The LG UR9000, also known as the LG UR90, is an entry-level 4k TV in LG's 2023 TV lineup. It's the successor to the LG UQ9000 and is LG's highest-tier budget model, sitting above the LG UR8000 and below LG's NanoCell and QNED series. It's a simple model and lacks support for most advanced features available on LG's higher-tier models. It has LG's α5 AI Processor Gen6, which is pared down from the α9 AI Processor Gen6 found in the LG C3 OLED or LG G3 OLED and is meant to provide audio and video upscaling through AI technology. The TV is limited to a 60Hz refresh rate at all resolutions, has no Variable Refresh Rate (VRR) support, and doesn't support Dolby Vision or HDR10+. It does come with the same LG Magic Remote found on all of LG's 2023 releases and runs the 2023 version of LG's proprietary webOS smart interface with all of the usual streaming apps you're used to.
Our Verdict
The LG UR9000 is an okay TV overall. It's best for watching TV shows, watching sports, or for using as a PC monitor in a moderately-lit room due to the TV's acceptable SDR brightness, good viewing angle, and good reflection handling. Still, it's just not bright enough to fight glare from strong light sources. It's also not a great dark room TV, as its contrast is terrible, and it's not helped by its awful local dimming feature, which adds massive blooming in dark scenes. Due to the TV's middling HDR brightness and terrible contrast, highlights don't pop, and any HDR content looks washed out and lifeless. Fortunately, its input lag is fantastic, so video games feel fast and responsive, and so does your mouse cursor when using the TV as a PC monitor.
- Image remains consistent at a wide viewing angle.
- Good selection of streaming apps.
- Good low-quality content smoothing.
- Terrible contrast results in blueish blacks in a dark room.
- Not bright enough to overcome intense glare.
- Poor low-resolution upscaling.
The LG UR9000 is decent for watching TV shows in a bright room. Its SDR brightness is acceptable, and its reflection handling is good, so the TV deals well with moderately-lit rooms, but it's not bright enough for bright rooms. The TV isn't great at upscaling low-resolution content, so low-resolution shows aren't sharp and look a bit muddy, but fortunately, they're free of macro-blocking in dark scenes due to the TV's good low-quality content smoothing. The TV also has a good viewing angle, and the image remains consistent when viewed from the sides, although it loses brightness at extreme angles.
- Image remains consistent at a wide viewing angle.
- Good selection of streaming apps.
- Good low-quality content smoothing.
- Not bright enough to overcome intense glare.
- Poor low-resolution upscaling.
The LG UR9000 is decent for watching sports during the day. Its SDR brightness is acceptable, and its reflection handling is good, so the TV can deal with some glare. Its response time is also decent; there's blur on fast-moving objects, like players or the puck in hockey, but it's not excessive to the point of being annoying. Its gray uniformity is good, but in extreme cases, like on an all-white hockey rink, there are noticeable uniformity issues in the form of some dirty screen effect and color differences between the top and bottom of the panel. Fortunately, its viewing angle is good and remains consistent when viewed from the sides, so you can watch sports with your friends in a wide seating arrangement, although at extreme angles, the image does lose some brightness.
- Image remains consistent at a wide viewing angle.
- Good low-quality content smoothing.
- Not bright enough to overcome intense glare.
- Poor low-resolution upscaling.
The LG UR9000 delivers a mediocre gaming experience. It has poor contrast and unremarkable SDR brightness, so games don't pop even in a dark room. It does have good reflection handling, so gaming in a moderately-lit room is a bit better as the TV's poor contrast, with its blue-ish blacks and patchy clouding, is not as noticeable in that context, although the TV's brightness can't keep up with very bright rooms. The TV's gray uniformity is good except in extreme cases, like playing a game with a mostly white background. Then, noticeable uniformity issues crop up, like vignetting and color differences between the top and bottom of the panel. Thankfully the TV does have fantastic input lag for a super responsive gaming experience. Still, its response time, while decent, does introduce a fair amount of blurring on fast-moving content, so it's not the best TV for action games.
- Fantastic input lag.
- Terrible contrast results in blueish blacks in a dark room.
- Limited gaming features.
- Poor low-resolution upscaling.
The LG UR9000 delivers a sub-par movie-watching experience in a dark room. It has an abysmal contrast ratio, mediocre HDR brightness, and middling black uniformity, so blacks look blue and patchy in a dark room, with noticeable uniformity issues. Its local dimming feature is awful, and while it slightly improves contrast and brightness when enabled, it also causes severe blooming issues in the form of vertical bars of light, which are very noticeable in dark scenes. The TV's low-quality content smoothing is good, so low-bitrate streaming content is free of macro-blocking in dark scenes.
- Good selection of streaming apps.
- Removes judder from 24p sources.
- Good low-quality content smoothing.
- Terrible contrast results in blueish blacks in a dark room.
- Awful local dimming feature.
- Mediocre peak brightness in HDR.
- Can't display a wide color gamut.
- Mediocre black uniformity.
The LG UR9000 is alright for HDR gaming, but only due to its decent response time, fantastic input lag, and 4k @ 60Hz support. The HDR on this TV in game mode is middling, so highlights don't pop even in a dark room, especially with the terrible contrast. Its local dimming feature is terrible, and while it does improve contrast and brightness a little, it also introduces massive blooming in the form of vertical bars of light, which is noticeable in dark scenes. Its response time is decent, but there's blur on fast-moving objects, so it's not great for action games.
- Fantastic input lag.
- Terrible contrast results in blueish blacks in a dark room.
- Awful local dimming feature.
- Mediocre peak brightness in HDR.
- Limited gaming features.
- Can't display a wide color gamut.
The LG UR9000 is good to use as a PC monitor. It has fantastic input lag, so using a mouse is fast and responsive. Its viewing angle is good, so even when sitting a few feet away from a bigger model, the image remains consistent. However, in extreme cases, like when sitting very close, the edges of the TV are noticeably darker than the center. The TV's response time is decent, but there's still some blurring on fast-moving objects, like a mouse cursor. The LG's SDR brightness is acceptable, and its reflection handling is good, so the TV handles moderately-lit rooms well, but not bright rooms, so as long as you avoid putting the TV in front of windows, it does a good job. The TV does display chroma 4:4:4, and its IPS panel has an RGB subpixel layout, so text is clear and sharp.
- Fantastic input lag.
- Image remains consistent at a wide viewing angle.
- Proper Chroma 4:4:4 support.
- Terrible contrast results in blueish blacks in a dark room.
- Not bright enough to overcome intense glare.
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Differences Between Sizes And Variants
We tested the 65" LG UR9000 (65UR9000PUA), but it's also available in 43, 50, 55, and 75-inch sizes. It can also be found under the name LG UR90. Note that the last three letters in the model number (PUA in this case) vary between retailers and individual regions, but there's no difference in performance. Internationally, this model is available in a few different variants. Most major European markets carry the LG UR91 (UR91006LA) instead, which performs the same but has a center-mounted stand.
| Size | US Model | European Model |
|---|---|---|
| 43" | 43UR9000PUA | 43UR91006LA |
| 50" | 50UR9000PUA | 50UR91006LA |
| 55" | 55UR9000PUA | 55UR91006LA |
| 65" | 65UR9000PUA | 65UR91006LA |
| 75" | 75UR9000PUA | 75UR91006LA |
Our unit was manufactured in March 2023, and you can see the label here.
Popular TV Comparisons
The LG UR9000 is an entry-level 4k TV in LG's 2023 lineup. It's okay overall, and it's best when used to watch sports, TV shows, or as a PC monitor in a moderately-lit room, but it's mediocre in a bright or dark room. It is outclassed by similar-priced TVs from budget brands like Hisense and TCL. The Hisense U6/U6H, TCL 4 Series/S455 2022, and even the Samsung CU7000/CU7000D are cheaper and better than the LG UR9000, while the Hisense U7H is comparable in price to the LG yet significantly better.
For more options, check out our recommendations for the best budget TVs, the best smart TVs, and the best 4k TVs.
The Samsung DU8000 is a bit better than the LG UR9000. Although the LG is the brighter TV, the Samsung has far better contrast, better black uniformity, and a wider color gamut and volume, making content look more vibrant than on the LG. Still, the LG is much more accurate out-of-the-box and has a wider viewing angle, giving it the edge in wide seating arrangements.
Although both TVs aren't very good, the LG UR9000 is slightly better than the LG UQ75. The UR9000 gets brighter in both SDR and HDR, so it can handle a bit more glare in a room with some lights on when watching SDR content, and highlights stand out a little bit more when watching HDR content. The UR9000 also has a faster response time, so there is less blur behind quick motion.
The Hisense U7H is significantly better than the LG UR9000. The viewing angle is the only area where the LG has the clear edge; the Hisense is better or equivalent in every other category, often significantly so. The Hisense is a higher-tier panel than the LG, with high brightness levels and support for gaming features such as 4k @ 120Hz, VRR, and Full-Array Local Dimming.
The Hisense U6H is a bit better than the LG UR9000. It has much better contrast, a wider color gamut, and better black uniformity than the LG, making it better to watch movies in a dark room. It's also brighter than the LG in both SDR and HDR, making it the better watch in a bright room, but unfortunately, its viewing angle is narrow. Its response time is a bit slower than the LG's, so it's not necessarily better for watching sports or TV shows with friends in a wide seating arrangement. Aside from that, the Hisense supports VRR and DTS audio formats, so it has the edge in most other contexts.
We buy and test dozens of TVs yearly, taking an objective, data-driven approach to deliver results you can trust. Our testing process is complex, with hundreds of individual tests that take over a week to complete. Most of our tests use specially designed test patterns that mimic real content, but we also use the same sources you have at home to ensure our results match the real-world experience. We use two main tools for our testing: a Colorimetry Research CR-100 colorimeter and a CR-250 spectroradiometer.
Test Results
Older Test Bench: This product has been tested using an older TV test methodology, before a major update. Some of the test results below aren't directly comparable with other TVs. Learn more
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