The Samsung S95B OLED is a unique TV in Samsung's lineup. It's different from Samsung's QLED lineup, including the high-end Samsung QN95B, in that this TV uses a new QD-OLED panel. Along with the Sony A95K OLED, this new TV technology uses blue OLED panels with quantum dot color filters and is advertised to deliver much brighter colors than traditional white OLED displays, like the LG G2 OLED. Like other Samsung TVs, it uses Samsung's proprietary Tizen OS smart interface, which offers a large selection of apps and games. Samsung's main focus this year is on extra features, including support for Google Duo, which supports video calls with up to 32 people directly on your TV by connecting a supported webcam. There's also a large focus on gaming features, and it supports HDMI 2.1 bandwidth on all four ports and is FreeSync Premium certified.
The Samsung S95B is a fantastic TV overall. Its self-emissive panel technology is superb for watching movies or gaming in a dark room. HDR content looks superb thanks to its high peak brightness and exceptional color gamut. It also has an exceptional viewing angle, so you can enjoy an accurate image from any angle, making it amazing for watching sports or TV shows. Sadly, it uses an extremely uncommon pixel layout that results in noticeable color fringing and blurry text, so it's not well-suited for productivity use as a PC monitor. It's also best suited for completely dark rooms, as it has raised blacks in a room with any ambient lighting, and the screen has a pink tint to it.
The Samsung S95B is remarkable for watching movies in a completely dark room. Thanks to its OLED panel, it has a nearly-perfect contrast ratio, delivering deep inky blacks with no distracting blooming or haloing around bright objects. Movies are completely judder-free from any source, and it upscales older movies on DVD well. Unfortunately, due to the nearly-instantaneous response time, there's a noticeable stutter in panning shots.
The Samsung S95B is an excellent TV for watching TV shows in a bright room. It has good peak brightness and incredible reflection handling, so it can easily overcome glare in a bright room. Unfortunately, if you're in a room with any amount of ambient light blacks appear raised, and there's a pink tint to the screen. It has an exceptional viewing angle, which is great for a wide seating area or if you like to move around with the TV, as the image remains accurate. It also upscales lower-resolution content well, and the smart interface has a great selection of streaming apps, so you're sure to find your favorite shows.
The Samsung S95B TV is amazing for watching sports in a bright room. It has good peak brightness and incredible reflection handling, so it can easily overcome glare in a bright room. Unfortunately, if you're in a room with any amount of ambient light blacks appear raised, and there's a pink tint to the screen. It also has an exceptional viewing angle, which is great if you have a wide seating arrangement, as the image remains accurate even from the sides. It has a quick response time, so motion looks clear, and it has excellent gray uniformity, with very little distracting dirty screen effect.
The Samsung S95B is a superb TV for gaming. It has fantastic low input lag for a responsive gaming experience, and its OLED panel delivers incredibly smooth motion thanks to its nearly-instantaneous response time. It also has a few great gaming features, including variable refresh rate support, and it supports HDMI 2.1 bandwidth on all four HDMI ports, so you can take full advantage of multiple high bandwidth sources, great if you have both the Xbox Series X and PS5.
The Samsung S95B is superb for watching HDR movies in a dark room. Its nearly-infinite contrast ratio results in deep inky blacks if you're in a pitch-black room, and bright highlights stand out with no blooming or haloing. It has great peak brightness in HDR, so bright areas of the screen stand out the way the content creator intended. It also has amazing color volume and an exceptional color gamut, but some colors appear oversaturated.
The Samsung S95B delivers a fantastic HDR gaming experience. It delivers a superb gaming experience, with low input lag, a nearly-instantaneous response time, and a few additional gaming features, including HDMI 2.1 bandwidth and variable refresh rate support. HDR content looks superb thanks to its high peak brightness, exceptional color gamut, and nearly-perfect contrast ratio. Unfortunately, it's best enjoyed in a perfectly dark room, as the lack of a polarizer results in raised blacks if there's even a bit of ambient light.
The Samsung S95B delivers a fantastic PC gaming experience, but it's not well-suited for productivity, as there are some serious deal-breakers. It has an exceptional viewing angle, so the sides of the screen remain accurate if you're sitting close to it. It also has low input lag and a nearly-instantaneous response time for a responsive, clear desktop experience. Unfortunately, even though it can accept and display a full chroma 4:4:4 signal, text isn't very clear due to the unusual subpixel layout, which can't be corrected with ClearType settings. It's also best enjoyed in a perfectly dark room, as the lack of a polarizer results in raised blacks if there's even a bit of ambient light.
We tested the 65 inch Samsung S95B, which also comes in 55-inch size. Note that the last five letters in the model number (AFXZA in this case) vary between retailers and individual regions, but there's no difference in performance.
|Size||US Model||Short Model Code|
If you come across a different type of panel or your Samsung S95B doesn't correspond to our review, let us know, and we'll update the review.
Our unit was manufactured in March 2022, and you can see the label here.
The Samsung S95B is an incredible OLED TV with exceptional picture quality. The new quantum dot OLED technology delivers incredible picture quality, with much brighter colors than traditional white OLED panels from LG and Sony. There are a few downsides, though, as it really needs to be in a fully dark room for it to look its best, as blacks appear raised and there's a pink tint to the screen if there's any ambient light. Conventional white OLED panels don't have this issue.
The Samsung S95B OLED and the LG C2 OLED deliver a somewhat similar experience, but they each stand out in different ways. Colors are significantly brighter on the Samsung, and it can display a wider color gamut with HDR content. Skin tones look better on the Samsung, but some colors look a bit unnatural at times. On the other hand, the LG has better black levels in rooms with a bit of natural light, whereas the Samsung is really best enjoyed in a completely dark room. The LG supports Dolby Vision, and it delivers a slightly more accurate HDR experience.
The Samsung S95B OLED and the Sony A95K OLED are both remarkable TVs with strengths and weaknesses. They use the same panel type, so the differences come down to image processing. The A95K focuses on accuracy over brightness, so it has better tone mapping in HDR as details are better, and it doesn't have black crush like on the Samsung. However, the Samsung TV focuses more on brightness, meaning it delivers brighter highlights in some scenes. The Sony model also supports Dolby Vision, which the Samsung doesn't, and it's a format that more content uses. However, the Samsung TV is the better gaming TV because it has lower input lag and supports FreeSync, which the Sony model doesn't.
The Samsung S95B OLED and the LG G2 OLED are very similar overall, but they each excel in different ways. The Samsung has much better color volume, and colors are significantly brighter than on the LG. Skin tones look better on the Samsung, but some colors look a bit unnatural at times. Conversely, the LG has better black levels in rooms with a bit of natural light, whereas the Samsung is really best enjoyed in a completely dark room. The LG supports Dolby Vision, and it delivers a slightly more accurate HDR experience.
The Samsung QN90B QLED and the Samsung S95B OLED use different panel types, each with their own strengths and weaknesses. The QN90B is better suited for a bright room, as it gets a lot brighter and can better overcome glare. The S95B is best-suited for a completely dark room, as the OLED panel delivers perfect inky blacks with no haloing or blooming around bright objects.
The Samsung S95B OLED is a better choice than the Samsung QN95B QLED for dark room viewing, but the QN95B looks better in a bright room. The S95B's near-infinite contrast ratio delivers incredibly deep, uniform blacks and allows bright highlights to stand out with no blooming in dark scenes. The QN95B, on the other hand, gets significantly brighter, so it's a better choice for a bright room with lots of natural light.
The Samsung S95B OLED is a bit better than the LG C1 OLED overall. The Samsung can display a wider HDR color gamut, and colors are significantly brighter, but this also looks unnatural with certain content. On the other hand, the LG has better black levels in rooms with a bit of natural light, whereas the Samsung is really best enjoyed in a completely dark room. The LG supports Dolby Vision, and it delivers a slightly more accurate HDR experience.
The Samsung S95B OLED is a better TV than the Sony A90J OLED for most users. The Samsung TV gets a bit brighter in general, and colors are significantly brighter thanks to its new QD-OLED display technology. On the other hand, the Samsung TV sacrifices accuracy in HDR for a more vivid, impactful image, so if image fidelity matters to you, the Sony is a better choice.
The Samsung S95B OLED is a better overall OLED than the LG B2 OLED. The Samsung gets brighter for a more satisfying HDR experience and displays a wider range of colors. While the Samsung is better for watching bright content in bright rooms, it isn't as good for watching dark content in bright rooms because reflections cause the black levels to raise, making them look gray. If that bothers you, using the B2 in a bright room is better.
The Samsung S95B OLED is much better than the Sony A80K OLED. The Samsung has a QD-OLED panel, allowing it to get brighter and display a wider range of colors than the Sony. The Samsung TV also has better gaming performance with its lower input lag. However, if you use your TV in a bright room, the Sony performs better because blacks still look black in a bright room, whereas ambient lighting causes the black levels to raise on the Samsung.
The Samsung Q95B is a bit better than the LG G1 OLED. The Samsung is a bit brighter overall, especially when displaying bright, vivid colors in HDR, resulting in much better color volume and brighter colors in general. On the other hand, there's a significant design difference between them, as the LG is designed to be wall-mounted, so if you're looking for something that'll blend into your living room, get the LG instead.
The Samsung QD OLED has incredibly thin bezels, helping it to blend into your environment when it's not in use. Like all OLED TVs, the panel portion of the TV is incredibly thin. The overall design looks very similar to the Samsung QN90B QLED. The heavy central stand looks great and takes up very little space.
The center-mounted stand is relatively small. Due to the large size of the TV relative to the stand, it wobbles a bit, but it settles quickly. The stand lifts the display about three inches above the table, so most soundbars fit in front of it without blocking the screen.
Footprint of the 65 inch stand: 14" x 11.5"
The back of the TV is made up of two sections. The central panel that houses the electronics is made of smooth plastic. There are covers included to hide the inputs and to help with cable management. The inputs aren't really easy to access if you wall-mount it with a fixed mount, especially once the covers are in place.
The main panel portion of the Samsung S95B is incredibly thin, but there's also a very slight curve to it. This slight curve doesn't impact viewing, and it's pretty common with OLED displays, as they're incredibly thin.
The Samsung QD OLED has excellent build quality. The materials used feel premium, and there's very little flex to any of the panels. The stand supports the TV well, but there's a bit of wobble due to its large size. There's a slight bend to the main panel of the display, and just moving it around it flexes a bit, but this is common with OLED displays since they're incredibly thin. Unfortunately, the display shows fingerprints easily, and they can be difficult to remove.
Since OLED displays use self-emissive pixels instead of a backlight, the Samsung S95B has a nearly infinite contrast ratio. It allows it to control the brightness of each pixel individually, so it can display bright highlights right next to perfect blacks with no blooming or haloing.
With any display, deep blacks are mainly noticeable if you're in a dark room, but it's even more important with this TV. Since it lacks a polarizing filter, blacks appear raised and the TV has a slight pink tint to it if there's even a bit of light in your room. To enjoy this TV to the fullest, you really need to be in a perfectly dark room.
The Samsung QD OLED doesn't have a backlight, but thanks to its nearly infinite contrast ratio, it's equivalent to a perfect local dimming feature. We still film these videos on the TV, though, so you can see how the screen performs and compare it with a TV that has local dimming.
Update 08/05/2022: The peak brightness of the TV changed a bit with firmware update 1303. 2% windows are no longer dimmed by the TV, but nothing else has changed. The overall peak brightness of the TV in SDR is the same.
The Samsung S95B has good peak brightness in SDR. It's bright enough to overcome glare in bright rooms, but sadly, large bright scenes are dimmed considerably by the TV's Automatic Brightness Limiter (ABL). This is mainly distracting when watching sports with bright playing surfaces, like hockey. Setting Peak Brightness to 'Off' effectively disables the ABL feature, but also reduces to the peak brightness to about 190 cd/m² in most scenes.
These measurements are in the 'Movie' Picture Mode, with Brightness at 'Max', Peak Brightness on 'High', and the Color Tone set to 'Warm2'.
If you want the brightest image possible, switching to the 'Dynamic' Picture Mode, with Contrast Enhancer at 'High', Contrast at 'Max' and the Color Tone set to 'Standard' results in a brighter image, reaching a peak of 544 cd/m² with a 2% window.
Update 07/20/2022: As of firmware update 1302, the TV no longer produces bright flashes of around 1400 nits in 'Movie' and 'Game' mode. The 'Dynamic' Picture Mode still produces these intermittent bright flashes, but it's not as accurate as the other picture modes.
The Samsung QD OLED has great peak brightness in HDR. Unfortunately, large bright scenes are still significantly dimmer than smaller highlights due to the TV's aggressive Automatic Brightness Limiter (ABL).
Unfortunately, in the 'Movie' Picture Mode, as of firmware 1211, most scenes aren't displayed at the correct brightness level. It varies depending on the window size used for measuring. Most scenes are far too bright when sending a non-standard window size, like the 18% window used for our measurements. When sending a 10% window to this TV, the EOTF is much closer to the target:
The 'FILMMAKER' HDR Picture Mode doesn't have this issue, and it tracks the PQ EOTF almost perfectly regardless of the window size. There's a smooth roll-off near the TV's peak brightness, so highlights aren't clipped in most scenes, either.
These measurements are in the 'FILMMAKER' HDR Picture Mode with Brightness, Contrast at max, with the Color Tone set to 'Warm2' and all other image processing disabled.
Overall, the Samsung QD OLED is about as bright in 'Game' Mode as it is in 'Movie' Mode, but real scenes are slightly dimmer. It doesn't track the PQ EOTF well, though, as most scenes are terribly over-brightened. Setting ST.2084 to '-3' helps a lot, as the EOTF is much closer to the target brightness, but it's still a bit too bright.
These measurements are with the exact same settings as 'Movie' Mode, but in 'Game' Mode.
The Samsung S95B TV has fantastic gradient handling. There's barely any banding in most colors. There's a Noise Reduction feature designed to reduce banding, but since there's so little anyway it didn't appear to do much with both test patterns and real content.
The Samsung S95B has excellent gray uniformity. There's very little variation in brightness across the screen, and there's almost no distracting dirty screen effect in the center, which is great for sports fans. Like all OLED panels, there are thin vertical lines in near-dark scenes, and they're a bit more noticeable than on similar OLEDs like the LG C2 OLED. There's also a noticeable Venetian blind effect in darker scenes. It's mainly noticeable in 10% and 20% gray slides, but it's generally not noticeable with real content.
Since OLEDs can turn off individual pixels, the Samsung S95B has perfect black uniformity, and there's no blooming or haloing around bright objects.
The Samsung QD OLED has exceptionally wide viewing angles. Although it's close to perfect, the image fades slightly at extremely wide angles. In practice, you can move around the TV and see an accurate image at almost any angle.
The Samsung S95B handles direct reflections incredibly well, but there are some flaws. Due to the lack of a polarizer, if you're in a room with any ambient lighting, the TV has a pink tint to it even when it's off. Bright lights are still distracting in a bright room, but it cuts the mirror effect slightly better than the LG G2 OLED. On the other hand, blacks look much better on the G2 when you're in a room with any ambient light. We took a few additional comparison shots so you can see how the Samsung S95B (Right) compares to the LG G2 OLED (Left):
The Samsung S95B has superb accuracy in SDR out of the box. Gamma is close to the 2.2 target for a dark room, but some scenes are a bit too bright. The white balance is excellent and the color accuracy is fantastic, with no noticeable issues. The color temperature is nearly perfect as well.
We also measured 'Filmmaker Mode', since it's very popular for movie lovers looking for an accurate image. It's slightly more accurate overall, but most settings are locked, so we used 'Movie' mode instead, but you can see the Filmmaker results below:
Finally, we measured the accuracy out of the box using Samsung's default BT.1886 gamma setting. It performs a bit worse overall relative to the calibration targets we chose, but some people prefer BT.1886 over a flat 2.2 or 2.4 gamma curve.
After calibrating the Samsung S95B to a D65 white point, it has fantastic accuracy. Colors, the white balance, and gamma are all nearly perfect, with no noticeable issues in any of them.
Since this TV uses RGB subpixels with an extremely precise spectral power distribution (SPD), we also took measurements with the Judd alternate white point as well. We use a Colorimetry Research CR-250 spectroradiometer as part of our calibration process, creating a profile for each TV that exactly matches the SPD of the TV we're calibrating. Because of this, the results of the alternate white point are extremely similar to the D65 white point we normally use. Visually, there's almost no difference between them, but some people may prefer the Judd white point.
|White Balance dE||1.68||0.23|
You can see our recommended settings here.
The Samsung S95B TV upscales DVDs and other 480p content well, with no noticeable issues.
The Samsung S95B displays 720p content, including most cable TV channels well, with no noticeable artifacts.
1080p content, including Blu-rays and some consoles, is upscaled well and looks almost as good as native 4k content.
4k content is displayed nearly perfectly. Due to the unusual subpixel structure, some color fringing is noticeable if you look closely. If the content you're watching has black bars, you can see a thin green line below the bar at the top of the screen, and a red line along the bottom bar. This is a more significant issue when using the TV as a PC monitor.
The Samsung S95B uses a unique subpixel structure. Instead of having all three subpixels in a row, each pixel forms a triangle, with the larger green subpixel at the top. This isn't really noticeable with most video content, but it's an issue if you're using the TV as a PC monitor. Text has just okay clarity from a PC, as Windows ClearType settings aren't designed for this subpixel structure, and can't correct for it. You can see a few examples below:
The Samsung S95B has an exceptionally wide color gamut. It has full coverage of the DCI-P3 color space used by most current HDR content, including most UHD Blu-rays. It also has excellent coverage of the wider Rec. 2020 color space, much better than the LG G2 OLED, but the tone mapping is a bit off with saturated colors, especially green and cyan. Compared to the Sony A95K OLED, it has worse tone mapping, so the Sony preserves details better, resulting in a more life-like image.
Unfortunately, the 'Auto' Color Space setting is currently broken, as it doesn't switch to the correct color space automatically, so you need to manually change it to 'Native' when you start watching HDR content. This setting results in the widest color gamut the TV can display, but it also clips in some places and many colors appear oversaturated, so it's not very accurate. With the Color Space set to 'Auto', colors in HDR are far more accurate and there's less clipping, but it only covers about 75% over the Rec. 2020 color space.
The Samsung S95B TV has remarkable color volume. Colors are significantly brighter than white OLED panels, like the LG G2 OLED, and they're very close to the same brightness as pure white. The normalized color volume is better than most TVs on the market, but the absolute color volume is still better on many high-end TVs with LED backlights, like the Samsung QN90B QLED, as colors are even brighter.
The Samsung S95B has a nearly-instantaneous pixel response time, so fast motion is incredibly clear, with almost no blur behind fast-moving objects, and no overshoot artifacts like inverse ghosting. Due to the sample-and-hold nature of OLED technology, there's still some noticeable persistence blur.
The Samsung S95B isn't technically flicker-free, as there's a small decrease in brightness that corresponds with the refresh cycle of the display. This is very different from pulse width modulation flicker (PWM) on TVs with LED backlights, and it's not noticeable. This dip isn't even always there, and the display is flicker-free in the following modes:
The Samsung S95B has an optional black frame insertion feature (BFI) that reduces the appearance of persistence blur caused by the TV's nearly instantaneous pixel response time. Like the other 2022 OLED TVs, including the LG C2 OLED, it can only flicker at 60Hz, even when displaying a 120Hz signal.
The Samsung S95B has an optional motion interpolation feature, and it works well with most real content. There are noticeable motion artifacts in really busy scenes with the Blur Reduction and Judder Reduction sliders both at '10', but it looks good in simpler scenes.
Unfortunately, due to the nearly instantaneous pixel response time of the Samsung S95B, there's a noticeable stutter with low frame rate content. It's especially noticeable in panning shots. The black frame insertion feature and the motion interpolation feature can both help reduce the appearance of stutter, but they both have their drawbacks.
The Samsung S95B can almost always remove judder when watching 24p movies or TV shows, even from sources that can only send a 60Hz signal, like a cable box. Sadly, because the black frame insertion (BFI) feature can only flicker at 60Hz on this TV, movies aren't judder-free when BFI is enabled.
The Samsung S95B supports all current variable refresh rate formats, ensuring a nearly tear-free gaming experience from any source that supports VRR. The VRR feature works across a very wide range of refresh rates. Below about 40Hz low framerate compensation (LFC) is automatically enabled, so even if your framerate drops very low, you still won't see screen tearing.
Although it's not advertised to support it, multiple owners have confirmed that the Samsung S95B can accept and display a forced 144Hz signal as well, but only with an 8-bit signal. Unfortunately, with the latest firmware, it's buggy and doesn't work consistently. The variable refresh rate feature works up to 144Hz, but often flashes constantly, and it's not really useable right now on our TV. Other owners seem to have better luck, as there are some reports of it working properly for some people.
The Samsung S95B has fantastic low input lag in 'Game' Mode. This ensures your actions are in-sync with what you see on screen, giving you a responsive gaming experience. If you're a fan of motion interpolation, Samsung's 'Game Motion Plus' feature allows you to interpolate low frame rate games, improving motion clarity while adding much less input lag than other brands. With the 'Game Motion Plus' settings at max, there's 28.2ms of input lag, which is higher than with the setting disabled, but it's still good for casual gamers.
The Samsung S95B supports all common resolutions up to 4k @ 120Hz. Except for 1440p @ 120Hz, all supported formats display chroma 4:4:4 signals properly, which is important for text clarity. Unfortunately, even though it can display chroma 4:4:4 properly, text from a PC isn't clear due to the unusual subpixel structure (see the Pixels section of the review for some examples). 4k @ 120Hz signals are displayed properly, with no resolution-halving or other issues.
Although it's not advertised to support it, multiple owners have confirmed that the Samsung S95B can accept and display a forced 144Hz signal as well, but only with an 8-bit signal. Unfortunately, with the latest firmware, it's buggy on our TV and doesn't work consistently.
The Samsung S95B is fully compatible with the PS5 and Xbox Series X. It also works with Sony's variable refresh rate feature on the PS5, and it automatically switches to 'Game' Mode when you start playing a game.
The Samsung S95B supports the full 48Gbps bandwidth of HDMI 2.1 on all four HDMI ports. This is great, as it gives you the flexibility to connect multiple high-bandwidth devices, like if you have both the PS5 and Xbox Series X. Unfortunately, Samsung still doesn't support Dolby Vision. However, it supports HDR10+ instead, which is very similar overall but not as widely supported.
The Samsung S95's inputs face down and to the sides, and there's a separate cutout for the headphone jack.
The Samsung S95B supports eARC, allowing it to pass uncompressed high-quality audio from a connected source through to your soundbar or home theater system. Sadly, it doesn't support any DTS formats, which is disappointing, as many UHD Blu-rays use DTS for their lossless audio tracks.
The Samsung S95B has an okay frequency response. The low-frequency extension is high, so like most TVs, it can't produce much bass. It gets loud, but there's significant compression and pumping artifacts at max volume. On the other hand, it has a fairly well-balanced sound profile at lower listening levels, resulting in clear dialogue.
The Samsung S95B has good distortion performance overall. There's very little harmonic distortion even at max volume, and there's very little in the treble range, where it's most noticeable.
The Samsung S95B runs the 2022 version of Tizen OS, which is fast and easy to use. The interface now fills the entire screen instead of the bar that appeared on the previous version. It makes it easier to find your favorite content.
Unfortunately, like most TVs on the market, there are ads throughout the interface of the Samsung S95B, and there's no option to disable them completely.
The included apps cover most of the common streaming services, and there's a great selection of additional apps available in Samsung's app store. It's also compatible with Google Duo, which supports video calls with up to 32 people by connecting a webcam to the TV.
The remote is slim and easy to use but has a limited selection of buttons, so you have to change most things through menus on the TV. There are four quick-access buttons for the most popular streaming services; unfortunately, there's no way to remap these to your favorites. You can recharge the remote via a solar panel on the back or with a USB-C cable (sold separately).
The Samsung S95B is compatible with multiple voice assistants, including Bixby, Google Assistant, and Alexa, but you have to use the remote as the TV doesn't have a built-in Mic for hands-free controls. Voice controls work well and allow you to launch apps, change inputs, or adjust certain settings.
The controls are on the bottom bezel of the TV near the center. There's a single button that lets you power the TV on/off and change channels, volume, and inputs.