The Vizio E Series is a good 4k UHD TV. It can produce deep dark scenes due to the excellent native contrast ratio and black uniformity. It also has good motion handling with a fast response time, so only a short blur trail can be seen when watching sports or gaming. Unfortunately, the picture quality degrades when viewed at an angle and the local dimming doesn't work well to improve the picture quality further.
Good TV for mixed usage. The Vizio E Series 2018 is best suited for dark room settings where you'll enjoy the deep blacks. It has a great low input lag and fast response time that make it great for gaming, but the color volume is limited and HDR content doesn't pop as it should. The viewing angle isn't very wide, so it's better to sit in front of the TV.
The Vizio E Series is good for watching movies. It has good contrast ratio and can show deep blacks even though the local dimming feature isn't very effective at further boosting the black levels. Black uniformity is good with very little clouding, and color accuracy is great.
The Vizio E Series 2018 is decent for watching TV shows in a bright room. It has good reflection handling but can't overcome glare in a very bright room. It has bad viewing angles and isn't well-suited for a wide room or for watching while moving around in the house.
Decent for watching sports. The Vizio E Series 2018 has a really quick response time and there's a black frame insertion feature to help reduce motion blur. Unfortunately, there's some dirty screen effect, which is visible during sports, and the viewing angles are poor, so you'll lose some image accuracy when viewed from the side. However, it handles reflections well if you place it in a bright room.
The Vizio E Series 2018 is very good for playing video games. Excellent low input lag across all supported resolutions and modes as long as Game Low Latency is used. It has little motion blur and can improve it by flickering the backlight, without sacrificing brightness.
This is a good TV for watching HDR movies. The Vizio E Series 2018 can display panning shots without banding, but it lacks a wide color gamut, can't show saturated colors, compresses bright HDR signals, and fails to brighten highlights by much, even though its black levels are remarkable.
The Vizio E Series is a great TV for gaming in HDR. It has excellent low input lag and very little motion blur due to the fast pixel response time. HDR content doesn't look great unless you're in a dark room and the lack of wide color gamut doesn't allow the TV to produce nice saturated colors, especially in dark scenes.
Great TV to use as a PC monitor. The Vizio E Series 2018 can display proper 4:4:4 chroma, which is important for reading text. The input lag is incredibly low, responding quickly to your actions. Unfortunately, it has poor viewing angles, so it's not a good TV to put in a meeting room. However, since it's an LED TV, it doesn't have a risk for permanent burn-in from static displays.
The design of the Vizio is decent. The TV comes with the usual wide but sturdy stand, a thick brushed bezel finish, and a metal trim on the bottom, which gives the TV a more premium look. When looking at the TV from the side, its structure looks very much like the higher-end 2018 P Series and M Series. The build quality is decent and shouldn't cause any issues.
The back of the TV is plastic. It has a more sleek look and the inputs are still split between the side and the bottom edge, easily accessible if you wall-mount the TV. There's no planning for cable management.
The maximum thickness is similar to 2017 E Series. Like some other Vizio models, the structure of the TV (screen and electronics compartment) is more apparent when the TV is viewed from the side.
Outstanding contrast ratio. This TV can display deep blacks when viewed in the dark. The contrast ratio is an improvement over the Vizio E Series 2017, and its successor, the Vizio V Series 2019, has an even better contrast ratio.
With local dimming turned on, the contrast ratio improves, but not by much.
The local dimming feature is terrible. There's noticeable blooming around bright objects and it fails to deepen any blacks. However, this is an improvement over the E Series 2017 since there's less visible blooming around bright objects compared to the previous model, and highlights transition better from one dimming zone to the next.
The SDR peak brightness is good. The TV reaches and maintains a brightness level that's okay for darker rooms, but in bright rooms, this might just not be enough.
Update 08/15/2018: We've retested the SDR Peak Brightness on the latest firmware (1.0.18.4) and it remains the same.
Mediocre HDR peak brightness. It gets bright with small highlights, but it doesn't maintain its consistency across varied content and it doesn't get bright enough to combat glare in most rooms. With HDR content, this TV won't make any highlights pop the way the creator intended them to be.
Update 08/15/2018: We have retested the HDR Peak Brightness on the latest firmware (1.0.18.4) and it remains the same.
The gray uniformity is okay. There's fairly noticeable clouding at the 50% gray level, especially towards the edges of the screen. Some dirty screen effect is visible during panning and sports shots.
The results are much better at 5% gray level, where it becomes harder to notice clouding.
Excellent black uniformity and it's an improvement to the already great E Series 2017. There's minimal clouding and blacks look very uniform, resulting in great looking dark scenes in movies.
The Vizio E Series 2018 has good out of the box color accuracy. When the picture mode is set to Calibrated Dark, the color dE is well below 3, so most people won't notice any imperfections, The white balance dE is just above 3 so some might pick up the slight gray inaccuracies.
The gamma is just slightly below target. This makes shadows look darker, but not many people will notice. The colors are a little warm but nothing too annoying.
The results after calibration are amazing. The accuracy is almost perfect in all aspects of our measurements. Color dE and white balance dE are very small, the gamma curve follows perfectly at 2.2, and the color temperature is almost perfect at 6503K.
Note: Calibration can be performed very easily with the help of the Smartcast app, as no on-screen menu is necessary.
You can see our recommended settings here.
No issues can be seen with native 4k content.
Note that we've had one reader report crosshatching visible on their 43" E Series (E43-F1).
The color gamut is decent, but the TV fails to be classified as having a wide color gamut.
In the Calibrated Dark picture mode the TV's HDR EOTF doesn't follow the target PQ curve well; this results in a perceived loss of contrast in HDR scenes because dim shades are too bright and bright shades are too dim. The TV's EOTF remains nearly unchanged when Game Low Latency is enabled when gaming, and in the Computer picture mode during computer use. If users find HDR content too dim, raising the Backlight setting from the default 50 to 100 raises the EOTF and brightens most of an HDR scene.
The gradient performance is fantastic. There's some micro-banding almost everywhere, but just in the dark green you might be able to spot a little more.
The TV has a Reduce Noise feature that may help reduce banding in low-quality content at the cost of some fine details.
We don't expect VA panels to experience permanent image retention, as the VA panel in our long-term test appears immune.
Excellent response time on this TV. There's minimal blur motion trail behind fast-moving objects that most people shouldn't notice. It's an improvement over the E Series 2017 and it's even better than the V Series 2019.
To activate the BFI mode, set Clear Action to On. When BFI is enabled, the brightness spikes higher to compensate for the off cycles, so the perceived brightness isn't reduced. With BFI enabled, the backlight flickers constantly at 60 Hz.
This TV doesn't have a motion interpolation feature.
Some stutter in 24p is noticeable, especially with wide panning shots. Since there's no motion interpolation to reduce it, you can only rely on the blur created by the response time to smooth it out.
It can play 24p content without judder, but only when played from a native 24p source like a Blu-ray player or from the native apps. To remove judder set Film mode to on.
When the 24fps is coming through 60i or 60p, then the TV isn't able to remove it.
This TV doesn't support any variable refresh rate features.
The input lag is excellent. To achieve low input lag you must set the Game Low Latency to on as it's the only setting that's necessary for low input lag.
4:4:4 is only shown properly in the Computer picture mode and the Game Low Latency toggle is still necessary for low input lag, but when a chroma 4:4:4 signal is sent Game Low Latency is activated by default and grayed out.