The stand of the B7A has a relatively small footprint and looks very similar to the B6 we reviewed last year. It has a clear support, which looks good and overall feels stable.

Footprint of the 55" TV stand: 8.9" x 22.2"

The rear of the TV is minimal but looks good. Some of the rear facing inputs may be difficult to access if placed close to a wall though.

The borders are thin and look great. The edges of the TV are metal and feel well-built.

The TV is very thin when viewed from the side, and the top half of the TV is only as thick as the OLED screen and backing. The bottom half of the TV houses the components and is thicker, but still will stick close to a wall if mounted.

The TV actually stays quite cool when playing HDR content, but it may get warmer when playing bright SDR content.

The build quality of the B7 is great, and all of the parts feel very premium and well constructed. The only gripe is that the top half of the screen feels a bit too thin and may flex slightly when it is being moved.

As with other LG OLED TVs, the B7 has a perfect contrast ratio. As a result, it makes for a perfect TV for a dark home theater.

As the technology used in OLED TVs completely shuts off the emissive pixels when displaying black, there is no need for a local dimming option on the B7A.

Plot over time

Good SDR peak brightness, good enough for most bright rooms. Like other OLED TVs, the B7A unfortunately has an Automatic Brightness Limiter (ABL), though in this case it only lowers the brightness for scenes with a very high average brightness like our 100% white window. This means that the ABL should be rarely noticeable while watching normal content. However, it is very noticeable during PC monitor use as white windows are common. Overall, the B7A's brightness is very similar to its siblings the OLED C7 and E7P, but behind many high end LCD TVs like the Sony X930E and Vizio P Series 2017.

Plot over time

Good HDR peak brightness. Because each OLED pixel is its own light source, in a typical HDR scene the TV can use the power savings from the dim pixels to make the bright pixels even brighter, producing a good brightness in our real scene test. This isn't as helpful in very bright scenes like our 50% white window test, where the TV's Automatic Brightness Limiter (ABL) dims the TV significantly, but luckily such bright scenes are rare in HDR content. Overall, the brightness is similar to the OLED C7 and E7P, but not as good as some high end LCD TVs like the Sony X930E and the Samsung Q9F. If users find the B7A too dim, increasing the 'Dynamic Contrast' setting will make the scene brighter but won't change the brightness of highlights.

The overall gray uniformity of the B7A is great. On the 50% gray test picture, some warmer patches are visible (on the left side of the screen), but those are mainly visible when displaying a uniform gray color and do not affect normal content. Since the screen is pretty even, no dirty screen effect is visible when watching sports like football or hockey.

On the 5% gray, some really faint vertical line are visible, but this is similar to other 2017 LG OLED TVs. Luckily, this is only visible in dark room and while looking at very dark uniform colors, which is fairly rare in TV shows or movies.

Great viewing angle, far better than most LED TVs, as expected of an OLED. Blacks remain perfectly black and the brightness decreases only slowly at an angle, though colors do degrade more quickly. Overall, this TV is an excellent choice for a room where people often sit to the side of the TV and view it at an angle.

The B7 has a perfect black uniformity since when displaying a perfect blacks image, the screen is completely shut off and unlike LCD TV, no light bleed occurs.

The B7 is excellent at handling reflections. It has the same glossy finish and anti-reflective coating as the C7 and E7, which works very well to reduce the intensity of direct reflections and glare. The glossy screen doesn't distort or reduce the sharpness of the screen. As with other high-end TVs, there is a purple tint as a result of the coating which is most visible when the TV is off. Most people won't mind this, and overall, the reflection handling is fine even in a bright room.

Out of the box, when set on 'ISF Expert (Dark Room)', the accuracy of the B7A could be better. Both the white balance dE and color dE are high enough so that most enthusiasts would notice the inaccuracies. Note that the 'technicolor Expert mode' has the same accuracy than the 'ISF Expert (Dark Room).

The gamma is a bit higher than our desired 2.2 target and if you do not intend to calibrate your TV and notice that there is black crush (loss of detail in the dark region of the screen), you could simply raise the gamma in the 'Expert controls' menu and it should fix this issue.

After calibration, all the issues were corrected and the white balance dE and color dE was brought down significantly and are now well below what most people would notice. The gamma value is right on our 2.2 target and the curve is now following our target curve very well. The calibration process went well and the 2 points and the 20 points white balance correction were easy to apply and the precision of both helped considerably. The color space management system was also precise and easy to use.

You can see our recommended settings here.

Low-quality content such as DVDs is upscaled well. The image is a bit more blocky than some other TVs, but all of the details are preserved well.

HD content such as sports look good, with only minor haloing artifacts visible along edges.

Full-HD content such as 1080p cable, streaming and Blu-rays look good upscaled. The image is clear and detailed.

No issues can be seen when watching 4k content on the B7A.

Great wide color gamut, one of the best of 2017, and only a little worse than the Samsung QLEDs like the Q7. Saturated colors in HDR content will be well represented. The TV's accuracy with the colors within its gamut could be better, as almost all points artificially undershoot their targets and saturated cyan turns green.

The EOTF in the technicolor picture mode (with Active HDR on) follows the target PQ curve almost perfectly until it clips at its peak brightness. The EOTFs in Game and PC modes have similarly great accuracy. Raising the 'Dynamic Contrast' setting above 'Low' will make the EOTF brighter, which may be useful when watching HDR in a bright room.

Update 11/10/2017: The Active HDR feature ('Dynamic Contrast: Low') doesn't work in Game or PC mode; 'Dynamic Contrast: Low' only applies normal dynamic contrast (brightens the EOTF a bit near the high end). Our Game and PC mode EOTF tests were done with 'Dynamic Contrast: Off'.

Decent color volume. The OLED panel is able to show its wide color gamut at incredibly low brightness, which is great. Unfortunately, it loses a lot of color volume at high brightness because it cannot make saturated colors nearly as bright as it can make pure white, because of its RGBW pixel structure.

The B7 can display our gradient test image very good and no banding normally seen on 8-bit TV can be noticed. Some imperfection can be seen in darker colors and grayscale, but this is in lines with other OLED TV like the C7 and E7P and it does not cause major banding when watching normal content.

Update 2017-11-07: Note that when the TV is set to 'PC' mode, via the input menu, the banding is much more visible, and this for all picture modes.

The LG B7 has a bad result on our image retention test, as we detected some faint ghost remnant of the Rtings logos even after 10 minutes of recovery. This is a worse result than we tested on the C7 and the E7, which were both better on this test and this result is more in line with the 2016 B6. This is likely only due to panel variance though, as all 2017 LG OLED TVs should perform very similarly as the panel used in those supposed to be the same. Playing normal video content for a couple more minutes did make any image retention that was still visible go away though.

As mention on for the C7, if you find out that your TV has some image retention after playing video games for a long time or after having watched a news channel with a static logo, there is a function in the 'Picture settings' page, under 'OLED Panel Settings' named 'Pixel Refresher' that will 'recalibrate' the screen to get rid of any imprinted images that may still visible. This procedure lasts around one hour, and the TV needs to be shut off for it to work. This can usually take care of any image retention if watching normal content (without static image) did not make it go away.

'Screen Shift' is also another feature that will 'move' slightly (couple pixels) the screen to make the image retention less problematic. For our test, this feature was turned on but there was still some image retention anyway, so this function is not perfect.

Note that this temporary retention is not the same as permanent image retention (burn-in), which requires looking at the performance of the TV over a long time (months or years).

Note that there is a variation in temporary image retention between units.

OLED panels such as the B7 do have the possibility of experiencing burn in. You can see our investigation into this here.

Near-perfect pixel response time, far better than any LED TV, as expected of an OLED. All the blur in the image is due to 60 fps persistence, no response time blur can be seen. The black to 20% dark grey transition does have some overshoot, but this shouldn't be too visible.

Unfortunately, this lack of motion blur is a disadvantage when watching movies when motion interpolation is not enabled, as the very low frame rate of movies is made more obvious by the lack of blur, causing them to look more stuttery than normal.

The OLED panel dims without using any PWM, which is great because PWM adds double image artifacts. Some small flicker is measurable, but this shouldn't be visible.

Unfortunately this TV doesn't have the option to add flicker using black frame insertion, which would reduce persistence blur when gaming or using motion interpolation, like the Sony A1E does.

The TV can use the soap opera effect to interpolate the frame rate of nearly any content into smooth 120 Hz. This significantly reduces motion blur, but this smooth motion may appear strange to those not used to it. Unfortunately this TV's interpolation isn't as good as on some other TVs: the motion stuttered at times during normal content, especially cartoons, and artifacts would appear in rare cases.

To activate motion interpolation for lower frame rate content, set 'TruMotion' to 'User' and raise the 'De-Judder' slider. For 60 fps content, raise the 'De-Blur' slider.

Update 11/13/2017: The motion interpolation performance has been clarified in the text.

The LG B7A is bad at showing low frame rate content without stutter. The frame transition occurs almost instantaneously which can be quite jarring, as the image is static for about 40ms each frame of a movie. This is especially noticeable with wide panning shots. The only way to reduce this stutter is to increase the frame rate of the content through motion interpolation.

The B7P can display 24p movies without judder from 24p, 60p, and 60i sources.

For 24p movies playing from 24p sources like DVD or Blu-rays players, the 'Real Cinema' option must be turned on, and the 'TrueMotion' set to 'User' with both the 'De-Judder' and 'De-Blur' sliders set to zero.

For 24p movies playing over 60p/60i sources like cable boxes, simply turn on the 'Real cinema' option to remove judder.