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Reviewed on Mar 12, 2019 , Ian Cumming, Simon Barbier, Yannick Khong

Sony X950G
TV REVIEW

Usage Ratings - Version 1.3

Test Benches:

  • 1.3: Spring 2019
  • 1.2: Winter 2018
  • 1.1: Summer 2017
  • 1.0: Winter 2015
  • 0.9: Winter 2014
  • 0.8: Winter 2013
8.4
Mixed Usage
What it is: General purpose. The TV will be used for a variety of content and usages. Movies at night, TV shows during the day, video games from time to time, etc.
Score components:
Value for price beaten by
What it is: Product with the best value in this price range
Other best choice in a cheaper price range
Other best choice in a pricier price range
Automatically updated every hour based on the scores and prices of all other products we've tested.
: Samsung Q70/Q70R QLED
8.4
Movies
What it is: Movies in the dark. The TV will be used for watching movies in a controlled environment, directly in front, in a home theater way. Mostly only high quality content, like Blu-rays, UHD Blu-rays, streaming and a little bit of HDR.
Score components:
8.3
TV Shows
What it is: TV Shows in a bright living room. The TV will be used in to watch TV shows, in a bright room during the day, from multiple viewing positions at different angles. The content watched has an average quality: cable, streaming, SD channels, etc.
Score components:
8.1
Sports
What it is: Sports in a living room. The TV will be used to watch sports during the day, like football or hockey. Usually watched with a group, so from multiple viewing position.
8.7
Video Games
What it is: Video games. The TV will be used to play video games, directly in front, in a controlled light environment. Usually fast games, like online FPS, where motion blur and input lag is important.
8.4
HDR Movies
What it is: HDR Movies and TV shows. The TV will be used to watch 4k UHD HDR content, with a wide color gamut and a high peak brightness. Either via UHD Blu-rays or HDR streaming.
Score components:
8.5
HDR Gaming
What it is: HDR Gaming. The TV will be used to play HDR video games using consoles that support it or on current generation gaming PCs. Xbox One S, PS4 Pro, GTX 10 series and AMD RX series graphics cards.
8.5
PC Monitor
What it is: PC Monitor. The TV will be used as a PC monitor, from 2-3 feet away, either for productivity purposes or gaming. Sharp text is important, as well as a high resolution.
Score components:
Type : LED
Sub-Type
What it is: Type of display technology used by the TV.
When it matters: Different technologies have different performance and are suited to different uses
Good value: IPS maintains good color accuracy at an angle, but has a poor contrast ratio from in front. VA has great picture quality in front, but loses saturation at an angle. OLED maintains good color accuracy at an angle without any of the other issues seen with IPS and VA, as they keep good brightness and contrast at an angle.
:
VA
Resolution : 4k

The Sony X950G is an impressive 4k TV with great picture quality. It can display deep blacks in a dark room thanks to the high native contrast ratio and full array local dimming support. It can get very bright and delivers great HDR performance full of bright, vivid highlights. It has excellent motion handling, due to a nearly-instantaneous response time that makes the image look crisp and leaves fast-moving objects with very little blur trail. The input lag is very low, which makes it an excellent choice for gamers that are looking for a very responsive TV. Unfortunately, just like most VA panels, it has narrow viewing angles and those seated on the side will not experience the same great picture quality.

We've tested the 55" model of the X950G, which does not incorporate the 'X-Wide Angle' technology; we expect the 75" and 85" to have better viewing angles at the expense of contrast ratio.

Pros
  • It can get very bright
  • Amazing out-of-the-box color accuracy
  • Great motion handling
Cons
  • Image deteriorates when viewed at an angle

Test Results
Design 8.5
Picture Quality 8.2
Motion 8.5
Inputs 9.2
Sound Quality 5.9
Smart Features 8.0
Update 4/9/2019: An app update has added ads to the home screen. We have updated the ad-free box.

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Market Context

What it is: This model's position in the TV market; how it compares to other TVs.

The Sony X950G is an upper mid-range TV, and a small upgrade to last year's very popular X900F. In Sony's lineup, it sits between the still-current X900F and the high-end Sony Z9F and Sony A8G. We expect the X950G's chief competitors this year to be the Samsung Q70R, the LG SM9000, and the Vizio P Series Quantum 2019.

8.5

Design

Score components: Subjectively assigned
Sony X950G Design Picture
Curved : No

The Sony X950G has a very good design that resembles that of the Sony X900F. The stand is fairly large and supports the TV very well, allowing very little wobble. Unfortunately, you cannot reverse the legs so that they take less space. The back of the legs are hollow, allowing you to hide the cables when the TV is placed on its stand. Some of the inputs are on the side, but some are facing downwards and might be hard to reach when the TV is wall-mounted. The build quality is great, and the TV feels very sturdy.

Stand
Sony X950G Stand Picture

Update 06/21/2019: A reader has informed us that the legs on the 85" model are reversible.

The stand is made of metal and plastic. It provides great support to the TV and prevents most wobbling. The legs are similar to the Sony X900F, but they cannot be reversed. Just like many 2018 Sony TVs, the backs of the legs are hollow and can be used to guide cables.

Footprint of the 55" TV stand: 40.0’’ x 10.6’’

Back
Sony X950G Back Picture
Wall Mount : VESA 300x300

The back is similar to the X900F. Some of the inputs are facing downwards and some are facing towards the side. The groove at the back of the feet serves as cable management.

Borders
Sony X950G Borders Picture
Borders : 0.37" (0.9 cm)

The X950G has thin borders, almost identical to the X900F. They are very plain and look good.

Thickness
Sony X950G Thickness Picture
Max Thickness : 2.69" (6.8 cm)

The Sony XBR55X950G has average uniform thickness, very similar to the Sony X900F. It will not protrude much if wall-mounted.

Temperature
What it is: It is the average and maximum operating temperatures we measured on the TV. If there is an external device, like a One Connect box in some Samsungs, we measure the temperature of that as well.
When it matters: If the temperature of your TV is much higher, check that nothing is blocking the vents.
Sony X950G Temperature picture
Maximum Temperature
What it is: The peak temperature found on the TV.
When it matters: If the TV is placed in an enclosed space.
Good value: <35°C
Noticeable difference: 5°C
:
89 °F (32 °C)
Average Temperature
What it is: The average temperature measured on the TV.
When it matters: If the TV is placed in an enclosed space.
Good value: <35°C
Noticeable difference: 5°C
:
86 °F (30 °C)

The operating temperature of the TV is quite cool and uniformly spread across the screen. There should be no issues.

8.0 Build Quality
What it is: It represents our perception of the quality of the construction of the TV, of the materials used, and how they all blend.
When it matters: Poor build quality might lessen the expected lifetime of the TV, or make it more prone to faults due to mishandling.
Score components: Subjectively assigned
Sony X950G Build quality picture

The build quality is very good. The TV is solid without any gaps or loose ends. It feels very robust and sturdy, and we do not expect you to have any issues with it.

8.2

Picture Quality

The Sony X950G has great picture quality with deep blacks in a dark room and bright HDR highlights. The native contrast ratio is lower than the X900F, but the local dimming feature works very similarly. It can get very bright, brighter than the X900F, but can’t reach the levels of the Sony Z9F. It has a wide color gamut and can deliver a great HDR performance with rich colors and bright highlights. The X950G has outstanding gradient handling and is free from temporary image retention. The out-of-the-box calibration accuracy of this TV is one of the best we have measured so far.

8.6 Contrast
What it is: Brightness difference between white and black. This is the main component of picture quality.
When it matters: Always, but especially when watching dark scenes.
Score components:
Sony X950G Checkerboard Picture
Native Contrast
What it is: Ratio of the white brightness divided by the blacks measured on our checkerboard test pattern with a white target of 100 cd/m².
When it matters: Dark scenes in a dark room.
Good value: > 3,000
Noticeable difference: 500
:
4421 : 1
Contrast with local dimming
What it is: Ratio of the white brightness divided by the blacks measured on our checkerboard test pattern with local dimming turned on (maximum) with a white target of 100 cd/m².
When it matters: Dark scenes in a dark room.
Good value: > 3,000
Noticeable difference: 500
:
4833 : 1

The X950G has excellent native contrast ratio, but a slightly lower than the one on the X900F. The TV is able to produce deep blacks in a dark room. With Local Dimming enabled, the contrast ratio improves slightly.

The 75’’ and 85’’ models have the new 'X-Wide Angle' technology that enhances viewing angles at the expense of contrast ratio, like we saw on the Z9F. We expect those models to have a lower native contrast ratio.

7.0 Local Dimming
What it is: The lights behind the LCD layer adapt to the picture displayed, improving the contrast ratio.
When it matters: Dark scenes viewed in a dark room.
Score components: Subjectively assigned
Local Dimming
What it is: Whether it has a feature that controls the LEDs behind the LCD layer, to match the picture and darkens the dark portion of it.
When it matters: On LED TVs only. Dark scenes viewed in a dark room.
:
Yes
Backlight
What it is: Configuration of the lights of the backlight.
When it matters: Effectiveness of the local dimming.
Good value: Full-array/direct lighting is better for local dimming. As for the uniformity of the screen, it depends on the implementation. Some edge-lit TVs have more uniform blacks than some full-array TVs.
:
Full-Array

The Sony X950G has decent local dimming, very similar to the X900F. When viewed in a dark room, you might notice the different local dimming zones when a bright object crosses from one dimming zone to another. It is noticeable, but not as distracting as on the Vizio P Series Quantum.

If you watch movies with subtitles, you might notice some blooming around them, especially in HDR. You should adjust (or even turn off) Local dimming if you find this distracting.

For our side-by-side comparison, Auto Local Dimming was set to 'High,' and X-tended Dynamic Range was set to 'High.'

8.9 SDR Peak Brightness
What it is: How bright the screen can get. Measured with local dimming and with SDR content.
When it matters: Bright living rooms; bright objects; SDR content.
SDR Real Scene Peak Brightness
What it is: The maximum luminosity the TV can obtain while playing a movie or while watching a TV show. Our Real Scene was selected to represent a more regular movie condition. All measurements are made with the TV set to be as bright as possible, but with a 6500k white. Measured with local dimming on, max backlight and with an SDR signal. Scene: here.
When it matters: When watching movies and TV shows in SDR.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
701 cd/m²
SDR Peak 2% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright highlights, present on screen for a short time
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
1091 cd/m²
SDR Peak 10% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright objects, present on screen for a short time
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
1184 cd/m²
SDR Peak 25% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: When watching in a bright room.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
836 cd/m²
SDR Peak 50% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: When watching in a bright room.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
680 cd/m²
SDR Peak 100% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: When watching in a bright room.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
730 cd/m²
SDR Sustained 2% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright highlights, persistent during a scene.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
1020 cd/m²
SDR Sustained 10% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: Bright objects, persistent during a scene.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
1164 cd/m²
SDR Sustained 25% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: When watching in a bright room.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
830 cd/m²
SDR Sustained 50% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: When watching in a bright room.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
676 cd/m²
SDR Sustained 100% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over SDR signal.
When it matters: When watching in a bright room.
Good value: > 300 cd/m²
Noticeable difference: 30 cd/m²
:
728 cd/m²
SDR ABL
What it is: The coefficient of variation of the SDR sustained brightness, after linearizing for noticeable differences in luminosity
When it matters: Content with large bright areas, such as for PC or video game use, and sports such as hockey
Good value: <0.07
Noticeable difference: 0.01
:
0.030

The Sony X950G has excellent SDR peak brightness, better than the X900F, but not as good as the Z9F. The brightness varies depending on the scene, and this might become bothersome for some people. Nonetheless, the fluctuation is not as evident as it is on Vizio P Series Quantum, and it can be removed entirely by disabling X-tended Dynamic Range.

We performed our measurements after calibration with Picture mode set to ‘Custom,’ Local dimming set to ‘High,’ and X-tended Dynamic Range set to 'High.'

The menu option that controls the brightness is Brightness.

9.0 HDR Peak Brightness
What it is: How bright the screen can get. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright living rooms; bright objects; HDR content.
HDR Real Scene Peak Brightness
What it is: The maximum luminosity the TV can obtain while playing a movie or while watching a TV show. This scene was selected to represent a more realistic movie condition. All measurement are made with the TV set to be as bright as possible, but with a 6500k white. Measured with local dimming, max backlight and over HDR signal. Scene: here.
When it matters: When watching movies or watching TV show in HDR.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
1133 cd/m²
HDR Peak 2% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright highlights, present on screen for a short time; especially for HDR content.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
1194 cd/m²
HDR Peak 10% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright objects, present on screen for a short time; especially for HDR content.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
1232 cd/m²
HDR Peak 25% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms; bright objects in HDR video.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
878 cd/m²
HDR Peak 50% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
762 cd/m²
HDR Peak 100% Window
What it is: The maximum luminosity, even if only maintained for a short time, of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
767 cd/m²
HDR Sustained 2% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 2% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright highlights, persistent throughout a scene; especially for HDR content.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
1141 cd/m²
HDR Sustained 10% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 10% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright objects, persistent throughout a scene; especially for HDR content.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
1207 cd/m²
HDR Sustained 25% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 25% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms; bright objects in HDR video.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
874 cd/m²
HDR Sustained 50% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 50% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
758 cd/m²
HDR Sustained 100% Window
What it is: The lowest maximum luminosity (usually after it has stabilized) of a white square covering 100% of the screen, with the TV set to be as bright as possible. Measured with local dimming and over HDR signal (if supported).
When it matters: Bright rooms.
Good value: > 550 cd/m²
Noticeable difference: 80 cd/m²
:
763 cd/m²
HDR ABL
What it is: The coefficient of variation of the HDR sustained brightness, after linearizing for noticeable differences in luminosity
When it matters: HDR content with large bright areas, such as HDR gaming
Good value: <0.07
Noticeable difference: 0.01
:
0.029

Update 04/18/2019: There are some brightness issues playing Dolby Vision content from an external source on the X950G and X900F. Find out more here.

This TV has remarkable HDR peak brightness, very close to the Sony Z9F and the Vizio P Series Quantum, and slightly better than the Samsung Q9FN. Just as in the case of SDR, the HDR peak brightness varies significantly depending on the scene, and this could bother some people.

If you find HDR content too dim, you can raise the Contrast and Gamma to your liking. If it is still too dim, increase the Contrast Enhancer setting to your liking.

We performed our measurements without calibration with Picture mode set to ‘Custom,’ Color Temp set to ‘Expert 2,’ Local dimming set to ‘High,’ and X-tended Dynamic Range set to 'High.'

7.3 Gray Uniformity
What it is: Evenness of colors onscreen (not just gray).
When it matters: Solid colors. Sports, panning shots.
Score components:
Sony X950G 50% Uniformity Picture
50% Std. Dev.
What it is: Average squared difference of pixels when displaying a mid 50% gray.
When it matters: Solid colors. Sports, panning shots.
Good value: < 2.5%
Noticeable difference: 1%
:
5.126 %
50% DSE
What it is: Dirty Screen Effect. High-frequency variance of uniformity. Dark spots on the screen.
When it matters: Solid colors. Sports, panning shots.
Good value: < 0.165%
Noticeable difference: 0.025%
:
0.167 %
Sony X950G 5% Uniformity Picture
5% Std. Dev.
What it is: Average squared difference of pixels when displaying a mid 5% gray.
When it matters: Dark scenes.
Good value: < 1.15%
Noticeable difference: 1%
:
0.716 %
5% DSE
What it is: Dirty Screen Effect. High-frequency variance of uniformity. Dark spots on the screen.
When it matters: Dark scenes.
Good value: < 0.116%
:
0.099 %

The Sony XBR55X950G has decent overall gray uniformity, very similar to the X900F. The corners and the edges of the screen are a little darker than the rest, and this might be noticeable in panning shots of a mostly uniform color, like a soccer field or a hockey arena.

In darker scenes, the uniformity is significantly better and you will have no issues with it. In either case, it is unlikely that you will notice any dark spots (DSE) on the screen.

5.2 Viewing Angle
What it is: Color accuracy when viewed from the side.
When it matters: Large living rooms with multiple viewing positions.
Sony X950G Chroma Graph
Color Washout
What it is: The angle at which some colors drop to 80% of their original chroma.
When it matters: When viewing colorful content from the side.
Good value: > 45°
Noticeable difference: 10°
:
25 °
Sony X950G Hue Graph
Color Shift
What it is: The angle at which some colors hue shift by 3° (meaning they change color, such as becoming more blue-ish).
When it matters: When viewing colorful content from the side.
Good value: > 45°
Noticeable difference: 10°
:
21 °
Sony X950G Lightness Graph
Brightness Loss
What it is: The angle at which the TV's lightness drops to 75% of its original lightness.
When it matters: When viewing any content from the side.
Good value: > 45°
Noticeable difference: 10°
:
37 °
Black Level Raise
What it is: The angle at which the black level doubles its lightness, leading to dark shades looking washed out.
When it matters: When viewing dark content from the side.
Good value: > 45°
Noticeable difference: 10°
:
16 °
Gamma Shift
What it is: The angle at which some grayscale shades shift by 3% of their relative position between the black and white levels.
When it matters: When watching any content at an angle.
Good value: > 45°
Noticeable difference: 10°
:
14 °

There are disappointing viewing angles on the X950G, which are almost identical to X900F. Black rise and gamma shifts quickly when moving off-axis, making the image inaccurate. At slightly larger angles, colors shift and start to wash out, contributing further to the deterioration in picture quality.

In the larger 75’’ and 85’’ models Sony has added the 'X-Wide Angle' technology that we initially saw on the Z9F to help improve viewing angles. We expect these models to behave like the Z9F, where the viewing angles are better than most VA TVs, but not as good as most IPS TVs, at the expense of lower contrast ratio. This is explained here.

8.1 Black Uniformity
What it is: Evenness of blacks.
When it matters: Dark scenes viewed in a dark room.
Score components:
Sony X950G Native Black Uniformity Picture
Native Std. Dev.
What it is: Average of the squared difference of the blacks.
When it matters: Dark scenes viewed in a dark room.
Good value: < 1%
Noticeable difference: 1%, but keep in mind that it varies a lot by unit, even of the same model; yours likely will not end up exactly like ours.
:
0.796 %
Sony X950G Black Uniformity Picture with Local Dimming
Std. Dev. w/ L.D.
What it is: Average of the squared difference of the blacks with Local Dimming enabled
When it matters: Dark scenes viewed in a dark room.
Good value: < 1%
Noticeable difference: 1%, but keep in mind that it varies a lot by unit, even of the same model; yours likely will not end up exactly like ours.
:
1.006 %

The X950G has very good black uniformity, slightly better than the X900F. With local dimming disabled, there is very little clouding across the screen. With local dimming enabled, there is slightly noticeable clouding around the test cross.

8.7 Reflections
What it is: How much light is reflected by the TV.
When it matters: Bright rooms.
Score components:
Sony X950G Reflections Picture Sony X950G Average Room Off Picture Sony X950G Bright Room Off Picture
Screen Finish
What it is: Type of coating on the screen.
When it matters: Bright objects in the direct reflection path (for example, opposite the TV).
Good value: Glossy is good for ambient light, but not for direct reflections.
:
Semi-gloss
Total Reflections
What it is: The amount of light which is reflected off the screen, in all directions.
When it matters: When watching TV in a bright room, with lamps, windows or walls which reflect directly off the screen.
Good value: 4.5 %
Noticeable difference: 0.5 %
:
3.4 %
Indirect Reflections
What it is: The amount of light reflected off the screen, ignoring direct (mirror-like) reflections
When it matters: Watching TV in a bright room, without sunlight or lamps directed at the TV
Good value: 1.0 %
Noticeable difference: 0.5 %
:
0.4 %

This TV has excellent reflection handling, very similar to the X900F. You should have no issues using this TV in a very bright room.

On the 75’’ and 85’’ models, we expect reflections to be similar to the reflections seen here on the Z9F, due to the 'X-Wide Angle' technology.

9.2 Pre Calibration
What it is: TV's color accuracy before a full calibration. The only settings that are changed are those that don't vary from unit to unit, like picture mode, color temperature and gamma.
When it matters: All video on an uncalibrated TV. This represents most people's use cases.
Score components:
Sony X950G Pre White Balance Picture Sony X950G Pre Gamma Curve Picture Sony X950G Pre Color Picture
White Balance dE
What it is: Average inaccuracy of shades of gray.
When it matters: Overall color temperature of all video.
Good value: < 3
Noticeable difference: 1
:
0.94
Color dE
What it is: Average inaccuracy of colors.
When it matters: All colors.
Good value: < 3
Noticeable difference: 1
:
1.58
Gamma
What it is: Brightness of shades of gray.
When it matters: Shadows.
Good value: Between 2.1 and 2.3 (our target is 2.2)
Noticeable difference: 0.1
:
2.19
Color Temperature
What it is: The color temperature is a measure of the color of light. A colder color temperature (7000K) will look bluer and a warmer color temperature (4000K) will look yellower/redder. 6500K is the standard color temperature use in the TV and film industry as program, film, and photography directors usually work on monitors calibrated on the 6500k color temperature and do their color correction base on what they see on those monitors.
When it matters: To get the most accurate picture when watching TV shows, movies or video games. This is particularly for skin tones.
Good value: 6500K
Noticeable difference: 400K
:
6493 K
Picture Mode
What it is: The picture mode used to do the 'Pre Calibration' measurements.
:
Custom
Color Temp Setting
What it is: The best value for the TV's color temperature setting. The setting name differs between brands; for some it's "Color Temperature", for others its "White Point".
When it matters: All content on screen
:
Expert 1
Gamma Setting
What it is: The best value for the TV's gamma setting; the setting name differs between TV brands.
When it matters: Shadows, accurate grayscale performance.
:
0

The X950G has remarkable out-of-the-box color accuracy. The White Balance dE is so low that errors are only noticeable with the aid of a colorimeter. The color dE is also very low and the color temperature is almost spot on the 6500K target. Finally, the gamma follows our curve very well, so scenes will have just the right brightness. The Picture Mode that gave us those great results is ‘Custom.’

9.6 Post Calibration
What it is: TV's color accuracy after a full calibration with a spectrophotometer.
When it matters: All video on a TV that has been professionally calibrated. This isn't that useful, because most TVs can achieve a pretty good calibration if you spend enough time on them.
Score components:
Sony X950G Post White Balance Picture Sony X950G Post Gamma Curve Picture Sony X950G Post Color Picture
White Balance dE
What it is: Average inaccuracy of shades of gray.
When it matters: Overall color temperature of all videos.
Good value: < 3
Noticeable difference: 1
:
0.35
Color dE
What it is: Average inaccuracy of colors.
When it matters: All colors.
Good value: < 3
Noticeable difference: 1
:
0.87
Gamma
What it is: Brightness of shades of gray.
When it matters: Shadows.
Good value: Between 2.1 and 2.3 (our target is 2.2)
Noticeable difference: 0.1
:
2.19
Color Temperature
What it is: The color temperature is a measure of the color of light. A colder color temperature (7000K) will look bluer and a warmer color temperature (4000K) will look yellower/redder. 6500K is the standard color temperature use in the TV and film industry as program, film, and photography directors usually work on monitors calibrated on the 6500k color temperature and do their color correction base on what they see on those monitors.
When it matters: To get the most accurate picture when watching TV shows, movies or video games. This is particularly for skin tones.
Good value: 6500K
Noticeable difference: 400K
:
6511 K
White Balance Calibration
What it is: Whether the TV's white balance can be finely calibrated.
When it matters: When calibrating the TV.
:
10 point
Color Calibration
What it is: Whether the TV's color tone mapping can be finely calibrated.
When it matters: When calibrating the TV.
:
Yes
Auto-Calibration Function
What it is: Whether the TV has an auto-calibration function that can be used with a measurement device. Note that this is not used during testing, as we calibrate the TV manually.
When it matters: When calibrating the TV.
:
Yes

This TV has outstanding accuracy after calibration. White balance and color dE are nearly perfect, and any remaining imperfections are almost impossible to notice. Gamma continues to track our curve and remains flat at 2.19, and the color temperature continues to be close to 6500 K. Calibration was performed in the 'Custom' Picture Mode.

You can see our recommended settings here.

8.0 480p Input
What it is: Quality of a 480p input.
When it matters: Standard definition TV, DVDs.
Score components: Subjectively assigned
Sony X950G 480p Picture

480p digital content looks good, with no obvious upscaling artifacts or oversharpening.

8.0 720p Input
What it is: Quality of a 720p input.
When it matters: HD channels, some streaming videos.
Score components: Subjectively assigned
Sony X950G 720p Picture

720p content looks good and is displayed without any issues.

9.0 1080p Input
What it is: Quality of a 1080p input.
When it matters: Blu-rays, streaming video, video files, video games.
Score components: Subjectively assigned
Sony X950G 1080p Picture

1080p content from Blu-rays or older game consoles looks great. Sony, just like most other brands, has abandoned the nearest neighbor upscaling on this TV.

10 4k Input
What it is: Quality of a 4k UHD input.
When it matters: Streaming video, UHD Blu-rays, PC use.
Score components: Subjectively assigned
Sony X950G 4k Picture

Native 4k content is displayed perfectly.

7.8 Color Gamut
What it is: How many colors the TV can display.
When it matters: HDR content. Includes some streaming videos and UHD Blu-rays.
Score components:
Wide Color Gamut
What it is: Whether the TV has an option to enable wide color gamuts.
When it matters: HDR content. Includes some streaming videos and UHD Blu-rays.
:
Yes
Sony X950G Color Gamut DCI-P3 Picture
DCI P3 xy
What it is: Coverage of the DCI P3 colorspace on CIE 1931 xy.
When it matters: DCI P3 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
87.09 %
DCI P3 uv
What it is: Coverage of the DCI P3 colorspace on CIE 1976 u' v'.
When it matters: DCI P3 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
93.19 %
Sony X950G Color Gamut Rec.2020 Picture
Rec 2020 xy
What it is: Coverage of the Rec.2020 colorspace on CIE 1931 xy.
When it matters: Rec.2020 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
63.28 %
Rec 2020 uv
What it is: Coverage of the Rec.2020 colorspace on CIE 1976 u' v'.
When it matters: Rec.2020 content. Includes HDR, UHD Blu-rays.
Good value: > 90%
Noticeable difference: 5%
:
69.38 %
Sony X950G EOTF

The X950G has a very good, wide color gamut. The EOTF follows the input stimulus almost perfectly, but flattens abruptly at the TV's peak brightness. This might cause some clipping in very bright scenes. The Game EOTF also follows the curve perfectly, which is great.

If you find HDR content too dim, set the Contrast and Gamma to their maximum values. If this does not fix things, then you can try setting Contrast Enhancer to 'High' to boost the brightness across all scenes.

You can see our recommended settings for HDR here.

6.9 Color Volume
What it is: How many colors a TV can display at different luminosity levels.
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
Sony X950G P3 Color Volume ITP Picture
Normalized DCI P3 Coverage ITP
What it is: How much of the DCI-P3 colorspace a TV can display at different luminosity levels
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
Good value: 80%
Noticeable difference: 5%
:
77.3 %
10,000 cd/m² DCI P3 Coverage ITP
What it is: How much of the DCI-P3 colorspace a TV can display at different luminosity levels when compared to an ideal 10,000 nit TV
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
:
48.0 %
Sony X950G 2020 Color Volume ITP Picture
Normalized Rec 2020 Coverage ITP
What it is: How much of the Rec. 2020 colorspace a TV can display at different luminosity levels
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
Good value: 80 %
Noticeable difference: 5 %
:
60.6 %
10,000 cd/m² Rec 2020 Coverage ITP
What it is: How much of the Rec 2020 colorspace a TV can display at different luminosity levels when compared to an ideal 10,000 nit TV
When it matters: HDR content. Includes some streaming videos, UHD Blu-rays and HDR games.
:
37.7 %

This TV has decent color volume. P3 coverage is good, but unfortunately, the X950G cannot produce saturated colors well and cannot fill out the entire gamut well. Coverage of the Rec 2020 color space is only mediocre.

9.0 Gradient
What it is: How finely levels of color can be displayed.
When it matters: Details in shadows, sky and skin tones. Matters more for HDR content.
Sony X950G Gradient Picture
Color Depth
What it is: Number of bits per pixel to represent a specific color. Note: we consider 8-bit with dithering to be equivalent to 10-bit, as long as the 10-bit gradient looks smooth.
When it matters: HDR content like UHD Blu-ray players. Won't matter for cable TV, regular Blu-ray movies, video game consoles or content displayed from a Windows PC. Those are limited to 8-bit color.
Good value: 10-bit.
Noticeable difference: 1 bit.
:
10 Bit
Red (Std. Dev.)
What it is: The standard deviation of the color differences (dE) between subsequent 10 bit red shades.
When it matters: Details in skin tones, sunsets, and other reddish objects. Matters more for HDR content.
Good value: < 0.12 dE
Noticeable difference: 0.01 dE
:
0.071 dE
Green (Std. Dev.)
What it is: The standard deviation of the color differences (dE) between subsequent 10 bit green shades.
When it matters: Details in ocean shades and other greenish objects. Matters more for HDR content.
Good value: < 0.12 dE
Noticeable difference: 0.01 dE
:
0.089 dE
Blue (Std. Dev.)
What it is: The standard deviation of the color differences (dE) between subsequent 10 bit blue shades.
When it matters: Details in skies, water and other blueish objects. Matters more for HDR content.
Good value: < 0.12 dE
Noticeable difference: 0.01 dE
:
0.064 dE
Gray (Std. Dev.)
What it is: The standard deviation of the color differences (dE) between subsequent 10 bit gray shades.
When it matters: Details in dull colors, such as shadows, glow and urban scenes. Matters more for HDR content.
Good value: < 0.12 dE
Noticeable difference: 0.01 dE
:
0.086 dE

The X950G has excellent gradient performance, among the best we have measured on 4k TVs. There is an almost imperceivable amount of banding in dark green and in medium gray, but the TV gives you the option to correct this if you set Smooth Gradation to ‘Low’ at the expense of some loss of some fine details.

10 Temporary Image Retention
What it is: How much a static image is retained on a TV screen after a certain amount of time.
When it matters:

When watching TV show, playing video games or when using your TV as a PC monitor.

Note that this is different to permanent burn-in, learn more about permanent burn-in here.

Sony X950G Image Retention Picture
IR after 0 min recovery
What it is: Image retention measured right after the static image exposure, without recovery time.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0.00 %
IR after 2 min recovery
What it is: Image retention measured after a recovery time of 2 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect
Noticeable difference: 0.015%
:
0.00 %
IR after 4 min recovery
What it is: Image retention measured after a recovery time of 4 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0.00 %
IR after 6 min recovery
What it is: Image retention measured after a recovery time of 6 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0.00 %
IR after 8 min recovery
What it is: Image retention measured after a recovery time of 8 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0.00 %
IR after 10 min recovery
What it is: Image retention measured after a recovery time of 10 minutes.
When it matters: When changing channels while watching TV, right after changing the type of content (i.e. stopping playing video game to watch a movie) or changing input.
Good value: 0 is perfect.
Noticeable difference: 0.015%
:
0.00 %

There is no temporary image retention on this TV.

10 Permanent Burn-In Risk
What it is: The risk of developing a persistent image retention, also known as burn-in, after being exposed to a static image for a prolonged time
When it matters: When watching TV shows, playing video games or when using your TV as a PC monitor where static content is present
Score components:
Permanent Burn-In Risk
What it is: If the TV faces a risk of developing permanent burn-in after being expose, for a long period of time, to static images.
When it matters: When watching TV shows with static logos or banners (news or sports channels), when playing video games with a HUD (head up display), and when using a TV as a PC monitors.
:
No

We don't expect VA panels to experience permanent image retention, as the VA panel in our long-term test appears immune.

Pixels
What it is: The smallest element a screen can display is called a pixel. In color TVs, this consists of three (or more) subpixels. This is a picture of the TV's pixel structure.
When it matters: It can help explain some display behaviors and can provide an indication of whether two panels are the same or not.
8.5

Motion

The Sony X950G has excellent motion handling. The response time is fast, without significant overshoot, and the image is crisp with just a little blur behind fast moving objects. The X950G uses PWM to dim the backlight, but the flicker frequency is very high and it is unlikely that anyone will be bothered by it. It has an optional black frame insertion (BFI) feature that reduces the flicker frequency to help further reduce motion blur and the TV can interpolate up to 120Hz. The TV can remove 24p judder from any source.

9.3 Response Time
What it is: Amount of blur in fast motion.
When it matters: Sports, video games.
Score components:
Sony X950G Motion Blur Picture Sony X950G Response Time Chart
80% Response Time
What it is: How quickly pixels can reach 80% of a full transition from one color to another.
When it matters: Fast movement.
Good value: < 8 ms
Noticeable difference: 4 ms
:
4.3 ms
100% Response Time
What it is: How quickly pixels can fully transition from one color to another.
When it matters: Fast movement.
Good value: < 20 ms
Noticeable difference: 10 ms
:
9.7 ms

The Sony X950G has a very fast response time that only leaves a small blur trail behind fast moving objects. There is not much variation in the various pixel transition times, and this results in a clear image. There is, however, some slight overshoot in the 0%-20% transition, but significantly less than the overshoot on the X900F or the Z9F.

9.5 Flicker-Free
What it is: How noticeable flicker is on the screen, when all optional flicker has been disabled.
When it matters: All usages, but particularly when viewing fast motion (such as in sports and video games) or when using the TV as a PC monitor.
Score components:
Sony X950G Backlight chart
Flicker-Free
What it is: Whether the screen will be perceived as having no flicker during normal viewing conditions.
When it matters: When flicker is especially bothersome, such as when using the TV as a PC monitor.
Good value: Yes
:
No
PWM Dimming Frequency
What it is: The flicker frequency of the screen, when all optional flicker has been disabled.
When it matters: All usages, but particularly when viewing fast motion (such as in sports and video games) or when using the TV as a PC monitor.
Good value: 0 Hz or very high frequencies (> 300 Hz). Frequencies that are multiples of 60Hz are better.
:
720 Hz

The Sony X950G uses PWM to dim the backlight at a frequency of 720Hz, which isn’t noticeable to most people. This is similar to the Z9F and the X900F.

6.0 Black Frame Insertion (BFI)
What it is: How effective the TV's flickering capabilities are in making motion look clearer, when flicker is desired.
When it matters: When flicker is desired by the user. Flicker is especially useful to make motion look clearer when viewing 60 fps content (sports, video games) and when using motion interpolation.
Sony X950G BFI Picture Sony X950G BFI Frequency Picture
Optional BFI
What it is: Option to turn the screen black between frames.
When it matters: When flicker is desired by the user. Flicker is especially useful to make motion look clearer when viewing 60 fps content (sports, video games) and when using motion interpolation.
Good value: Yes
:
Yes
Min Flicker for 60 fps
What it is: Lowest possible frequency of flickering pattern when playing 60 fps content.
When it matters: When viewing fast motion such as sports and video games.
Good value: 60 Hz
Noticeable difference: 20 Hz
:
120 Hz
60 Hz for 60 fps
What it is: Whether the screen can flicker at 60 Hz when playing 60 fps content.
When it matters: When playing 60 fps content, such as sports and video games.
Good value: Yes
:
No
120 Hz for 120 fps
What it is: Whether the screen can flicker at 120 Hz when playing 120 fps content.
When it matters: When playing 120 fps content, such as when using motion interpolation on a 120 Hz TV.
Good value: Yes
:
Yes
Min Flicker for 60 fps in Game Mode
What it is: Lowest possible frequency of flickering pattern when playing 60 fps content in Game Mode.
When it matters: When playing video games with fast motion.
Good value: 60 Hz
Noticeable difference: 20 Hz
:
120 Hz

Just like the Sony Z9F and the X900F, the X950G can reduce the flicker frequency of the backlight to 120 Hz, so as to reduce motion blur. To do this set Motionflow to 'custom,' and adjust the Clearness slider to your liking.

Sony's 'X-Motion Clarity ' feature is also implemented on this model. The feature aims at producing a clearer picture without significant loss in brightness. You can read about it here. Also, here you can see the effect of the various Clearness settings on the backlight.

10 Motion Interpolation
What it is: Also known as 'Soap Opera Effect'. It is an optional feature that increases the frame rate of the video, smoothing movement.
When it matters: If you like the look of smoothed video. Not everyone does.
Sony X950G Motion Interpolation (30 fps) Picture
Motion Interpolation (30 fps)
What it is: Whether the TV can take a 30 fps input and heighten the frame rate to at least 60 fps.
When it matters: 30 fps or lower videos. Includes movies, TV shows, some video games.
:
Yes
Sony X950G Motion Interpolation (60 fps) Picture
Motion Interpolation (60 fps)
What it is: Whether the TV can take a 60 fps input and heighten the frame rate to at least 100 fps.
When it matters: 60 fps videos. Includes some video games, some sports channels.
:
Yes

The Sony X950G can interpolate lower fps content up to 120Hz. This will introduce some Soap Opera Effect, which might bother some people. At 120Hz, you might notice some artifacts, but in general, Sony has one of the best interpolation implementations. Also, if there is too much motion, the TV will stop interpolating, thus avoiding the creation of artifacts.

To enable interpolation, set Motionflow to 'Custom,' adjust Smoothness to your liking, and Clearness to 'Min' if you do not want BFI. Cinemotion had to be set to 'Auto' for 30p to interpolate.

6.7 Stutter
What it is: Jarring effect caused by static frame time during motion sequences
When it matters: When watching content with long panning shots and other smooth movement
Frame Hold Time @ 24 fps
What it is: Time that frame is static during 24Hz videos such as movies
When it matters: When watching movies and other low frame rate content which contain panning shots
Good value: < 24 ms
Noticeable difference: 5 ms
:
32.0 ms
Frame Hold Time @ 60 fps
What it is: Time that frame is static during 60 fps content such as TV shows
When it matters: When watching 60 fps content containing slow panning shots (such as field sports)
Good value: < 24 ms
Noticeable difference: 5 ms
:
7.0 ms

Just like most TVs with a fast response time, the X950G will have stutter. This will mostly be noticeable in slow panning shots in 24p movies and might bother some people. You can use motion interpolation to mitigate this.

10 24p Judder
What it is: Whether 24p content can play without any judder.
When it matters: Only 24p content (mostly just movies).
Judder-Free 24p
What it is: Judder-free movies over 24p signal.
When it matters: Blu-ray and DVD movies; 24 hz PC signal.
:
Yes
Judder-Free 24p via 60p
What it is: Judder-free movies over 60p signal.
When it matters: Movies from streaming devices (Apple TV, Fire TV, etc.); 60 hz PC signal.
:
Yes
Judder-Free 24p via 60i
What it is: Judder-free movies over 60i signal.
When it matters: Movies from cable/satellite boxes.
:
Yes
Judder-Free 24p via Native Apps
What it is: Judder-free movies when playing from native apps.
When it matters: Movies from streaming native apps (Netflix, Amazon TV, etc.).
:
Yes

The Sony X950G can remove judder from all 24p sources just like the Z9F or the X900F. The TV can remove judder from a 24p source, like a Blu-ray player, automatically and there is no need for any additional settings. To remove judder from sources like a cable box or native apps, you must set Motionflow to 'Custom,' Smoothness to 'Min,' and CineMotion to 'Auto.'

0 Variable Refresh Rate
What it is: How frequently the TV can refresh and show new frames, and whether it can vary its refresh rate in real time using technologies like HDMI Forum's Variable Refresh Rate.
When it matters: Mostly for gaming, but does provide a little better motion during normal usage.
Native Refresh Rate
What it is: The out-of-the-box maximum refresh rate; how frequently the TV can refresh and show new frames.
When it matters: When playing content with a frame rate that matches the TV's refresh rate (ex. 60 fps on a 60 Hz TV, 120 fps on a 120 Hz TV), or when using the TV's motion interpolation feature (soap opera effect).
Good value: 60 Hz
:
120 Hz
Variable Refresh Rate
What it is: Feature that allows the TV to synchronize its refresh rate with the input device's output and reduces stuttering and screen tearing.
When it matters: Almost every usage, but is most noticeable when gaming where constant fluctuation in framerate cause distracting artifacts.
:
No
4k VRR Maximum
What it is: The maximum frequency covered by the Variable Refresh Rate feature of the TV when the input signal is 4k.
When it matters: Any time the VRR feature is enabled and 4k is sent.
Good value: Matches maximum refresh rate at 4k.
Noticeable difference: 10 Hz
:
N/A
4k VRR Minimum
What it is: The lowest frequency covered by the TV's Variable Refresh Rate feature when the input signal is 4k.
When it matters: When using the VRR feature of the TV at lower frame rates when sending a 4k signal.
Good value: 30 Hz
:
N/A
1080p VRR Maximum
What it is: The maximum frequency covered by the Variable Refresh Rate feature of the TV when the input signal is 1080p.
When it matters: Any time the VRR feature is enabled and 1080p is sent.
Good value: Matches maximum refresh rate at 1080p.
Noticeable difference: 10 Hz
:
N/A
1080p VRR Minimum
What it is: The lowest frequency covered by the TV's Variable Refresh Rate feature when the input signal is 1080p.
When it matters: When using the VRR feature of the TV at lower frame rates when sending a 1080p signal.
Good value: 30 Hz
:
N/A
VRR Supported Connectors
What it is: The inputs which support a variable refresh rate (eg. HDMI, DisplayPort)
When it matters: When gaming with different consoles or graphics cards.
:
N/A

The Sony X950G has an excellent 120Hz refresh rate but does not support any variable refresh rate technologies like FreeSync.

9.2

Inputs

Score components:

The Sony X950G has excellent low input lag in most common resolutions and ranks first among the best Sonys we have measured so far. It supports most common resolutions and refresh rates without issue, except 1440p @ 120Hz, which might disappoint some Xbox One S/X owners.

9.2 Input Lag
What it is: Delay between input and onscreen reaction.
When it matters: Video games; when TV is used as PC monitor.
1080p @ 60 Hz
What it is: Lowest input lag possible for a 1080p @ 60 Hz input signal.
When it matters: Gaming and PC use.
Good value: < 40 ms
Noticeable difference: 15 ms
:
19.7 ms
1080p @ 60 Hz Outside Game Mode
What it is: Lowest input lag possible for a 1080p @ 60 Hz input signal when in a fully featured picture mode.
When it matters: For gaming and PC use, while retaining access to all features of the TV.
Good value: < 40 ms
Noticeable difference: 15 ms
:
102.9 ms
1440p @ 60 Hz
What it is: Lowest input lag possible for a 1440p @ 60Hz input signal.
When it matters: Gaming and PC use.
Good value: < 40 ms
Noticeable difference: 15 ms
:
19.8 ms
4k @ 60 Hz
What it is: Lowest input lag possible for a 4k @ 60 Hz input signal.
When it matters: Gaming and PC use.
Good value: < 40 ms
Noticeable difference: 15 ms
:
21.2 ms
4k @ 60 Hz + HDR
What it is: Lowest input lag possible for a 4k @ 60 Hz + HDR input signal.
When it matters: Gaming and PC use in HDR.
Good value: < 40 ms
Noticeable difference: 15 ms
:
21.4 ms
4k @ 60 Hz @ 4:4:4
What it is: Lowest input lag possible when displaying 4k @ 60 Hz with proper full 4:4:4 chroma, without subsampling. For this test a 4k @ 60 Hz @ 4:4:4 signal is usually used, but a 4k @ 60 Hz @ Full RGB signal may be used if it's required for the TV to show proper 4:4:4 chroma subsampling.
When it matters: PC use and gaming where fine text display (ClearType) is needed.
Good value: < 40 ms
Noticeable difference: 15 ms
:
19.0 ms
4k @ 60 Hz Outside Game Mode
What it is: Lowest input lag possible for a 4k @ 60 Hz input signal when in a fully featured picture mode.
When it matters: For gaming and PC use, while retaining access to all features of the TV.
Good value: < 40 ms
Noticeable difference: 15 ms
:
87.9 ms
4k @ 60 Hz With Interpolation
What it is: Lowest input lag possible for a 4k @ 60 Hz input signal, when motion interpolation is turned on.
When it matters: When you want to play video games with motion interpolation (Soap Opera Effect) enabled.
Good value: < 40 ms
Noticeable difference: 15 ms
:
80.1 ms
8k @ 60 Hz
What it is: Lowest input lag possible for an 8k @ 60Hz input signal.
When it matters: PC use.
Good value: < 40 ms
Noticeable difference: 15 ms
:
N/A
1080p @ 120 Hz
What it is: Lowest input lag possible for a 1080p @ 120 Hz input signal.
When it matters: Console gaming and PC gaming.
Good value: < 40 ms
Noticeable difference: 15 ms
:
11.4 ms
1440p @ 120 Hz
What it is: Lowest input lag possible for a 1440p @ 120 Hz input signal.
When it matters: Console gaming and PC gaming.
Good value: < 40 ms
Noticeable difference: 15 ms
:
N/A
4k @ 120 Hz
What it is: Lowest input lag possible for a 4k @ 120 Hz input signal.
When it matters: Console gaming and PC gaming.
Good value: < 40 ms
Noticeable difference: 15 ms
:
N/A
1080p with Variable Refresh Rate
What it is: Lowest input lag possible for a 1080p input signal when using Variable Refresh Rate (FreeSync, etc).
When it matters: When gaming with a device that supports Variable Refresh Rate, such as the Xbox One X or a PC.
Good value: < 40 ms
Noticeable difference: 15 ms
:
N/A
1440p with VRR
What it is: Lowest input lag possible for a 1440p input signal when using Variable Refresh Rate (FreeSync, etc).
When it matters: When gaming with a device that supports Variable Refresh Rate, such as the Xbox One X or a PC.
Good value: < 40 ms
Noticeable difference: 15 ms
:
N/A
4k with VRR
What it is: Lowest input lag possible for a 4k input signal when using Variable Refresh Rate (FreeSync, etc).
When it matters: When gaming with a device that supports Variable Refresh Rate, such as the Xbox One X or a PC.
Good value: < 40 ms
Noticeable difference: 15 ms
:
N/A
8k with VRR
What it is: Lowest input lag possible for an 8k input signal when using Variable Refresh Rate (FreeSync, etc).
When it matters: When using a PC that supports Variable Refresh Rate.
Good value: < 40 ms
Noticeable difference: 15 ms
:
N/A
Auto Low Latency Mode (ALLM)
What it is: Whether a source (such as a game console) can request the TV switch into a low latency mode (such as game mode).
When it matters: Console gaming; both PS4 and Xbox One S/X support ALLM.
:
No

The Sony X950G has some of the lowest input lag we have measured on Sony TVs so far, lower than even higher-end models like the Z9F. The input lag is low across all supported resolutions. Input lag outside of game mode is significantly higher. Both Game mode and Graphics mode have the same low input lag and both support proper chroma 4:4:4.

9.2 Supported Resolutions
What it is: Different resolutions supported by TV.
When it matters: PC monitor usage.
Score components:
  • 17% 1080p @ 60 Hz @ 4:4:4
  • 8% 1080p @ 120 Hz
  • 8% 1440p @ 60 Hz
  • 4% 1440p @ 120 Hz
  • 34% 4k @ 60 Hz
  • 25% 4k @ 60 Hz @ 4:4:4
  • 4% 8k @ 30 Hz or 24 Hz
1080p @ 60 Hz @ 4:4:4
What it is: Whether the TV can properly display a 1080p @ 60 Hz @ 4:4:4 signal sent from a physical input (HDMI, etc).
When it matters: ClearType text display for PC productivity and gaming with fine text.
:
Yes
1080p @ 120 Hz
What it is: Whether the TV can properly display a 1080p @ 120 Hz signal sent from a physical input (HDMI, etc).
When it matters: Console gaming and PC gaming.
:
Yes (native support)
1440p @ 60 Hz
What it is: Whether the TV can properly display a 1440p @ 60 Hz signal sent from a physical input (HDMI, etc).
When it matters: Gaming and PC use.
:
Yes (forced resolution required)
1440p @ 120 Hz
What it is: Whether the TV can properly display a 1440p @ 120 Hz signal sent from a physical input (HDMI, etc).
When it matters: Console gaming and PC gaming.
:
No
4k @ 60 Hz
What it is: Whether the TV can properly display a 4k @ 60 Hz signal sent from a physical input (HDMI, etc).
When it matters: 4k Blu-rays, gaming, PC use, etc.
:
Yes
4k @ 60 Hz @ 4:4:4
What it is: Whether the TV can properly display a 4k @ 60 Hz @ 4:4:4 signal sent from a physical input (HDMI, etc).
When it matters: ClearType text display for PC productivity and gaming with fine text.
:
Yes
4k @ 120 Hz
What it is: Whether the TV can properly display a 4k @ 120 Hz signal sent from a physical input (HDMI, etc).
When it matters: PC gaming.
:
No
8k @ 30 Hz or 24 Hz
What it is: Whether the TV can properly display an 8k @ 30 Hz or 24 Hz signal sent from a physical input (HDMI, etc).
When it matters: PC use.
:
No
8k @ 60 Hz
What it is: Whether the TV can properly display an 8k @ 60 Hz signal sent from a physical input (HDMI, etc).
When it matters: PC use.
:
No

The X950G, just like the Z9F, supports HDMI 2.0 full bandwidth on all 4 HDMI ports. Most common resolutions and refresh rates are supported, except 1440p @ 120Hz, which might disappoint Xbox One owners.

Input Photos
Total Inputs
HDMI : 4
USB : 3
Digital Optical Audio Out : 1
Analog Audio Out 3.5mm : 1
Analog Audio Out RCA : 0
Component In : 0
Composite In : 1 (adapter required, not incl.)
Tuner (Cable/Ant) : 1
Ethernet : 1
DisplayPort : 0
IR In : 1
SD/SDHC : 0
Inputs Specifications
HDR10
What it is: Standard HDR format.
When it matters: Most common format. All UHD Blu-ray discs are required to have it.
:
Yes
HDR10+
What it is: Enhanced version of HDR10, adds dynamic metadata like that found in Dolby Vision.
When it matters: When playing HDR10+ content, such as from Amazon Video and some Blu-ray disks.
:
No
Dolby Vision
What it is: Better format, due to its dynamic nature.
When it matters: Dolby Vision mastered content. Current available from streaming services (Netflix, Amazon Video), some Blu-Ray players, the Apple TV 4k and ChromeCast Ultra.
:
Yes
HLG
What it is: HLG or Hybrid Log Gamma is a broadcast HDR format.
When it matters: HLG capable sources such as Youtube or OTA broadcasts in specific regions. Backwards compatible with SDR TVs.
:
Yes
3D
What it is: Optional 3D video capability on TV.
When it matters: 3D movies & videos.
:
No
HDMI 2.0 Full Bandwidth
What it is: HDMI 2.0 is the main used HDMI standard and supports a range of video resolutions and refresh rates up to 4k@60Hz, with a total maximum bandwidth up to 18Gbps.
:
Yes (HDMI 1,2,3,4)
HDMI 2.1
What it is: Whether the manufacturer advertises HDMI 2.1 support.
When it matters: When using an HDMI 2.1 source that takes advantage of its new features.
:
No
CEC : Yes
HDCP 2.2 : Yes (HDMI 1,2,3,4)
USB 3.0
What it is: USB 3.0 is the latest USB standard which can transfer data up to 5 Gbit/s, and is easily recognizable due to its blue color-coding of the connector.
:
Yes (1)
Variable Analog Audio Out : Yes
Wi-Fi Support : Yes (2.4 GHz, 5 GHz)
Audio Passthrough
What it is: Whether the specific audio format (ex. Dolby Digital) can be sent by the source, pass through the TV, and be re-sent to an audio sink (such as a receiver) with all its functionality intact.
When it matters: When playing surround sound using a receiver or soundbar, from a source that is connected to the TV.
ARC
What it is: Audio Return Channel (ARC) enables a TV to transmit, via an HDMI cable, audio data to an A/V receiver, without the need for any extra audio cables.
When it matters: When connecting your audio/video receiver directly to your TV via an HDMI cable.
:
Yes (HDMI 3)
eARC support
What it is: Whether the TV supports Enhanced Audio Return Channel (eARC).
When it matters: Passthrough of Dolby Atmos/TrueHD and DTS-HD MA / DTS:X .
:
Yes
Dolby Atmos via TrueHD via eARC
What it is: Whether the TV can receive and pass a Dolby Atmos signal to a receiver via HDMI eARC, when Dolby TrueHD is used as the carrier signal.
When it matters: Blu-rays and video games with Dolby Atmos audio.
:
Yes
DTS:X via DTS-HD MA via eARC
What it is: Whether the TV can receive and pass a DTS:X signal to a receiver via HDMI eARC, when DTS-HD MA is used as the carrier signal.
When it matters: Blu-rays and video games with DTS:X audio.
:
Yes
5.1 Dolby Digital via ARC
What it is: Whether the TV can receive and pass a Dolby Digital 5.1 signal to a receiver via HDMI ARC.
When it matters: 5.1 audio on DVDs, Blu-rays and video games.
:
Yes
5.1 DTS via ARC
What it is: Whether the TV can receive and pass a DTS 5.1 signal to a receiver via HDMI ARC.
When it matters: 5.1 audio on DVDs, Blu-rays and video games.
:
No
5.1 Dolby Digital via Optical
What it is: Whether the TV can receive and pass a Dolby Digital 5.1 signal to a receiver via digital optical (Toslink).
When it matters: 5.1 audio on DVDs, Blu-rays and video games.
:
Yes
5.1 DTS via Optical
What it is: Whether the TV can receive and pass a DTS 5.1 signal to a receiver via digital optical (Toslink).
When it matters: 5.1 audio on DVDs, Blu-rays and video games.
:
No

Just like the Z9F, the X950G DTS will not passthrough over ARC.

5.9

Sound Quality

What it is: How well and accurately the audio is reproduced.
When it matters: When a good and accurate sound reproduction is needed.
Score components:

Sony added a pair of speakers at the top of the TV to help with sound positioning which, unfortunately, is something we do not measure at the moment. This addition did not help improve frequency response or distortion. The TV can get decently loud, but not loud enough for places with a lot of ambient noise like large, crowded environments. Dialog is clear and intelligible but the TV lacks thump and punch to its bass. For better sound, dedicated speakers or soundbars are recommended.

6.3 Frequency Response
What it is: How accurately the sound level of each frequency is being produced.
When it matters: For a balanced and neutral sound.
Sony X950G Frequency Response
Low-Frequency Extension
What it is: The lowest frequency at which the frequency response reaches -3dB of the target response.
When it matters: Movies, Gaming. Shows how extended the bass is.
Good value: < 60Hz
Noticeable difference: 10Hz
:
100.79 Hz
Std. Dev. @ 70
What it is: The amount of deviation (weighted standard deviation) in frequency response measured at 70dB SPL, as compared to a target response that would sound perfectly balanced to most people.
When it matters: Shows the TV's frequency response at quiet listening levels
Good value: < 4 dB
Noticeable difference: 0.5 dB
:
3.97 dB
Std. Dev. @ 80
What it is: The amount of deviation (weighted standard deviation) in frequency response measured at 80dB SPL, as compared to a target response that would sound perfectly balanced to most people.
When it matters: Shows the TV's frequency response at moderate listening levels
Good value: < 4 dB
Noticeable difference: 0.5 dB
:
4.87 dB
Std. Dev. @ Max
What it is: The amount of deviation (weighted standard deviation) in frequency response measured with the TV at maximum volume, as compared to a target response that would sound perfectly balanced to most people.
When it matters: Shows the TV's frequency response at under maximum load
Good value: < 4 dB
Noticeable difference: 2 dB
:
6.22 dB
Max
What it is: Maximum volume reached by the TV at their optimum viewing distance (size dependent)
When it matters: For listening to loud audio.
Good value: > 88 dB
Noticeable difference: 2 dB
:
87.7 dB SPL
Dynamic Range Compression
What it is: The amount of difference between the TVs frequency response performance at 70dB SPL and Max dB SPL. Too much compression will result in pumping in the sound.
When it matters: When an accurate and free-of-pumping performance is required at higher volumes
Good value: < 3dB
Noticeable difference: 0.5
:
3.43 dB

The frequency response is mediocre. The LFE (low-frequency extension) of 101Hz is a sign of a bass that can not deliver thump, rumble, or punch, which is important if you enjoy bass-heavy movies or video games rich in sound effects. However, the spike at around 200Hz slightly compensates for this, making the sound just a little fuller. Above 200Hz, the response is better, producing clear and intelligible dialog, but it is lacking a bit of airiness and brilliance due to the dip above 10KHz. The X950G can get decently loud without producing too much compression or pumping artifacts.

4.5 Distortion
What it is: Deformation of an output signal compared to its input, usually clipping, harmonic distortion, or inter-modulation distortion caused by non-linear behavior of the sound system.
When it matters: When a clean, pure and transparent reproduction is desired.
Score components:
Sony X950G Total Harmonic Distortion
Weighted THD @ 80
What it is: The overall amount of harmonic distortion measured at 80dB SPL. To make the score more perceptually relevant, more weight is given to the higher frequencies.
When it matters: How pure the sound is at moderate listening levels.
Good value: < 0.100
Noticeable difference: 0.100
:
6.164
Weighted THD @ Max
What it is: The overall amount of harmonic distortion measured at the TV's maximum SPL. To make the score more perceptually relevant, more weight is given to the higher frequencies.
When it matters: How pure the sound is at moderate listening levels.
Good value: < 0.100
Noticeable difference: 0.100
:
22.580
IMD @ 80
What it is: The average amount of inter-modulation distortion produced by the TV under maximum load. The percentage shown here is the average result of 3 separate test signals/standards: SMPTE, DIN, & CCIF
When it matters: When a clean and free of aliasing reproduction is desired
Good value: < 5%
Noticeable difference: 2
:
10.14 %
IMD @ Max
What it is: The average amount of inter-modulation distortion produced by the TV under maximum load. The percentage shown here is the average result of 3 separate test signals/standards: SMPTE, DIN, & CCIF
When it matters: When a clean and free of aliasing reproduction is desired
Good value: < 5%
Noticeable difference: 2
:
40.78 %

The distortion performance is poor. The overall amount of THD produced at 80dB SPL is within decent limits, but becomes excessive after the 4.5kHz area. Just like most Sony TVs, there's a jump in THD under maximum load, however, this is not very noticeable with normal content.

8.0

Smart Features

Score components:
  • 42% Interface
  • 2% Ad-Free
  • 37% Apps and Features
  • 16% Remote
  • 3% Remote App
Sony X950G Smart TV Picture
Smart OS : Android TV
Version : 8.0

The Smart features of the Sony X950G are great and deliver the best Android TV experience we've had up until now. The TV runs Android TV Oreo 8.0 that makes content very easy to find. The main interface is one of the fastest we have encountered and gives you access to the excellent Google Play Store. The remote has been upgraded, allowing you to quickly choose the action you wish to perform, and the TV feels like it's kept most of the good features found on past models but has improved on the ones it was lacking, like HDR YouTube playback.

7.5 Interface
What it is: The usability, features and performance of the main interface of the TV, not including the interfaces of the apps themselves.
When it matters: Anytime when using the TV, but especially when changing settings and using apps.
Score components: Subjectively assigned
Ease of Use
What it is: How easy the interface is to navigate, affected by the organization of its layout, placing frequently accessed elements in areas that are faster to access, etc.
When it matters: When using the smart features.
:
Average
Smoothness
What it is: How smooth the interface is to navigate, affected by lag and frame drops.
When it matters: When using the smart features.
:
Very Smooth
Time Taken to Select YouTube
What it is: How long it takes to select YouTube for launch, starting from HDMI 1 input, when YouTube is placed first on the list of apps or added as a shortcut. This does not include app launch time, and does not use a fixed YouTube button on a remote. This serves as an indication of the time needed to select any app.
When it matters: When launching any app.
:
4 s
Time Taken to Change Backlight
What it is: The time it takes to navigate to the 'Backlight' setting ('Brightness' on Sony TVs). This serves as an indication of how long it takes to navigate to basic TV settings.
When it matters: When changing TV settings.
:
5 s
Advanced Options
What it is: Whether advanced options and settings are available, such as color calibration.
When it matters: When customizing the TV and using the smart features.
:
Many

The Android 8.0 interface is well organized, easy to use, and is a significant improvement over previous Sony TVs. It runs very smooth on the upgraded MediaTek SoC, but the complex interface can be somewhat confusing to beginners. Finally, the new customizable quick menu is a welcome addition.

0 Ad-Free
What it is: Whether or not ads can be found on the TV's smart platform.
When it matters: When using the smart features.
Score components:
Sony X950G Ads Picture
Ads
What it is: Whether the TV's main interface has ads. This does take into account ads in third-party apps.
When it matters: When using the smart features.
:
Yes
Opt-out
What it is: Whether or not you can opt out of all ads. A TV only passes this test if it allows you to remove them completely, not just disable the personalized advertising.
When it matters: When using the smart features.
:
No
Suggested Content in Home
What it is: Whether suggested content appears in the TV's home menu or main menu. Suggested content can include recommended movies, TV shows, YouTube videos etc.
:
Yes
Opt-out of Suggested Content
What it is: Whether the suggested content feed in the home menu can be removed or hidden
:
No

Update 04/09/2019: Google has pushed an update to some Sony TVs that run the Android Oreo update. This update adds a row of Google Sponsored Content in the second row of the home page. Unlike the existing sponsored content, this row cannot be remove normally from the Customize Channels menu menu. There is a workaround though, which is available here.

9.0 Apps and Features
What it is: The usability, features and performance of apps and other smart features.
When it matters: Only when using smart features such as apps, casting and USB playback.
Score components: Subjectively assigned
Sony X950G Apps Picture
App Selection
What it is: The number and variety of apps available to download for the smart platform.
When it matters: When downloading new apps.
:
Very Many
App Smoothness
What it is: How smooth it feels to navigate the interfaces of apps, affected by lag and frame drops.
When it matters: When using apps.
:
Very Smooth
Cast Capable
What it is: Whether apps on a phone or tablet can cast content to the TV.
:
Yes
USB Drive Playback
What it is: Whether the TV can play content from a drive connected to one of the TV's USB ports.
:
Yes
USB Drive HDR Playback
What it is: Whether HDR files played from a USB drive can be displayed properly.
:
Yes
HDR in Netflix
What it is: Whether HDR content on Netflix can be played back in HDR using the native Netflix app.
:
Yes
HDR in YouTube
What it is: Whether HDR content on YouTube can be played in HDR using the native YouTube app.
:
Yes

This TV gives you access to the Play Store, which has an abundance of apps you can choose from. The included native apps are fast and easy to use.

Unlike the X900F, high bandwidth/resolution videos on YouTube play smoothly. There is a bug with YouTube in that the color space has to be adjusted for HDR YouTube videos. This color space setting remains unchanged when you switch to SDR videos, so you must remember to adjust it manually each time.

8.5 Remote
What it is: The usability and features of the TV's physical remote.
Score components: Subjectively assigned
Sony X950G Remote Picture
Size
What it is: How big the remote is
:
Large
Voice Control
What it is: The capabilities of the TV's voice control feature
:
Many Features
CEC Menu Control
What it is: Whether the remote can act as a universal remote for HDMI CEC enabled devices. This was tested on our Samsung UBD-K8500 4K Blu-ray player, and may not be valid for other CEC devices as implementations vary by manufacturer.
:
Yes
Other Smart Features
What it is: Whether the remote has any other smart features, such as a pointer, universal remote support for non HDMI CEC devices, etc.
:
No

The remote control is plastic with a metallic tint. It has better button placement and it is thinner than that of the Z9F. The buttons have a good click and the remote works great with the new quick menu.

There is a built-in mic that offers direct access to Google Assistant and allows you to give voice commands to the TV. The TV will answer or act accordingly if you ask something like 'What is the time,' 'How's the weather in Montreal?', 'Change to HDMI 1,' or 'open YouTube,' but it cannot respond properly to commands like 'Search Netflix for Marco Polo' or 'Change brightness to 5.'

The remote requires direct line of sight to the TV, despite having the option to connect via Bluetooth, which is necessary for the voice commands.

7.0 Remote App
What it is: The features of the official phone and tablet app for the TV.
Score components: Subjectively assigned
Sony X950G Remote App Picture
Acts as the Remote
What it is: Whether the remote app can emulate all the buttons of the physical remote.
:
Yes
Directly Launches Apps and Inputs
What it is: Whether the remote app can directly launch the TV's apps and change between its inputs, without requiring any interaction with menus on the TV.
:
Both
Inputs Text in YouTube
What it is: Whether the remote app can enter text for YouTube searches.
:
No
Inputs Text in Netflix
What it is: Whether the remote app can enter text for Netflix searches.
:
No
Streams Device Files
What it is: Whether the remote app can stream files from the phone or tablet to the TV, files such as pictures, music and video.
:
Yes
Controls TV Settings
What it is: Whether the app can change all or some of the settings on the TV, such as the backlight.
:
No
Voice Control
What it is: Whether the remote can send voice commands to the TV.
:
Yes

The remote app isn't that great and lags quite a bit when used as a replacement remote. The pressing of a button might take some time to register. On the upside, it can remotely launch apps, change inputs, and can stream media from your mobile device. You can also access the TV's Google Assistant from your phone.

TV Controls
Sony X950G Controls Picture

Similar 3-button control scheme like the one found on other Sony TVs. Allows you to easily turn the TV on, change channels or input source, and you can control the volume. It is found behind the left edge of the TV.

In The Box
Sony X950G In The Box Picture

  • Instruction manual
  • Batteries
  • Remote
  • Setup Guide

Misc
Power Consumption : 62 W
Power Consumption (Max) : 171 W
Firmware : PKG6.2026.0271NAA

Differences between Sizes and Variants

Update 05/25/2019: The XG90 has a 120Hz panel, not a 60Hz panel.

We tested the 55" Sony X950G (XBR55X950G), and for the most part, we expect our review to be valid for the 65" (XBR65X950G) as well. The 75'' (XBR75X950G) and the 85'' (XBR85X950G) models have Sony's new 'X-Wide Angle' technology, which improves viewing angles at the expense of lower contrast ratio. As we have not tested those models, we can not be sure how they perform in contrast and viewing angles, and our only insight comes from the results of the Sony Z9F, which incorporates this technology.

The European variant of the TV is also known as the XG9505, and we expect it to offer the same performance. There is also a 49" XG90 variant in Europe which we expect to have similar performance.

If someone comes across a different type of panel or if their Sony X950G doesn't correspond to our review, let us know and we will update the review. Note that some tests such as the gray uniformity may vary between individual units.

Size US Model EU Model 'X-Wide Angle'
55" XBR55X950G KD-55XG9505 No
65" XBR65X950G KD-65XG9505 No
75" XBR75X950G KD-75XG9505 Yes
85" XBR85X950G KD-85XG9505 Yes

The 55" X950G we tested was manufactured in Jan. 2019.

Compared to other TVs

Sony X950G Group Shot Picture
Top left: Samsung Q9FN (QN65Q9FN). Bottom left: Sony Z9F (XBR65Z9F). Middle: Sony X950G (XBR55X950G). Top right: Vizio P Series Quantum (PQ65-F1). Bottom right: Sony X900F (XBR55X900F). Unlike our other photographs, this picture wasn't taken under a controlled environment, so do not draw conclusions from it.

The Sony X950G is a great TV, with great picture quality and some welcomed improvements over the 2018 models. See our recommendations for the best TVs, the best HDR gaming TVs, and the best smart TVs.

Sony X900F
49" 55" 65" 75" 85"

The Sony X900F and the Sony X950G both have very similar performance. The X950G has lower input lag, which is good if you play video games or use the TV as a PC monitor. The X950G is brighter than the X900F, but the X900F has marginally higher native contrast ratio, although neither of these differences are noticeable under normal conditions.

Samsung Q80/Q80R QLED
55" 65" 75"

The Samsung Q80/Q80R QLED is better than the Sony X950G. The Samsung Q80R has slightly better black uniformity, which is important in a dark room. The Q80R can also get handle reflections better and is loaded with gaming goodies like FreeSync Support and low input lag with motion interpolation. Both TVs have a technology that improves Viewing angles, but in the Samsung Q80R, this technology is available in all models whereas for the Sony X950G it is only available in the larger models.

Samsung Q8FN/Q8/Q8F QLED 2018
55" 65" 75" 82"

The Samsung Q8FN is marginally better than the Sony X950G. The Samsung Q8FN has better reflection handling and better BFI implementation. Also, if you are a fan of gaming, the Samsung is loaded with gaming goodies like auto low latency, low input lag with motion interpolation in game mode, and FreeSync variable refresh rate support.

Sony Z9F
65" 75"

The Sony Z9F is slightly better than the Sony X950G. The Sony Z9F has better local dimming, which is great for movies and wider viewing angles thanks to the 'X-Wide Angle' technology; something which the X950G offers only at the larger models. On the other hand, the smaller models of the Sony X950G have higher contrast ratio, due to the lack of the 'X-Wide Angle' panel.

Samsung Q70/Q70R QLED
49" 55" 65" 75" 82" 85"

The Sony X950G and the Samsung Q70R both have very similar performance. The Sony X950G has marginally better reflections, which is great if you have a room with many light sources. The Samsung Q70R, on the other hand, delivers deep and more uniform blacks in a dark room, thanks to the high contrast ratio and excellent black uniformity.

LG B8 OLED
55" 65"

These are two different types of TVs, so if you are a movie enthusiast and want the best picture quality in a dark room, then get the LG B8, which has perfect blacks thanks to its emissive technology. If, on the other hand, you have a bright room or you'll be watching a lot of news channels, then get the Sony X950G, as it can get much brighter and does not have a burn-in risk. The LG B8 is also better suited for a room with a wide seating arrangement.

Samsung Q90/Q90R QLED
65" 75" 82"

The Samsung Q90/Q90R QLED is better than the Sony X950G. The Samsung Q90R has better dark room performance with a better local dimming implementation and slightly better reflection handling, which is great if you have a room with many windows. The Q90R has lower input lag and is equipped with many gaming goodies to please demanding gamers. The Sony X950G has better pre-calibration accuracy, which is excellent if you do not plan on calibrating it. Both TVs offer technology to improve viewing angles, but the Sony only offers this in the larger model sizes.

Vizio P Series Quantum
65"

The Vizio P Series Quantum is somewhat better than the Sony X950G. The Vizio has better local dimming and higher contrast ratio which, along with the wider color gamut, is great for movies and HDR content, especially in a dark room. Also, the Vizio has a faster response time and slightly crisper fast-moving content. On the other hand, the Sony X950G has better smart features, which is great if you use them often.

Samsung Q9FN/Q9/Q9F QLED 2018
65" 75"

The Samsung Q9FN is a bit better than the Sony X950G. The Samsung has more uniform blacks, which give it an edge in its dark room performance when compared with the Sony. The Q8FN also has a slight edge over the Sony when it comes to handling reflections. Finally, the Q9FN can flicker at 60Hz to clear motion, whereas the X950G can only flicker at 120Hz.

LG SM9500
65"

The Sony X950G and the LG SM9500 have different panels, each with their advantages and disadvantages. The Sony has a better dark room performance but the image loses accuracy if you move off axis. The LG is better enjoyed in a dim or a bright room where blacks don't matter as much, but on the upside, the image remains accurate for wider angles off-center, so it can accommodate a much wider seating arrangement. The 75" and 85" Sony X950G have wider viewing angles at the expense of contrast ratio.

Sony A8G OLED
55" 65"

The Sony X950G and Sony A8G use different panel technologies, each with their own advantages and disadvantages. The X950G uses a VA panel, which is much brighter. The X950G also has much lower input lag, supports newer formats, including eARC, and supports the full bandwidth of HDMI 2.0 over all four HDMI ports. The A8G, on the other hand, looks much better in a dark room, has clearer motion with no blur, and has incredibly wide viewing angles. Unfortunately, the A8G also has a chance of permanent burn-in, although we don't expect this to be an issue for most people.

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Conclusion
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8.4Mixed Usage
What it is: General purpose. The TV will be used for a variety of content and usages. Movies at night, TV shows during the day, video games from time to time, etc.
Score components:
The Sony X950G is a great TV for mixed usage. It is an all-around TV that delivers great performance at anything you throw at it. It has deep blacks that make movies look great, and fast response time so sports action looks crisp. You can enjoy it in any room regardless of brightness, as it can get very bright to fight glare, but it can also produce deep blacks in a dark room. Finally, it has a low input lag which makes it very responsive for gaming.
8.4Movies
What it is: Movies in the dark. The TV will be used for watching movies in a controlled environment, directly in front, in a home theater way. Mostly only high quality content, like Blu-rays, UHD Blu-rays, streaming and a little bit of HDR.
Score components:
This is an impressive TV for watching movies. The X950G can deliver deep blacks in a dark room thanks to the high native contrast ratio, great black uniformity, and local dimming support. Movies on the X950G look great, as the image is clear and motion is fluid.
8.3TV Shows
What it is: TV Shows in a bright living room. The TV will be used in to watch TV shows, in a bright room during the day, from multiple viewing positions at different angles. The content watched has an average quality: cable, streaming, SD channels, etc.
Score components:
The Sony X950G is a great TV for watching TV shows. It can get very bright and can fight glare. At the same time, it has excellent reflection handling so you do not have to worry about the configuration of the lights in your room. The smart interface is great and it will facilitate your navigation through the various TV options.
8.1Sports
What it is: Sports in a living room. The TV will be used to watch sports during the day, like football or hockey. Usually watched with a group, so from multiple viewing position.
The Sony X950G is a very good TV for watching sports. It has a very fast response time that makes the image crisp and leaves only a very small blur trail behind fast-moving objects. Unfortunately, it has narrow viewing angles and the best picture is reserved for those who sit right in front.
8.7Video Games
What it is: Video games. The TV will be used to play video games, directly in front, in a controlled light environment. Usually fast games, like online FPS, where motion blur and input lag is important.
Excellent TV for playing video games. The X950G is very responsive, thanks to the low input lag and the fast response time that delivers crisp motion. Unfortunately, it does not support any variable refresh rate to offer you a tear-free gaming experience.
8.4HDR Movies
What it is: HDR Movies and TV shows. The TV will be used to watch 4k UHD HDR content, with a wide color gamut and a high peak brightness. Either via UHD Blu-rays or HDR streaming.
Score components:
The X950G is an impressive TV for watching HDR movies. It delivers images with deep uniform blacks and rich colors. It can get very bright and can produce highlights that pop offering you a very good HDR movie experience, although it might not always reach the brightness levels intended by the content creator.
8.5HDR Gaming
What it is: HDR Gaming. The TV will be used to play HDR video games using consoles that support it or on current generation gaming PCs. Xbox One S, PS4 Pro, GTX 10 series and AMD RX series graphics cards.
Excellent TV for playing HDR games. It has a great low input lag when displaying HDR content, making it a great choice for the fans of HDR gaming. The X950G delivers deep blacks in a dark room thanks to the high native contrast ratio and local dimming support, enhancing your gaming experience.
8.5PC Monitor
What it is: PC Monitor. The TV will be used as a PC monitor, from 2-3 feet away, either for productivity purposes or gaming. Sharp text is important, as well as a high resolution.
Score components:
This is an excellent TV for use as a PC monitor. It is very responsive to your actions and does not suffer from any kind of image retention, either permanent or temporary, which is great. It can display a multitude of resolutions, and when in graphics or game mode it can show proper chroma 4:4:4.

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