Our Verdict
This is an excellent TV for mixed usage. It has an excellent picture quality thanks to near-perfect inky blacks its OLED panel delivers, so it has an amazing dark room performance. It can get fairly bright and can handle reflections well, suitable for a reasonably bright room, while at the same time it favors wide seating arrangement thanks to its wide viewing angles. The almost instantaneous response time delivers crisp motion and the low input lag makes it very responsive, which is great for gaming.
- Near-perfect, uniform blacks.
- Excellent viewing angles for a wide seating arrangement.
- Practically instantaneous response time, and remarkably low input lag.
- Has the risk of permanent burn-in with static content (see here).
- Automatic Brightness Limiter (ABL) can become distracting at times.
This is a remarkable TV for watching movies. It has an outstanding picture quality with perfect uniform blacks just like all OLED TVs. It displays judder-free movies and has excellent gray uniformity and great upscaling capabilities. Unfortunately, due to the practically instantaneous response time, movies and low frame rate content appear to stutter. Fortunately, this TV offers both BFI and motion interpolation features to help remove stutter.
This is an excellent TV to watch TV shows. It can get bright and can handle reflections very well, so you can place it in a bright room without issues. It has excellent viewing angles so you don't have to sit right in front to enjoy an accurate image. It supports motion interpolation up to 120fps for the soap opera effect fans and gives you access to an abundance of apps cover your needs.
This is an excellent TV for watching sports. You can place it in a fairly bright room as it gets bright enough and can handle reflections well. It has a nearly instantaneous response time and fast motion looks crisp with almost no blur. Thanks to its excellent wide viewing angles, all of your friends will enjoy the same accurate picture when watching the big game together. It has excellent gray uniformity with almost no dirty screen effect, so the hockey field looks clean without any dark spots.
This is an excellent TV for playing video games. It has a remarkably low input lag and offers an Auto Low Latency Mode so you do not have to switch to 'Game' mode each time you want to play a game. Fast motion is very crisp thanks to the extremely fast response time. The TV displays lower resolution content from older consoles almost as good as native 4k. It also offers HDMI-VRR support which, however, is presently available only on Xbox.
This TV is excellent for watching HDR movies in a dark room. It has an excellent picture quality thanks to its near-perfect and uniform blacks, the very good HDR peak brightness, and the wide color gamut. It displays HDR content with vivid colors and bright highlights offering you a remarkable watching experience.
This TV is excellent for playing HDR games. When in HDR Game mode, it has a very low input lag that makes the TV feel extremely responsive. It has a very fast response time and the image looks crisp even in fast motion. It has perfect blacks, good HDR peak brightness, and a wide color gamut, so it can display HDR games with vivid colors and popping highlights sure to please HDR game enthusiasts.
This is an excellent TV for using it as a PC monitor. It can display proper chroma 4:4:4 so text is crisp, and has a very low input lag so it's very responsive to your actions. The fast response time delivers a crisp image even when it displays very fast motion. Unfortunately, just like all OLED TVs it runs the risk of permanent burn-in and this can be an issue if you use it as a PC monitor for extended periods of time.
Changelog
- Updated Jun 25, 2020: We incorrectly listed this TV as flicker-free, but it's not.
- Updated May 21, 2020: Converted to Test Bench 1.5.
- Updated Feb 21, 2020: Converted to Test Bench 1.4.
- Updated Aug 15, 2019: Review published.
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Differences Between Sizes And Variants
We tested the 55" E9 (OLED55E9PUA), and we expect our results to be valid for the 65" (OLED65E9PUA) model as well.
If someone comes across a different type of panel or if their LG E9 OLED doesn't correspond to our review, let us know and we will update the review. Note that some tests such as the gray uniformity may vary between individual units.
| Size | Short Model Code | US Model | EU Model | Notes |
| 55" | OLED55E9 | OLED55E9PUA | OLED55E9PLA | |
| 65" | OLED65E9 | OLED65E9PUA | OLED65E9PLA |
The E9 we reviewed was manufactured in May 2019.
Popular TV Comparisons
The E9 is an excellent OLED TV and outperforms most TVs except the C9. See our recommendations for the best OLED TVs, the best 4k TVs, and the best smart TVs.
The LG E9 OLED and the LG C9 OLED have very similar performance. The E9 has slightly better sound. Any other differences can be attributed to panel variance, including the slightly less aggressive ABL found on the E9.
The LG E9 OLED and the LG CX OLED are two similar TVs. The CX has better out-of-the-box color accuracy, while the E9 has better uniformity and viewing angles, but this could be due to panel differences. However, the E9 has a less-aggressive Automatic Brightness Limiter, so there's less variation in brightness between different content.
The LG E9 OLED and the Sony A9F OLED have very similar performance. The E9 is a little brighter and has a lower input lag. The LG E9 is advertised as supporting HDMI 2.1 on all four HDMI inputs. and although this doesn't add anything at the moment it makes the TV more future-proof.
The LG E9 OLED and the Samsung Q90/Q90R QLED use different panel types, each with their advantages and disadvantages. The E9 is much better in a dark room, thanks to its OLED panel that delivers perfect blacks. The Q90R is significantly brighter and is more suitable for a very bright room. The E9 has better gray uniformity and better viewing angles but it also has a risk of permanent burn-in when exposed to static content, something that doesn't happen with the Q90R.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
Older Test Bench: This product has been tested using an older TV test methodology, before a major update. Some of the test results below aren't directly comparable with other TVs. Learn more
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