
Response Time @ Max Refresh Rate
Best Overdrive Setting
40
Rise / Fall Time
7.4 ms
Total Response Time
12.0 ms
Overshoot Error
0.0 %
Dark Rise / Fall Time
7.9 ms
Dark Total Response Time
13.5 ms
Dark Overshoot Error
0.0 %

Overdrive SettingResponse Time ChartResponse Time TablesMotion Blur Photo
Trace-Free-0ChartTablePhoto
Trace-Free-20ChartTablePhoto
Trace-Free-40ChartTablePhoto
Trace-Free-60ChartTablePhoto
Trace-Free-80ChartTablePhoto
Trace-Free-100ChartTablePhoto

The ASUS PA278CV has an impressive response time at its max refresh rate, with only minimal blur trail behind fast-moving objects. The best overdrive setting is '40' because it's the fastest setting with no overshoot.

8.4
Motion
Response Time @ 60Hz
Best Overdrive Setting
40
Rise / Fall Time
7.0 ms
Total Response Time
12.4 ms
Overshoot Error
1.3 %
Dark Rise / Fall Time
7.5 ms
Dark Total Response Time
13.2 ms
Dark Overshoot Error
2.9 %

Overdrive SettingResponse Time ChartResponse Time TablesMotion Blur Photo
Trace-Free-0ChartTablePhoto
Trace-Free-20ChartTablePhoto
Trace-Free-40ChartTablePhoto
Trace-Free-60ChartTablePhoto
Trace-Free-80ChartTablePhoto
Trace-Free-100ChartTablePhoto

The response time is still impressive at 60Hz. The recommended overdrive setting is '40,' even though there's a touch more overshoot than at the max refresh rate.

10
Motion
Image Flicker
Flicker-Free Yes
PWM Dimming Frequency
>1000 Hz

The ASUS PA278CV has a flicker-free backlight at its max brightness, but even below the maximum, the flicker frequency is so high that it shouldn't be noticeable to most people.

7.8
Motion
Black Frame Insertion (BFI)
Black Frame Insertion (BFI)
Yes
BFI Maximum Frequency
75 Hz
BFI Minimum Frequency
75 Hz

The ASUS PA278CV has an optional Black Frame Insertion (BFI) feature to reduce motion blur. This is also known as backlight strobing. It can only be enabled at 75Hz and doesn't work with VRR. On this monitor, the BFI is called 'Rapid Rendering' mode, and it has two settings, 'Normal' and 'Advanced', but both severely hamper the screen's brightness. Note that the BFI score is based on the range at which the BFI works and not its actual performance.

7.8
Motion
Refresh Rate
Native
75 Hz
Max Refresh Rate
75 Hz
Variable Refresh Rate
Yes
FreeSync
Compatible (Tested)
G-SYNC
Compatible (Tested)
VRR Maximum
75 Hz
VRR Minimum
48 Hz
VRR Supported Connectors DisplayPort, HDMI

The ASUS ProArt PA278CV has a maximum native refresh rate of 75Hz. It supports Adaptive Sync VRR, meaning it's compatible with both FreeSync and G-SYNC, although the latter only works over DisplayPort.

Inputs
9.2
Inputs
Input Lag
Native Resolution
7.1 ms
Native Resolution @ 60Hz
8.7 ms
Variable Refresh Rate
7.4 ms
Variable Refresh Rate @ 60Hz
9.3 ms