Get insider access
Preferred store
Your browser is not supported or outdated so some features of the site might not be available.
To try to better understand how long a TV should last, we're running 100 TVs through an accelerated longevity test for the next two years. We've just posted our 1-year video update with our latest findings on temporary image retention, burn-in, and more!

Hisense U9DG TV Review

Tested using Methodology v1.8
Reviewed Nov 25, 2021 at 10:45 am
Latest change: Retest Feb 13, 2024 at 11:44 am
Hisense U9DG Picture
8.5
Mixed Usage
Value for price beaten by
: Not at the latest test bench
9.3
Movies
Value for price beaten by
: Not at the latest test bench
8.3
TV Shows
Value for price beaten by
: Not at the latest test bench
7.7
Sports
Value for price beaten by
: Not at the latest test bench
8.3
Video Games
Value for price beaten by
: Not at the latest test bench
8.8
HDR Movies
Value for price beaten by
: Not at the latest test bench
8.2
HDR Gaming
Value for price beaten by
: Not at the latest test bench
8.0
PC Monitor
Value for price beaten by
: Not at the latest test bench

The Hisense U9DG is Hisense's flagship 4k TV in 2021, and it's a very unique TV. It's the first widely available TV that uses a dual-layer LCD panel, with a 1080p grayscale panel sandwiched underneath a 4k ADS (IPS-family) panel. The grayscale panel acts as a sort of local dimming layer and allows the TV to achieve much higher contrast and better local dimming than any other LED LCD TV on the market, especially for a TV with an ADS (IPS-family) panel. First announced in 2019, it was released outside North America in 2020 as the Hisense 65SX, but in a 65 inch version. Hisense has refined the technology and brought it to North America, but this time in a 75 inch size. It's an impressive TV overall, and Hisense has clearly shown that the technology works, as it has incredible contrast, an outstanding local dimming feature, and exceptional black uniformity. Sadly, many of the issues reported on the 65 inch version are still there; it has a slow response time, with terrible ghosting behind fast-moving objects, and the dual-layer technology produces bands of color in uniform screens that can be distracting.

Our Verdict

8.5 Mixed Usage

The Hisense 75U9DG is an impressive TV overall. It's best-suited for watching movies in a dark room, as it has incredible contrast and outstanding local dimming. Sadly, there are some serious issues with motion, so it's not recommended for watching sports or playing games, as there's terrible ghosting behind fast-moving objects. It can display a wide color gamut for the latest HDR content, but large bright scenes in HDR aren't bright enough.

Pros
  • Incredibly high contrast.
  • Amazing reflection handling.
  • Image remains accurate to a very wide angle.
Cons
  • Slow response time and terrible ghosting.
  • Colored bands in areas of uniform color.
9.3 Movies

The Hisense 75U9DG is superb for watching movies in a dark room. It has incredible contrast, so blacks look black and uniform in a dark room. The local dimming feature is outstanding, with almost no blooming around bright objects and no loss of fine details in dark scenes. It removes judder automatically from any source, and thanks to the slow response time, there's almost no noticeable stutter.

Pros
  • Incredibly high contrast.
  • Exceptional black uniformity.
  • Low-resolution content is upscaled without any issues.
  • Removes judder automatically from any source.
Cons
  • Colored bands in areas of uniform color.
8.3 TV Shows

The Hisense U9DG is a great TV for watching shows during the day. It has wide viewing angles, so the image remains accurate if you move around, and glare isn't an issue, as it has amazing reflection handling and good peak brightness in SDR. It upscales older 480 and 720p content well, and it has a huge selection of streaming services. Unfortunately, some colored bands throughout the screen can be distracting with certain content.

Pros
  • Amazing reflection handling.
  • Low-resolution content is upscaled without any issues.
  • Image remains accurate to a very wide angle.
Cons
  • Colored bands in areas of uniform color.
7.7 Sports

Unfortunately, the Hisense 75U9DG has a few issues that are likely deal-breakers for most sports fans. It has impressive viewing angles, good peak brightness, and amazing reflection handling, so it's great for a wide seating arrangement, and glare isn't an issue. Sadly, it has a very slow response time, and there's significant ghosting behind fast-moving objects, so sports don't look very good, and there are distracting colored bands across the screen.

Pros
  • Amazing reflection handling.
  • Low-resolution content is upscaled without any issues.
  • Image remains accurate to a very wide angle.
Cons
  • Slow response time and terrible ghosting.
  • Colored bands in areas of uniform color.
8.3 Video Games

Unfortunately, there are some serious issues with gaming on the Hisense U9DG. It has unusually high input lag, so it's not very responsive when gaming, and it has a slow response time, resulting in significant ghosting behind fast-moving objects. For slow, turn-based games, it might be okay for some gamers, but with any action scenes, it's almost unplayable. On the other hand, it supports FreeSync variable refresh rate technology, and it has two HDMI 2.1 ports for the new consoles.

Pros
  • Incredibly high contrast.
  • Amazing reflection handling.
  • Variable refresh rate support.
Cons
  • Slow response time and terrible ghosting.
  • Relatively high input lag.
  • Colored bands in areas of uniform color.
  • Skips frames when sent a 4k @ 120Hz signal, unless you're using FreeSync.
8.8 HDR Movies

The Hisense U9DG is an excellent TV for watching movies in HDR in a completely dark room. It has incredible contrast and an outstanding local dimming feature, resulting in deep uniform blacks with no loss of fine details in dark scenes and very little blooming around bright objects. It has an excellent color gamut, and it can display a wide color gamut. It has just reasonable peak brightness in HDR, though, but small highlights still really stand out in some scenes.

Pros
  • Incredibly high contrast.
  • Exceptional black uniformity.
  • Outstanding local dimming feature.
  • Removes judder automatically from any source.
Cons
  • Colored bands in areas of uniform color.
8.2 HDR Gaming

Unfortunately, due to the issues with motion handling on the Hisense U9DG, we don't recommend it for gaming in HDR. It has unusually high input lag, so it doesn't feel very responsive when gaming, and it has a slow response time, resulting in significant ghosting behind fast-moving objects. On the other hand, it supports FreeSync variable refresh rate technology, and HDR looks good thanks to the high contrast ratio and wide color gamut.

Pros
  • Incredibly high contrast.
  • Outstanding local dimming feature.
  • Variable refresh rate support.
Cons
  • Slow response time and terrible ghosting.
  • Relatively high input lag.
  • Colored bands in areas of uniform color.
  • Skips frames when sent a 4k @ 120Hz signal, unless you're using FreeSync.
8.0 PC Monitor

The Hisense 75U9DG is a great TV for use as a PC monitor, but there are some issues with it. It has impressive wide viewing angles, so the sides of the screen remain uniform, even if you're sitting close to the TV. It can also display chroma 4:4:4 properly, so text looks sharp. Sadly, it has unusually high input lag, so it doesn't feel very responsive, and it has a slow response time, so there's significant ghosting behind fast-moving content.

Pros
  • Image remains accurate to a very wide angle.
  • Variable refresh rate support.
Cons
  • Slow response time and terrible ghosting.
  • Relatively high input lag.
  • Colored bands in areas of uniform color.
  • 8.5 Mixed Usage
  • 9.3 Movies
  • 8.3 TV Shows
  • 7.7 Sports
  • 8.3 Video Games
  • 8.8 HDR Movies
  • 8.2 HDR Gaming
  • 8.0 PC Monitor
  1. Updated Feb 13, 2024: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  2. Updated Dec 05, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  3. Updated Oct 12, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  4. Updated Aug 09, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  5. Updated Jun 07, 2023: We uploaded the latest brightness measurements and uniformity photos for the Accelerated Longevity Test.
  6. Updated Apr 03, 2023: We uploaded the brightness measurements and uniformity photos after running the TV for four months in our Accelerated Longevity Test.
  7. Updated Feb 06, 2023: We uploaded the brightness measurements and uniformity photos after running the TV for two months in our Accelerated Longevity Test.
  8. Updated Nov 17, 2022: We uploaded the initial brightness measurements and uniformity photos for the Accelerated Longevity Test.
  9. Updated Sep 02, 2022: Added that it supports HDMI Forum VRR because its VRR works with the PS5.
  10. Updated Aug 07, 2022: We retested 4k @ 120Hz signals with the latest firmware update, M0422. 4k @ 120Hz is now displayed properly, as long as you set the new HDMI Input Optimization setting to 'Text Clarity Optimization'.
  11. Updated Aug 04, 2022: Updated to Test Bench 1.8, adding a new box for PQ EOTF tracking and updating our Color Volume and Color Gamut tests to better reflect real world usage. You can see our full changelog here.
  12. Updated Jul 14, 2022: Updated to Test Bench 1.7 with an updated HDR Brightness test that better reflects real world usage. We've also split the console compatibility boxes into separate PS5 Compatibility and Xbox Series X|S Compatibility tests. You can see our full changelog here.
  13. Updated Jun 09, 2022: The resolution halving bug appears to be fixed with the latest firmware update. We'll retest this soon and update the review with the results.
  14. Updated Nov 25, 2021: Review published.
  15. Updated Nov 23, 2021: Early access published.
  16. Updated Nov 12, 2021: Our testers have started testing this product.
  17. Updated Nov 11, 2021: The product has arrived in our lab, and our testers will start evaluating it soon.
  18. Updated Sep 09, 2021: We've purchased the product and are waiting for it to arrive in our lab.

Differences Between Sizes And Variants

We tested the 75 inch Hisense U9DG (75U9DG), which is the only size available. It was released in 2020 internationally in a 65 inch size, known as the Hisense 65SX, but that TV is a bit different, and our review isn't valid for that size. Unfortunately, the 75 inch model released in North America in 2021 doesn't appear to be available outside Canada and the U.S.

If someone comes across a different type of panel or their Hisense U9DG doesn't correspond to our review, let us know, and we'll update the review. Note that some tests like the gray uniformity may vary between individual units.

The unit we reviewed was manufactured in August 2021, and you can see the label here.

Compared To Other TVs

The Hisense U9DG is an impressive TV, but some significant issues with it might be deal-breakers for some users. It's best-suited only for watching movies in a dark room, so unless that's your only use for it, there are much better TVs available for significantly less.

See our recommendations for the best 4k TVs, the best 70-75-77 inch TVs, and the best movie TVs.

Hisense U8G
55" 65"

The Hisense U8G and the Hisense U9DG each have their own strengths and weaknesses, so the best one depends on your usage. The U9DG has much better contrast and a better local dimming feature, so it's better for watching movies in a dark room. On the other hand, the U8G has better motion handling, so it's better for gaming or watching sports.

LG C1 OLED
48" 55" 65" 77" 83"

The LG C1 OLED is better overall than the Hisense U9DG. The LG has much better motion handling, so it's a better choice for sports fans or gamers. The LG also has much better contrast, resulting in perfect blacks with no blooming around bright objects in dark scenes, and it has better reflection handling. Finally, the LG has better gaming features, with much lower input lag, and it doesn't skip frames with 4k @ 120Hz signals.

Samsung QN90A QLED
43" 50" 55" 65" 75" 85" 98"

The Samsung QN90A QLED is better than the Hisense U9DG for most people. The Hisense has much better native contrast and a better local dimming feature, so it's a bit better for a completely dark room. On the other hand, the Samsung is significantly brighter, and it has better motion handling, with a significantly faster response time.

TCL 6 Series/R646 2021 QLED
55" 65" 75"

The TCL 6 Series/R646 2021 QLED and the Hisense U9DG each have their own strengths and weaknesses, so the best one for you depends on your usage. The TCL has much better motion handling and lower input lag, so it's better for gaming or watching sports. The Hisense has much better contrast and better local dimming, so it's a better choice for watching movies in a dark room.

Sony X90J
50" 55" 65" 75"

The Hisense U9DG is better than the Sony X90J. The Hisense has better viewing angles, better reflection handling, and much better dark room performance, thanks to its higher contrast ratio and better local dimming feature. On the other hand, the Sony has a much faster response time, and it has better processing, with better upscaling and better motion interpolation.

Sony X95J
65" 75" 85"

The Sony X95J and the Hisense U9DG have different strengths and weaknesses, so the best one depends on your usage. The X95J has much better motion handling, so it's a better choice for gaming or watching sports. The Hisense has better contrast and a slightly better local dimming feature, so it's a bit better in some ways for watching movies. On the other hand, the Sony has better processing, and it's a lot brighter in HDR, so it's a better choice if you care about an accurate image when watching movies.

+ Show more

Video

Test Results

perceptual testing image
Design
Design
Style
Curved No

The Hisense 75U9DG has a premium design, with very thin bezels on three sides and a nice metallic finish. The feet look very similar to previous high-end Hisense models, including the Hisense U8G, but they're set further apart.

Design
Accelerated Longevity Test
Uniformity Pictures
Design
Stand

The stand is nearly the full width of the TV, but it supports it well, with just a bit of wobble. It lifts the TV high enough that almost any soundbar can be placed in front of it without blocking the screen.

Footprint of the 75" stand: 55.6" x 15.8" x 5.4" (to the first row of pixels).

Design
Back
Wall Mount VESA 600x400

The back is simple, but nice. It's a single large plastic panel, but it feels good. The inputs face to the sides and are easy to access, and there are tracks and clips on the legs for cable management, as well as a cover for the inputs.

Design
Borders
Borders 0.43" (1.1 cm)

The borders are very thin on three sides.

Design
Thickness
Max Thickness 2.60" (6.6 cm)

The TV has fairly uniform thickness, and it's thin, so it won't stick out when wall-mounted.

8.0
Design
Build Quality

The Hisense U9DG has great build quality overall. The metal feet are solid and support the TV well, but there's a bit of wobble, which is normal for a TV of this size. The back panel is plastic, and we noticed a bit of flex to it, but nothing serious. Our unit has an audible click when we turn the TV off, but this isn't an issue.

We found that the TV gets quite warm during use, so we took a few thermal images:

We don't take thermal measurements of TVs anymore, but this is warmer than most TVs we've tested in 2021. The front of the screen peaks at about 43°C, and the vents on the back of the TV are close to 48°C. While this doesn't cause any issues during use, it could reduce the lifespan of the TV, and it'll heat your room a bit.

Picture Quality
9.8
Picture Quality
Contrast
Native Contrast
24,775 : 1
Contrast with local dimming
31,169 : 1

Thanks to its unique dual-layer technology, the Hisense U9DG delivers incredible contrast, resulting in extremely deep blacks if you're in a dark room. It has the highest native contrast ratio we've ever measured on an LED LCD TV, and it looks much better than any other IPS-type TV on the market. Enabling local dimming improves contrast even further, but the difference isn't very noticeable. It's not quite as inky as an OLED display, like the LG C1 OLED, but it's close. Note that contrast can vary between individual units.

7.5
Picture Quality
SDR Brightness
Real Scene Peak Brightness
331 cd/m²
Peak 2% Window
630 cd/m²
Peak 10% Window
555 cd/m²
Peak 25% Window
721 cd/m²
Peak 50% Window
553 cd/m²
Peak 100% Window
336 cd/m²
Sustained 2% Window
619 cd/m²
Sustained 10% Window
548 cd/m²
Sustained 25% Window
708 cd/m²
Sustained 50% Window
549 cd/m²
Sustained 100% Window
333 cd/m²
Automatic Brightness Limiting (ABL)
0.040

The Hisense U9DG has good peak brightness in SDR, but there are some strange results. Smaller window sizes are much brighter than our real scene test clip. We double-checked this with real content and measured very similar results. 10% windows are also dimmer than 2% and 25% windows, which is also odd. We're not sure what's causing this strange variation in brightness with different scenes, but it's noticeable.

We measured the brightness after calibration in the 'Theater Night' Picture Mode with the Backlight set to 'Max' and Local Dimming to 'High'. Unusually, these settings also deliver the brightest picture overall.

9.0
Picture Quality
Local Dimming
Local Dimming
Yes
Backlight
Full-Array

The Hisense U9DG has an outstanding local dimming feature, the best we've seen on any LED LCD TV. It's thanks to its unique dual-layer panel. Unlike most TVs, the U9DG has a 1080p grayscale panel sandwiched under the main ADS (IPS-family) panel, which acts as a local dimming layer. The grayscale layer controls the amount of light that passes through it before hitting the color filters. It's as if the TV has slightly over 2 million local dimming zones.

This high zone count allows for extremely precise control of the light levels of each pixel. Bright highlights are incredibly bright, with almost no blooming at all. It achieves this without crushing blacks, and there's no loss of fine details in dark scenes. Star fields look incredible, with no noticeable loss of details. If you look closely at the TV, it's possible to see the zone transitions, but it's not noticeable with real content. The videos here were filmed with the Local Dimming on 'High'.

Even with Local Dimming disabled, this TV still looks better than most LED LCD TVs on the market. Visually, there's very little difference in black levels between 'Off' and 'High'. Setting it to 'High' boosts bright highlights significantly and results in a more impactful image.

9.0
Picture Quality
Local Dimming In Game Mode
Local Dimming
Yes
Backlight
Full-Array

There's no difference in the local dimming performance in 'Game' Mode on the Hisense U9DG.

6.6
Picture Quality
HDR Brightness
Hallway Lights (~1950 cd/m²)
280 cd/m²
Yellow Skyscraper (~700 cd/m²)
296 cd/m²
Landscape Pool (~300 cd/m²)
112 cd/m²
Peak 2% Window
1,046 cd/m²
Peak 10% Window
992 cd/m²
Peak 25% Window
908 cd/m²
Peak 50% Window
679 cd/m²
Peak 100% Window
397 cd/m²
Sustained 2% Window
1,002 cd/m²
Sustained 10% Window
966 cd/m²
Sustained 25% Window
895 cd/m²
Sustained 50% Window
676 cd/m²
Sustained 100% Window
396 cd/m²
Automatic Brightness Limiting (ABL)
0.055

The Hisense U9DG has just okay peak brightness in HDR. Like with the peak brightness in SDR, there are some strange results. Most highlights are very bright, but large bright scenes, including our real scene test, are significantly dimmer. Specular highlights stand out well in dark scenes, but bright scenes aren't bright enough for a true cinematic HDR experience. This change in brightness can be very noticeable with some content. Unfortunately, like the Hisense U8G, the EOTF doesn't track properly, as most scenes are a bit too bright.

We measured the HDR brightness in the 'HDR Theater' Picture Mode with Brightness at max, Color Temperature set to 'Low', and Local Dimming set to 'High'. If you want a brighter image, and accuracy isn't important to you, set Active Contrast to 'High'. This results in a brighter image, with a peak brightness of 1189 cd/m² with a 25% window, and a significantly brighter image in most scenes, as shown in EOTF.

6.7
Picture Quality
HDR Brightness In Game Mode
Hallway Lights (~1950 cd/m²)
297 cd/m²
Yellow Skyscraper (~700 cd/m²)
298 cd/m²
Landscape Pool (~300 cd/m²)
120 cd/m²
Peak 2% Window
963 cd/m²
Peak 10% Window
948 cd/m²
Peak 25% Window
975 cd/m²
Peak 50% Window
662 cd/m²
Peak 100% Window
389 cd/m²
Sustained 2% Window
938 cd/m²
Sustained 10% Window
929 cd/m²
Sustained 25% Window
959 cd/m²
Sustained 50% Window
659 cd/m²
Sustained 100% Window
388 cd/m²
Automatic Brightness Limiting (ABL)
0.051

The Hisense 75U9DG is slightly less bright in 'Game' Mode, but it's not a noticeable difference.

8.2
Picture Quality
PQ EOTF Tracking
600 Nit Tracking Delta
0.0115
1000 Nit Tracking Delta
0.0116
4000 Nit Tracking Delta
0.0116
7.0
Picture Quality
Gradient
Color Depth
10 Bit
Red (Std. Dev.)
0.137
Green (Std. Dev.)
0.141
Blue (Std. Dev.)
0.128
Gray (Std. Dev.)
0.158

The Hisense U9DG has decent gradient handling, but it's a bit worse than most high-end TVs on the market. It's likely because Hisense USA advertises that it uses 8-bit + FRC to approximate a 10-bit panel. There's banding in every color, but it's more noticeable in the grays and greens. There are a few settings designed to reduce banding and noise. However, when we tested it with real content, no combination of settings could reduce the banding.

7.9
Picture Quality
Gray Uniformity
50% Std. Dev.
2.752%
50% DSE
0.169%
5% Std. Dev.
0.311%
5% DSE
0.082%

The Hisense U9DG has good gray uniformity overall, but there are some issues. The sides of the screen are a bit darker than the center, but it's not that noticeable. There's just a bit of dirty screen effect. Near-dark scenes look even better, with almost no noticeable issues. Gray uniformity can vary between individual units.

Unfortunately, there are noticeable discolored bands across the screen that seem to shift as you move off-angle. They're especially noticeable with lighter scenes, so we took a photo with a white uniform slide.

10
Picture Quality
Black Uniformity
Native Std. Dev.
0.215%
Std. Dev. w/ L.D.
0.246%

The Hisense 75U9DG has exceptional black uniformity, with no noticeable issues with or without local dimming. There's no noticeable backlight bleed and just a bit of blooming around the test cross. Black uniformity can vary between individual units, but we don't expect it to change much from this due to the nature of dual-layer technology.

8.2
Picture Quality
Viewing Angle
Color Washout
38°
Color Shift
70°
Brightness Loss
47°
Black Level Raise
70°
Gamma Shift
45°

The Hisense U9DG has an impressive viewing angle, better even than most IPS-type TVs we've tested. Although colors appear a bit washed out at a moderate angle, everything else remains accurate even at a wide viewing angle. It's great if you have a wide seating arrangement or like to move around with the TV on.

8.7
Picture Quality
Reflections
Screen Finish
Semi-gloss
Total Reflections
2.6%
Indirect Reflections
0.3%
Calculated Direct Reflections
2.2%

The Hisense 75U9DG has amazing reflection handling. Direct reflections are significantly reduced in intensity, without the rainbow smearing typically seen on anti-reflective coatings. Note that our pictures look a bit different than the reflections photos on our other TV reviews. This is due to the size of the screen, as we had to change its position in the room a bit.

8.1
Picture Quality
Pre Calibration
White Balance dE
2.72
Color dE
1.82
Gamma
2.16
Color Temperature
7,038 K
Picture Mode
Theater Night
Color Temp Setting
Low
Gamma Setting
2.2

The Hisense U9DG we bought has great accuracy out of the box, but this can vary between individual units. Colors are excellent, with very few noticeable issues. The white balance is very good, but brighter shades of gray are a bit off. Gamma is very close to the 2.2 target we use for a dark room, as bright scenes are a bit too bright. Finally, the color temperature is a bit on the cool side, giving everything a slightly bluish tint.

9.3
Picture Quality
Post Calibration
White Balance dE
0.98
Color dE
1.06
Gamma
2.18
Color Temperature
6,489 K
White Balance Calibration
20 point
Color Calibration
Yes

After calibration, the Hisense U9DG has fantastic accuracy. We weren't able to correct the gamma, but the color temperature, white balance, and color accuracy are much better overall.

You can see our recommended settings here.

8.0
Picture Quality
480p Input

480p content is upscaled well and looks great overall on the Hisense U9DG.

8.0
Picture Quality
720p Input

720p content is upscaled well, with no noticeable issues.

9.0
Picture Quality
1080p Input

1080p content, like Blu-rays, looks fantastic, almost as good as native 4k.

10
Picture Quality
4k Input

4k content is displayed perfectly, with no dithering or other subpixel issues.

0
Picture Quality
8k Input

This is a 4k TV; it can't accept or display an 8k signal.

Picture Quality
Pixels
Subpixel Layout
RGB
Type LED
Sub-Type
IPS

The Hisense U9DG uses an ADS panel, which is very similar to IPS, but with a different subpixel structure. It uses an RGB subpixel layout, which is good for clear text when used as a PC monitor. The pixels are a bit hazy, likely due to the anti-reflective coating on the panel. It isn't noticeable when displaying text.

8.7
Picture Quality
Color Gamut
Wide Color Gamut
Yes
DCI P3 xy
97.76%
DCI P3 uv
97.39%
Rec 2020 xy
73.83%
Rec 2020 uv
77.95%

The Hisense U9DG has an excellent color gamut. It uses quantum dot technology, and it can display an incredibly wide color gamut, important for the latest HDR content. It has nearly full coverage of the DCI P3 color space, but tone mapping is a bit off, so colors aren't displayed accurately. It has decent coverage of the wider Rec. 2020 color space.

8.6
Picture Quality
Color Volume
1,000 cd/m² DCI P3 Coverage ITP
78.2%
10,000 cd/m² Rec 2020 Coverage ITP
42.3%
White Luminance
994 cd/m²
Red Luminance
204 cd/m²
Green Luminance
650 cd/m²
Blue Luminance
87 cd/m²
Cyan Luminance
706 cd/m²
Magenta Luminance
269 cd/m²
Yellow Luminance
884 cd/m²

The Hisense 75U9DG has decent color volume. It can display dark saturated colors well, but bright colors aren't as bright as pure white.

10
Picture Quality
Temporary Image Retention
IR after 0 min recovery
0.00%
IR after 2 min recovery
0.00%
IR after 4 min recovery
0.00%
IR after 6 min recovery
0.00%
IR after 8 min recovery
0.00%
IR after 10 min recovery
0.00%

There are no signs of temporary image retention on our Hisense U9DG, but this can vary between individual units.

10
Picture Quality
Permanent Burn-In Risk
Permanent Burn-In Risk
No

While some IPS panels like this have some temporary image retention, this doesn't seem to be permanent as the IPS panel in our long-term test appears to be immune.

Motion
6.2
Motion
Response Time
80% Response Time
8.0 ms
100% Response Time
16.8 ms

Unfortunately, the Hisense U9DG has a mediocre response time. There's terrible ghosting behind fast-moving objects, and it's noticeable even when navigating menus in streaming apps. Unlike the Hisense U8G, it's not just behind red objects. In 'Game' Mode and with the variable refresh rate feature enabled, it's just as bad, and it doesn't look good when gaming or watching sports.

7.9
Motion
Flicker-Free
Flicker-Free
No
PWM Dimming Frequency
480 Hz

Unfortunately, the Hisense 75U9DG flickers at all brightness levels in all picture modes. The flicker frequency is low enough that it causes noticeable duplications in motion, and it can bother some people.

8.7
Motion
Black Frame Insertion (BFI)
Optional BFI
Yes
Min Flicker For 60 fps
60 Hz
60Hz For 60 fps
Yes
120Hz For 120 fps
No
Min Flicker for 60 fps in Game Mode
60 Hz

The Hisense U9DG has an optional backlight strobing feature, commonly known as black frame insertion (BFI), which can improve the appearance of motion. Unfortunately, it can only flicker at 60Hz, even when playing 120Hz content. It results in distracting duplications when watching 120Hz content. Note that our scoring is only based on the refresh rates supported by the BFI feature and doesn't represent how well the feature works.

Motion
Motion Interpolation
Motion Interpolation (30 fps)
Yes
Motion Interpolation (60 fps)
Yes

If you like the soap opera effect, the Hisense U9DG has an optional motion interpolation feature. It's okay overall, but it can't handle fast-paced action at all, and there are artifacts throughout the screen.

8.0
Motion
Stutter
Frame Hold Time @ 24 fps
24.9 ms
Frame Hold Time @ 60 fps
0.0 ms

Thanks to the Hisense U9DG's relatively slow response time, there's very little stutter when watching movies.

10
Motion
24p Judder
Judder-Free 24p
Yes
Judder-Free 24p via 60p
Yes
Judder-Free 24p via 60i
Yes
Judder-Free 24p via Native Apps
Yes

The Hisense U9DG can remove judder from any source automatically, no additional settings are required.

9.4
Motion
Variable Refresh Rate
Native Refresh Rate
120 Hz
Variable Refresh Rate
Yes
HDMI Forum VRR
Yes
FreeSync
Yes
G-SYNC Compatible
Yes
4k VRR Maximum
120 Hz
4k VRR Minimum
< 20 Hz
1080p VRR Maximum
120 Hz
1080p VRR Minimum
< 20 Hz
1440p VRR Maximum
120 Hz
1440p VRR Minimum
< 20 Hz
VRR Supported Connectors
HDMI

The Hisense U9DG has an optional variable refresh rate feature that helps reduce tearing when gaming. It's effective across a very wide range of refresh rates.

Inputs
7.9
Inputs
Input Lag
1080p @ 60Hz
26.9 ms
1080p @ 60Hz Outside Game Mode
157.4 ms
1080p @ 120Hz
N/A
1080p @ 144Hz
N/A
1440p @ 60Hz
26.8 ms
1440p @ 120Hz
N/A
1440p @ 144Hz
N/A
4k @ 60Hz
33.2 ms
4k @ 60Hz + 10-Bit HDR
33.3 ms
4k @ 60Hz @ 4:4:4
32.7 ms
4k @ 60Hz Outside Game Mode
152.9 ms
4k @ 60Hz With Interpolation
138.8 ms
4k @ 120Hz
N/A
4k @ 144Hz
N/A
8k @ 60Hz
N/A

Unfortunately, the Hisense U9DG has fairly high input lag, even in 'Game' mode. While it's not bad for casual console gamers, it's much higher than most TVs we've tested in 2021. Unfortunately, we couldn't measure the input lag at 120Hz, as the TV skips frames when sent a 120Hz signal with the variable refresh rate feature disabled. Input lag outside of 'Game' Mode is also higher than usual.

7.1
Inputs
Supported Resolutions
1080p @ 60Hz @ 4:4:4
Yes
1080p @ 120Hz
No
1080p @ 144Hz
No
1440p @ 60Hz
Yes (forced resolution required)
1440p @ 120Hz
No
1440p @ 144Hz
No
4k @ 60Hz
Yes
Resolution 4k
4k @ 60Hz @ 4:4:4
Yes
4k @ 120Hz
No
4k @ 120Hz @ 4:4:4
No
4k @ 144Hz
No
8k @ 30Hz or 24Hz
No
8k @ 60Hz
No

Update 08/05/2022: As of firmware update M0422, the resolution halving issue with 4k @ 120Hz signals has been fixed, as long as you have the HDMI Input Optimization setting set to 'Text Clarity Optimization'.

The Hisense U9DG supports most common formats, and it can display chroma 4:4:4 properly with most common formats. Unfortunately, text is blurry with 1440p @ 120Hz signals, and it skips frames when sent a 4k @ 120Hz signal unless you're using FreeSync. The 4k @ 120Hz resolution halving issue has been fixed as of firmware update M0422, and 4k @ 120Hz with chroma 4:4:4 is displayed properly.

Inputs
PS5 Compatibility
Auto Low Latency Mode (ALLM)
Yes
4k @ 120Hz
No
1440p @ 120Hz
No
1080p @ 120Hz
No
HDR
Yes
VRR
Yes

The Hisense U9DG technically supports all features of the new consoles, but it's not great for gaming on them. Gradients are also noticeably worse when gaming at 4k @ 120Hz, on both the PS5 and Xbox Series X. 120Hz gaming isn't working properly on the PS5 at the moment, as this TV skips frames when sent a 120Hz signal, unless you're using FreeSync, which the PS5 doesn't support.

Inputs
Xbox Series X|S Compatibility
Auto Low Latency Mode (ALLM)
Yes
4k @ 120Hz
Yes
1440p @ 120Hz
Yes
1080p @ 120Hz
Yes
HDR
Yes
VRR
Yes

The Hisense U9DG works well with the Xbox Series S|X. Since the Xbox supports FreeSync, as long as you have that enabled 4k @ 120Hz signals are displayed correctly, with no dropped frames.

Inputs
Inputs Specifications
HDR10
Yes
HDR10+
Yes
Dolby Vision
Yes
HLG
Yes
HDMI 2.0 Full Bandwidth
Yes (HDMI 1,2,3,4)
HDMI 2.1 Class Bandwidth
Yes (HDMI 3,4)
CEC Yes
HDCP 2.2 Yes (HDMI 1,2,3,4)
ATSC Tuner
1.0
USB 3.0
Yes (1)
Variable Analog Audio Out Yes
Wi-Fi Support Yes (2.4 GHz, 5 GHz)

The Hisense U9DG has two HDMI 2.1 ports, and one of them is also the eARC port, which is disappointing if you have two of the new consoles or a recent PC graphics card, as you'll either need to get a receiver that supports HDMI 2.1 passthrough or limit some of your sources to HDMI 2.0. Unfortunately, the TV's EDID doesn't appear to include the correct HDMI 2.1 information, and our tools can't read the bandwidth of the ports.

Inputs
Input Photos
Inputs
Total Inputs
HDMI 4
USB 2
Digital Optical Audio Out 1
Analog Audio Out 3.5mm 1
Analog Audio Out RCA 0
Component In 0
Composite In 1 (incl. adapter)
Tuner (Cable/Ant) 1
Ethernet 1
DisplayPort 0
IR In 0
SD/SDHC 0
Inputs
Audio Passthrough
ARC
Yes (HDMI 3)
eARC support
Yes
Dolby Atmos via TrueHD via eARC
Yes
DTS:X via DTS-HD MA via eARC
Yes
5.1 Dolby Digital via ARC
Yes
5.1 DTS via ARC
Yes
5.1 Dolby Digital via Optical
Yes
5.1 DTS via Optical
Yes

The Hisense U9DG supports eARC, and can passthrough all of the common formats, including high definition audio, through to a supported receiver or soundbar.

Sound Quality
6.5
Sound Quality
Frequency Response
Low-Frequency Extension
95.14 Hz
Std. Dev. @ 70
4.71 dB
Std. Dev. @ 80
4.72 dB
Std. Dev. @ Max
6.50 dB
Max
91.0 dB SPL
Dynamic Range Compression
4.24 dB

The Hisense U9DG has an okay frequency response. Like most TVs, it has a high low-frequency extension, so there's almost no thump or rumble in its bass response. Above the LFE, the frequency response is well balanced, resulting in clear dialogue, but it dips in the higher treble ranges. It gets very loud, but there's a bit of compression at max volume.

6.7
Sound Quality
Distortion
Weighted THD @ 80
0.179
Weighted THD @ Max
0.867
IMD @ 80
3.12%
IMD @ Max
12.34%

The Hisense 75U9DG has okay distortion performance. There's some distortion at higher volume levels, but this depends on the content, and most people won't even notice it.

Smart Features
8.0
Smart Features
Interface
Smart OS Android TV
Version 10
Ease of Use
Average
Smoothness
Very Smooth
Time Taken to Select YouTube
2 s
Time Taken to Change Backlight
3 s
Advanced Options
Many

Hisense has chosen not to upgrade their user interface to the new Google TV interface used on many Sony models. Instead, the Hisense U9DG runs a recent version of Android TV. The interface is easy to use, and it has a great selection of additional streaming apps. We didn't notice any bugs with the user interface, but the ghosting from the slow response time is apparent, even when browsing the menus.

0
Smart Features
Ad-Free
Ads
Yes
Opt-out
No
Suggested Content in Home
Yes
Opt-out of Suggested Content
Yes

Unfortunately, like most TVs on the market, the Hisense U9DG has ads on the main home page and in the app store. They aren't always present, though, and we couldn't get a picture of them.

9.0
Smart Features
Apps and Features
App Selection
Great
App Smoothness
Average
Cast Capable
Yes
USB Drive Playback
Yes
USB Drive HDR Playback
Yes
HDR in Netflix
Yes
HDR in YouTube
Yes

Android TV has built-in casting capabilities, and the app store has a great selection of streaming apps to choose from.

8.0
Smart Features
Remote
Size
Medium
Voice Control
Many Features
CEC Menu Control
Yes
Other Smart Features
No
Remote App Hisense RemoteNOW

The remote is identical to the one included with the Hisense U8G. It's simple but easy to use. It has a built-in microphone for voice controls, which you can use to change inputs, launch apps, search for content, or search the web. There's also a hands-free microphone on the TV that offers the same voice controls.

Smart Features
TV Controls

There's a five-way joystick on the back of the TV that you can use to control the basic functions of the TV. There's also a switch on the bottom bezel that allows you to disable the built-in microphone.

Smart Features
In The Box

  • Power cable
  • Remote
  • 2x AAA batteries
  • A/V composite adapter

Smart Features
Misc
Power Consumption 124 W
Power Consumption (Max) 261 W
Firmware V0000.01.00M.L0721