Sony A9F OLED TV Review

The A9F has an outstanding design. It looks great, and is built with premium materials and an impressive attention to detail. The TV has excellent cable management, providing for an extremely clean look. Like the A1E, there are small rubber feet under the screen, so the screen itself is not resting on the table beneath it, and the screen tilts back slightly. Unfortunately, the design makes the A9F difficult to move, but most people are not going to be moving the TV often, so this shouldn't be an issue. 

The stand design of the A9F is very similar to the Sony A1E. The stand is large and quite bulky, but supports the TV extremely well. Like the A1E, the stand causes the TV to lean back at a slight angle. The stand cannot be removed, as it contains the majority of the TV's electronic components.

There are two sets of feet underneath the screen portion of the A9F. The inner set of feet are larger, and appear to play a larger role in supported the TV. These feet require a surface at least 12.8" (32.5 cm) wide.

Footprint of the 55" stand: 11.5" x 48.3"

The back of the A9F looks extremely clean with the covers on, and has excellent cable management. The back panels have a fabric cover on them, similar to speaker panels.

The borders of the A9F are very thin. There is no noticeable gap between the border and the first row of pixels.

The display itself is quite thin, but the stand behind it is large. The stand can be folded in when wall mounted. The display portion of the screen is almost twice as thick as the LG OLED TVs, but still very thin.

The thickness measurement was taken with the stand folded in, as if the TV was wall mounted.

Outstanding build quality. The A9F is well built using premium materials. There are no gaps or cracks in the framing that could cause issues down the road.

The self-emitting technology of the OLED panel allows the TV to turn individual pixels on or off as needed. This delivers perfect blacks and an infinite contrast ratio.

Like all OLED TVs, since each pixel is self-emitting there is no local dimming as each pixel can dim individually.

Good peak brightness in SDR on the A9F. Overall, it is similar to the A8F. Large white scenes aren't very bright due to the TV's ABL. When Peak Luminance is set to 'Off', the A9F displays at a constant luminance of ~140 cd/m², regardless of content. In any mode, the TV automatically dims after about 2 minutes of displaying static content, and this can't be disabled.

Update 10/03/2018: Retested the brightness after firmware PKG6.0348.0059NAA. All measurements are essentially the same as before (+/- 15 cd/m²). Notably the TV's aggressive dimming over time is unchanged; sometimes the TV dims after just two minutes of static content, as shown in the plot over time. The measurements in the review have not been changed.

Update 02/27/2018: Retested the brightness using a PC as the source, so we can automate testing; previously we were using a Samsung K8500 Blu-ray player as the source, but we found that it was sending a brighter signal than a PC (perhaps by sending 'brighter than white' stimuli). The A9F was retested with the PC as the source, and treated this signal differently, causing its measured brightness to be ~50 cd/m² less; however, we consider this to be more accurate to most sources. The test scores have been updated.

Decent peak brightness in HDR. Small highlights in some scenes get bright enough to stand out, but bright white scenes are dim. Overall, the A9F's HDR brightness is slightly worse than the A8F, as some small details in some scenes aren't as bright.

If you find HDR content too dim, you can adjust the Contrast and Gamma to your liking. If it is still too dim, increase the Adv. Contrast Enhancer setting to your liking.

Update 10/03/2018: Retested the brightness after firmware PKG6.0348.0059NAA. All measurements are essentially the same as before (+/- 15 cd/m²). Notably the TV's aggressive dimming over time is unchanged; sometimes the TV dims after only one minute of static content, as shown in the plot over time. The measurements in the review have not been changed.

The Sony A9F has excellent gray uniformity, similar to the LG C8 and Sony A8F. There is very little dirty screen effect, and there shouldn't be any issues watching sports. In dark scenes, as measured with the 5% gray, there are some noticeable vertical bands. This is commonly seen on OLED TVs but shouldn't cause any issues.

The A9F has nearly identical viewing angles to the other 2018 OLED TVs, like the A8F and C8. Like all OLED TVs, the image remains very accurate even at wide viewing angles.

The Sony A9F has perfect black uniformity thanks to the OLED panel which can turn off black pixels completely.

The A9F has a glossy finish, nearly identical to the A1E. Like most high-end TVs, this TV is great in a bright room, and most reflections are significantly dimmed and have a slight purple tint.

Good color and white balance out of the box. Like most Sony TVs, the most accurate Picture Mode out of the box is 'Custom'. The color temperature is a bit on the warm side, but this likely isn't noticeable by most people. Sony 'MASTER' TVs, including the A9F and Z9F, appear to target a different gamma to the 2.2 standard. This is strange, because previous models followed our target of 2.2 accurately in the 'Custom' picture mode.

Update 02/27/2019: Retested with the 'Gamma' setting set to '0', rather than '2' as it is by default, so the TV better tracks the 2.2 target gamma; the score has increased as a result. All test scores and pictures have been updated.

The new Sony CMS is easier to use than LG's, and results in excellent color and white accuracy. Any remaining inaccuracies are not noticeable without specialty equipment. The gamma is flat at our target of 2.2, and the color temperature is close to our target of 6500 K.

You can see our recommended settings here.

480p content looks good, with no obvious artifacts.

720p content is displayed without any obvious issues.

1080p content is displayed well, but when sent a 1080p signal with a 60 Hz or lower refresh rate, the A9F switches to nearest neighbor upscaling, like the Sony X900E. This type of upscaling looks more jagged than other methods, but retains the sharpness of the original image.

Native 4k content is displayed perfectly.

The A9F has a RGBW pixel structures, and all four sub-pixels are never on at the same time.

Alternate pixel photo

The A9F has an excellent wide color gamut; slightly better than the A1E and nearly identical to the A8F. The EOTF follows the input stimulus perfectly, but clips at the TV's peak brightness. The 'Game' and 'Graphics' EOTFs are nearly identical to the 'Custom' EOTF, which is great.

If you find HDR content too dim, you can adjust the Gamma, Contrast and Adv. contrast enhancer, all of which make the TV brighter. With everything at maximum, HDR content will be noticeably brighter.

Unlike previous Sony TVs, all picture modes on the A9F and Z9F follow the same EOTF. On older models, some picture modes would have a smoother roll off at the TV's peak brightness, so there would be less clipping.

You can see our recommended settings for HDR here.

The A9F has very good color volume, by far the best color volume we've measured on an OLED TV. It can produce deep, dark colors across most of its color gamut, but can't produce colors as bright as pure white, especially blues.

Outstanding gradient performance, better even than the Z9F. There is slight banding in all colors, but no significant banding in any color. If you see any banding, the Smooth Gradation feature can help, but may also result in some loss of fine details.

There is very slight image retention on the A9F. These results are better than all other OLED TVs we've reviewed so far, with the exception of the LG B8. Note that there is some variation in temporary image retention performance, even between units of the same model so this difference may just be panel variance.

This test is only indicative of short term image retention and not the permanent burn-in that may occur with prolonged exposure to static images. We are currently running a test to help us better understand permanent burn-in. You can read about our investigation into this here.

Update 11/01/2019: Updated text to include our stance on burn-in.

Although we don't expect most people who watch varied content to have any issues, OLED TVs, such as the Sony A9F do have the possibility of experiencing burn in. There is a pixel-shift option on the A9F that will shift the entire screen by a few pixels (this is not very noticeable) to help reduce the risk of burn-in.

You can read more about our investigation into burn-in here.

Like all OLED TVs, the Sony 55A9F has a nearly instantaneous response time. This results in almost no trail behind fast moving objects, but the lack of blur may bother some people.

The A9F is nearly flicker-free, like all OLED TVs, since there is no backlight. Similar to the A8F, there are small dips in brightness approximately every 8 ms that correspond with the TV's native refresh rate. These aren't noticeable under normal viewing conditions.

The A9F can insert black frames to simulate flicker, which can help motion appear clearer. It only supports 60 Hz flicker, which can bother some people.

Unlike the LG C8, when 24p content is displayed on the A9F with BFI enabled, the BFI frequency changes to 48 Hz.

BFI is enabled on the A9F by setting Motionflow to 'Custom', Smoothness to 'Min', and Clearness to 'High'.

The A9F can interpolate content to match the panel's native 120 Hz refresh rate. Like most TVs, this will introduce some motion artifacts, and in scenes of heavy action the TV will sometimes stop interpolating.

To enable motion interpolation on the A9F, set Motionflow to 'Custom', and increase the Smoothness slider. For 30 fps content, you must also set CineMotion to 'Auto'.

Due to the near-instantaneous response time of the OLED panel, 24p motion in movies can look strange to some people and appear to stutter. This is especially noticeable in slow, wide-panning shots.

The A9F is judder-free when watching 24p movies from any source. From a native 24p source, no special settings are required, the A9F will automatically play them without judder. To remove judder from a 24p signal embedded in a 60p/60i source, or from the native apps, set Motionflow to 'custom', Smoothness to 'min', and CineMotion to 'auto'.

When removing judder from a 60p source, enabling BFI causes extra judder.

The A9F has a native 120 Hz panel, but like all Sony TVs, it does not support VRR.

The A9F has excellent low input lag, a significant improvement over the A8F, but worse than the LG C8 and Sony Z9F.

1080p @ 120 Hz has even lower input lag, great for gaming, and unlike previous Sony TVs it is no longer necessary to force the resolution.